Private University In Turkey Research Articles

GAY MARKETING: Opportunity or Nightmare for Firms

This study investigated young adults’ attitudes towards homosexuality and perceptions of gay marketing based on data acquired through a survey questionnaire that included a total of 64 items on demographics and life experiences, attitude towards homosexuality and perceptions of gay marketing administered to 402 students at a private university in Turkey of both sexes aged 18 to 28. Findings suggest that young adults hold negative attitudes towards homosexuality, ranging from moderately negative to strongly negative, and generally with no significant differences by the respondents’ parents’ education, respondents’ political view or acquaintance with any homosexual person or level of exposure to gay themed advertisements. Female respondents hold slightly more negative attitudes towards homosexuality than male respondents do. A factor analytic method revealed three major components of young adults’ perceptions of gay marketing which could be named subjective perceptions (SP), perceptions of marketing strategies (MS) and opinion on moral consequences (MC). Results are discussed with the limitations of the study, and implications for marketers.

A Comparison of efl Teachers' Perceptions of Language Learning Strategies (LLSS) and Learners' Reported Use of Llss in Their English Language Classes

Abstract In the present study, the variables in the rating provided below in combination with Oxford's (1990) Strategy Inventory for Language Learning (SILL) and a semi-structured interview were used in order to examine the perspectives of EFL teachers working at a private university in Turkey on incorporating language learning strategies in their lessons. With the help of the variables developed by MacIntyre (1994) , the researcher investigated the awareness levels of the EFL teachers, their beliefs on the effectiveness of strategies on language learning and perceived ease of strategy instruction. These results were compared with the students’ reported use of LLSs to increase our awareness of students’ strategy use and needs so that teachers would be able to help learners facing problems in learning English. This study employed both qualitative and quantitative research tools. A total of 70 teachers teaching at the English language department of a private university and 100 students studying in the same department were involved in the study. Data collected from the questionnaire were analyzed quantitatively by employing descriptive statistics, such as frequencies, percentages, means, and standard deviations. Content analysis was performed to analyze the interview data.The results of the study suggest that for most of the items in the strategy inventory, if the teachers are aware of learning strategies, believe in the effectiveness of LLSs instruction and find them easy to apply in the classroom, they may use them more often in their classes. Finally, when the teachers’ and students’ frequency of LLSs use was compared, it was found out that teachers reported a higher frequency of LLSs use than their learners. However, there was a great similarity between the two parties in terms of frequency of strategy use in the most and least preferred strategy categories. It is essential to find the reasons for the difference in the frequency of LLSs among the two parties before planning a LLSs training.

The Relationship between Mobbing the Academics are exposed to and the Organizational Commitment: A Study in the public and private universities

The aim of this study is to determine the level of impact of mobbing academics are subjected to, on organizational commitment. It was attempted to implement the research on academics working in the public and private universities in Turkey. As it is impossible to reach all target population, random sample selection method was used and the database of 408 randomly selected academicswas formulated. In order to determine the level of mobbing, mobbing scale, developed by Heinz Leymann (1993); and in order to determine the level of organizational justice, organizational commitment scale, which is classified as affective, normative and continuance commitment, developed by Meyer and Allen (1991) has been used. According to the results, while there exists a significant relationship between mobbing and emotional and normative commitment, we found no evidence in favour of a relationship between commitment and continuity.

Changes to English as an Additional Language writers’ research articles: From spoken to written register

The process of writing journal articles is increasingly being seen as a collaborative process, especially where the authors are English as an Additional Language (EAL) academics. This study examines the changes made in terms of register to EAL writers’ journal articles by a native-speaker writing centre advisor at a private university in Turkey. An innovative five category framework focusing specifically on nouns and associated elements is described and used to classify the advisor’s changes to a sample of nine research articles in the field of social science. An analysis of these changes concludes that non-finite clauses are especially underused by the writers in this study. The implications of EAL writers’ underuse of this structure and other academic written register forms are considered, and suggestions are made for raising awareness of register, both for EAL writers and the language professionals who help them.

Nepotism, incentives and the academic success of college students

This study investigates the role of parent-owned businesses on children's college success and post-college aspirations by using a unique data set from a private university in Turkey. The data set matches college students' administrative records with survey responses. The presence of self-employed parents and family businesses has a strong negative association with college success even after accounting for observed ability, parental background, and various individual characteristics. An explanation for the lower GPAs of the children of self-employed parents is that in the presence of parent-owned businesses students have a larger set of post-graduation options and are more likely to plan on becoming self-employed due to intergenerational transfer of self-employment. Hence, these students may not exert as much effort in acquiring the task-specific career-oriented human capital taught in college. In line with expectations, we find that the children of self-employed parents are more likely to have entrepreneurial intent and are less likely to plan to attend graduate school.

Strategies for the Marketing of Higher Education with Comparative Contextual References between Australia and Turkey.

Education is now a global product with institutions worldwide competing for students and finding ever more creative ways to satisfy student needs and preferences. With the continuing rise in the preference for flexible distance learning, educational institutions are finding that when students and faculty have significantly different cultural backgrounds and learning styles that the expectations of the learning experience can be unfulfilled. In Australia, international students have made education Australia’s third largest service export, earning $5.8 billion. This means that student populations have moved from being homogenous and captive to domestic constraints and expectations, to being multi-cultural, dispersed and subject to a plethora of constraints and expectations. Today in Turkey, education is the responsibility of government however, in recent years, the private sector has entered the market providing educational services at all levels. In particular, after the 1990s, private higher education institutions (HEIs) with a commercial focus have mushroomed. In 2007, there are 25 private universities in Turkey with more than 2.000.000 students enrolled in these universities. Of these students, more than 1.000.000 are registered in distance education faculties. With such large student numbers competition between private universities for students has intensified particularly over the last 15 years. As a consequence the need to develop strategies for attracting students has become more important. Marketing strategies in Turkey have tended to concentrate on three distinct categories: strategies between governmental HEIs, private HEIs and distance education HEIs. The contribution of technologies to education processes has been immense with students and faculty each learning to adapt to an environment of continuous change and opportunities. This paper seeks to explore the notion that a competitive advantage in marketing of higher education can be attained by customizing learning experiences for particular student cohorts in a pro-active and constructive way.

Cross-cultural experience in preservice teacher education

The study investigated the effect of international student teaching experience on the professional and personal development of preservice teachers. Within the framework of their internship program, 26 graduate students in a private university in Turkey had a two-month internship in a mid western state in the United States, the main component of which was a six-week student teaching experience in high schools. Student teachers worked with mentors in pairs or triads in six high schools in different subject areas. They got involved in teaching practices, technology seminars, and diverse cultural activities during their internship. The student teachers and mentor teachers were surveyed through e-mail and three student teachers were interviewed to evaluate the outcomes of the program. The findings of the current research suggest that the international student teaching experience and the overall internship program with its cultural components contributed in a positive way to student teachers’ professional and personal development and helped student teachers increase their cultural awareness. The findings also suggest that the presence of international students in US schools and society in general helped American students and people have a better idea of other countries and cultures.

Nepotism, Incentives and the Academic Success of College Students

This study investigates the role of self-employed parents on their children's post-graduation plans and college success by using a unique data set from a private university in Turkey. We assembled data set by matching college students' administrative records with their responses to a survey we designed. Self-employed parents have a strong negative effect on college success even after accounting for possible ability bias, intergenerational human capital transfers and controlling for various individual characteristics. This suggests that the changing importance of self-employment can alter the amount and mix of human capital flows. The children of self-employed parents are also more likely to have entrepreneurial intent, and are less likely to plan to attend graduate school.

ANALYZING THE PERCEPTIONS OF TURKISH UNIVERSITIES USING MULTIDIMENSIONAL SCALING (MDS) ANALYSIS

With the number of public and private universities in Turkey increasing and with the selection mechanisms offering ever more increased freedom of choice to prospective students, it is becoming important to analyze how students perceive differences among the most preferred Turkish universities. Education marketers may use perceptual maps either to see the current state of the market or to plan for new product launches (in this case, new universities). This paper analyzes the perceptions of the ten most preferred Turkish universities as judged by undergraduate students at universities around Turkey. The Multidimensional Scaling (MDS) technique is used to come up with a perceptual map of the ten most preferred Turkish universities in management education, after obtaining data in the form of similarity judgments, attribute ratings and preference ratings from the respondent students. Additional analyses are performed to attribute meaningful names to perceptual map dimensions, and also to determine the ideal point of the perceptual map. The results indicate that the three private universities plus Galatasaray University form a distinct cluster on their own, while the other six public universities are separated into two distinct groups occupying unique positions in separate quadrants of the perceptual map. It is also found that the ideal point indicates the direction of Bogazici University, ODTU and ITU.

Üniversite Kütüphaneleri : Amaç, Görev, İşlev, Yönetim ve Örgüt Yapısı

In this article, university libraries, their purpose, duty, function and, management as well as their organizational structure are described. The management and organizational structure of state and private universities in Turkey is explained and the effects of shortcomings in management and organizational structure on libraries and the services that they provide are evaluted.

Turkey

In a formal or an informal manner, computer graphics has been a field of research and education since the early 1970s in Turkey. The earlier examples of academic research work came from Istanbul Technical University and Middle East Technical University in Ankara. Istanbul Technical University research efforts were basically on computer-aided design, whereas at the Middle East Technical University, more theoretical computer graphics work has been carried on.Two examples can be given of early theoretical graphics work: A hidden line elimination algorithm by Ibrahim Canbulat, and an automated drafting algorithm by the author [2, 3]. To the best of my knowledge, the earliest official computer graphics course was offered at the Middle East Technical University in 1979. With the establishment of Bilkent University in Ankara, the first private university in Turkey, computer graphics became an official track of study, not only in computer engineering, but in fine arts as well.In this paper, we examine the current state of computer graphics education in Turkey under two main headings. First, the educational activities within the departments of computer science will be examined. Then, the educational activities within the schools of art and design will be looked at. In order to find out the educational activities at various universities, we have written to 52 departments at 40 universities. The information given in this report is based on the responses from these departments. Many departments at various schools offer technical drawing courses by the use of drafting software. These have not been classified as computer graphics courses.