PurposeThis paper aims to examine the effects of the use of environmental easements and forest certification on the output of ecosystems services from private forestlands in the USA.Design/methodology/approachThe discussion of the changes in ownership and management of private forest lands in the USA is based on a review of the literature, the degree of recent activity in the innovative changes, and an assessment of the extent of ownership and management changes.FindingsThe use of environmental easements, resulting from ownership changes, and forest certification have facilitated, indeed mandated, forest management that is consistent with an increase in the provision of environmental and ecosystem services from private forests. The rapid expansion of environmental easements has been accommodated by the dramatic changes in forest ownership patterns in the USA, as traditional corporate ownerships have sold off large land areas to other private ownership types. Forest certification, which provides for improved management of ecosystem services, also has expanded rapidly in recent years.Practical implicationsThis study suggests forest management to provide environmental and ecosystem services can be achieve through environmental easements and forest certification. These changes can occur as the result of environmental interests entering forest land markets and affixing easements to the land. This finding suggests an alternative to the approach to establishing separate markets for ecosystem services, as is often suggested, and requires no increased governmental actions or new regulations. Rather these improvements are driven by voluntary forest certification and/or environmental groups entering the private markets for forest lands.Originality/valueThis study suggests an alternative to the commonly held notion that separate markets for environmental and ecosystem services are required to increased their outputs. Rather, environmental easements and voluntary certification, in the face of changing ownership can provide the incentives for management changes that increase the outputs of environment and ecosystem services.