Privacy Management Strategies Research Articles

Making privacy personal: Profiling social network users to inform privacy education and nudging

Social Network Sites (SNSs) offer a plethora of privacy controls, but users rarely exploit all of these mechanisms, nor do they do so in the same manner. We demonstrate that SNS users instead adhere to one of a small set of distinct privacy management strategies that are partially related to their level of privacy feature awareness. Using advanced Factor Analysis methods on the self-reported privacy behaviors and feature awareness of 308 Facebook users, we extrapolate six distinct privacy management strategies, including: Privacy Maximizers, Selective Sharers, Privacy Balancers, Self-Censors, Time Savers/Consumers, and Privacy Minimalists and six classes of privacy proficiency based on feature awareness, ranging from Novices to Experts. We then cluster users on these dimensions to form six distinct behavioral profiles of privacy management strategies and six awareness profiles for privacy proficiency. We further analyze these privacy profiles to suggest opportunities for training and education, interface redesign, and new approaches for personalized privacy recommendations. We show that Facebook users' privacy behaviors and awareness are multi-dimensional.Feature awareness is a significant predictor of Facebook users' privacy behaviors.Six unique user profiles emerged to reveal different privacy management strategies.Six privacy proficiency profiles emerged from the dimensions of feature awareness.The privacy profiles can be used to personalize user education and nudging.

Group privacy management strategies and challenges in Facebook: A focus group study among Flemish youth organizations

A large body of research has studied young people’s privacy practices and needs in Facebook. Less is known about group privacy. In this study 12 focus groups were organized with a total of 78 adolescents and young adults of local Flemish youth organizations to discuss their privacy practices. Findings describe how different strategies are used to coordinate the group information flow. The study also shows how online group privacy management can be challenging because ‘implicit’ privacy rules need to be made ‘explicit’, personal boundaries may conflict with those of the group one belongs to and privacy turbulence is difficult to define.

To Be or Not To Be Out in the Classroom: Exploring Communication Privacy Management Strategies of Lesbian, Gay, and Queer College Teachers

Lesbian, gay, and queer (LGQ) teachers often deal with the tension between disclosing and concealing their sexual orientations in the college classroom. This article presents the results of a qualitative interview study with 29 self-identified LGQ college teachers about their choices to disclose or conceal their sexual identities. Using Communication Privacy Management (CPM) as a theoretical framework, interview transcripts were thematically analyzed for privacy rule criteria and disclosure/concealment strategies. This study contributes to previous understanding of CPM by magnifying five strategies for disclosing or concealing sexual identity: selection, reciprocity, ambiguity, deflection, and avoidance. These findings are discussed in greater detail, and implications for CPM theory and teacher sexual identity disclosure in the classroom are further explored.

Managing privacy boundaries together: Exploring individual and group privacy management strategies in Facebook

Most research on privacy management within the context of social network sites (SNSs) treats users as individual owners of private information. Privacy, however, is beyond individual control and is also managed on a group level. This study applies the Communication Privacy Management theory (CPM) to explore the individual and group privacy management strategies in Facebook. We present a survey completed by 900 members of a youth organization regarding their online behaviors and membership. We found that women are more likely to employ individual privacy management strategies, while men are more likely to employ group privacy management strategies. For group privacy management, we found common bond and the role an individual is attributed within the youth organization to be the strongest predictors. The results generated from this study are a first but important step to illustrate the differences and similarities between individual and group privacy management. We argue that it is necessary to further study and understand group privacy to better approach users’ privacy needs.

Communication Privacy Management in Electronic Commerce

This study applies Petronio’s Communication Privacy Management theory (CPM) to understand the tension between information disclosure and privacy within e-commerce relationships. It proposes that consumers manage their privacy concerns through decisions to reveal or conceal information about themselves in interactions with online retailers. The study investigates the degree to which privacy management strategies identified by CPM theory to regulate privacy and disclosure within interpersonal relationships, including withholding and falsifying information, as well as seeking information seeking from a relational partner, operate in the computer-mediated context of e-commerce relational transactions. Findings suggest that online consumers do erect boundaries around personal information and form rules to decide when to reveal information that are consistent with CPM theory. Overall, this study provides knowledge about privacy in online commercial transactions, serves as a basis for more directed theory construction in this arena, and has important practical and policy implications.