In September 2004, a PhD student and a postdoctoral fellow identified an insect neurohormone that had eluded scientists for more than 40 years. They were convinced that they had made a valuable discovery, after having read an editorial on the subject that was published the previous July in a major high‐impact journal, hereafter referred to as MHIJ. The editorial commented on an article published in a high‐impact journal (HIJ‐1), which claimed to have solved the problem, whereas our two researchers had their own evidence that things were more complicated. They consolidated their findings and submitted a paper to the MHIJ on December 8. On December 22, the researchers received notification from the editor who had written the editorial that their study had not been given a high priority rating and would not …