Higher education can serve a variety of functions or goals. Traditionally, researchers have developed a small list of college goals ( to prepare for a carcer, to make fr~ends) and had students either check the most important goal (Rose, 1964) or rank the goals in order of importance (Goldsen, 1951) . The purpose of this study was to factor analyze responses to a larger number of college goals presented as a College Goals Questionnaire to 172 freshmen ( 5 3 % of h e incoming class) at an eastern college in January, 1971. Ss rated the importance of each of 20 goals on a 5-point scale. Three factors, accounting for 34% of the total variance, were extracted (principal axis analysis) and rotated to a varimax solution. Ss scoring high on Factor 1 placed great importance on: learning more about oneself ( . 6 4 ) , being exposed to stimulating ideas ( .63) , learning to get along with other people ( .62) , learning more about society ( .61) , preparing oneself to help others (.56) , developing a set of values (.5 1 ) , preparing to make a contribution to the world ( .50) , getting a broad education ( .44) , and making interesting and rewarding friendships ( .42). Factor 1 seems to rap an intellectual-social dimension of college goals. Ss scoring high on Factor 2 placed great importance on : preparing for a prestigious job ( .76) , preparing for a high-paying job ( .74) , pleasing father and mother ( .52) , and finding out for what career they are best suited ( .33) . Factor 2, a career dimension, also involves such external referents as pleasing one's parents and obtaining a lucrative and prestigious career. Factor 3 seems to describe a more goal-directed aspect of career preparation. Ss scoring high placed great importance on preparing for a specific career ( . 5 9 ) , preparing for graduate or professional school ( .49) , and learning more about a specific subject of interest ( .30) . It was noted that the items dealing with careers broke into two factors. Although Factor 3 involved a traditional goal-directed orientation, Factor 2 was explicitly concerned with external referents of career success. It is interesting that the desire to please one's parents was related to other, more general indices of societal a p p r o v a l a high-paying and prestigious career. Future research might investigate the relationship between background variables and the importance of particular college goals.
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