Prime Awareness Research Articles

Subliminal semantic priming in speech.

Numerous studies have reported subliminal repetition and semantic priming in the visual modality. We transferred this paradigm to the auditory modality. Prime awareness was manipulated by a reduction of sound intensity level. Uncategorized prime words (according to a post-test) were followed by semantically related, unrelated, or repeated target words (presented without intensity reduction) and participants performed a lexical decision task (LDT). Participants with slower reaction times in the LDT showed semantic priming (faster reaction times for semantically related compared to unrelated targets) and negative repetition priming (slower reaction times for repeated compared to semantically related targets). This is the first report of semantic priming in the auditory modality without conscious categorization of the prime.

Immediate and long-term priming effects are independent of prime awareness

Subliminal primes are assumed to produce weaker and short-lived effects on subsequent behavior compared to clearly visible primes. However, this difference in priming effect may be due to differences in signal strength, rather than level of awareness. In the present study we manipulated prime discriminability by using metacontrast masks and pseudomasks, while keeping the prime strength equal. This manipulation resulted in large differences in discriminability of the primes. However, both immediate response priming and long-term response priming (measured with conflict adaptation) was equal for the poorly discriminable and well discriminable primes, and equal for groups that differed markedly in terms of how well they could discriminate the primes. Our findings imply that discriminability of information is independent of both the immediate and long-term effects that information can have on behavior.

No conflict control in the absence of awareness

In the present study we tested whether control over the impact of potentially conflicting information depends on awareness of that conflicting information. In Experiment 1 participants performed a response-priming task, with either masked or unmasked primes. Prime awareness was assessed on a trial-by-trial basis. A typical conflict control pattern, with reduced priming effects following incongruent rather than congruent primes in the preceding trial was found. Yet, this pattern was obtained only when the prime information was visible and not when it was invisible. With invisible primes the effect did not occur, even when participants accidently judged the prime information correctly. Importantly, this confinement of the conflict adaptation effect to unmasked primes occurred despite identical prime processing times with and without masking-a variable that was confounded with prime awareness in previous studies. In Experiment 2, a similar data pattern was found for judgment times regarding the congruency of prime-target pairs. Altogether, the results support the conclusion that awareness of visual primes is important for controlling conflict in visuo-motor processing.

Retracted: Correction or comparison? The effects of prime awareness on social judgments

AbstractIn previous research on the effects of accessible information on social judgments, divergent explanations have been offered for contrast effects that occur as a consequence of prime awareness. Some authors favor a comparison explanation, whereas others favor a correction explanation. In two studies, we successfully disentangled comparison and correction contrast by demonstrating that whereas correction for unwanted influences is a general process that leads to contrast on various dimensions on which a target is judged, comparison effects are prime specific and occur mainly on comparison relevant dimensions. In addition, our findings indicate that for correction attempts to occur and succeed, respondents must have the feeling that these primes contaminate their target judgments and should be removed from their “true” reaction to the target. When people are not suspicious of the potential contaminating influences of priming stimuli, prime awareness is more likely to lead to prime‐target comparisons than to correction efforts. Copyright © 2009 John Wiley & Sons, Ltd.

Subliminal speech perception and auditory streaming

Current theories of consciousness assume a qualitative dissociation between conscious and unconscious processing: while subliminal stimuli only elicit a transient activity, supraliminal stimuli have long-lasting influences. Nevertheless, the existence of this qualitative distinction remains controversial, as past studies confounded awareness and stimulus strength (energy, duration). Here, we used a masked speech priming method in conjunction with a submillisecond interaural delay manipulation to contrast subliminal and supraliminal processing at constant prime, mask and target strength. This delay induced a perceptual streaming effect, with the prime popping out in the supraliminal condition. By manipulating the prime-target interval (ISI), we show a qualitatively distinct profile of priming longevity as a function of prime awareness. While subliminal priming disappeared after half a second, supraliminal priming was independent of ISI. This shows that the distinction between conscious and unconscious processing depends on high-level perceptual streaming factors rather than low-level features (energy, duration).

Attentional Modulation of Unconscious “Automatic” Processes: Evidence from Event-related Potentials in a Masked Priming Paradigm

Abstract Automatic processes are usually thought to occur independently of any cognitive resources. This traditional view has been recently challenged by showing that temporal attention to a target stimulus is a prerequisite for “automatic” response priming. The event-related potential (ERP) study reported here extends this research by pursuing a somewhat different approach. In two experiments, it was investigated whether masked semantic priming effects can be modulated by temporal attention to the prime using a cueing procedure. We hypothesized that masked priming is amplified when attention is directed to the stimulus stream in the time window of masked prime presentation, even in the absence of any prime awareness. ERPs were recorded while subjects performed a primed lexical decision task. Target words were preceded by semantically related or unrelated masked prime words, which were not consciously identified. A cue stimulus prompted subjects to direct their attention to the stimulus stream either shortly before the masked prime (short cue interval) or a long time interval before. Priming affected the amplitude of the N400 ERP component, an electrophysiological index of semantic processing. Unrelated prime–target pairs elicited a larger N400 than related pairs (N400 priming effect). Most importantly, this masked N400 priming effect was strongest when the cue interval and the stimulus onset asynchronies were short. The present results show that temporal attention to the prime is a prerequisite for obtaining masked N400 priming effects. They also demonstrate that unconscious automatic processes are susceptible to attentional modulation.

Attentional Modulation of Unconscious "Automatic" Processes: Evidence from Event-related Potentials in a Masked Priming Paradigm

Automatic processes are usually thought to occur independently of any cognitive resources. This traditional view has been recently challenged by showing that temporal attention to a target stimulus is a prerequisite for "automatic" response priming. The event-related potential (ERP) study reported here extends this research by pursuing a somewhat different approach. In two experiments, it was investigated whether masked semantic priming effects can be modulated by temporal attention to the prime using a cueing procedure. We hypothesized that masked priming is amplified when attention is directed to the stimulus stream in the time window of masked prime presentation, even in the absence of any prime awareness. ERPs were recorded while subjects performed a primed lexical decision task. Target words were preceded by semantically related or unrelated masked prime words, which were not consciously identified. A cue stimulus prompted subjects to direct their attention to the stimulus stream either shortly before the masked prime (short cue interval) or a long time interval before. Priming affected the amplitude of the N400 ERP component, an electrophysiological index of semantic processing. Unrelated prime-target pairs elicited a larger N400 than related pairs (N400 priming effect). Most importantly, this masked N400 priming effect was strongest when the cue interval and the stimulus onset asynchronies were short. The present results show that temporal attention to the prime is a prerequisite for obtaining masked N400 priming effects. They also demonstrate that unconscious automatic processes are susceptible to attentional modulation.

Negative Priming with Masked Distractor-Only Prime Trials

The literature yields inconsistent evidence for negative priming (NP) following masked distractor-only prime trials. We contrast two different hypotheses on the inconsistent findings: one - which is most compatible with the temporal discrimination theory - that relates the sign of priming effects to the absence vs. presence of prime awareness and one -which is most compatible with the inhibition and episodic retrieval accounts - that relates the sign of priming effects to the prime event being categorized as a to-be-attended vs. to-be-ignored event. In two experiments, it turned out that participants' awareness of the masked stimuli caused the different results (with participants being not aware of the primes showing NP), whereas the factor prime color = probe target color vs. prime color = probe distractor color (i.e., the prime contains the to-be-attended vs. the to-be-ignored signal) did not moderate NP. These findings are discussed with regard to theories of negative priming and the debate on conscious vs. unconscious perception.

Priming of mental operations by masked stimuli.

Motor responses can be affected by visual stimuli that have been made invisible by masking. Can masked visual stimuli also affect nonmotor operations that are necessary to perform the task? Here, I report priming effects of masked stimuli on operations that were cued by masking stimuli. Cues informed participants about operations that had to be executed with a forthcoming target stimulus. In five experiments, cues indicated (1) the required response, (2) part of the motor response, (3) the stimulus modality of the target stimulus, or (4) the task to be performed on a multidimensional stimulus. Motor and nonmotor priming effects followed comparable time courses, which differed from those of prime recognition. Experiment 5 demonstrated nonmotor priming without prime awareness. Results suggest that motor and nonmotor operations are similarly affected by masked stimuli.

The prime lexicality effect: form-priming as a function of prime awareness, lexical status, and discrimination difficulty.

G. W. Humphreys, D. Besner, and P. T. Quinlan (1988) found that form-primes (e.g., contrast-CONTRACT) were effective only with masked primes. C. Veres (1986) obtained the same effect for word primes but found that nonword primes (e.g., controct) were effective regardless of masking. In a lexical-decision task, the present study failed to find any priming with word primes but only when the nonword distractors were very close to a particular word (e.g., UNIVORSE). With more distant nonword distractors (e.g., ANIVORSE), priming with word primes was restored in the masked condition. In terms of an entry-opening model of priming, this effect was interpreted as a blocking of priming by a postaccess checking operation. Alternatively, in an interactive activation model, this effect could be modeled either by decreasing the strength of lexical competition or by changing the decision criterion from local to global activation.

The prime lexicality effect: Form-priming as a function of prime awareness, lexical status, and discrimination difficulty.

The prime lexicality effect: Form-priming as a function of prime awareness, lexical status, and discrimination difficulty.

The relationship between word meanings in the first and second language: Evidence for a common, but restricted, semantic code

Abstract A number of cross-language priming experiments are reported that evaluate whether word meanings in the first and second language are represented in common or separate systems. A masked priming procedure was used on the assumption that when prime awareness is limited, any priming effects directly reveal the underlying structure of the semantic system. Primes were presented in the subjects' first language, while targets were in their second language. Priming effects were obtained for word pairs that were semantically highly similar but not translation equivalents, for example fence-haie (= hedge in French), suggesting that words in the two languages share common elements of semantic code. Priming was also obtained between translation equivalents which, in conjunction with the results for semantically similar pairs, is most naturally interpreted in terms of partially shared semantic representations. However, no masked priming effects were obtained between associated pairs of relatively low semantic similarity, for example shoe-pied (= foot in French), whereas such pairs did produce an effect when primes were unmasked. The results are discussed in terms of limitations on the semantic activation produced by masked words, and the role of collocational relationships in priming between associated words in the same language.