Primary Data Sources Research Articles

Study of the Customer Behavior in Buying Groceries Online after the Global Pandemic in Nepal

This study examines customer behavior in buying groceries online after the global pandemic in Nepal. Customer satisfaction/decision is the dependent variable. The independent variables are perceived ease of use, perceived service quality, perceived security, online payment process, trust and interest and consumer purchase behavior. The primary source of data is used to assess the opinions of the respondents regarding customer behavior in buying groceries online after the global pandemic in Nepal. The study is based on primary data from 122 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and factors affecting customer satisfaction/decision in buying groceries online after the global pandemic in Nepal. The study showed that perceived ease of use has a positive impact on the customer satisfaction/decision. It indicates that ease of use provided by OGS platform leads to the customer satisfaction/decision in OGS. Likewise, perceived service quality has a positive impact on the customer satisfaction/decision. It implies that quality of service provided by OGS platform leads to customer satisfaction/decision in OGS. Similarly, perceived security has a positive impact on the customer satisfaction/decision. It indicates that the security provided by OGS platform would result in customer satisfaction/decision in OGS. Similarly, the online payment process has a positive impact on the customer satisfaction/decision indicating that that good online payment process leads to the customer satisfaction/decision in OGS. Further, trust and interest have positive impact on the customer satisfaction/decision. This indicates that that trust and interest on OGS service provider would result in customer satisfaction/decision in OGS. Furthermore, consumer purchase behavior has a positive impact on the customer satisfaction/decision. This implies that positive consumer purchase behavior leads to customer satisfaction/decision in OGS.

Effectiveness of digital advertising in Kathmandu Valley

This study examines the effectiveness of digital advertising in Kathmandu Valley. Consumer purchase decision is selected as the dependent variable. Similarly, digital advertising, email marketing, social media marketing, mobile marketing and blog are selected as independent variables. The primary source of data is used to assess the opinions of the respondents regarding effectiveness of digital marketing on consumer buying behavior in Kathmandu Valley. This study is based on primary data with 122 observations. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of digital advertising on consumer purchase decision in Kathmandu Valley. The study showed that digital advertising has a positive impact on consumer purchase decisions. It means that better digital advertising leads to increase in consumer purchase decisions. Similarly, email marketing has a positive impact on consumer purchase decisions. It indicates that increase in email marketing leads to increase in consumer purchase decisions. Moreover, social media marketing has a positive impact on consumer purchase decisions. It means that increase in social media marketing leads to increase in consumer purchase decisions. Likewise, mobile marketing has a positive impact on consumer purchase decisions. It shows that the increase in mobile marketing leads to increase in consumer purchase decisions. Further, blog has a positive impact on consumer purchase decisions. It shows that uniqueness in blog leads to increment in consumer purchase decisions.

Individual’s Choice on Buying Life Insurance Products in Nepal

This study examines the factors influencing individual’s choice on buying life insurance products in Nepal. An individual’s choice on buying life insurance policy is selected as the dependent variable. The independent variables are company loyalty, premium charge, agent, claim settlement and company image. The primary source of data is used to assess the opinions of the respondents regarding individual’s choice on buying insurance products in Nepal. The study is based on primary data with 151 respondents. To achieve the purpose of the study, structured questionnaires is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of different factors driving individual’s choice on buying life insurance products in Nepal. The study showed that company loyalty has a positive impact on individual’s choice on buying life insurance policy. It indicates that company’s loyalty towards consumer stimulates the individual’s choice on buying insurance products in Nepal. Similarly, premium charge has a positive impact on individual’s choice on buying life insurance products. It indicates that fair premium charge stimulates the individual choice. Similarly, agent of the respective company has a positive impact on individual’s choice on buying life insurance products. It indicates that the behaviour and knowledge of agents impulse individuals’ choice on buying life insurance products. The study also showed that claim settlement has a positive impact on individual’s choice. It indicates that proper claim settlement process stimulates the individuals’ choice on buying life insurance products. Furthermore, company image has a positive impact on individual’s choice on buying life insurance policy. It indicates that good company image stimulates individual’s choice on buying life insurance products in Nepal.

Factors Influencing Adoption of Internet Banking in Kathmandu Valley

This study examines the factors influencing adoption of internet banking in Kathmandu Valley. Internet banking is selected as the dependent variable. Similarly, trust, convenience, reliability, ease of use, security and time saving are selected as the independent variables. The primary source of data is used to assess the opinions of the respondents regarding the factors influencing adoption of internet banking in Kathmandu valley. This study is based on primary data with 123 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of different factors influencing adoption of internet banking in Kathmandu Valley. The study revealed that trust has a positive impact on adoption of internet banking. It means that increase in trust leads to increase adoption of internet banking. Similarly, time saving has a positive impact on adoption of internet banking. It indicates that increment of time saving leads to increase in adoption of internet banking. Moreover, this study showed security has a positive impact on adoption of internet banking. It means that high security leads to increase in adoption of internet banking. Likewise, reliability has a positive impact on adoption of internet banking. It shows that higher the reliability, higher would be the adoption of internet banking. Similarly, ease of use has a positive impact on adoption of internet banking. It shows that increment in ease of use leads to increase in adoption of internet banking. On the other hand, convenience has a positive impact on adoption of internet banking. It means that higher the convenience, higher will be the adoption of internet banking.

Effect of flexible work environment on employee job satisfaction of Nepalese commercial banks

This study examines the effect of flexible work environment on employee job satisfaction in Nepalese commercial banks. Employee satisfaction is the dependent variable. The selected independent variables are flexible work environment, telecommuting, work shifting, organizational culture, employee training and job sharing. The primary source of data is used to assess the opinions of the respondents regarding different factors affecting employee job satisfaction in Nepalese commercial banks. The study is based on primary data with 121 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of flexible work environment, telecommuting, work shifting, organizational culture, employee training and job sharing on employee job satisfaction in Nepalese commercial banks. The study showed that flexible work environment has a positive impact on employee job satisfaction. It implies that providing flexible work environment leads to employee job satisfactions. Likewise, telecommuting has a positive impact on employee job satisfaction. This means that facility of telecommuting leads to the employee job satisfaction. Similarly, work shifting has a positive impact on employee job satisfaction. It indicates that the work shifting provided by Nepalese commercial banks leads to increase in employee job satisfaction. Moreover, organizational culture has a positive impact on employee job satisfaction. It implies that proper and supportive organizational culture leads to increase in employee job satisfaction. Likewise, employee training has a positive impact on employee job satisfaction indicating that training and developments provided by the banks to their employees leads to increase in employee job satisfaction. However, job sharing has a negative impact on employee satisfaction. It indicates that practices of job sharing in the organization leads to decrease employee job satisfaction.

Women Empowerment Practices in Nepal

This study examines women empowerment practices in Nepal. Financial independency is the dependent variable. The selected independent variables are self-efficacy, leadership skill, entrepreneurial skills, access to resource and insurance service. The primary source of data is used to assess the opinions of the respondents regarding the women empowerment practices in Nepal. The study is based on primary data of 126 respondents. To achieve the purpose of the study, a structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of women empowerment practices in Nepal. The study showed that leadership skills have a positive impact on financial independency of Nepalese women. It indicates that better the leadership skills, higher would be the financial independency of the women in Nepal. Similarly, self-efficacy is positively correlated to financial independency. It means that increase in self-efficacy leads to increase in financial independency of the women. Similarly, access to resources has a positive relationship with financial independency. It implies that access to resources to women leads to increase in financial independency. The result also revealed that entrepreneurial skill has a positive relationship with financial independency. It indicates that enhancing entrepreneurial skills of women leads to increase in financial independency of women. In addition, insurance services are positively correlated with financial independency. This reveals that better insurance services to the women leads to increase in financial independency.

Impact of workforce diversity on organizational performance of Nepalese insurance companies

This study examines the impact of workforce diversity on the organizational performance of Nepalese insurance companies. Organizational performance is the dependent variable. The selected independent variables are age diversity, cultural diversity, education diversity, experience diversity, gender diversity and marital diversity. The primary source of data is used to assess the opinions of respondents regarding workforce diversity in Nepalese insurance companies. The study is based on primary data with 125 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and multiple regression models are estimated to test the significance and importance of workforce diversity on the organizational performance in Nepalese insurance companies. The study showed that age diversity has a positive impact on organizational performance. It indicates that age diversity in the workforce leads to increase in organizational performance. The result also revealed that education diversity has a positive impact on organizational performance. It indicates that education diversity in the organization leads to increase in organizational performance. Similarly, experience diversity has a positive impact on organizational performance. It indicates that experience diversity among the employees leads to an increase in organizational performance. Likewise, gender diversity has a positive impact on organizational performance. It indicates that the diverse gender in the organization leads to increase in organizational performance. Further, cultural diversity has a positive impact on organizational performance. It implies that workforce of diverse cultural background leads to increase in organizational performance. Moreover, martial diversity has a positive impact on organizational performance. It reveals that diverse marital status in the workforce leads to an increase organizational performance of Nepalese insurance companies. The regression also showed that the beta coefficients are positive for age diversity, cultural diversity, education diversity, experience diversity, gender diversity and marital diversity and are significant for all the independent variables at one percent level of significance.

Impact of the Internet on Nepalese Business Environment

This study examines the impact of the internet on Nepalese business environment. Business performance is the dependent variable. The selected independent variables are privacy, responsiveness, decision quality, reliability and efficiency. The primary source of data is used to assess the opinions of the respondents regarding the impact of the internet on business performance. The study is based on primary data with 122 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of internet on business performance in the context of Nepal. The study showed that privacy has a positive impact on business performance indicating that use of secure networks enhance performance of business enterprises. Likewise, reliability has a positive impact on business performance. This implies that higher the level of reliability internet offers, higher would be the performance of business enterprises. Similarly, responsiveness has a positive impact on business performance. It indicates that the responsiveness provided by the internet leads to better business performance. Moreover, efficiency has a positive impact on business performance indicating that higher the level of efficiency of the internet, higher would be the business performance. Likewise, decision quality has a positive impact on business performance which indicates that better decision quality leads to better business performance.

The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention of Youth Customers in Kathmandu Valley

This study examines the effect of electronic word of mouth on brand image and purchase intention of youth customers in Kathmandu Valley. Brand purchase of customer is the dependable variable. The independent variables are brand image, price, information usefulness, source credibility and purchase intention. The primary source of data is used to assess the opinions of the respondents regarding the electronic word of mouth on brand image and purchase intention of youth customers in Kathmandu Valley. The study is based on primary data of 135 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of different factors influencing brand image and purchase intention of youth customers during in Kathmandu Valley. The study showed that brand image and information usefulness have positive impact on brand purchase of customer. It indicates that increase in brand image and information usefulness leads to increase in brand purchase of customer. Likewise, source credibility has a positive impact on brand purchase of customer. It indicates that increase in source credibility leads to increase in brand purchase of customer. Similarly, purchase intention has a positive impact on brand purchase of customer. It means that increase in purchase intention leads to increase in brand purchase of customer. Moreover, price has a negative impact on brand purchase of customer. It indicates that increase in price leads to decrease in brand purchase of customer.

Consumption Attitude and Misconception on Protein Supplement among the Youths of Kathmandu Valley

This study examines the consumption attitude and misconception on protein supplement among the youths of Kathmandu Valley. Consumption attitude and misconception is the dependent variable. Need of good nutrition consumption, knowledge on nutritional protein, exercise type, brand awareness, income level, and product attributes are the selected independent variables. The primary source of data is used to assess the opinions of respondents regarding need of good nutrition consumption, knowledge on nutritional protein, exercise type, brand awareness, income level, and product attributes. The study is based on 123 respondents from youths of Kathmandu valley. To achieve the purpose of the study, structured questionnaire is prepared. The correlation and multiple regression models are estimated to test the significance and importance of consumption attitude and misconception on protein supplement among the youths of Kathmandu Valley. The result showed that need of good nutrition consumption has a positive relationship with consumption attitude and misconception. It indicates that increase in need of good nutrition consumption leads to change in consumption attitude and misconception. Likewise, knowledge on nutritional protein has a positive relationship with consumption attitude and misconception. It indicates that good knowledge on nutritional protein leads to change in consumption attitude and misconception. Similarly, exercise type has a positive relationship with consumption attitude and misconception. It indicates that proper exercise type leads to change in consumption attitude and misconception. Furthermore, brand awareness has a positive relationship with consumption attitude and misconception. It indicates that increase in brand awareness leads to increase in consumption attitude and misconception. Moreover, income level has a positive relationship with consumption attitude and misconception. It indicates that increase in income level leads to increase in consumption attitude and misconception. Similarly, product attribute has a positive relationship with consumption attitude and misconception. It indicates that change in product attributes leads to change in consumption attitude and misconception.

Customer’s perception towards green marketing in Kathmandu Valley

This study examines the factors influencing customer perception towards green marketing in Kathmandu Valley. Customer’s perception is the dependent variable. The selected independent variables are eco-brand, eco-labeling, green advertisement, green packaging, environmental awareness and green product value. The primary source of data is used to assess the opinions of the respondents regarding customer’s perception towards green marketing in Kathmandu Valley. The study is based on primary data with 143 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of eco-brand, eco-labeling, green advertisement, green packaging, environmental awareness and green product value on customer’s perception towards green marketing in Kathmandu Valley. This results showed that green packaging has a positive impact on customer’s perception towards green marketing. This indicates that green packaging of products stimulates the customer’s perception towards green marketing. Likewise, eco-labelling has a positive impact on customer’s perception for green marketing. It indicates that increase in eco- labeling directs customer’s perception towards green marketing. Furthermore, green product value has a positive impact on customer’s perception for green marketing. It reveals that green product value stimulates customer’s perception towards green marketing. Similarly, green advertisement has a positive impact on customer’s perception for green marketing. It means that green advertisement drives customer’s perception for green marketing. Similarly, eco-brand has a positive impact on customer’s perception towards green marketing. It means that eco-brand stimulates customer’s perception towards green marketing. In addition, environmental awareness has a positive impact on customer’s perception for green marketing. It means that products concerning environmental awareness drives customer’s perception towards green marketing.

Cause and Management of Stress at Workplace: A Case of Nepalese Commercial Banks

This study examines the cause and management of stress at workplace in Nepalese commercial banks. Employee turnover intention is the dependable variable. The independent variables are work ambiguity, job insecurity, work overload, work life conflict, peer relationship and work environment. The primary source of data is used to assess the opinions of the respondents regarding the cause and management of stress at workplace in Nepalese commercial banks. The study is based on primary data of 122 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of different factors influencing employee turnover intention in Nepalese commercial banks. The study showed that work ambiguity has a positive impact on employee turnover intention. It indicates that higher the work ambiguity, higher would be the employee turnover intention. Similarly, work life conflict a positive impact on employee turnover intention indicating that increase in work life conflicts leads to increase in employee turnover intention. Likewise, job insecurity has a positive impact on employee turnover intention. This implies that higher the job insecurity, higher would be the employee turnover intention. Similarly, work overload has a positive impact on employee turnover intention. This revels that increase in work overload leads to increase in employee turnover intention. However, peer relationship has a negative impact on employee turnover intention indicating that healthy relationship among the colleagues leads to decrease in employee turnover intention. Moreover, working environment has a negative impact on employee turnover intention indicating that supportive working environment leads to decrease in employee turnover intention.

Impact of Online gaming on Academic Performance of Pokhara University Business Students in Kathmandu Valley

This study examines the impact of online gaming on the academic performance of Pokhara university business students in Kathmandu Valley. Academic performance of business students is the dependent variable. The selected independent variables are online games, social media network, time spent on social media, mobile phones, friends and people connection and internet addictions. The primary source of data is used to assess the opinions of the respondents regarding the impact of online gaming on academic performance of Pokhara university business students in Kathmandu Valley. The study is based on primary data with 123 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of online gaming on academic performance of Pokhara university business students in Kathmandu Valley. The study showed that online gaming has a positive impact on academic performance of business student indicating that playing informative online gaming leads to increase in the level of academic performance of business students. Likewise, the result also revealed that social media network has a positive impact on academic performance of business students. It means that use social media network helps in improving student’s academic performance. Moreover, time spent on social media has a positive impact on academic performance of business students indicating that more the time students spent on social media for the purpose, better would be the academic performance of the students. Moreover, mobile phones has a positive impact on academic performance of business students. It indicates that use of mobile phones helps in improving academic performance of business students. Further, the result shows that friends and people connection has a positive impact on academic performance of business students which means that connecting with friends and people through social media helps students to improve their academic performance.

Effect of Psychological Empowerment on Employee Job Satisfaction of Nepalese Commercial Banks

This study examines the effect of psychological empowerment on employee job satisfaction of Nepalese commercial banks. Employee job satisfaction is the dependent variable. The selected independent variables are psychological empowerment, meaningful work, organizational commitment, employee performance and self-determination. The primary source of data is used to assess the opinions of the respondents regarding psychological empowerment, meaningful work, organizational commitment, employee performance and self-determination in Nepalese commercial banks. The study is based on primary data with 121 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of different factors affecting employee job satisfaction in Nepalese commercial banks. The study showed that psychological empowerment has a positive impact on employee job satisfaction. It implies that providing psychological empowerment leads to employee job satisfactions. Likewise, meaningful work has a positive impact on employee job satisfaction. This indicates that assigning employees with meaningful work leads to the employee job satisfactions. Similarly, organizational commitment has a positive impact on employee job satisfaction. It indicates that the organizational commitment towards employees enhance employee job satisfaction. Moreover, employee performance has a positive impact on employee job satisfaction indicating that better performance in job leads to the employee job satisfaction. Likewise, self-determination has a positive impact on employee job satisfaction which indicates that higher the level of self-determination in employees, higher would be the satisfaction from the job.

Moving from cash to cashless economy: Factors affecting digitalization in Nepal

This study examines the factors affecting digitalization in Nepal. A cashless economy is a dependable variable. The selected independent variables are digital payments medium, technology, internet, cybercrime, and security. The primary source of data is used to assess the opinions of the respondents regarding different factors affecting digitalization in Nepal. The study is based on primary data gathered from 121 respondents all over Nepal. To achieve the purpose of the study, a structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of digitalization in the Nepalese economy. The study showed that digital payments medium has a positive impact on the cashless economy. It indicates that an increase in digital payments medium leads toward a cashless economy. Likewise, the result also showed that technology has a positive impact on a cashless economy. It indicates that technological advancement leads toward a cashless economy. The result also revealed that the internet has a positive impact on a cashless economy. It indicates that the fast and secure internet leads towards a cashless economy. Likewise, the study showed that cybercrime has a negative impact on a cashless economy. It indicates that a decrease in cybercrime leads towards a cashless economy. Further, the study showed that security has a positive impact on a cashless economy. It indicates that highly secured network leads toward a cashless economy.

Parental Perception of the Impact of Television Advertisements on Children’s Buying Behavior: A Case of Kathmandu Valley

This study examines the parental perception of the impact of television advertisements on children’s buying behavior in Kathmandu Valley. Buying behaviour is the dependable variable. The independent variables are television advertisement, marketing, child responsiveness, price, taste and parent potential. The primary source of data is used to assess the opinions of the respondents regarding the parental perception of the impact of television advertisements on children’s buying behavior in Kathmandu Valley. The study is based on primary data of 130 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of television advertisement, marketing, child responsiveness, price, taste and parent potential on children’s buying behavior in Kathmandu Valley. The study showed that television advertisement has a positive impact on buying behaviour. It indicates that creative and innovative television advertisement impulse children buying behavior. Similarly, marketing has a positive impact on buying behaviour. This implies that effective marketing concerning children’s stimulates children buying behavior. Likewise, child responsiveness has a positive impact on buying behaviour. It indicates that child responsiveness content on the advertisement impulse children buying behavior. Similarly, parental potential has a positive impact on buying behaviour indicating that parental potential stimulates children buying behavior. Moreover, price has a positive impact on buying behaviour. It indicates that higher price for the product stimulates children buying behavior. Similarly, taste has a positive impact on the buying behavior. It shows that the good taste attracts children to buy products. The regression result also that beta coefficients are significant for television advertisement, price, parental potential and taste at one percent level of significance.

Factors affecting customer satisfaction of mobile banking in Nepalese commercial banks

This study investigates the factors affecting customer satisfaction of mobile banking in Nepalese commercial banks. Customer satisfaction is selected as dependent variable. The independent variables are service quality, system availability, security, ease to use and website features. The primary source of data is used to assess the opinions of the respondents regarding mobile banking and level of customer satisfaction in Nepalese commercial banks. The study is based on primary data of 15 Nepalese commercial bank, leading to a total of 120 observations. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of service quality, system availability, security, ease to use and website features on customer satisfaction in the context of Nepalese commercial banks. The study showed that service quality has a positive impact on customer satisfaction. It indicates that better the quality of service, higher would be the customer satisfaction. Similarly, the result showed that system availability has a positive impact on customer satisfaction. It indicates that higher the availability of system, higher would be the customer satisfaction. Likewise, security has a positive impact on customer satisfaction. It indicates that higher the security, higher would be customer satisfaction. The result also showed that ease to use has a positive impact on customer satisfaction. It indicates that user friendly system leads to higher customer satisfaction. Similarly, website features has a positive impact on customer satisfaction. It indicates that better the website features, higher would be the customer satisfaction.

Consequences of Outsourcing Strategies on Employee Quality of Work Life, Attitudes and Performance in Nepalese Commercial Banks

This study examines the consequences of outsourcing strategies on employee quality of work life, attitudes and performance in Nepalese commercial banks. The dependent variable is organizational performance. The selected independent variables are employee satisfaction, employee commitment, cost-efficiency, quality control, training and development and leadership behaviour. The primary source of data is used to assess the opinions of the respondents regarding employee satisfaction, employee commitment, cost-efficiency, quality control, training and development and leadership behaviour. The study is based on primary data of commercial banks with 120 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The regression models are estimated to test the significance and importance of consequences of outsourcing strategies on employee quality of work life, attitudes and performance in Nepalese commercial banks. The result shows that employee satisfaction is positively correlated to organizational performance. It indicates that higher the employee satisfaction, higher would be the organizational performance. Likewise, the result shows that employee commitment is positively correlated with organizational performance. It indicates that higher the employee commitment, higher would be the organizational performance. The result also reveals that cost-efficiency is positively correlated with organizational performance. It indicates that increase in cost-efficiency leads to increase in organizational performance. Similarly, training and development is positively correlated with organizational performance. It indicates that providing proper training and development to employees leads to increase in organizational performance. Likewise, quality control is positively correlated to organizational performance. It indicates that better the quality control of products, higher would be the organizational performance.

Causes of Business Success or Failure of Start-Ups Company-A Case of Kathmandu Valley

This study examines the causes of business success or failure of start-ups in Kathmandu Valley. Business success is the dependent variable. The independent variables are suitable environment, self-motivation, family background, ICT, product and services, strategy, resource and finance. The primary source of data is used to assess the opinions of the respondents regarding the causes of success or failure of start-ups in Kathmandu Valley. The study is based on primary data with 122 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of factors associated with causes of business success or failure of start-ups companies in Kathmandu Valley. The result shows that suitable environment has a positive impact on business success. It indicates that suitable environment for starts up leads to business success for Nepalese start-ups companies. Likewise, self-motivation has a positive impact on business success. It indicates that higher self-motivation leads to business success. Similarly, family background has a positive impact on business success. It implies that strong family background of the business person leads to business success. Similarly, ICT has a positive impact on business success. It indicates that use of information communication technology in the organization leads towards business success. Similarly, product and services has a positive impact on business success. It indicates better the quality of product and services business offering, higher would be the chances of business success. In addition, strategy has a positive impact on business success. It indicates that the most effective strategy leads towards business success. Likewise, resource and finance has a positive impact on business success. It indicates that maintaining a good balance between resources and finance leads towards business success.

Impact of Strategic Planning on Organizational Performance and Survival of Nepalese Commercial Banks

This study investigates the impact of strategic planning on organizational performance and survival of Nepalese commercial banks. Organizational performance is the dependent variable. The selected independent variables are organizational structure, environmental scanning, strategy implementation, strategy formulation, strategy evaluation and control. The primary source of data is used to assess the opinions of the respondents regarding the strategic planning and its impact on survival and performance of commercial banks in Nepal. The study is based on primary data of 16 commercial banks with 125 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of strategic planning on performance and survival of Nepalese commercial banks. The study showed that organizational structure has a positive impact on organizational performance. It indicates that better organizational structure is associated with sound performance and survival of banks. Similarly, environmental scanning has a positive impact on organizational performance. It implies that prior environmental scanning stimulates the organizational performance. Similarly, strategy implementation has a positive impact on organizational performance. It reveals that proper strategy implementation drives the organizational performance. The study also showed that strategy formulation has a positive impact on organizational performance. It indicates that feasible and suitable strategy formulation stimulates the organizational performance. Furthermore, strategy evaluation and control has positive impact on organizational performance. It indicates that proper and on time strategy evaluation and control drives the organizational performance.