Limited research exists on pricing policies from a bibliometric and visualization perspective, and there is a lack of understanding of their typology. This study aims to address these gaps in knowledge and provide a deeper understanding of the research topics and development trends in this field. A bibliometric study was conducted on drug pricing approaches in healthcare literature, published between 2000 and June 2023. The literature was identified through an extensive search of healthcare databases and was then classified based on the year of publication, research topics, corresponding authors, location of corresponding authors, and journal titles. The citation data analysis was conducted using Bibliometrix, which consisted of descriptive, geographical, and time-series analyses and visualization. Between 2000 and June 2023, 173 articles were disseminated across 98 distinct publication sources. During the analysis, we observed a significant and consistent rise in literature reports on drug pricing approaches in healthcare, especially in 2010. The research topics were distributed almost equally, discussing improvement or issues with drug pricing models and addressing drug pricing applications. Our analysis revealed that the top ten corresponding authors were responsible for 19% of the total articles, with those based in the United States being the most productive. Furthermore, the "Health Economics" journal ranked first among the top ten journals. These findings align with the overall publication trends of drug pricing methods reported in other fields. The current study offers a comprehensive overview of drug pricing techniques utilized in medicine through visualization and bibliometric techniques. Analysis of authors, journals, institutions, and countries could serve as a reference for new researchers and guide them differently. Researchers can also consider emerging trends when determining the focus of their studies.