Analysis of Tesla's Marketing Strategy Model

Abstract

A prominent American electric vehicle and renewable energy company, with a history of leadership and innovation in the automotive sector, Tesla has consistently pioneered advancements. This study explores Teslas synchronization of online and offline marketing tactics, and probes how Teslas dual marketing approaches, online and offline, complement each other through employing a case study method, which encompasses distinct brand positioning, emphasis on digital and regional strategies, active social media integration, seamless online-offline interplay, and varied advertising methods such as word-of-mouth and pricing techniques. Teslas robust collaborations within the supply chain further fortify its competitive standing. The findings sustain Teslas market leadership and hold broader implications. They contribute to heightened market competitiveness, shed light on marketing models for emerging markets, reveal the potential of digital marketing, and even inspire the transformation of traditional automotive business practices. Today, Tesla cars already occupy a very high market share. Compete in the market through several different strategic approaches. Now people need to study what kind of model and supply chain can make this brand popular and successfully pay for it.