Service Price Research Articles

Faktor Utama yang Mendorong Pelanggan untuk Kembali Ke Starbucks Indonesia: Kualitas Pelayanan, Harga, Experiental Marketing

This research aims to determine service quality, price and Experiential Marketing on Repurchase Intention at Starbucks Coffee Indonesia in Green Pramuka Square, East Jakarta. The research method used in this research is quantitative, with the research strategy used by researchers being an associative/causality strategy. The population in this research is all visitors to Starbucks Coffee at Green Pramuka Square, East Jakarta from January to March 2024. This research uses primary data by distributing questionnaires to 200 customers of Starbucks Coffee Store Green Pramuka Square. The sampling technique used was random sampling. The data processing method in this research uses the SPSS program. The research results conclude: 1.) service quality influences Repurchase Intention. 2.) Price influences Repurchase Intention. 3.) Experiential Marketing: Sense influences Repurchase Intention. 4) Experiental Marketing: Feeling influences Repurchase Intention 5) Experiental Marketing: Think influences Repurchase Intention 6) Experiental Marketing: Act influences Repurchase Intention 7) Experiental Marketing: Relate influences Repurchase Intention 8.) Service Quality, Price and Experiental Marketing simultaneously influences Repurchase Intention.

Effect Of Service Features, Price, And Service Quality on Online Customer Satisfaction

Effect Of Service Features, Price, And Service Quality on Online Customer Satisfaction

Navigating Health Insurance Economics: A Data-Driven Approach to Enhanced Pricing in the United States

This study delves into the dynamics of healthcare spending in the United States, revealing a considerable financial commitment that hasn't translated into commensurate health outcomes. With healthcare costs reaching $4.3 trillion in 2021, driven by factors such as an aging population and escalating service prices, the nation confronts challenges to its fiscal health. The analysis extends to the intricacies of U.S. health insurance pricing, critiquing the existing system's complexity and opacity while drawing comparisons with approaches in other developed countries. Amid criticisms of profit-centric motives in the private sector, the study prompts discussions on potential reforms, learning from international experiences. Additionally, the study explores the transformative potential of data analytics in health insurance pricing, emphasizing its role in enhancing fairness and competitiveness. However, ethical considerations, including privacy, data security, and potential biases, underscore the need for a delicate balance between leveraging data-driven insights and responsible practices. The results of the study may be of great interest to specialists from the point of view of the further development of the compulsory social health insurance system in the Republic of Kazakhstan.

The Effect Of Service Quality And Price On Satisfaction Mediated By Priority Customer Purchasing Decisions At Permata Bank Jewel South Jakarta Branch

This study investigates the influence of service quality, price, and purchasing decisions on customer satisfaction. The findings indicate that service quality positively impacts customer satisfaction, with improvements in service quality leading to higher customer satisfaction. Similarly, price has a positive effect on customer satisfaction, where appropriate pricing strategies enhance customer satisfaction. Additionally, purchasing decisions are shown to positively influence customer satisfaction, suggesting that effective purchasing decisions increase customer satisfaction. The research further reveals that service quality positively affects purchasing decisions, indicating that better service quality encourages favorable purchasing decisions. Price also demonstrates a positive effect on customer satisfaction, reinforcing the importance of strategic pricing. Moreover, the study highlights the mediating role of purchasing decisions in the relationship between service quality and customer satisfaction, as well as between price and customer satisfaction. In summary, the study concludes that enhancing service quality and adopting strategic pricing can significantly improve customer satisfaction, with purchasing decisions serving as a key mediating factor in these relationships.

The Influence of Service Quality, Product Quality, and Price Perception on Purchase Intention through Consumer Satisfaction as an Intervening Variable (Case Study at the Sinar Mas Karanganyar Electronic Store)

The Influence of Service Quality, Product Quality, and Price Perception on Purchase Intention through Consumer Satisfaction as an Intervening Variable (Case Study at the Sinar Mas Karanganyar Electronic Store)

KEPUTUSAN MEMBELI KONSUMEN DI WARUNG MAKAN KAKI LIMA DI SURABAYA-INDONESIA

The tight competition between food stalls scattered in the corners of the city, on the roadside in Surabaya, requires marketers to know the factors that influence someone to buy food at street food stalls. Researchers use the factors of service quality, product, and price as determining factors for someone to make a purchase at a street food stall. The population in this study were all food buyers at street food stalls. Determination of a sample of 120 people was carried out purposively with quota sampling. The research was conducted from March 2023 to April 2023. The results of the research on service quality, products, and prices affect purchasing decisions at street food stalls.

High Quality Product, Good Services, and Competitive Pricing of Local Coffee Shop to Increase Consumer Satisfaction and Loyalty

The objective of this work is to analyze the effect of service quality, product quality and price on the consumer satisfaction and loyalty of “Beli Kopi” at Baureno Village. This research used Structural Equation Modeling (SEM) analysis with a sample of 50 respondents. The results show that most customers were highly educated with high income and women as the main consumers. Service quality, product quality and price have a significant contribution to consumer satisfaction and loyalty. The research model is valid with outer loading > 0.706 and reliable with AVE > 0.874 and improving service quality, product quality and prices in line with consumer values will increase consumer satisfaction and loyalty. It is hoped that this research can provide theoretical and practical contributions in increasing consumer satisfaction and loyalty at “Beli Kopi” Baureno Village. The research also showed that service quality, product and price influence consumer satisfaction. Product quality is the strongest factor. Consumer satisfaction also has a strong influence on loyalty. To increase sales, research suggests that “Beli Kopi” improve service, maintain product quality at appropriate prices, and create attractive promotions. Keywords: Coffee, Price, Product quality, Service quality, SEM (Structural Equation Modeling).

RESEARCH OF MARKETING PRICING OF ENTERPRISE POLICY

Abstract. Introduction. The article examines the economic concept of «price», «marketing pricing policy» and its interpretation by various domestic and foreign scientists. The process of the marketing policy of the enterprise's pricing and the use of various concepts of pricing, the choice of which depends on the characteristics of the product or service and the marketing goals of the enterprise, have been studied. Research in relation to a marketing pricing of enterprise policy is actual, as it will allow to decide the row of urgent problems, in particular, establishment of optimal price on products, increase of volumes of sales, increase of level of satisfaction of consumers and other and is especially appropriate in the conditions of strengthening of competition and introduction of new technologies in economic activity. The purpose of the article. Research of essence, maintenance and role of marketing pricing policy. Aims that can be attained by means of effective pricing policy. Metods. During research the methods of comparison, analysis, synthesis, abstraction, theoretical, historical and logical generalization are used. The dialectical method of research became methodological basis. Results. The essence of the economic concept "price", "marketing pricing policy" is revealed. It has been studied that the marketing policy of pricing is an important component of the company's marketing strategy. Formation of prices for goods and services requires the company to carefully analyze the market, competitors, consumers and own costs, and the main goal of pricing is to achieve maximum profit for the company. Conclusiоns. The analysis of the theoretical and practical aspects of marketing pricing policy showed the place and role that pricing policy plays in achieving strategic goals and ensuring the sustainable development of the enterprise, analyzed the main approaches to pricing and identified a number of factors affecting the choice of pricing strategy. It has been studied that in the process of marketing pricing policy, enterprises can use various concepts of pricing, such as price elasticity, competitiveness, consumer orientation and others. The choice of the pricing concept should depend on the characteristics of the product or service, as well as on the marketing goals of the enterprise. Further research is seen appropriate to point at sound determination of marketing strategies of companies of different patterns of ownership.

Pengaruh Dimensi Kualitas Pelayanan dan Harga Terhadap Keputusan Pembelian Jasa di PT. Paham Potensi Niaga

This research aims to determine the influence of service quality and price on purchasing decisions at PT. Paham Potensi Niaga. This research is a replication study using a quantitative approach method. The population of this study was 185 people, samples were taken using purposive sampling with a sample size of 65 employees. Data was obtained from the results of distributing questionnaires to respondents. This research analysis uses multiple linear regression analysis with the results of the analysis showing that service quality and price influence purchasing decisions as proven by the t test which shows tcount > ttable. The results of the f test analysis show that service quality and price simultaneously influence purchasing decisions. This can be proven from the results of the f test by paying attention to the value of Fcount > Ftable. And the significance value is <0.05. The concentration of this research is on purchasing decisions which are influenced by service quality and price. Suggestions for further research are expected to be able to retest based on dimensions and indicators other than those examined in this research

Analysis of Service Quality, Brand Trust and Price Perception on Customer Satisfaction in the Prodia Surakarta Clinic Laboratory

Health is one of the essential human needs that cannot be ignored, especially when planning and carrying out daily activities. The existence of health services is an important part of national development, especially as it is supported by government programs in collaboration with the private sector so that people have the opportunity to get good services. Examining the impact of service quality on customer satisfaction is the goal of the study. Testing the influence of brand trust on customer satisfaction. Testing the influence of price perceptions on customer satisfaction. Evaluating how customer satisfaction is impacted by service quality, brand trust, and price perception. This study employs a quantitative descriptive approach with a survey method. The population used was Prodia Surakarta Clinical Laboratory customers who had used its services and a sample of 90 respondents, using a purposive sampling technique. Meanwhile, multiple linear regression analysis tools, F test, coefficient of determination, and t test. Based on the test results, the influence of the service quality variable (X1) has a positive and significant effect on satisfaction. Satisfaction is significantly influenced by the trust variable (X2). Customer satisfaction is positively and significantly impacted by the price perception variable (X3).

Persepsi Dosen Putri Sekolah Tinggi Ilmu Syariah Hidayatullah Balikpapan Tentang Pelayanan E-Commerce Shopee Perspektif Etika Bisnis Islam

This research aims to understand the perception of lecturers regarding Shopee's E-commerce services from the perspective of Islamic business ethics. This type of research uses qualitative methods with data collection techniques through interviews. The data collection method involves observation followed by distributing questionnaires. The subjects of this research are lecturers who use Shopee E-commerce. The results of the study show that generally, all lecturers feel that Shopee's E-commerce service is good. However, there are also some situations that cause dissatisfaction among the lecturers. Factors influencing the lecturers' perceptions include service quality, product quality, price, convenience, and emotional factors. From the perspective of Islamic business ethics, lecturers are generally not satisfied. The interviews revealed that Shopee still engages in actions that harm customers, such as ordered items not matching the displayed images, swapped packages, and lack of supervision by Shopee regarding seller honesty.

Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen pada Toko Jakmart di PD. Pasar Jaya Kendari

This research aims to determine "The Influence of Service Quality and Price on Consumer Satisfaction at Jakmart Stores in Pd. Pasar Jaya Kenari”. This type of research was quantitative research that was associative in nature used data collection techniques through distributied questionnaires which were distributed to 89 respondents. The method used to test and analyze the influence partially and simultaneously is by used regression analysis, correlation coefficient, coefficient of determinated, t test and f test. Testing the service quality hypothesis (X1) obtained a t value of 8.567 > t table 1.663 and a significant level of 0.000 < 0.05, thus Ho was rejected and Ha was accepted, meaning that partially the service quality variable has a significant effect on Consumer Satisfaction. Testing the price hypothesis (X2) obtained a t value of 10.220 > t table 1.663 and a significant level of 0.000 < 0.05, thus Ho was rejected and Ha was accepted, meaning that partially there was a significant influence of the price variable on Consumer Satisfaction. Simultaneous test results for all variables show an Fcount value of 59.124 with a significance level of 0.000 while the Ftable is 3.101. Thus Fcount 59.124 > Ftable 3.101 and significance 0.000 < 0.05. Thus Ha was accepted and Ho was rejected. This means that the hypothesis states that the variables of service quality and price together (simultaneously) have a significant influence on Consumer Satisfaction. The coefficient of determination of the influence of the Service Quality (X1) and Price (X2) variables on Consumer Satisfaction (Y) is 0.579 or 57.9%. Meanwhile, the remaining 42.1% is influenced by other variables, outside this research. Keywords: Consumer Satisfaction, Price, Service Quality.

Analisis Risiko Bahaya K3 pada Pekerjaan Fasilitasi Tera/Tera Ulang dan Reparasi Timbangan Bukan Otomatis Mekanik (TBOM) Menggunakan Metode JSA dan HIRARC

Legal metrology has the role of providing assurance of the correctness of measurement results and legal certainty in the process of trade transactions that use Measuring, Measuring, Weighing, and Equipment (UTTP) tools for determining quantities as a basis for determining the price of goods and services. The implementation of legal metrology activities to ensure the correctness of measurement results is regulated in Law Number 2 of 1981 concerning Legal Metrology which aims to protect the public interest / consumers through guaranteeing the correctness of measurement results as well as order and legal certainty in the use of units of measure, unit standards, measurement methods and measuring, measuring, weighing and weighing equipment. Therefore, a study was conducted entitled Risk Analysis of OHS Hazards in the Facilitation of Tera / Retest Work and Repair of Mechanical Non-Automatic Scales (TBOM) Using the JSA and HIRARC Methods with a case study of the Tera Tera Retest Facilitation work at BSML Regional IV. Testing is done manually using scales up to 150 kg to ensure the correctness of the measurements. With the high risk experienced in testing and repair, risk mitigation is carried out with the HIRARC method with the results of 3 Medium Risk (medium risk) down to none, as well as 5 Low Risk (light risk) to 11 Very Low Risk to 11 risks from the initial 6 risks in the Tera Tera Re-facilitation of the Tera Session in the Market.

The Influence of Service Quality, Price and Delivery Accuracy on Customer Satisfaction at PT YZ

Penelitian ini merupakan upaya untuk secara sistematis mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi kepuasan pelanggan di PT YZ di Pulau Jawa. Faktor-faktor tersebut termasuk kualitas pelayanan, harga, dan ketepatan pengiriman. Metode penelitian yang digunakan adalah kuantitatif, yang memungkinkan pengukuran yang lebih objektif terhadap variabel-variabel yang diteliti. Penelitian ini menggunakan metode pengambilan sampel Slovin, menghasilkan 146 distributor sebagai sampel. Data dikumpulkan melalui kuesioner dengan skala Likert. Non Probability Sampling digunakan sesuai dengan karakteristik populasi yang relevan. Analisis dilakukan dengan regresi linier berganda menggunakan SPSS versi 25. Hasil menunjukkan variabel kualitas pelayanan dan harga tidak signifikan terhadap kepuasan pelanggan (masing-masing dengan nilai statistik 0.499 dan 0.340 > 0.05). Namun, variabel ketepatan pengiriman berpengaruh signifikan terhadap kepuasan pelanggan (nilai statistik 0.000 < 0.05), menandakan perannya yang penting dalam meningkatkan kepuasan pelanggan di PT YZ.

Furry friends welcome! Investigating dog-owners’ perceived value of dining out with their pets

The number of dog owners increased due to the impacts of the COVID-19 pandemic. In the foodservice industry, a noticeable gap exists related to the perceived value that consumers derive from visiting pet-friendly restaurants with their dogs. Therefore, this study aims to fill this gap using a scale development approach. Additionally, it seeks to identify the factors influencing consumers’ perceived value, purchase intentions, and willingness to pay a premium price for pet-friendly food services. This study identified eight dimensions of dog owners’ perceived value and confirmed the relationships between social norms and self-efficacy on dog owners’ perceived value. It also examined how perceived value influenced dog owners’ future behavioral intentions and willingness to pay a premium price. The findings of this study extend the understanding of consumers’ perceived value of pet-friendly food services and provide valuable suggestions for practitioners in the food service industry.

Determinan Transfer Pricing Pada Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia Periode 2019-2023

Transfer pricing is used to determine prices for goods and services traded from subsidiaries to other subsidiaries or to the parent company. The price set is not in accordance with the reasonable market price. Multinational companies implement transfer pricing policies to reduce taxes paid by manipulating the prices of goods traded to related parties of the company. The aim of this research is to find out what factors can influence companies in carrying out transfer pricing. The dependent variable examined in this research is transfer pricing. The independent variables in this research consist of taxes, foreign ownership, company size, and leverage. This type of research is quantitative research that tests the influence between hypothesized variables through the presentation of numerical data. The data used in this research is secondary data sourced from the financial reports of mining companies listed on the Indonesia Stock Exchange for 2019-2023. The sample in this research was determined using the purposive sampling method. The analysis technique used in the research is multiple linear regression analysis with the help of the IBM SPSS version 21 program. The results of this research show that tax has a significant positive effect on transfer pricing, foreign ownership has a significant positive effect on transfer pricing, leverage has a significant positive effect on transfer pricing, and Company size has no effect on transfer pricing.

Willingness to Pay in Choosing Pre-hospital Emergency Services in Iran: A Population-Based Discrete Choice Experiment

Providing pre-hospital emergency services is accessible in Iran but costly for the country’s health system. This study calculated the willingness to pay (WTP) for pre-hospital emergency services in Iran. Discrete choice experiment (DCE) was used to measure the population’s WTP for ambulance services focusing on time, price, and quality of services. Four hundred and sixty people in Rasht city, Iran, participated in this online survey. Participants preferred lower transfer fees (β = -0.7, P ˂ 0.05), lower time of reaching to the scene (β = -0.061, P ˂ 0.05), lower time to arrive to the hospitals (β = -0.038, P ˂ 0.05), Private ambulance (β = -0.151, P ˂ 0.05), and emergency medical services (EMS) technicians (β = 0.209, P ˂ 0.05). Patients’ WTP in selecting EMS services can help policymakers to provide the best services.

Assessing the true cost of cancer screening: Comparing hospital prices to claims remittance data for common cancer screening tests at top-ranked US hospitals.

11055 Background: Patients in the United States often lack information about the price of common cancer screening services across hospitals and payers. Recent legislation in the US, including the 2021 Hospital Price Transparency Final Rule and the No Surprises Act of 2022, require hospitals to post payer-specific negotiated prices for all services, creating a unique opportunity to understand variation in hospital pricing. While there has been much study regarding the wide variations in prices for healthcare screening services, little is known about the relationship between the prices for screening made publicly available by hospitals and the actual claims remittance recorded for those same services. Methods: We extracted payer-specific prices for four common cancer screening tests among 20 top-ranked US hospitals: colonoscopy, low-dose helical computed tomography (CT) scan, mammography, and prostate-specific antigen (PSA). Additionally, we extracted the cash prices published by these same hospitals and determined the median cash price for each screening service. To evaluate price variation for these screening tests, we determined the median and inter-quartile range (IQR) across all payers for these 20 hospitals. We compared this hospital pricing data to the 835 claims remittance data from December 1, 2021 to January 15, 2022. Results: Across 20 top US hospitals, the median hospital price for colonoscopy was $1597 (IQR $1780) and median claims price was $806 (IQR $788). The median hospital price for low-dose CT was $315 (IQR $472) and median claims price was $126 (IQR $83). The median hospital price for mammogram was $300 (IQR $351) and median claims price was $72 (IQR $83). The median hospital price for PSA was $85 (IQR $113) and median claims price was $29 (IQR $10). For all four screening tests, the median cash price was greater than the median negotiated price by an average of 27%. Conclusions: For common cancer screening tests, the distribution of hospital prices is wider than the actual prices reflected in claims data for the same screening services. Median cash prices published by hospitals were greater than the median negotiated rates for all cancer screening services, consistent with trends observed among large academic centers in metropolitan areas. Policies that improve precision in price estimates may help improve adherence in the United States for uninsured patients by providing more accurate information about prices for common cancer screening services. [Table: see text]

The Influence of Service Quality and Price on User Satisfaction of Food Delivery Service Application In Palembang City

The purpose of this study is to see whether service quality and price affect customer satisfaction. The sampling method used non probability sampling, namely the purposive sampling method. the sample in this study were 110 respondents. Data was collected using an online questionnaire (google form) distributed via social media. Based on the findings of this study, service quality and price have a positive and significant effect on user satisfaction of food delivery service applications in Palembang City.

The Impact of the Crisis Induced by the Conflict in Ukraine on Firms: Evidence from North Macedonia

Abstract This paper evaluates the impact of the Ukraine conflict-induced crisis on firms in North Macedonia using data from a survey conducted with 112 firms in April and May 2023. Through descriptive statistics and probit regression analysis, we find that small firms in low-wage sectors predominantly coped with the crisis by raising prices of final products and services, followed by cost-cutting measures. Larger firms tended to invest in self-electricity generation or energy-saving equipment. Our results show that firms with higher energy cost shares increased final prices more but experienced decreased competitiveness. Firms not addressing rising costs did not consistently pass these costs onto prices or maintain competitiveness, except for labor costs. Labor cost increases, such as from minimum wage hikes, may lead to cost-push inflation unless firms absorb these costs at the expense of profits.