Price Fairness Research Articles

The Effect of Service Quality, Price Fairness and Corporate Image to Customer Retention Mediated by Customer Satisfaction on LowCost Carrier Airlines

This research aims to analyze the effect of service quality, price fairness, and corporate image on customer retention of low-cost carrier airlines mediated by customer satisfaction. The research was conducted by quantitative research and testing hypothesis with a purposive sample of low-cost airline passengers. A Google form was used to collect 203 responses, which were then analyzed using the Partial Least Square method of the Structural Equation Model from the Statistical Package for Social Science. The results of the study found that the effect of the independent variables on the dependent variable was as follows: Service quality to customers retention has no effect; Price fairness on customer retention has no effect; Corporate image on customer retention has no effect; customer satisfaction on customer retention has an effect. In addition, service quality, price fairness, and corporate image have effect on customer satisfaction. For the indirect hypothesis, service quality, price fairness, and corporate image influence on customer retention mediated by customer satisfaction were accepted. The research concluded that there are 3 hypothesis that have no effect and 7 hypothesis that have an effect consisting of 4 direct effects and 3 indirect effects. The implication of this research, there is the important rule of customer satisfaction as a mediating variable from service quality, price fairness, and corporate image to customer retention of low-cost carrier airlines. The placement of customer satisfaction as a full mediation variable on the research model became a Novelty in this study.

The Effect of Service Quality, Price Fairness and Corporate Image to Customer Retention Mediated by Customer Satisfaction on Low-Cost Carrier Airlines

The Effect of Service Quality, Price Fairness and Corporate Image to Customer Retention Mediated by Customer Satisfaction on Low-Cost Carrier Airlines

The Effect of Fear-Based Benefit Perception Towards Covid-19 on Value, Price Fairness and Satisfaction: A Research On Consumers of Traditional Street Food

The Effect of Fear-Based Benefit Perception Towards Covid-19 on Value, Price Fairness and Satisfaction: A Research On Consumers of Traditional Street Food

The Influence of Perceived Authenticity and Price Fairness on The Purchase Intention at Samwon House Restaurant Jakarta

The Influence of Perceived Authenticity and Price Fairness on The Purchase Intention at Samwon House Restaurant Jakarta

Utility Fairness in Contextual Dynamic Pricing with Demand Learning

Utility Fairness in Contextual Dynamic Pricing with Demand Learning

Research on Price Fairness Perception of Customers in High Star Hotels

Research on Price Fairness Perception of Customers in High Star Hotels

The influence of different types of satisfaction on loyalty on C2C online shopping platform: From the perspective of sellers and the platform

With the rise and development of major types of platforms, the competition for resources has become extremely fierce, and the market share of C2C platforms has been seriously threatened by the loss of resources. Therefore, building and maintaining buyers’ satisfaction and loyalty to C2C platforms is critical to the survival and sustainability of C2C platforms in China. However, the current knowledge on how platform satisfaction and loyalty are constructed in the C2C e-commerce environment is incomplete. In this study, seller-based satisfaction and platform-based satisfaction are constructed separately. We further distinguish seller-based transaction satisfaction into economic and social satisfaction and explore their antecedents and consequences. To test our research hypotheses, we conduct a survey and collect data from a real online market (Taobao website). The results show that seller-based transaction satisfaction positively affects platform-based overall satisfaction and loyalty; perceived product quality, perceived assurance, and perceived price fairness all have a significant effect on economic satisfaction, whereas perceived relationship quality and perceived empathy significantly influence social satisfaction. These findings help us understand the literature related to customer satisfaction in the context of C2C in China and provide inspiration for online sellers and platforms.

Determinants of consumer buying behavior towards Nepali products

This study has objected to locate the determinants affecting consumer buying behavior towards Nepalese industrial products in Nepal. Consumer Buying behavior is dependent variable and price fairness, accessibility, opinions, and status are the independents variables. The primary as well as secondary sources of data is used to reach the opinions of the respondents regarding price, availability, opinions, and position in Nepal. This study is based on respondents from particular area from Kathmandu Valley. To achieve the purpose of the study, structured questionnaires had been prepared. This study shows that price fairness is positively correlated to consumer buying behavior. It signifies the fair prices on Nepalese products leads to increase in consumer buying behavior. It indicates that higher the availability of Nepalese products, higher would be the consumer buying behavior. In addition to this, the study shows that status is positively related to consumer buying behavior. It indicates that an individual may have a very favorable decision toward purchasing Nepalese industrial products, if he/she believes that buying those products helps them to enhance their status to the society. The results also show that coefficients are positive for price fairness, availability, opinions, and prestige with consumer buying behavior. However, the coefficients are significant only for availability, opinions and prestige at 5 percent level of significance.

The Role of Antecedents Brand Equity on Customer Loyalty in Freight Forwarding Service Companies (Courier)

The purpose of this study is to determine the effect of digital content marketing (DCM), price fairness (PF) on customer loyalty (CL) mediated by brand equity (BEQ) and strengthened by the moderating variable relationship equity (RE) in service companies’ courier. It is well known that trying to make customers loyal is one of the policy concepts so that a company can continue to operate, at least customers do not switch to competitors' service products. This effort is certainly more efficient than starting again looking for new customers with more intensive promotions and innovations. Re-introducing a product to customers means that we convey the branding of the product. In addition, this study aims to see what factors can increase brand equity. One of them is by presenting effective digital content marketing, shipping prices that match customer expectations (price fairness) and paying attention to the performance of service and communication with customers (relationship equity). The research design and method used in this research is hypothesis testing. This research is non-quantitative experimental, using a questionnaire given to 206 respondents who are customers who use courier services. Data analysis used SmartPLS software version 3.2.9 with the Structural Equation Model (SEM) multivariate analysis method. The results of this study indicate that based on respondents' perceptions of DCM and PF, they have a positive effect on CL mediated by BEQ. Although PF does not have a direct effect on CL, mediated by BEQ, PF can strengthen its influence on CL, this fact reinforces the importance of brand strength in a service product. Whereas RE has not been able to moderate BEQ to strengthen CL value in courier service companies. This research is expected to be an alternative consideration for courier service companies to increase customer commitment to remain loyal in using the services offered, considering that retaining existing customers is more profitable than finding new customers and as an additional reference for future researchers. The novelty in this study is to place digital content marketing as a variable that influences customer loyalty values both directly and indirectly.

The Effect of Product Quality and Price Fairness on Customer Loyalty with Customer Engagement as Intervening Variable on Local Skincare in Indonesia

Nowadays, the cosmetics industry is developing rapidly. According to Statista, skincare products are ranked number one by holding a 37% majority of the cosmetics industry. Further market research reveals that the global skincare market is expected to reach USD 179 billion by 2022, growing at a CAGR Rate of 4.7% from 2016 to 2022 (Lee et al., 2019). By 2020, Indonesia's National Agency of Drug and Food Control (BPOM) has introduced a new Gradual Fulfilment Certificate for cosmetic companies to enhance local cosmetics product quality and today's skincare users are highly knowledgeable and actively question whether they get a fair price, commensurate on the quality of the product that they obtained. Faced with such a high level of competitive pressure, companies are also increasingly aware of the importance of various customer retention activities. During the 1990s and early 2000s, companies achieved customer loyalty to a large extent by building customer relationships (Bei & Chiao, 2001). However, following current trends, companies are now shifting from traditional customer relationship approaches to evolving customer engagement philosophy (Bei & Chiao, 2001). Research supporting this claim shows that customer engagement can improve user retention, and user retention is, to a certain extent, a reflection of customer loyalty (Hu, Chen & Zhang, 2021). According to Sood, A. (2022, December 4), these days the way to increase customer loyalty can be done with a coordinated, multi-channel approach, underpinned by data-driven strategies, AI analytics and automation which has been proven to increase conversions by up to 25%. Meanwhile, similar research (Noerindah & Bernarto, 2022) only discussed direct effects or didn't have intervening variables to compare the indirect effects on specific local skincare brand. This research will investigate the problems companies experience in maintaining Customer Loyalty from several variables such as Product Quality, Price Fairness, and Customer Engagement that are believed to influence Customer Loyalty and to analyze the indirect effect of Product Quality and Price Fairness to Customer Loyalty through Customer Engagement. Besides, the purpose is to give insights to local skincare companies. Keywords: Customer Engagement; Customer Loyalty; Price Fairness; Product Quality; Skincare

NIAT PERPINDAHAN PELANGGAN PADA E-MARKETPLACE DI KOTA BENGKULU

This study aims to examine and analyze whether there is an influence between price fairness, relationship quality, perceived betrayal on switching intentions. This research uses Partial Least Square Structural Equation Model (SEM PLS). The method used in this study is non-probability sampling. The population used in this study are consumers who have transacted in e-marketplaces and moved to other e-marketplaces in Bengkulu city and 353 samples were selected. The results showed that price fairness had a negative effect on the perception of betrayal, the quality of the relationship had a negative effect on the perception of betrayal, price fairness had a positive effect on the relationship, the perception of betrayal had a positive effect on switching intention, price fairness had a negative effect on switching intentions, and the quality of the relationship had no negative effect. on switching intentions. Even though the quality of the relationship with customers is good, customers can still intend to switch to other e-marketplaces. For further research, the authors suggest examining other factors that may influence the relationship, such as alternative product offerings, prices, promotions, discounts, and others so that this research will be more extensive.

Antaseden Dari Word Of Mouth Pada Kedai Kopi Lokal Di Indonesia

This Article examines the”effect”of store atmosphere”& price”fairness to word of mouth that is mediated by customer satisfaction.”The sample being”use in this study are”210 respondents who have bought and visited coffee shops at least 2 times in the last one year. The”survey”was”conducted“by”filling”out”an”online”questionnaire with google form. The”testing”is”conducted by”Structural”Equation”Model (SEM).”The”findings”of this”study are : (1) store atmosphere”has a positive..effect on customer..satisfaction, (2) price fairness has”a positive”effect on customer”satisfaction, (3) customer satisfaction has a”positive effect”on customer loyalty, (4) customer satisfaction has a positive effect on word of mouth, (5) customer loyalty has a positive effect on word”of mouth, and (6) customer satisfaction”has a”positive effect on word”of mouth mediated by customer”loyalty.

RealPrice: Blockchain-Powered Real-Time Pricing for Software-Defined Enabled Edge Network.

With the limited Internet bandwidth in a given area, unlimited data plans can create congestion because there is no retribution for transmitting many packets. The real-time pricing mechanism can inform users of their Internet consumption to limit congestion during peak hours. However, implementing real-time pricing is opex-heavy from the network provider side and requires high-integrity operations to gain consumer trust. This paper aims to leverage the software-defined network to solve the opex issues and blockchain technology to solve trust issues. First, the network congestion level in a given area is analyzed. Then, the price is adjusted accordingly. Devices that send a lot of traffic during congestion will be charged more expensive bills than if transmitting traffic during an off-peak period. To prevent over-charging, the consumers can pre-configure a customized Internet profile stating how many data bytes they are willing to send during congestion. The software-defined controller also authenticates consumers and checks whether they have enough token deposits in the blockchain as Internet usage fees. We implement our work using Ethereum and POX controllers. The experiment results show that the proposed real-time pricing can be performed seamlessly, and the network provider can reap up to 72.91% more profits than existing approaches, such as usage-based pricing or time-dependent pricing. The fairness and trustability of real-time pricing is also guaranteed through the proof-of-usage mechanism and the transparency of the blockchain.

Heuristic price theory: A model of pluralistic price evaluations

AbstractEconomic price theory assumes that consumers' responses to prices can be characterized by stable demand curves and price elasticities. The author posits that this assumption lacks descriptive validity because the demand curve is rather unstable; subtle changes in framing and contextual cues can change the demand curve. The article outlines heuristic price theory, which posits that price evaluations are pluralistic in nature. Each price evaluation entails several heuristic decision rules (or decision criteria) that are activated by conscious and unconscious evaluative responses to price and the contextual cues. The extant literature identifies six types of evaluative responses that influence these heuristic decision rules: the pain of paying, price comparisons, price–quality inferences, price negotiability judgments, price fairness judgments, and price–feature tradeoff. To predict how prices influence consumer behavior in a particular context, it is important to identify the heuristic decision rules being used in that context. This implies that managers and researchers, instead of focusing only on estimating price elasticities using stylized demand curves, should also study the heuristic decision rules that shoppers use to evaluate prices.

패스트푸드 전문점 DINESERV를 통한 이용 의도의 선행요인들에 관한 연구

DINESERV is a theoretical underpinning to account for consumer decision making in the food service business domain. This study selects intention to use as the main dependent variable. The purpose of this study is to examine the antecedents of intention to use in the area of fast food business. Five attributes are derived, and these are food quality, price fairness, convenience, employee service, and store atmosphere. This study chooses Burger King as the business case given the brand popularity. The main instrument of this study is a survey. This study collected the data using an online survey, and the valid number of observations is 206. For the data analysis, this study performed statistical analysis. To test the hypotheses, this study implemented multiple regression analysis. Considering the results, we found that intention to use is positively influenced by food quality and price fairness.

The Influence of Brand Image: Brand Hate-Brand Love on The Purchase of BMW Luxury Cars

BMW is currently the leader in selling premium class cars in Indonesia. This illustrates that BMW cars can be an indicator that they are still a secondary choice desired by consumers in buying premium cars. The focus of this paper is to analyze the influence of brand image, brand hate and brand love on the decision to buy a car. The respondents of this research will be direct buyers and users of BMW in West Java, with age criteria above 21 years. To measure the decision to buy a BMW car analysis variable including product quality, perceived value, fairness of price and brand image, where brand image is suspected variable with the most dominant variable influencing customer buying decisions. Methods of data analysis to be carried out using reliability tests and validity tests. This paper is the basis of research that will be carried out related to purchasing decisions and brand image where this will help the implementation of research to be more planned and structured.

Predicting Customer Loyalty of Local Brand Fast-Food Restaurant in Indonesia: The Role of Restaurant Quality and Price Fairness

Recent research discusses the need for a better understanding of customer perceptions about fast-food restaurant attributes, such as qualities in influencing the process of customer satisfaction. This study aims to analyze the importance of quality in influencing loyalty in fast-food restaurants. The sample in this study is 247 respondents who have visited fast-food restaurants. Data are collected using a questionnaire survey that was done in around Bogor Raya. The analysis technique used is the Structural Equation Model with Partial Least Square. The structural equation model was applied to test 5 hypotheses. The results showed that food quality, service quality, and price fairness directly influence customer loyalty through customer satisfaction. Meanwhile, physical environment quality indirectly affects customer loyalty through customer satisfaction. This study provides a better understanding of restaurant quality, price fairness, customer satisfaction, and customer loyalty in fast-food restaurants. This study suggests that the quality of ethnic restaurants, such as food quality, service quality, and physical environment quality, can be valuable indicators for increasing customer loyalty through customer satisfaction and being an attractive marketing strategy for the preferences to increase customer loyalty for fast-food restaurant experiences.

Preference heterogeneity in Bitcoin and its forks' network

This study investigates the transmission channel of information diffusion in the network of Bitcoin and its six forks using daily closing prices from the start of trading for each one to September 24, 2021. In particular, the price series are stationarized for further analysis by converting them to log returns. We find the following: (i) the Bitcoin market has the central authority of information flow because of its large market size and high liquidity, and (ii) the Bitcoin Gold and Bitcoin Diamond markets collaborate in information dissemination and intermediary role despite their small market size and low liquidity. Using the scaling and Hurst exponents, we explain the roles of Bitcoin, Bitcoin Gold, and Bitcoin Diamond in the network of forks. The potential externality emerges from a highly liquid market and spreads through efficient markets in terms of price fairness, resulting in considerable information share in the cryptocurrency market. Our findings suggest that the forks' network evolves for preference heterogeneity rather than for a single dominant entity with market leadership in the network.

Effects of logistics service quality and price fairness on customer repurchase intention: The moderating role of cross-border e-commerce experiences

The dimension of logistics service quality (LSQ) has been receiving much attention as a key factor for the success of many leading domestic e-commerce platforms (DEC). However, the recent increase in demand for cross-border e-commerce (CBEC) calls for a reexamination of the relationship between LSQ and consumer repurchase intention. This study assesses the significance of the moderating effects of CBEC on the LSQ–satisfaction–loyalty–repurchase intention consequence chain. The findings revealed that CBEC has an enhancing moderating effect on the relationship between customer satisfaction and functional service quality (personnel quality) and, conversely, an attenuating moderating effect on the relationship between customer satisfaction and technical service quality (timeliness) and price quality (price fairness). Many DEC business platforms that are considering expanding into foreign markets can use these findings to create effective CBEC logistics service strategies.

The role of individual service and team-based service price in the online environment: A view from the price difference.

Different from the traditional medical market, the online medical market allows physicians considerable discretion in setting prices of their services, which is beginning to be paid close attention to. Physicians face a challenge with the introduction of various service styles. Guided by transaction utility theory and price fairness, this study aims to investigate the influence of pricing strategy on service demands from the price difference perspective by focusing on two typical service models: individual service and team-based service. Moreover, team characteristics (response speed and team size) are also considered. The data collection was done in March 2018 and repeated in May 2018, and physicians who provide both individual service and team-based services are included in our study. Finally, a dataset consisting of 1,100 teams with 1,100 physician leaders from 14 departments such as obstetrics and gynecology department were collected from an online medical platform in China. Empirical results support most of our hypotheses. A negative influence of team-based price was observed. As a substitute service, a higher individual service price will make patients turn to team-based service. Moreover, individual service prices negatively moderated the relationship between team-based service prices and demands. By calculating the price difference between the individual service price and the team-based service price, we found a negative role of the price difference affecting patient purchase decisions. Although we did not find a significant effect of team size, a quick response can attract more patients. Price fairness provides a proper framework for understanding pricing strategy in individual and team-based service in an online environment. Understanding the effects of prices from a price difference perspective has both theoretical and practical contributions. Specifically, this study contributes to knowledge on price fairness, online medical platforms, and virtual teams, and provides management suggestions.