Price Consciousness Research Articles

Street food consumer behaviour decoded: analysing decision-making styles, risk factors and the influential power of social media celebrities

PurposeThis study aims to investigate consumer decision-making styles (CDMS) in the context of street food. In addition to the original CDMS constructs, two additional constructs, namely food safety risks and environmental risks, were included based on relevant literature. Furthermore, the study explores the moderating role of social media celebrities (SMCs) in bridging the intention-behaviour gap in street food consumption behaviour.Design/methodology/approachThe data were collected through an online survey, with 300 participants providing useable responses. Partial least squares (PLS) analysis was employed to analyse the data.FindingsThe findings indicate that out of the eight identified CDMS, six styles, specifically recreational (hedonistic shopping consciousness), price consciousness, novelty-seeking, impulsiveness, confusion due to over-choice and brand loyalty, significantly influence consumers' intention to consume street foods. Additionally, the results support the moderating role of SMCs. This suggests that the presence and influence of SMCs play a significant role in shaping consumers' intention and behaviours towards street food consumption.Originality/valueThis study contributes significantly to the literature by adding two additional constructs, namely safety risks and environmental risks in CDMS. Moreover, this study fulfils the intention-behaviour gap in street food literature by exploring the moderation effect of SMCs.

The Impact of Influencer Credibility, Brand Originality Image, and Price Consciousness on Consumer Trust in Local Beauty Products

The main purpose of this study is to examine the effect of influencer credibility, brand originality image, and price consciousness on the consumer trust in local brands of beauty products. The sample in this study was young Indonesian female consumers aged between 17 and 38 years. This study shows that influencer credibility and price consciousness affect the trust of local brands of beauty products, while brand originality image does not affect brand trust. The study provides useful managerial implications for local brands to compete in the country's market.

Second-hand online stores: an examination of consumers’ purchase behaviour

ABSTRACT Today, the determinants of second-hand shopping are not comprehensive and are limited to physical stores; and most of the previous research has largely ignored the factors that motivate the online purchase of second-hand products. Considering the great accessibility of second-hand products through online retailers and stores, we will examine why consumers purchase second-hand products online; and further, whether price consciousness moderates the purchase behaviour of used products online.In this context, the purpose of the present research is to examine what factors determine consumers’ purchase behaviour of second-hand products online; and further analyse the moderating role of consumer price consciousness in online second-hand purchase behaviour. For this purpose, based on the second-hand shopping motivation theory a conceptual model of second-hand online purchase behaviour is proposed and empirically tested on a sample of405consumersthrough Structural Equation Modelling (SEM). Findings show that consumers are driven mostly by environmental motivations when purchasing second-hand products online, followed by trust towards the online store and economic factors. Interestingly, ethical motives exert a negative impact on second-hand purchase behaviour, which could be perceived by individuals as other kind of overconsumption. In addition, results indicate the moderating influence of consumer price consciousness on the purchase intention of second-hand products online. This study extends the literature on second-hand shopping through an empirical examination of the factors influencing consumer purchase behaviour of used products through online stores.

Reducing food waste: How to stimulate purchase intention of expiration date-based priced?

This research aims to analyze how price consciousness and sale proneness influence consumers’ purchasing intentions for EDBP sold in supermarkets and minimarkets to reduce food waste due to unsold products. Research data was obtained using a convenience sampling approach to obtain respondents according to the criteria and an online questionnaire was used to obtain respondents’ answers. The research respondents were 342 consumers of EDBP at the Papaya supermarket. The research hypothesis was tested using the Structural Equation Model using AMOS. The results of this research prove empirically that price consciousness influences sale proneness. Other results show that price consciousness has no effect on purchase intentions and sale proneness has no effect on purchase intentions. This research uses a price awareness approach to examine how pricing strategies can play a role in reducing food waste which then influences the achievement of SDGs 12.

Motives for Consuming Organic Vegetable during Covid-19 Pandemics in Indonesia

COVID 19 has an immense impact on people’s life. One of the impacts is the increasing concern for a healthier lifestyle, including the consumption of organic vegetables. This study aimed to determine variables that have a positive and significant impact on consumers behaviour in consuming organic vegetables, by utilizing Partial Least Square – Structural Equation Modelling method. Variables that being analysed in this study are organic food knowledge, environmental concern, price consciousness, health consciousness, quality, subjective norms, risk aversion, perceived behaviour control, convenience to purchase, familiarity, food safety concern, emotional value, promotion, moral attitude, and the impact of COVID 19 on attitudes towards organic food, purchase intention of organic food, and organic purchase behaviour. The result shows that factors strongly influenced consumers’ motivation on the consumption of organic vegetables are subjective norm, risk aversion, price consciousness, emotional value, perceived behaviour control, moral attitude, and promotion respectively. Other factors have unsignificant influence on consumers’ behaviour so those factors can be neglected. The result of this study will be beneficial for organizations or businesses in developing strategy to improve customers’ motivation in consuming organic vegetables.

Millennial consumer’s stance toward sustainable fashion apparel

Sustainable fashion is the emerging fashion trend in Global fashion. In India, 34 % of population is a potential millennial contributing to the Indian economy. The present study examines the relationship of quality consciousness, price consciousness, availability of apparel, benefits, and Environmental concern on post-purchase behaviour of sustainable apparel and millennial consumer satisfaction. The results of a quantitative study using the Hayes process, it reveals that brands need to create more awareness of sustainable apparel among the millennial consumer. Price and perceived benefits are major influencing factors among millennial consumers

The Influence Of Price Consciousness, Brand Image And Celebrity Endorsement Toward Women's Purchase Intention On The Whitening Skincare Group : Indonesian Gen-Y Females

This study examines the influence of price consciousness, brand image, and celebrity endorsement on purchase intention among women in the whitening skincare segment, focusing on Generation Y women in Indonesia. In the rapidly growing beauty market, particularly in the whitening skincare category, understanding consumer behavior is crucial. The factors of price consciousness, brand image, and celebrity endorsement have become prominent in shaping consumer preferences, especially among Generation Y women. The research aims to explore the relationships between these factors and the purchase intentions of Generation Y women towards whitening skincare products. By delving into the impact of price awareness, brand perception, and celebrity endorsements on purchase decisions, the study seeks to provide valuable insights for the beauty industry. The findings are expected to assist in crafting more effective marketing strategies aligned with the preferences and needs of the Generation Y female consumer market in Indonesia.

ENVIRONMENTAL CONCERN: DOES IT DRIVE GREEN PURCHASE INTENTION OF SUSTAINABLE PACKAGING?

The growing importance of environmental concern as a critical issue has recently increased. Lower environmental damage raises consumer awareness of the importance of environmental preservation. Environmental concern triggers consumers’ interest in purchasing products with sustainable packaging. This study aims to examine factors driving the green purchase intention of sustainable packaging. The Theory of Planned Behavior (TPB) was utilized to identify the green purchase intention with six antecedents: subjective norm, price consciousness, perceived consumer effectiveness, perceived social media marketing, environmental concern, and perceived behavioral control. The data was analyzed using Structural Equation Modeling (SEM). The results revealed that the perceived social media marketing activities are the most influential driver of the green purchase intention, followed by the perceived behavioral control. Further, this study found that the environmental concern stimulates the perceived consumer effectiveness. This research contributes to marketers, companies, and the government to target appropriate marketing activities and engage potential consumers in purchasing the products with sustainable packaging.JEL: M31, Q56.

Exploring e-deal proneness: the interplay of price consciousness and anticipatory regret

PurposeThis research investigates the factors influencing consumers' intention to purchase e-deals from group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret.Design/methodology/approachThree studies (n = 539) were conducted using data collected from an online consumer panel and tested via structural equation modelling and PROCESS macro in SPSS.FindingsThe findings suggest that subjective norms, perceived behavioural control and attitudes positively influence consumers' e-deal purchase intention. Additionally, price consciousness amplifies the relationship between consumers' e-deal proneness and purchase intention, and price-conscious respondents are more likely to have the intention to buy e-deals when faced with some form of anticipatory regret.Practical implicationsBased on the research findings, practitioners are advised to prioritise social norms and entertainment value when promoting the attractiveness of e-deals, using strategies such as social media and influencer marketing. Brands should also emphasise the value of e-deals by showcasing comparative price savings and discounts to motivate consumers to buy.Originality/valueThis paper addresses an interesting and practical issue related to the effects of group buying websites, focussing on e-deal proneness, price consciousness and anticipatory regret.

Food delivery platform and food waste: Deciphering the role of promotions, knowledge, and subjective norms among Indonesian generation Z

With the popularity of food delivery applications in Indonesia, there is a need to promote responsible consumption habits, specifically in mitigating food waste. This study examined the influence of promotion, knowledge, and subjective norms on sustainable food waste behaviour among Generation Z individuals in Indonesia. The study involved an online survey of 561 Generation Z users of meal delivery platforms, with data analysis conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) through SMART-PLS 4 software. The study contradicted that promotion and knowledge directly affect food waste reduction behaviour. Promotion can positively impact responsible food waste behaviour when mediated by price consciousness and perceived behavioural control. Knowledge requires attitude and perceived behavioural control to influence responsible food-wasting. It became apparent that subjective norms directly affected responsible food waste and were mediated by attitude. The antecedent variables examined in this study explained a 63.7% variance of sustainable behaviour towards food waste, indicating moderate explanatory power. Promotion conducted by food delivery service applications, accompanied by information and practical strategies to enhance consumers' perceived behavioural control, can increase the likelihood of sustainable food waste behaviour among Generation Z consumers, particularly price-conscious consumers. To foster positive attitudes and subjective norms towards sustainable food waste behaviour, policymakers can incentivize academic institutions, culinary businesses, and influencers to promote food waste reduction.

Millennial perceptions of private label and national brand apparel

PurposeThis paper aims to use Q methodology to investigate Millennial perceptions toward private label or national brand apparel.Design/methodology/approachQ methodology was chosen to identify factors, which correspond to patterns of perceptions prevalent among Millennials. Participants were supplied with 14 statements that they sorted into two Q sorts – One representing perceptions of private label and the other representing perceptions of national brands. The Q sorts were completed through Qualtrics and participants answered open-ended questions on the placement of each statement within each Q sort.FindingsTwo factors emerged on private labels, highlighting patterns in price consciousness and uniqueness (acknowledged as patterns surrounding the desire for particular apparel characteristics). Three factors arose for national brand apparel, emphasizing the need for national brands to provide consumers with product security, quality and uniqueness (as identified through the unpreferred qualities national brands typically exhibit).Originality/valueThis study illustrates the various viewpoints retailers must consider when marketing apparel to a specific target demographic. In addition, a single perception (uniqueness) was found to connect motivations, which led to the development of a model for future inquiry.Research limitations/implicationsDespite complete Q sorts and qualitative statements, participants' unfamiliarity with Q methodology and the sorting action of statements could be considered a limitation. The use of MTurk is also considered a limitation owing to the anonymity and possible deception of the workforce.Practical implicationsPrivate label brand personality growth has many retailers expanding their brand portfolios. Based on the findings of this study, specific opportunities are highlighted for the expansion and marketing of private labels and brand labels based on specific perceptions of a broad Millennial cohort.

Usulan Perbaikan Untuk Perusahaan Fashion Berdasarkan Model Niat Beli

X is a bridal company. For the last three years, the income from party dress rental have decreased. The company suspects this is caused by the emergence of new competitors. The company has tried to make improvements. However, these improvements have no effect. Therefore, further research is needed to determine the factors that influenced purchase intention. The research model that’s been used conduct five variable. There are 113 data collected using questionaire. The data will be processed using smart-PLS 30-days trial software and use PLS-SEM method. The test results indicate that there are three variables that affect purchase intention. That variable is social network marketing, consumer engagement, and price consciousness. To make improvement, we used IPMA matrix to determine importance and performance level of each variable. The final result from the research is there are seven proposed improvement that has been accepted by the company.

Factors Influencing Behavioral Intention Toward Using Travel Mobile Application: Examining the Mediating Role of Reviews and Ratings

The purpose of this study is to identify the major factors that affect tourist intention to use mobile application for the purchase of travel and tourism services. This study integrates the theory of M-S-QUAL with two additional factors, price consciousness and information quality, to develop a conceptual framework. Data was collected from 510 users of travel mobile applications from Delhi/NCR, and analyzed using structural equation modeling. The results indicated that efficiency, privacy, price consciousness, and information quality are the main determinants of m-satisfaction. Additionally, m-satisfaction significantly affects tourists’ behavioral intentions. Reviews and ratings was found to partially mediate the relationship between m-satisfaction and tourists’ behavioral intention. The framework is helpful for decision-makers to identify the factors that can satisfy tourists when using a travel mobile application and will also provide useful insights for the travel service providers dealing in m-applications to device their future strategies.

Factors affecting the purchase intention of over the counter products in the self care actions of consumers

PurposeWithin the framework of the theory of planned behavior (TPB), this study aims to investigate which factors affect consumers’ purchase intention with regard to over-the-counters (OTCs), focusing on personal factors, including health consciousness and risk aversion, as well as rational factors, consisting of the level of knowledge, price consciousness and involvement in the purchase intentions.Design/methodology/approachDue to the necessity of finding the most crucial industry-specific indicators, it was decided to carry out two-stage research based on qualitative preliminary research and the main study. The findings obtained from the qualitative studies were integrated with insights gleaned from the literature to finalize the study’s conceptual model. The main study was based on a descriptive research design, and data were collected through an online survey. Structural equation modeling was the main technique used to test the model.FindingsHealth consciousness, level of knowledge and involvement in consumer purchase intentions affect either attitude or perceived behavioral control. Moreover, attitudes toward OTCs and perceived behavioral control were significant predictors of purchase intentions for OTC drugs. At the same time, subjective norms did not have a significant effect.Practical implicationsKnowing what influences consumer purchase intentions contributes to developing more effective marketing strategies and actions.Originality/valueThis study took an integrative approach to understanding the effect of personal and rational factors within the TPB framework for a changing tendency in consumer behavior of specific product categories.

EXAMINING PURCHASE INTENTION OF PRIVATE-LABEL BRANDS: THE MODERATING EFFECT OF BRAND CATEGORY

Private label is seen as a way to maintain profits, encourage consumption, and as a form of CSR for retail companies when empowering local small businesses. In its development, private labels have evolved into brands that pay attention to value and sustainability. A brand category in Indonesia involves SMEs as product suppliers for PLB. This study examines the influence of factors related to the store on the perception of private-label products produced by SMEs. This study collects online data from 441 Indonesian respondents who are Alfamart and Indomaret customers aged 18 or above and have shopped in the last 3 (three) months, using the non-probability sampling method with a purposive sampling technique. The collected data were tested using SEM Partial Least Squares analysis. The results reflect that store loyalty and brand image have a significant positive impact on attitudes toward buying private labels. In contrast, store loyalty and price consciousness have the least significant positive impact. On the other hand, perceived risk was was found to have a significant negative effect. The Brand Category was found to be moderating in Store Loyalty and Brand Image antecedent variables. This study is expected to be useful for academics and marketing practitioners by expanding private-label studies, especially in relation to SMEs as producers. Moreover, retailers can consider involving more SMEs in their private-label business, which will positively impact society.

Mastering Consumer Conversion: Unveiling the Management of E-Commerce Purchase Intentions

The global market structure has undergone significant transformations due to the widespread integration of information technology. As a result, electronic commerce has emerged, propelled by technological advancements, and has established itself as a fundamental pillar of the digital economy. This research paper aims to provide a thorough analysis and evaluation of various scholarly works and studies concerning digital shopping and explore the factors that impact consumers' purchasing behaviour on e-commerce sites. The quantitative method was used to analyse the connection between price consciousness, trustworthiness, business competency with customer buying inclination, perceived convenience and effectiveness. The findings reveal that trustworthiness and the results indicate that consumer buying inclination in e-commerce sites is positively influenced by factors such as trustworthiness, as well as the perceived convenience and effectiveness.

Pengaruh Online Customer Review dan Price Consciousness terhadap Keputusan Pembelian pada Layanan Gofood melalui Aplikasi Gojek dengan Selera sebagai Variabel Mediasi

This study aims to test online customer review and price consciousness of tastes, test online customer review and price consciousness of purchasing decisions, test tastes of purchasing decisions and test online customer review and price consciousness of purchasing decisions with tastes as a mediating variable. The subjects of this study are people who live in Ubud District, Gianyar Regency who are users of GoFood services on the Gojek application while the objects of this study are online customer review, price consciousness, tastes and purchasing decisions. The research design used is causal quantitative research. The data collection technique in this study was using a questionnaire and the data was then analyzed using path analysis. The results showed that (1) online customer review have a significant effect on tastes in GoFood services through the Gojek application, (2) price consciousness has a significant effect on tastes in GoFood services through the Gojek application, (3) tastes have a significant effect on purchasing decisions on GoFood services through Gojek application, (4) online customer review have no effect on purchasing decisions on GoFood services through the Gojek application, (5) price consciousness has no effect on purchase decisions on GoFood services through the Gojek application, (6) tastes do not mediate the relationship between online customer review of purchasing decisions on GoFood services through the Gojek application, (7) tastes mediate the relationship between price consciousness and purchase decisions on GoFood services through the Gojek application.

Factors Influencing Purchase Intention of Food Surplus through a Food-Sharing Platform

Food waste is a serious issue around the world. One way to address this issue is distributing food surpluses through food-sharing platforms. There are a limited number of empirical studies investigating the drivers of using food surplus-sharing platforms, particularly in developing countries. This paper investigates the impacts and connections between environmental concern, perceived playfulness, social norms, food waste awareness, price consciousness, food neophobia, and purchase intention of food surplus through a food-sharing platform in Thailand. A sample of 284 Yindii users was analyzed by using exploratory factor analysis and multiple regression. Empirical results revealed environmental concern and perceived playfulness to be the primary constructs influencing consumers’ purchase intention toward food surplus. The results suggest that perceived playfulness is the most crucial determinant affecting purchase intention. Our results also indicated people who have obtained a higher education level and the low-income group show a higher purchase intention toward food surplus products. This research is the first attempt to study food surplus redistribution in Thailand. This study contributes to the literature and provides insights for practitioners with several implications.

Sustainable purchase intentions towards organic food during Covid-19 pandemic: an exploratory study on Indian consumers

PurposeThis study aims to determine the factors influencing consumers’ organic food purchase intention during Covid-19 and how Covid-19 impacted these factors. Understanding these factors will assist marketers in making strategic decisions on how to market their products during a crisis.Design/methodology/approachThis study used a quantitative approach. Data were collected online from 278 organic food consumers based in India. The partial least squares-path modelling method was used for data analysis.FindingsThe results revealed that Covid-19 has substantially impacted consumers' health consciousness, environmental concern, availability, price and intention to buy organic food. This study also revealed that health consciousness, environmental concerns and availability of organic food affect consumers’ purchase intention even during the Covid-19. However, it has been found that price consciousness does not influence consumers’ purchase intention during Covid-19.Practical implicationsMarketers should come up with innovative promotional strategies. Providing information related to quality checks on packages, expanding online sales channels, boosting promotional activities and emphasising the long-term benefits of organic food items should be the go-to marketing strategy of organic food.Originality/valueThe study adds value to the extant literature by examining consumers' purchase intention towards organic food using more customised and thorough constructs that appear to be more practical during the challenging times of Covid-19 and whose findings are not restricted by some pre-established theoretical assumptions.

How to attract newness-conscious consumers to a circular electric vehicle economy

Despite improved energy efficiency and reduced tailpipe air pollutants, electric vehicles (EVs) often encounter skepticism about whether EVs are a sustainable choice because of their waste management issues. The increased adoption of EVs worldwide will keep pushing the industry to adopt circular economy (CE) strategies such as remanufacturing. The study clarifies our understanding of the newness-conscious consumer (NCC) behavior in purchasing remanufactured EV parts. The NCC, which values newness and regards it as a proxy for product quality, is unlikely to be attracted to remanufactured products (RMPs) and constitutes a potentially unpredictable market segment for circular economy practitioners. We examine whether and how improving consumer awareness via green information provision can be pivotal in NCCs' purchasing behavior regarding RMPs in the EV industry. More specifically, we present a model to explain the NCC's purchase intention for remanufactured EV parts with various factors (green certification, perceived trust, perceived value, perceived knowledge of environmental benefits associated with remanufactured EV parts, and price consciousness) that may relate to providing green information. Based on an online survey of 600 participants characterized as NCCs living in Japan, the results of structural equation modeling showed that green certification influenced the NCCs' perception of trust and value regarding RMPs, which could, in turn, explain their purchase intention for remanufactured EV parts. NCCs' price consciousness appears to affect their perception of green certification. Mediation analysis results suggest that NCCs' perceptions of trust, value, and green certification mediate the relationship between their perception of remanufactured EV-related environmental benefits and purchase intention. In addition, we identify whether NCCs are reluctant to buy RMPs due to a lack of reliable green information that shows the value and functionality of remanufacturing. We showed half of the NCC respondents an informational video on RMPs and compared their responses to the remaining half of the group who did not watch it. Independent samples t-test results of the two groups (those with and without information) represented that providing NCCs with information on the functionality of RMPs might promote green purchasing behavior among NCCs. The findings of this study will provide CE practitioners, especially in the EVs industry, with a rich portfolio to cover previously unexplored market segments for remanufacturing.