A number of doctrinal documents of the Russian Federation define the need for the non-communicable chronic disease prevention, and as a consequence, the health promotion by including specialized foods in the diet. From the list of homogeneous product groups, beverages are the most convenient for the functional property development, have simple production technology and are in demand with different population groups. All of those things determine the prospects for further development of the alcohol-free beverages. To forecast the quality and consumer characteristics of the projected alcohol-free beverages, a man developed a process for qualimetric model engineering of the expected assortment properties of drinks based on aspen leaves containing substances with pronounced antioxidant properties based on the example of the Yugorsky drink. The relevance of such research consists in the complex development including the maximum quality properties set of the projected product, in the formation of which engineers, consumers and experts participate. The development process of a qualimetric model for the quality engineering of beverages consists of five stages: identification of significant indicators inherent in this product group; "properties tree" developmen alcohol-free beverages; selection or development of scales for the beverage consumer properties assessment, weighting coefficient determination; complex (integral) indicator determination of the beverage quality. The authors emphasize the stages study depth importance of the new product development process and the degree of its detailing, depending on the knowledge and vision of all participants in the process.