Prestigious Image Research Articles

Comparative Analysis of the Personal Branding Process of Leading Hotel and Restaurant Businessmen in Vietnam

Vu Tuyet Hang has built her personal brand by shaping a professional and prestigious image in the field of tourism and accommodation services. Her strategy focuses on building a trusting and trustworthy relationship with customers, colleagues and the business community. Mr. Le Thanh Than has built his personal brand based on creating an image of a talented and dedicated businessman in developing the tourism and real estate industry. His strategy focuses on building strong partnerships and strategic alliances, while creating quality products and services to meet growing market demands. In summary, both of these Presidents are focused on building a trustworthy and reputable image in the tourism and hospitality industry, through creating specific brand development strategies and relationships. Relationships with customers, partners and the community. At the same time, they also pay special attention to community development and environmental protection to create an image of responsible and humane leaders.

Irregular Migration from Türkiye to The United States

The United States’ southern border has been witnessing a record increase in illegal entrance of Turkish citizens. According to the data provided by the United States border patrol, during the 2023 fiscal year, 15.542 Turkish citizens entered the country illegally through the United States-Mexican border. This number was under 100 per year over the last decade. Although it has not gotten much attention in media and academic circles, the rate of the increase in the number of Turkish citizens entering the United States illegally is alarming. While the main reasons of the high numbers of people migrating from Erdogan’s Türkiye include general insatiateness regarding economic and political problems, substandard working conditions and underdeveloped fundamental human rights protection system United States’ prestigious image in the world, strong economy and promising future can be counted among the main reasons that migrants prefer it as destination country. The surprising rise of Turkish citizens choosing Mexico as a transit country to enter the States is attributed to the transnational criminal organizations’ connections to Türkiye. The dire circumstances Turkish people experience and their endeavor to find a way to “get out of Türkiye” plays into the hands of cartels. The article points out this multilateral phenomenon and sets forth the push and pull factors, elaborating the involvement of transnational criminal organizations in Mexico.

Effectiveness of Advertising on Social Media

Advertising today plays a pivotal role because of the fast growing competition and fear of losing the market. Without advertising, people will neither be aware of the attributes of the product nor of its price. A growing class of advertising media has been on the Social Media. Social Media advertising provides an advantage of its impact, mass coverage, repetition, flexibility and prestige of the product to its customers. The fact that the product or services is promoted on a Social Media may build a prestigious image of product and its sponsor. The Social Mediaadvertising may be taken for good communication requirement to emphasis on the prime prospect and geographic sales analysis. The study focuses on impact of the advertisements, the perception, purchasing behavior and product preference of the respondents. The sponsors too need to know how well their product had reached the audience. The notion is that customers should make a purchase rather than to have a desire. This study is opted in order to understand customer’s perception on the product and advertisement's nature.

Payleteerr Demi Gengsi

The use of Paylater as a means to achieve a desired lifestyle, especially among the younger generation, is the highlight of this research. With a focus on psychological and financial impacts, this study combines qualitative and quantitative approaches to investigate the complex interactions between demographic factors, motivations, and the consequences of using Paylater for prestige. Through data collection using questionnaires and interviews with samples covering various age groups, education levels, and income levels, the research results highlight interesting findings. The main motivation for using Paylater was revealed as a drive to achieve a prestigious image and keep up with emerging digital consumption trends. The psychological impact cannot be ignored either, with some respondents admitting to the financial stress associated with this habit. Data analysis shows that education level plays an important role in an individual's ability to manage Paylater debt. Respondents with a higher level of education tend to be more aware of risk and have better debt management strategies. The implications of the results of this research include challenges in financial literacy and psychological well-being in the digital era. A more targeted approach is needed to educate young people about the financial risks associated with using Paylater for prestige. Nonetheless, this study acknowledges limitations in the generalisability of the results and suggests further research to investigate alternative financial management strategies and the long-term impact of this phenomenon
 
 

Формування масмедійного іміджу Українизасобами антверпенської газети «Het Laatste Nieuws»(під час третього періоду російсько-української війни)

The purposeof the study was to identify the means of forming the mass media image of Ukraine during the third period of the Russian-Ukrainian war by the foreign media «Het Laatste Nieuws».Research methodology. The research was carried out by conducting a quantitative and qualitative content analysis of 10 issues of the Antwerp newspaper «Het Laatste Nieuws»in the period from 23.02.2023 to 31.03.2023.Total number of analyzed publications: 1002 publications or 100%of these, 27 publications (2.69%) relatedto Ukraine/the war in Ukraine were found.News about Ukraine and/or the war in Ukraine is most often published in the special column «War in Ukraine» («Oorlog in Ukraine»).According to the results of processing the received data, it was established that the Antwerp newspaper «Het Laatste Nieuws»forms a positive image of our country on the world information area, highlighting the whole truth about the brutal war that Russia started on the territory of Ukraine.Conclusions.Demonstration of the military feats of our army, courage, bravery, endurance, heroism and patriotism of the Ukrainian military help to form the image of Ukraine as a protective country with high moral principles, competitive and purposeful. A positive massmedia image of the country in the international information space determines its place in the world ranking, ensures a successful future and development side by side with the leading countries of the world. The journalists of the Antwerp newspaper contribute to the formation of a prestigious image of Ukraine in the international information space, talking about the resistance of Ukrainians, the culture and Hontariuk, S. (2023). Formation of mass media image of Ukraineby means of the Antwerp newspaper "Het Laatste Nieuws"(during the third period of the Russian-Ukrainian war).Social Communications: Theory and Practice, 15(1), 78–95DOI: 10.51423/2524-0471-2023-15-1-578eISSN 2522-9125 pISSN 2252-0471https://new.comteka.com.ua/the ordinary life of the people in the conditions of Russian aggression. Demonstrating the truth about the aggressor country and the atrocities committed by the second army of the world on the territory of our country, «Het Laatste Nieuws»debunks myths and stereotypes about the «power and dignity of the Russian Federation».Keywords:image of Ukraine, mass-media, international information area, mass media image of Ukraine.

An inquiry into the Pakistani statecraft in tackling COVID-19

As the second largest country in South Asia, Pakistan has succeeded relatively well in tackling COVID-19 after it broke out in 2020. Due to this, it is necessary to inquire into Pakistan's statecraft to find out how it responded to the pandemic issue, first domestically and then globally. As one of the key neighboring countries of China where the large-scale pandemic started, Pakistan has been very vulnerable to the epidemic. However, the Pakistani government led by Imran Khan has achieved a remarkable record in controlling COVID-19. No doubt, the domestic progress in Pakistan is destined to enhance its reputation abroad. For example, the international community has extended encouraging words and deeds to Pakistan, while some developed EU countries have policies designed by Pakistani Goverment because Islamabad has adopted successful social security and financial stimulus strategies. This study aims to give a balanced understanding of what policy, approaches, and strategies have been used by the current ruling elites of Pakistan; and how the domestic achievements have effectively bolstered its prestigious image on the global stage.

Selecting English Study Programs in Higher Educations: Students’ Perspectives

This research was to know the students’ reasons for choosing English study programs in higher education. This research was qualitative. There were 62 participants from the English Education study program in various colleges or universities in Indonesia, 32 students were from Public Higher Education, and the rest of the students were from Private Higher Education. The result showed two internal and external factors underlying the students' choosing English study programs. The internal factors were: 1) learning English is full of challenges, 2) English is the international language in the world, 3) it is an opportunity to get a scholarship abroad, 4) they are interested in learning, even deepening, oral and written English skills, 5) they have the desire to be an English teacher after graduation, 6) career prospects for English graduates are widely open, 7) English is the students’ favorite subject at senior high school, 8) English scores are good on their school report card, and 9) English scores are good and satisfactory in the national exam. Several external factors include: 1) the desire to choose the English major appears from themselves (they are not influenced by their parents/family, friends, and school recommendation or request), 2) the prestigious image of being an English major student in the society, 3) no other major at college that attracts their attention, 4) good accreditation, 5) the good reputation of the study program, 6) the superiority among others, 7) the availability of tuition fee information, and 8) the desire to study at their favorite universities.

A Diamond or a Bear: the Spanish Court’s Practices of Gift-Giving with Extra-European Embassies

Abstract By the seventeenth century, the Spanish court had developed a well-established practice of gift-giving to foreign representatives. The richness and variety of such gifts pretended to foster the hegemonic and prestigious image of the Catholic king. However, those agents not pertaining to the medieval framework of Christendom posed several challenges: how to compare and commensurate their rank and dignity with European examples? How to adapt (and to what extent) the local system to quite different tastes and cultural backgrounds?

Identification of the Volatile Compounds and Sensory Attributes of Long-Term Aging Vin Santo Wine from Malvasia di Candia Aromatic Grapes.

In an effort to offer a contribution to fill the gap of knowledge about the relationship between the sensory properties and aromatic profile of Malvasia grapes, the present work was aimed at evaluating volatile compounds, aroma, and sensory attributes of long-term aging (15 years) Vin Santo wine obtained from Malvasia di Candia aromatica grapes. In this article, the aromatic profile are studied using gas chromatography-mass spectrometry (GC-MS), gas chromatography with flame ionization detection (GC-FID), and sensory analysis by involving a panel of trained assessors to explore the sensory profile resulting after long-term aging (up to 15 years). The GC-MS and GC-FID analyses of wines allowed the identification and semi-quantification of twenty-seven volatiles belonging to 12 conventional groups of compounds. From a sensory perspective, the Vin Santo wines analyzed in this study presented a very complex sensory profile characterized by 19 sensory descriptors of which 14 related to olfactory terms. The relationship between sensory and GC-FID data deduced from three samples representing nearly three years in the past 15 years was investigated by means of Partial Least Square (PLS) modeling, showing that specific volatile compounds could predict a specific orthonasal and/or retronasal odor perceived by the trained panel of assessors, clearly differentiating the Vin Santo vintages. Identifying the main volatiles and aromas of long-term Vin Santo wine may be helpful to winemakers, since wine aging sensory properties are often associated with a prestigious image and contribute to defining wine quality.

STUDYING THE CUMULATION OF NEW WORDS IN THE MENTAL LEXICON: RELEVANCE AND NECESSITY

The systematization, justification and summing up of the cumulative processes of neologisms in the mental vocabulary of a linguistic personality under the conditions of modernization of national identity is a necessity in accordance with the modern requirement of the development of science.This will make a certain contribution to the implementation of priority areas of the language policy of Kazakhstan and will contribute to the improvement and standardization of the Kazakh language infrastructure, significantly affect the formation of a “prestigious image of a native speaker of the state language” and increase the demand for the Kazakh language in the context of introducing a new Kazakh alphabet based on the Latin graphics. And also the study of the cumulation of lexical innovations in the mental vocabulary is, of course, especially relevant for modern Turkic languages ​​with a similar linguistic history of development.This has specific motives, in particular in studies where the language is considered in a cognitive aspect, neologisms are analyzed as a result of the creative work of human consciousness.A review of some work on the study of neologisms in the cognitive aspect proves the relevance and need for the study of new words in the modern new paradigm. The article analyzes scientific criteria proving the relevance and necessity of studying the cumulation of new words in the mental vocabulary of a linguistic personality.

An officer and a bourgeois: Israeli military personnel, suburbanization and selective privatization

ABSTRACT In the 1980s, the Israel Defence Forces (IDF) initiated the construction of several suburban communities for the benefit of its personnel. These new settlements offered the opportunity of a better quality of life in a homogeneous and exclusive environment, all in a commuting distance from the main metropolises. The State subsidized the construction of these settlements to support the military, and in the hope that the prestigious image of the IDF would help in developing peripheral areas. Military officers could live their bourgeois dream while taking part in the greater national mission of urban development. Reut is an architype of such a suburban military settlement. It offered young officers the ability to obtain subsidized spacious houses in an exclusive community while forming a steppingstone in the later mass development of the area. Therefore, using selective privatization as a means to encourage the formation of a real estate market and to enable further development.

Culture and tourism-led peri-urban transformation in China – The case of Shanghai

Culture and tourism occupy an important position in urban development strategy in both Global North and South. While most studies on culture-led development in China focus on inner city regeneration, little research has been conducted on peri-urban transformations under culture- and tourism-led approach. With two case studies in peri-urban Shanghai, this research critically examines in detail why and how culture-led development planned and implemented under the specific local context and critically reflects the implications on peri-urban transformation. Engaged with the literature on cultural instrumentisation and urban thematisation in an entrepreneurial city, this paper argues that culture-led peri-urban development in Shanghai were initiated by the local state, to serve multiple purposes of boosting land price, building a prestigious image attracting investors and tourists, and fostering cultural and creative industries. However, more often than not, culture was only harnessed as a ‘buzz word’ that provides a justification for large-scale land development, and planned cultural creative industries zones were often reduced to places for leisure and tourism based consumption.

Is Selective Distribution Possible on the Internet? On Restrictions of Online Search Advertising and Online Sales in the Guess Case

This comment discusses the case AT.4028 of 17 December 2018, where the European Commission imposed a fine of 39.8 million Euro on clothing company Guess for several restrictive provisions in agreements with its distributors in the EEA, including restrictions of online search advertising and online sales. The case demonstrates that e-commerce leads to disintermediation within the supply chain, which in turn leads to tensions between the manufacturer of branded products and authorized distributors operating in a selective distribution system. The case does not provide, however, much practical guidance on how to align online and offline channels into one distribution system supporting a prestigious image of branded products. Therefore, an example of a distribution system integrating online and offline sales from the practice of the Australian Competition and Consumer Commission is presented.

MARKETING COMMUNICATIONS OF INDUSTRIAL ENTERPRISES: THEORETICAL ASPECTS

The article studies the theoretical foundations of marketing communications of industrial enterprises with the external environment. The approaches of various scientists to the substantive essence of the category “communication” are considered, which is the basis for all spheres of market activity. Communication in its various forms permeates all spheres of human activity, including the sphere of economic activity, and represent the necessary, fundamental conditions that support the existence and development of modern economic systems. The concept of “communication at the enterprise level” as one of the four elements of the marketing mix is summarized. Practically all enterprises must communicate necessary information to consumers through communications. Timely and high-quality communications contribute to bringing to the user information on the development and launch of products on the market, its main features, capabilities, innovations, and the like. The main components of marketing communications are listed. The main components of marketing communications are: subjects, objects of communication, object, means, purpose, objectives and effects of their use. The key characteristics of the marketing communications process are highlighted, including the growing role of innovative factors in the management of the enterprise, the active participation of consumers in the formation of markets, and the like. Also identified the tasks of marketing communications of the enterprise. The main objectives of marketing communications are: creating a prestigious image of the manufacturer, providing information about offers, providing feedback to the buyer, and the like. An overview of the essence of communications at the enterprise level. The study showed that the company's marketing communications cover a holistic complex of personal and impersonal relationships, aimed at the buyer in order to convey to the target audience the main competitive advantages.

“Por meio de sua arma que é o voto”: poder local e eleitorado (1947-1959)

The following article presents the results and conclusions of research into electoral mobilization in Canoas, in the state of Rio Grande do Sul, between 1947 and 1959. Canoas is a municipality in the Porto Alegre metropolitan region, emancipated in 1939 and to have held its first elections only upon the introduction of the Estado Novo regime. It underwent significant population growth in the 1940s and 1950s thanks to the migration of workers from the countryside to the city, leading to the emergence of new neighborhoods mostly inhabited by working-class families. The municipal elections during the period are part of the context of incorporating urban workers into the electoral scenario, expanding the electoral body, and consolidating the experience of Brazilian democracy, to have been initiated in 1945. In order to establish a prestigious image, parties and candidates located a possible channel for communicating with voters in the local press, with journalists, publishers, writers, and commentators mostly identified with the various political groups. The news, articles, and advertisements published in the press have been analyzed not only as strategies to gain votes, but also as practices stirring voters’ interest in the electoral contest, establishing a relationship between voting and everyday life.

Military Settlement Forms in Colonial Dakar and Western Sudan: Hesitative Moments

This historical essay critically examines the early military settlement projects realized by the French Engineering Corps in Senegal and the Western Sudan during the second half of the 19th century. The French were preoccupied with the establishment of official control over the hinterland, confronting a variety of challenges in situ. In striving to go beyond the prestigious image of the Corps and the discourse on colonial settlement forms as an instrument for domination, this article exposes aspects of uncertainty and haphazardness behind the projects. Visual correspondence with indigenous cultures is expanded, employing a rich variety of historical sources.

A strategy for the development of the private country club: focusing on brand prestige

Purpose – The purpose of this study was to examine the antecedents and consequences of brand prestige in the private country club industry. More specifically, it was proposed that five attributes of a private country club form brand prestige: golf course conditions, service quality during a round, food and beverage cart service, golf shop and clubhouse food and beverage service. In addition, it was also hypothesized that brand prestige can result in three managerial outcomes: social value, brand attachment and brand loyalty. During the theory-building process, it was proposed that brand consciousness moderates the relationship between brand prestige and its outcome variables. Design/methodology/approach – Based on the theoretical relationships between the conceptual constructs, a model was proposed and then tested utilizing data collected from 290 amateur golfers in the USA. Findings – Data analysis results show that four attributes of a private country club (all except for food and beverage cart service) help to enhance brand prestige and, thus, aid in the creation of social value, brand attachment and brand loyalty. Lastly, brand consciousness plays a moderating role in the relationship between brand prestige and brand loyalty. Practical implications – First, private country clubs are required to consider golf course management before (e.g. hiring top golf architects) and after operating the club (e.g. hiring competent golf course managers). Second, private country clubs need golf course rangers with much experience who can properly manage pace of play. Third, the golf shop needs to prepare diverse souvenirs that well symbolize the private country club. Fourth, the clubhouse at private country clubs needs to provide services at the same level as that found in fine dining restaurants. Originality/value – Despite the important role played by the prestigious image, no research has attempted to empirically test its influence on the private country club industry. Therefore, this study is the first to apply the concept of brand prestige to the private country club industry. In this regard, the study extends the existing literature on brand prestige by finding the antecedents and consequences in the private country club industry.

Vocational education in Singapore: meritocracy and hidden narratives

This paper offers a broad overview of vocational education in Singapore. Looking at vocational education from Independence, it argues that the development of a skilled labour force was not only crucial in the age of globalisation and the dominance of multinational companies, but also an empirical litmus test of the newly elected post-colonial government to self-govern. By the mid-to-late 1970s, Singapore's ‘Second Industrial Revolution’ to attract more skill-intensive industries demanded that vocational education kept pace with a more integrated and dynamic global economy. However, vocational education suffered from a less than prestigious image. It is argued that the government's rhetoric on meritocracy and elitist policies did little to address this image at a time when the middle class was developing its own characteristics, tastes and values. This paper concludes that while vocational education in Singapore has been constructed as a success story, there are several hidden narratives. From the overrepresentation of Malay students to increased stratification, to the gendering of schools, these hidden narratives reflect dominant interests and values.

The Institute of Hygiene and Tropical Medicine of Lisbon and its Research in Medical Microbiology

th century, when, following the independence of Brazil and in the middle of tough disputes with the biggest colonizing powers in Europe (namely Germany and United Kingdom) for the possession and domain of its African territories, a national consciousness and pressure for the establishment of “civilizing stations” throughout the Portuguese African empire began to emerge [1]. By this time, it was recognized that no successful fixation of European colonists would be possible without prior control of the biggest tropical endemics that afflicted entire populations in the overseas’ colonies. The specialty of Tropical Medicine, mainly practiced by military doctors, was beginning to be seen as an indispensable complement of the colonization efforts. Indeed, the former Minister of the British colonies Joseph Chamberlain well translated this concern, by stating that “the fight against tropical diseases constitutes the real basis of the politics of colonization” [2]. The important biomedical discoveries in the field of Tropical Medicine by the late 19 th century led to the need for developing and deepening the research and teaching of this medical branch and, ultimately, to the creation, all across Europe, of several schools of Tropical Medicine: Liverpool, London (both in 1899), Hamburg (1900) and Lisbon (1902). Until 1935, the designation of ‘School’ well matched the essential role of the institution in providing support for healthcare in the tropical colonies of the Portuguese empire, aligned with the activities of the closely-located Colonial Hospital of Lisbon. This was carried out not only by the ‘indoors’ activities, but also through permanent and temporary working missions to the colonial territories; these missions assumed a predominant feature of headship in Africa and of advisory in Asia. After 1935, the Institute became formally named as ‘Institute of Tropical Medicine’. This shifting of the name from ‘School’ to ‘Institute’ corresponded to an increasing focus on teaching and research activities, attributes that resemble those of a university institution. During its long story, several internationally renowned entities in the field of Tropical Medicine taught and researched in the Institute, some of them even becoming directors. Some of these personalities were Ayres Kopke (one of the Institute’s founders), Joao Fraga de Azevedo, Francisco Cambournac (appointed in 1954, for the position of Director-General of the WHO for Africa) and Aldo Castellani (world-top specialist in the field of Tropical Medicine, he began to teach in the Institute in 1947). In 1958, the VI th Congress of Tropical Medicine and Malaria took place in the Institute, with the presence of many representatives from international organizations working in Tropical Medicine. It has been argued that the enormous success of this event was perceived in the Portuguese colonies and that such prestigious image rendered undeniable benefits even during the hard periods of active war for independence of the African colonies, when the working missions of the Institute were always allowed to circulate freely and to tackle their field tasks [2]. In 1972, the current ‘Institute of Hygiene and Tropical

‘Garden City’ in the tropics? French Dakar in comparative perspective

The aim of this article is to examine the transmission of garden city notions into the colonial context by focussing on French Dakar, a key site of colonisation in West Africa. Although there is an abundance of literature on the diffusion of urban ideas in general and garden city notions in particular, publications about extra-European planning history, especially in the formerly colonised territories and sub-Saharan Africa, are scant. The article analyses the conception and communication of garden city schemes from late nineteenth-century Britain to early twentieth-century France in terms of cité-jardin applications within the colonial urban sphere of French West Africa. It will also be shown that in interwar Dakar, the practical and terminological usages of the cité-jardin served mainly to create a prestigious image for the designated residential quarters of administrative employees. As a result, unofficial class segregation within the expatriate society was enforced as was unofficial racial segregation between the colonisers and the colonised.