Effectiveness of Advertising on Social Media

Abstract

Advertising today plays a pivotal role because of the fast growing competition and fear of losing the market. Without advertising, people will neither be aware of the attributes of the product nor of its price. A growing class of advertising media has been on the Social Media. Social Media advertising provides an advantage of its impact, mass coverage, repetition, flexibility and prestige of the product to its customers. The fact that the product or services is promoted on a Social Media may build a prestigious image of product and its sponsor. The Social Mediaadvertising may be taken for good communication requirement to emphasis on the prime prospect and geographic sales analysis. The study focuses on impact of the advertisements, the perception, purchasing behavior and product preference of the respondents. The sponsors too need to know how well their product had reached the audience. The notion is that customers should make a purchase rather than to have a desire. This study is opted in order to understand customer’s perception on the product and advertisement's nature.