Preservation Of Capital Research Articles

How Should Investors’ Long-Term Returns Be Measured?

We assess measures of long-horizon investment outcomes and clarify underlying trading strategy interpretations. We focus attention on a measure we call the “sustainable return,” defined as the rate of periodic withdrawal for consumption consistent with the preservation of real capital. We use this notion to highlight the role of return sequence risk, which is distinct from risk in the overall level of returns. We illustrate this and several other long-horizon measures in a global stock sample, emphasizing limitations of the arithmetic and geometric means of short-interval returns and the necessity in many contexts to consider the reinvestment of interim cash flows.

Оценка обеспеченности человеческим капиталом аграрного сектора экономики

Abstract. The formation and use of human capital in the agricultural economy must meet modern economic requirements and the level of development of agricultural production. The assessment of the efficiency of the use of human resources and the quality of products plays a key role in adapting to changing market conditions. Therefore, it is important to constantly strengthen human resources to ensure a prompt response to market challenges. At the same time, agricultural production is currently undergoing changes in all key areas. This article analyzes the availability and efficiency of the use of agricultural enterprises' labor resources, based on statistical data for the Russian Federation. In this regard, the purpose of this scientific study is to analyze the availability of human capital in agriculture. The objectives of the study include carrying out a qualitative and quantitative assessment of labor resources. Methods. The methodological basis is based on the general scientific principles of a systematic approach. The analysis uses logical, factorial, comparative and strategic methods, as well as methods of qualitative research of the main trends in the presence and use of human capital in agriculture. Results. The analysis of the formation and use of human capital in agriculture in its quantitative and qualitative assessment in the Russian Federation is carried out: the dynamics of rural population density and the number of workers, the growth rate of wages of agricultural workers, the grouping of those employed in agriculture by level of education, gender and age is given. Scientific novelty. As a result of the research, new theoretical and practical conclusions were obtained, including: 1) identification and classification of socio-economic conditions that promote or, conversely, hinder the effective use and preservation of human capital in the agricultural sector; 2) comprehensive schemes for the formation of human capital in the agricultural sector are proposed, taking into account internal and external factors; 3) the need for the formation of a comfortable socio-economic environment in rural areas is justified; 4) confirmed the need to provide special support measures to attract highly qualified specialists to rural areas.

The Reality of Applying Strategic Drift and its Impact on Maintaining Human Capital “An Applied Study on Administrative Leaders at the University of Babylon”

Current Research adopts The study of strategic drift with its factors (Culture, leadership and Strategic planning), As an Independent Variable and its impact on the preservation of human Capital, The Research Seeks To Achieve, a goal Of testing. The Relationship Between, The two Variables and One affecting, The other, from which several main and sub-hypotheses emerged, and were selected (University of Babylon), A community of research and testing of its assumptions, Due To, The Large Size Of, The Original sample, the Sample Of Research consisted of (95) managerial positions in the research organization, in order to verify, the veracity of the hypotheses built as well as to process, The data on which The sample's responses were based, The statistical programmer was used (28 SPSS), and The research employed statistical methods, That were suitable and aligned with its nature, The Study revealed, a correlation and moral impact between the strategic drift at the macro - level of the respondents. Through the act of conserving , The Director of Human capital conducted a comprehensive study, analyzed the research findings, and formulated a series of conclusions, Subsequently, research suggestion ware proposed.

Стратегічні засади переформатування логістичних ланцюгів агропродовольчої продукції в систему замкнених циклів у парадигмі циркулярної економіки

The article reveals the features of transforming the logistics chains of agri-food supply into a system of closed cycles. Also, it suggests strategies for reformatting the logistics chains of agri-food products into a system of closed cycles. In particular, a scheme for the operational implementation of the transformational processes of reformatting the logistics chains of agro-food products into a system of closed cycles is proposed. It has been established that one of the critical aspects of the circular agricultural economy is the return of nutrients to the soil through the processing of bio-waste and renewable fertilizers, which contributes to the preservation of fertility and natural capital. This is critical to prevent nutrient deficiencies in agriculture and reduce pollution. Organic and food waste management is at the heart of the transition to circular agriculture, which minimizes dependence on external resources, mitigates environmental impact, and uses waste to create bioenergy and biofertilizers. The number of fines imposed on business entities for violating the legislation in the field of household waste management in Ukraine has been determined. It is substantiated that the experience of foreign countries indicates the critical direction for developing a national strategy for the transition to a circular agro-food economy of Ukraine based on the principles of sustainable development. Among the main development strategies, the following stand out: the strategy of clean, sustainable growth, focused on minimizing climate change and stimulating eco-innovations; bioeconomy strategy, which involves the use of biological resources for sustainable development and preservation of biodiversity; as well as a national waste management strategy that emphasizes the minimization of agricultural waste and the support of closed production cycles. Keywords: circular economy, sustainable development, agrarian sector of the economy, supply chains, disposal of food waste, development strategies.

FORMATION OF HYBRID ORGANIC AGRI-FOOD SYSTEMS BASED ON CONSORTIUMS

The article discusses the hypothesis of combining small and large producers of organic food into associations and consortiums, where each business entity will receive certain advantages. In the course of the study, the author took into account the features of the types and experience of state support for existing organic agro-food systems, the main beneficiaries of the progressive development of these systems. The study is based on the synthesis of types of modern, traditional and mixed organic agro-food systems, which made it possible to identify the possibility of forming a new type of system — ​hybrid organic agri-food systems. The results of the study showed that cooperatives and associations can become the most acceptable forms of hybrid systems at the initial stage of their formation. The addition of an agro-industrial holding to the system will allow the formation of consortiums, which are proposed to be considered as the main form of hybrid organic agri-food systems and a mechanism for scaling them up to create export sectors based on small and medium-­sized businesses. In order to identify the interests of the main beneficiaries of the consortiums, the stakeholder analysis method was used, which shows that it is the state that is the main recipient of the positive effects from the development of hybrid organic agro-food systems. These effects include: preservation of natural capital, reduction of unemployment in rural areas, slowing down the rate of rural migration, involvement in the circulation of unused land, strengthening the health of the nation and increasing farmers’ incomes. At the same time, a necessary condition for the formation and scaling of organic consortiums are state support measures that can be aimed at stimulating the interaction of business entities and protecting the interests of small farmers.

Health capital preservation and accumulation: From theoretical research to practical action

Subject. The article addresses the evolution of the concept of health capital, the problem of health inequalities. Objectives. We focus on identification of the main contradictions inherent in the preservation and accumulation of health capital. Methods. The study employs methods of generalization and grouping. Results. The paper established the fact of preservation health "capital-forming" properties not only in the process of labor activity, but also outside it. Conclusions. The findings can be used in further analysis of causes of population ageing.

Involvement of the population in active leisure (on the example of the social project «Active Parks»)

The public health system is one of the most important factors for the preservation of the human capital of the state and the further successful development of society in general. Effective involvement of the population in leading a healthy lifestyle acquires strategic importance for the country and its future, as it is a category that is realized in various senses (biological, medical, psychological, economic, social, historical, cultural, social, philosophical, etc.).
 Caring for the health of the population requires focusing efforts on finding effective and efficient mechanisms to involve the population in leading a healthy lifestyle. Analysis of the experience of implementing existing practices of physical activity proves that various forms of involvement of different population groups in active leisure are an effective tool.
 The phenomenon of «population health» is considered as a multi-component construct, the structure of which combines physical, social, spiritual, emotional, intellectual, and cultural components related to the vital activities of a person and society. The article reveals the role of active leisure and a healthy lifestyle for preserving and strengthening health, and describes the principles of organizing active leisure (principle of subject-subject interaction; social compliance; self-development and self-activity; integrity and mobility; innovation). An example of useful and content-filled active leisure is the social project «Active parks - locations of healthy Ukraine». The project is implemented to promote a healthy lifestyle. Successive implementation of the stages of this project guarantees positive results and contributes to increasing the level of physical activity and health of the population.

ВИЖИВАННЯ ПОСТРАЖДАЛИХ ВІД ВІЙНИ ПІДПРИЄМСТВ І ЗБЕРЕЖЕННЯ ЛЮДСЬКОГО КАПІТАЛУ: ЗАХОДИ АДАПТАЦІЇ

The purpose of the article is to assess the negative effects of the war on the economic activity of enterprises, generalize the best experience of adaptation measures and methods of survival of enterprises in wartime, ways of preserving human capital. On this basis, the formation of proposals for innovative organizational measures for enterprises of the IT sector and other areas of the economy in order to ensure the functioning of enterprises and personnel support. In the course of the study the basic methods of economic analysis (systematization, generalization, comparative analysis) is used to highlight the distinctive features of the traditional economic crisis and the wartime crisis, revealed foreign experience regarding priority programs and tools for supporting the war economy. Statistical analysis and analysis of the regulatory and legal framework are applied in the study of the influence of the state of war on the activities of domestic enterprises, critical analysis of the methodological and organizational basis of the methodology for assessing losses caused by damage to the property of enterprises. In order to aggregate the experience of adaptation measures and staff support of domestic enterprises, an author's expert survey is conducted, and the data summarization method also used. The article highlights the results of the study of the problems of the functioning of enterprises during the war and the adaptation measures they resort to in order to preserve human capital. A comparative analysis of the traditional crisis and the crisis caused by war are carried out according to various characteristics – causes of occurrence, duration, scale, possibility of localization of negative consequences, availability of infrastructure, workforce and client base – with a special emphasis on their impact on human capital. The typical difficulties faced by enterprises are revealed, and the destructive effects of the war on the functioning of enterprises are assessed. There are summarized critical comments regarding the method of determining damage and the amount of damage based on the assessment of property destroyed during hostilities, and given conceptual proposals for its improvement. Based on the analysis of foreign and domestic experience of supporting economic activity in war conditions, relocation programs, the activities of enterprises and their personnel, there is proposed a systematized list of measures to prevent the negative impact of war on the activities of enterprises and the preservation of human capital.

Digitization and globalization: Navigating the impact on social capital, natural resources, and environmental sustainability

The impact of digitization in the context of globalization on the formation and preservation of social capital, natural resources, and the environment has been considered. In examining state strategies towards digitization and its influence on social capital, principles such as specificity, integrity, historicism, and rationality were employed, along with methods of comparison and constructive criticism, as well as categories of essence, necessity, and measure. Historical, anthropological, ontological, political, axiological, and dialectical methods played a significant role in reflecting the characteristics of the information age, defining strategies, and priorities for the development of states and social capital. Countries that vigorously integrate digitization into human existence tend to develop faster, reap economic benefits, thereby contributing to the preservation of social capital. Additionally, the processes of digitization become essential for creating a digital space for the formation of digital social capital and the digital individual, each possessing unique characteristics. The digitization of social capital processes entails the introduction of digital technologies into the ontological environment of individuals, where they become part of human reality. Both positive and negative aspects of digitization have been identified, with the impact of digitization on social capital formation being complex and multifaceted, depending on the state’s development strategy in this direction. Digital technologies facilitate communication, increase access to information and resources, promoting the development of social connections and cooperation, ultimately enabling quick responses to environmental challenges for the preservation of the environment. Digitization is one of the characteristics of a society of sustainable development. Within the concept of this society, it allows accumulating social capital, developing the economy, taking into account environmental requirements. From a practical point of view, digitalization is a condition for structural changes in organizations, as a result of which the processes of internal and external communication and management change. The development of a digitalized society, in which the accumulation of social capital takes place, has a positive effect on the implementation of the principles of sustainable development: the combination of nature conservation and social development; satisfaction of basic human needs; achieving equality and social justice; ensuring social self-determination and cultural diversity; maintaining the integrity of ecosystems.

ОСВІТНЯ СКЛАДОВА ВІДНОВЛЕННЯ ТА РОЗВИТКУ ЛЮДСЬКОГО КАПІТАЛУ В УКРАЇНІ

The article examines the issue of the role of education in the restoration and development of human capital. The authors clarified the essence of human capital and the dependence of its quality on the education system in the country. It has been found that human capital in Ukraine does not sufficiently influence the formation of national wealth, so its importance is underestimated. It was determined that such international indices as the Human Capital Index, Global Innovation Index, and Human Development Index were used to assess the development of human capital. Based on these indices, it was concluded that as a result of russia's military aggression, in 2022, Ukraine occupied the lowest positions since the beginning of independence. However, at the present time, we can talk about a certain stabilisation of the situation. The relationship between the development of human capital and the financing of education is also considered. The authors provide data on the state and trends of education funding in Ukraine before the war and in the current context and draw conclusions about the importance of such funding for future recovery. It has been proven that the main goal of the state should be not only the reconstruction of destroyed educational institutions and scientific institutions but also the transformation of the content and meaning of education in general for the preservation and development of human capital, ensuring the sustainable and continuous development of the education system for the restoration and development of a competitive, innovative Ukraine. Accordingly, close and systematic interaction of Ukraine with European and international organisations, which are effective factors in the development of national human capital and the field of education as a whole, is necessary.

New accounting paradigm in agricultural enterprises: physiocratic bases and principles of sustainability

Formation of the new accounting paradigm is essential to meet current informational needs in the context of solving global societal issues. The scientific contributions of the Physiocrats hold value in addressing modern human challenges related to energy and climate crises. The article aims to identify the Physiocratic bases and principles of sustainability for forming the new accounting paradigm. The methodological foundation of the research is the dialectical method of cognition, using a systematic approach. Induction and analysis facilitated the study of the works of V. Vernadsky and M. Rudenko to uncover ideas regarding the establishment of the new accounting paradigm. Synthesis and analogy revealed the goals of sustainable development, considered in forming new conceptual and methodological foundations of accounting science. Generalization contributed to forming conclusions about the main ideas that will shape the Physiocratic doctrine of the new accounting paradigm. The scientific achievements of V. Vernadsky were analyzed, and ideas were formulated that influenced the formation of the accounting science paradigm: accounting for intellectual capital as a «geological force» impacting the biosphere; accounting for social connections as an element of internal goodwill in the sociosphere. It was found that the main scientific theses of M. Rudenko that can be used in forming the accounting paradigm in agricultural enterprises are: bioenergy – a priority type of renewable energy due to the combination of solar energy and human labor; bioenergetic assets as an element of «progress energy» in the global climate scenario. It is determined that the fundamental bases of the new accounting paradigm are the five principles of sustainable development: clean and affordable energy; industry, innovation, and infrastructure; responsible consumption and production; climate action; life on land. The transformation of the conceptual and methodological foundations of accounting in accordance with the stated principles will contribute to addressing global economic challenges, the climate and energy crises, and the preservation of natural capital. Further scientific searches will be directed towards developing the theory and methodology of accounting for bioenergetic assets as an innovative accounting object.

O projeto de capital humano do Banco Mundial para a América Latina e o Caribe: aprendizagem e avaliação educacional

ABSTRACT This article analyzes the World Bank’s guidelines for the reproduction of human capital in Latin America and the Caribbean, with regard to the educational dimensions of learning and assessment, in the context of the health crisis of the COVID-19 pandemic, answering the following question: How are the World Bank’s guidelines for Latin America and the Caribbean configured in terms of its human capital project, with regard to the educational dimensions of learning and assessment, in the period of the health crisis of the COVID-19 pandemic? This is documentary research, focusing on World Bank documents from 2020 to 2023, and bibliographical research, in which we sought to interlocuter with the excerpts that address the categories of human capital, learning and educational assessment. As a result of the study, it is confirmed that the World Bank’s Human Capital Project is inserted in the context of economic reforms and neoliberal policies, under the argument of promoting economic growth, sustainable and inclusive development, reducing poverty rates and learning, which makes the educational dimensions of learning and assessment central to the formation and preservation of human capital, as well as measuring the impacts of the COVID-19 pandemic on the formation of this human capital.

DEMOGRAPHIC AND SOCIAL FACTORS OF RURAL DEVELOPMENT IN UKRAINE: TRENDS IN CHANGE

The article examines the key demographic trends and dynamics of social infrastructure development in rural areas of Ukraine in historical retrospect (1959-2021). The regional specificity of rural population depopulation is determined with an emphasis on sex and age structure transformations, and the regions are grouped by the nature of changes in rural fertility and mortality. The dynamics and peculiarities of the development of the social sphere of life support, which is considered as the basis for the preservation and reproduction of human capital in rural areas, are analyzed. The novelty of the study is the analysis of the long-term depopulation demographic trend, as well as changes in the development of social infrastructure in the Soviet and post-Soviet periods, with the presentation of examples of mapping schemes illustrating these processes.

Understanding how communication network centralities and goal orientations are related to knowledge hiding

ABSTRACT Drawing on social capital and motivational theories, this research examines how organisational members’ network centralities and motivational traits impact their reactions to the tension between their pursuit of social capital and preservation of personal intellectual capital. Specifically, this study focuses on how work team members’ communication network centralities (degree and betweenness centralities) and their goal orientations (performance and learning goal orientations) are related to their knowledge hiding behaviours. Online survey data were collected from 200 employees in 31 organisational teams across the U.S. and China. Multiple regression analyses of these cross-sectional data reveal that a member’s betweenness centrality in the communication network is positively related to knowledge hiding, and one’s learning goal orientation is negatively related to knowledge hiding. The integration of both the network and motivational perspectives allows for a more inclusive and nuanced understanding of knowledge hiding, and offers pragmatic insights into effective knowledge management.

Preserving Human Capital in Ukraine in times of War

"The key resource and driving force of the economy at this stage of society’s development is a person and his or her labor force, which is defined by modern economists as human capital. Given the current war, there is a significant risk of losing and deteriorating the expertise of specialists who have been trained in Ukraine. The article aims to identify the prerequisites, factors, and peculiarities of the situation concerning the preservation of human capital in Ukraine in the context of Russia’s military aggression. In the course of the research, analytical and bibliographic method was employed to study the scientific literature on the formation, change, and preservation of human capital in the country. Induction, deduction, analysis, synthesis of information, system-structural, comparative, logical, and linguistic methods, abstraction, and idealization were applied to study and process data. Moreover, the authors conducted an online survey using a questionnaire to identify the most important issues related to changes in the quality and quantity of human capital in the state during the war. Following the results of the study, the main theoretical aspects of the problem of the formation and preservation of human capital were identified. Moreover, the opinion of demographic scientists and specialists of state and local authorities working with migrants and internally displaced persons on key aspects of this issue was studied."

Development and Preservation of Human Capital Under the Conditions of the Creative Economy

The transformation of the world economy is characterized by a change of emphasis from an industrial society to a society of knowledge and intelligence. This leads to the emergence of a new segment of the economy – the creative economy, which is essentially a symbiosis of culture, art and economy and it is based on creative human capital. The purpose of the academic paper is to study the features of the process of intellectualization, the role of human capital and its creative functions in a new type of economy based on intellectual activity. Methods. The basic methods used in the present research are as follows: statistical analysis, index and analytical methods, methods for estimating structural dynamic shifts, the method of comparisons. Along with this, the generally accepted methods of economic research have been also used, namely: the economic and statistical method and the method of economic and mathematical modeling (regression analysis) (in order to determine the impact of indicators characterizing the development of the creative sector of the economy on the level of GDP per capita), etc. Results. The importance of the creative economy in the development of the European countries and the role of human capital in the context of the formation of this economy sector has been updated. The essence of the category “development of human capital under the conditions of a creative economy” has been defined and its components have been specified. The features of the creative economy’s structure in the EU have been analyzed through the study of the dynamics of the number and structure of enterprises operating in the creative sphere. The number and the relative share of the population employed in the creative sector of the economy have been studied. The basic features of human capital development in European countries through the dynamics of the following indicators have been illustrated, namely: the coefficient of age dependence, life expectancy of the population, the risk of poverty, fully representing the social standards of the EU member states. In order to study the mutual interaction of the creative economy and human capital, a regression analysis has been performed. The basic components of development and preservation of human capital under the conditions of creative economy have been outlined.

MODERN CHALLENGES AND PRIORITIES OF THE SOCIAL AND HUMANITARIAN POLICY OF UKRAINE

The research emphasizes the problem of aggravation and the need to solve the problems of social and humanitarian development of Ukraine and its regions. The purpose of the research is to generalize the challenges, as well as justify the priorities of the social and humanitarian policy of Ukraine with the aim of post-war recovery and preservation of human capital. It is shown that the key challenges of the social and humanitarian sphere of Ukraine in war conditions relate to: critically large volumes of refugees abroad, mass internal movements of the country’s population, destabilization of internal regional labor markets, loss of income and the spread of population poverty, worsening and increasing the load on social welfare facilities infrastructure. The priority tasks of the state social and humanitarian policy in such conditions are defined: development of the educational infrastructure of communities and territories, improvement of the quality of educational services and activation of processes of strengthening social unity (in the educational component of patriotic education, integration of displaced persons and educational rehabilitation of combatants); restoring the sustainability of the health care system by deploying a network of hospital districts in accordance with the territorial specificity and needs of the population, creating coordination centers for tracking and distributing patients, improving the resource support of health care institutions in communities, using the potential of IDPs to overcome personnel “hunger” in the industry; solving the problems of housing provision for IDPs, increasing the efficiency of the functioning of the system of social support of the population, optimizing the territorial placement of objects of social support of the population in conditions of growing demand for social services; formation of banks and rational use of communal, social and service housing; alleviation of the threats of demographic disparities in the development of regions and territorial communities in accordance with the characteristics of their demographic development and post-war population resettlement in the regions of Ukraine.

Human Capital in Territories with Different Level of Socio-Economic Well-Being: Assessment and Influence

Introduction. In modern foreign policy problems of Russia’s development, the need to implement the formation and preservation of the human capital of the population is increasing. Formation and effective use of human capital influences the creation of new technologies and products. At the same time, for many less developed regions – the so-called depressed territories – their socio-economic condition is associated with a low level of reproduction and implementation of the human capital of the population. The accumulation of human capital can have a beneficial effect on the development of depressed territories. The purpose of the article is to assess the human capital of municipalities with different levels of socio-economic status. Materials and Methods. The study has used a database of statistical indicators of municipalities of the Perm region. To assess the human capital of the population, we have used the index method, in which statistical indicators are combined into blocks: demography, education, health and sports, economics, culture. Results. A correlation between the values of the educational and demographic indices has been revealed. We have found a relationship between the level of socio-economic status of the territory and the educational index. Territories develop most rapidly in the presence of not only the necessary infrastructure for the formation of human capital, but also a developed economy. None of the development indices of the quality of human capital (education, health and sports, culture) have a direct impact on the economic growth of territories. In some depressed municipalities, there is a high birth rate of the population in the presence of social infrastructure and the quality of human resources necessary for the development of human capital. Discussion and Conclusion. The practical significance of the study is determined by the need to influence the regional policy of human capital management in peripheral and depressed territories. It is proposed to adopt at the legislative level mechanisms for identifying depressed areas and measures to support them. This article can be used in public administration to create a strategy for the spatial development of the country.

Special operation "Cancellation of Russia" on the world market: first results

The article examines the first most important consequences of the Western bloc's sanctions policy for the global and Russian economy. The purpose of the work: on the basis of systematization of sanctions instruments grouped into 3 packages – financial blockade, foreign economic barriers, curtailment of scientific and technical cooperation, to check the mutual effectiveness of their aftereffects. As a result of the author's analysis of the practice of sanctions pressure on the example of the US economy, the European Union and the Russian Federation, the working hypothesis of the study was confirmed: the complete isolation of the Russian economy sought by the initiators of sanctions pressure did not take place. However, the sanctions policy of the West has had a significant impact on the system of the world economy. And this influence is multidirectional and generally negative. Long-term economic growth in conditions of relative external isolation will now have to be ensured by the domestic economy of the Russian Federation, relying on the preservation and multiplication of human capital and with the help of broad state protectionism. The author suggests possible directions of adjustment of the Russian general economic policy: the docking of a set of measures for the near, medium and long-term prospects; priority development of the domestic economy with an emphasis on the preservation and augmentation of human capital; exclusion of options for autarkic development.

B.F. Lomov in Modern Interdisciplinary Research

A number of examples of the development of B.F. Lomov’ ideas in research related to the most popular areas of psychological science and practice are presented. It is shown that many of the ideas are in the general trend of modern works. In particular, the integrative approach, built on the systems idea provides answers to many questions of the integration of qualitative and quantitative methods, which are now being discussed intensively in connection with the practical problems of organizing interdisciplinary research. Meanwhile, the development of the idea of system integration of different approaches and methods ensured the creation of a toolkit developed in detail and tested in many academic and applied research. The cognitive-communicative approach, the impetus for the development of which was the ideas of B.F. Lomov on the relationship between cognition and communication, found its embodiment in the development of the problem of joint activity and formed the basis for the implementation of numerous projects related, in particular, to the management of big technical systems and the procuring of scientific and organizational activities, including the creation of new information and communication technologies. The activity design paradigm continues to be in demand for the problems of interaction between man and modern technology and for solving issues of mismatch between the goals of developing new technologies and their use. Particularly relevant are the claims of the anthropocentric approach that any technology, including artificial intelligence, is a means of achieving the goals set by man. Modern research carried out in the activity design paradigm confirms the fruitfulness of this paradigm for progress in the field of creating promising technologies. These studies received a new perspective of their development in connection with the tasks of preserving and transferring cognitive experience in solving the problems of capitalization of knowledge and the preservation of human capital. By analogy with “activity design”, these tasks are interpreted as “designing the perceived quality” of experience.