Presentation In Media Research Articles

Iconic image clusters: Significance, structure, and analysis

This paper explores the phenomenon of iconic image clusters and presents a method for analyzing them. It specifically focuses on compiling individual images into extensive image clusters, such as weblogs, photo series, or image galleries. The analytical interest in this topic is based on the assumption that the compilation and presentation of images are independent means of expression and presentation in visual media. Iconic image clusters can emphasize thematic aspects, highlight contrasts, create styles, or provide visual evidence. In other words, iconic image clusters reflect several communicative possibilities that arise from the technical reproducibility of images. Iconic image clusters belong to the subclass of contemporary hypertext / hyperimage phenomena in media theory and are manifestations of the human ability to generate meaning through relations of similarity and difference in communication theory. This article addresses how iconic image clusters can be analyzed validly. It discusses the communicative structure and functioning of such clusters and proposes a procedure for their analysis. The proposed method is illustrated with examples, including a photographic weblog.

VISUAL RHETORIC OF ‘GUS’ AS POLITICAL IMAGE: ISLAM-NATIONALIST OR COMMODIFYING ISLAM

The rise of Islam-nationalist ideology in Indonesia's political contestation brings various Muslim figures to be involved. One of the most popular in the 2024 General Election is the appearance of ‘Gus’ as a representation of youth and religious politicians. This research focused on the construction of ‘Gus’ as a political image, and explored how their public relations team used visuals as an essential channel for storytelling, persuading, and image building. Adopting the agenda-setting theories and Burke’s dramatist pentad, this research draws the visual framing, answering ‘what is shown’ to the public and ‘how it is characterized’ as a presentation in social media. This research conducts the qualitative data analysis of four figures: Gus Muhaimin Iskandar, Gus Saifullah Yusuf, Gus Taj Yasin Maimoen, and Gus Ahmad Mudlor Ali. As a result, this research validates that the PR team used socially mediated images to build images based on “Islamic idealism”, the power of a local strongman, the leadership, and the point of view to legitimize their political position. To understand the political visual rhetoric, this research adopted the pentadic reading by looking at the element of social media post. It identifies the commodification goals of every figure, and shows where messaging priorities lies.

Families in Times of Crisis: Narratives of Family and Care during the COVID-19 Pandemic in Slovakia

Societal narratives about families, ranging from individual discourses to public discourse, do not always reflect the reality of family lives. This is also valid for Narratives of Return (NoR), which propose a return to a “natural” family order and lean on conservative ideological values. However, such a notion does not rely on actual past and present social practice but tries to reshape it. It deliberately omits the variety of existing forms and relationships present among families. During the COVID-19 pandemic in Slovakia, many processes, patterns, and problems in society became more visible. The crisis put particular pressure on families and intergenerational relationships, mainly regarding care. This paper analyses micro-narratives about families, relationships, and care, juxtaposed to actual practice, during the pandemic. We rely on data from a two-year-long ethnographic research project using online surveys, ethnographic interviews, and autobiographical texts. We compare these data with political discourse and its presentation in media, where we looked for aspects of NoR. It seems that the political discourse was primarily focused on securing public health but was at the same time oriented towards particular problems (such as natality or abortions), constructing an ideological narrative with specific family structures in mind (in accordance with NoR). Simultaneously, it put older adults at the forefront as a uniform social group that was vulnerable and dependent on others, omitting their function as caregivers of the youngest generation in the family.

Self -Presentation in Social Media from a Psychological Perspective

Araştırmanın amacı, internet kullanıcılarının sosyal medyada yer alırken gerçek benlik (real-self) sunumlarının farklılaşıyor olması ve bireylerin sosyal medya ortamlarında geçirdikleri kullanım sürelerinin artışıyla gelişebilecek psikopatolojik durumları literatürde yer alan araştırmalar aracılığıyla açıklık getirmek ve incelemek olmuştur. Bu farklılaşma psikolojik kuramlar çerçevesinden açıklanmıştır. Araştırmada yer alan anahtar kelimeler, sosyal bilimlerde ve psikolojiyle ilişkili diğer disiplinlerde önemli görülmekte ve literatürde yer alan birçok çalışmaya konu olduğundan ve konu olmaya devam ettiğinden bahsedilebilir. Günümüzde “İnternet” kavramı sosyal medya (social media) ortamları ile eş anlamlı görülmekte ve toplumu oluşturan bireyler, çoğunlukla bulundukları topluluklarda sosyal medya hesaplarındaki profillerle kendilerini tanıtmakta, kullanıcıların öncelikleri sosyal medya profil hesaplarını arzuladıkları ideal benlik (ideal-self) bakış açısıyla tasarlamaktır. Sosyal medya ortamlarında yer alan kullanıcılar profillerini, olmaya çalıştıkları ideal benlik (ideal- self) algılarına göre şekillendirmeye çalışırlar. Toplum içerisinde sergilenen gerçek benlik (real- self) sunumları ile sosyal medyadaki ideal benlik (ideal- self) sunumları arasındaki fark ve sonrasında bu farkın yol açacağı çatışmaların (psikopatolojik örüntülerin) irdelenmesinin önemli olduğundan bahsedilebilir. Bu çatışma eklektik bir yol izlenerek psikolojik kuramlar ile açıklanmıştır. Araştırmanın yöntemi, çoğunlukla sosyal bilimler başlığı altında yer alan çalışmaların literatür taraması yapılarak, psikolojik kuramsal perspektife dikkat edilerek oluşturulmaya çalışılmıştır. “İnternet”, “internet bağımlılığı”, “sosyal medya”, “benlik sunumu” ve “benlik” gibi anahtar kavramlar disiplinler arası bir yaklaşımla literatür taraması yöntemiyle oluşturulmuştur. Multidisipliner bir yaklaşımı gerektiren kavramsal analizlere, teorik- kuramsal noktaları öne çıkaran çalışmalar sayesiyle açıklık kazandırılmaya çalışılmıştır. Kimyasal olmayan yeni bir bağımlılık türü, “internet bağımlılığı” (internet addiction) birçok tez, makale, kitap ve çevirilerde yer almaktadır. Literatürdeki bilimsel çalışmalarda, internetin aşırı bir biçimde kullanımının ve bunun sonucunda ortaya çıkan internet bağımlılığının yarattığı birçok problemden bahsedilmektedir. İnternetin aşırı bir biçimde kullanımı, bireyler üzerinde fizyolojik ve psikolojik olarak olumsuz sonuçlara neden olmaktadır. Araştırmanın sonucunda internet, sosyal medya, bilgisayarlar, akıllı taşınabilir cihazlar ve diğer tür teknolojik yeniliklerin bireylerde, kullanıcılarda stres yaratan, gerçek benlikleri ile ideal benlikleri arasında çatışma yaşamalarına ve psikolojik bağımlılıklara neden olan unsurlar olduğundan bahsedilmektedir. İnternet ve beraberinde sosyal medya kullanıcılarının her geçen gün artması, hayatlarının her alanında sanal olarak ilerlemeleri, kullanıcıları sanal olmaya bağımlı kılar hale getirmektedir. Günümüz internet çağında çevrimiçi topluluklar artmakta, insanlar iletişim ve sosyalleşme için çevrimiçi iletişime yönlenerek günlük aktivitelerinde işlevselliğin bozulması durumuyla karşılaşabilmektedir.

The relationship between social media and professional learning from the perspective of pre-service teachers: A survey.

Social media usage is indispensable for college students, but the connection between social media and learning has received little scientific investigation. By examining pre-service teachers' attention to science, technology, engineering, and mathematics (STEM) teaching content and presentation in social media apps through WeChat, DingTalk, and TikTok, this study aimed to provide suggestions on using social media apps to promote pre-service teachers' skill learning and teaching development and to understand the relationship between social media and learning. 383 valid surveys were distributed and gathered. The findings indicate that: 1) Social media apps have both beneficial and detrimental effects on education. 2) The degree of agreement differs on "Social media app is an excellent teaching tool" and "social media app has significant promise in boosting educational development". The highest and lowest levels of agreement degrees were obtained for DingTalk and TikTok. The level of identification also affects how much pre-service teachers may pay attention to educational research and how frequently they study new materials in the future. 3) The degree to which pre-service teachers' academic performance in professional learning is affected by their use of social media varies. These findings have implications for pre-service teachers. This study suggests that it is necessary to further investigate the teaching aid function of social media apps and how pre-service teachers can better utilize them to develop professional skills.

Language Features of Transgenders as Their Gender Representation in Digital Culture

This study aims to see what kind of language features used by the transgenders and how the transgenders represented in the digital media which in this case, YouTube. The study will be conducted using the qualitative data analysis. Starting with collecting the data from four videos taken from the YouTube channel of Jimmy Kimmel, Allure, About Ethan, and Netflix. These data then analyzed using the theory of women’s language features by Robin Lakoff, men’s language features by Jennifer Coates, and the theory of gender presentation in digital media by LaFrance and Vial. The result of this study shows that the transgender woman uses six out of ten female language feature such as: lexical hedge/filler, empty adjective, precise color terms, intensifiers, hypercorrect grammar, and superpolite form, while maintaining two of men language feature: harsh words and theme. Meanwhile, the transman maintains three women’s language feature: precise color term, intensifier, and hypercorrect grammar, while using four men language feature such as: backchannel, command and directives, harsh words, and direct questions. The outcome of this study implies that gender need to be considered as a multidimensional construct and more studies about language and gender must be expanded in order for multidimensional identity to be recognized in this vast digital world.

Language Features of Transgenders as Their Gender Representation in Digital Culture

Huge number of researches suggest many differentiations between men and women’ language features. Most studies proclaim men to be more aggressive, verbal, and have higher self-esteem while women tend to be milder and soft-spoken. However, how about the transgenders? This study aims to see what language features used by the transgenders and how the transgenders represented in the digital media which in this case, YouTube. The study will be conducted using the qualitative data analysis. Starting with collecting the data from four videos taken from Jimmy Kimmel, Allure, About Ethan, and Netflix’s YouTube channels. These data then analyzed using the theory of women’s language features by Robin Lakoff, men’s language features by Jennifer Coates, and the theory of gender presentation in digital media by LaFrance and Vial. The result of this study shows that transgender women use six out of ten female language features, while maintaining two of men language features. Meanwhile, transmen maintain three women’s language features, while using four men language features. The study’s results implies that gender need to be considered as a multidimensional construct and more studies about language and gender must be expanded for multidimensional identity to be recognized in this vast digital world.

Social Media Discourse: Towards the Problem of Interpretation

The subject of research in this article is the social media discourse. The purpose of the work is to theoretically interpret the social media discourse in the context of modern science and practice of media communications. The study of social media discourse considers the features of the platforms, its production and storage, as well as its representation. Social media users can change their roles from being a consumer to a creator. The work uses a set of methods: comparative analysis, systematization, and interpretative analysis. The research found that the social media discourse is a functionally conditioned type of discourse (integration of personal and institutional types of discourse) that exists in the framework of online communication, and has the synthesis of oral and written speech. The social media discourse consists of media texts that include heterogeneous elements, depending on the combination of which creolized, polycode and multimodal texts are constructed. Such texts differ in the process of creation, organization and features of presentation in social media, communication in which, unlike electronic communication in general, is based on the principle of participation. Taking into account the specific features of distribution platforms used by social media, the authors emphasize that all Internet services related to social media have special characteristics that make it possible to distinguish them from other Internet services, resources that exist in the global network. The definition of the social media discourse allows us to expand the understanding of this category in modern media communications.

A Camouflaged Brain Abscess with Zygomatic Abscess – A Bizzare Presentation in Chronic Suppurative Otitis Media

Intracranial complications of chronic suppurative otitis media (CSOM), even though rare, can have a simultaneous occurrence of multiple complications. An 8-year-old child, a case of CSOM (squamosal) with zygomatic abscess, was referred to us with HRCT temporal bone showing left otomastoiditis and 7 days of higher intravenous antibiotics. The patient was treated with modified radical mastoidectomy and incision and drainage of the abscess. On the 4th postoperative day, he developed focal neurological deficits which confirmed a brain abscess on magnetic resonance imaging on the same side. It was further managed by neurosurgeons. Here, we report this unusual presentation of multiple complications of CSOM.

Pattern of ossicular chain involvement in chronic suppurative otitis media

Background: Chronic suppurative otitis media has been acknowledged as a conspicuous pathology affecting the middle ear since times immemorial. Aims and Objectives: The aim of the study was to study the incidence of ossicular involvement and various patterns of its presentation in chronic suppurative otitis media. Materials and Methods: With the objective to study the incidence and pattern of ossicular involvement in chronic suppurative otitis media and also to correlate the various ossicular defects with the type and extent of the disease, we decided to take up this study at our institute. The study involved a total of 100 patients between February 2020 and June 2021. Results: Among the 100 patients included in this study, there were 56 males and 44 females. Among the 100 patients in this study, there were 54 tubotympanic and 46 atticoantral chronic suppurative otitis media patients. Among the tubotympanic cases, ossicular involvement was discovered in 18 cases while 36 cases were without any ossicular involvement. Among the atticoantral cases, 38 cases had ossicular involvement while eight cases had no ossicular disruption. Out of the 56 cases that showed ossicular involvement, incus was involved in 52 cases, malleus was involved in 14 cases, and stapes was involved in 10 cases. Conclusion: Ossicular involvement was seen in 53% of the operated cases of chronic suppurative otitis media. Atticoantral disease is 3 times more prone to having ossicular erosion than tubotympanic disease. Wet ears have 6 times more likelihood of having ossicular involvement in comparison to dry ears. Incus is the most common ossicle involved followed by malleus and stapes. Erosion of the incudal long process is the most common abnormality. Incus is invariably involved in atticoantral disease. Stapes involvement in the form of resorption of the arch of stapes is the most common pattern. An eroded long process along with stapes arch resorption is the most frequent ossicular chain defect.

Iraq Wars: From A literary text to Social Context

This article investigates Iraq wars presentation in literature and media. The first section investigates the case of the returnees from the war and their experience, their trauma and final presentation of that experience. The article also investigates how trauma and fear is depicted to create an optimized image and state of fear that could in turn show Iraqi society as a traumatized society. Critics such as Suzie Grogan believes that the concept of trauma could expand to influence societies rather than one individual after exposure to trauma of being involved in wars and different major conflicts. This is reflected in Iraq as a country that was subjected to six comprehensive conflicts in its recent history, i.e. less than half a century; these are the Iraq-Iran war, the first Gulf war, the economic sanctions, the second Gulf war 2003, the civil war, and the wars of liberation against ISIS.
 The second section investigates Franco Moretti's theory of the Dialectic of Fear and the implication of this hypothesis of stereotyping on the Iraq war and its transformation from an anomaly expressed issue in the media and creative texts to a social reality that is measured by presenting what is not acceptable as an acceptable pattern in the case of war and shock between Iraq and the wars that took place in the west, and the extent of its impact on the protraction of the state of social trauma suffered by Iraqis, who are still suffering under the effects of prolonged political conflicts even after the end of military field conflicts.
 The research sheds the light on studies such as the Dialectic of Fear by Franco Moretti, Risk Society by Ulrich Beck and Oh My God: Diaries of American Soldiers in Mesopotamia edited and translated by Buthaina Al-Nasiri.
 
 Key words: Iraqi war, trauma, risk society, social context, stereotyping.

Tourists’ perceptual presentation of national forest park——A case study of Wujin mountain national forest park

ABSTRACT Tourists’ perceptions are always presented in a certain way, and social media platforms play a role in this regard. Using Rost and Nvivo for frequency extraction and multiple encoding, we analysed social media comments about the Wujin Mountain National Forest Park. The results reveal five types of perceived tendencies: “complaint suggestion”, “emotion express”, “consulting description”, “travel experience description”, and “value judgment”; and three kinds of platform features, one being “consulting–travel experience”, the other two, namely “value judgment–positive value” and “self-expression–complaint”.There are three categories of perceptual content: tourism resources are the most, followed by experience evaluations and traffic information. Presentation in social media is the basic demand of tourists; the National Forest Park perception is still at the entertainment level and the ecology of forests has not been highlighted. Communitas is not only reflected in the activity, but also on media platforms, and ultimately shapes the overall image of the National Forest Park. We hope that this study can provide suggestions for innovative development of the National Forest Park.

Forms of presentation of content in educational media (on the example of the educational media project Arzamas)

The subject of the research in the article is the forms of presentation of content in educational media, which are a very voluminous developing typological group and constitute a significant segment of the Russian information market. The editorial offices of these resources use modern formats for presenting scientific and educational information from different fields of knowledge in accordance with the trends in the development of journalism and following the interests and needs of the audience. The hypothesis of the study is the idea that educational media mainly use formats with a greater engaging ability to solve creative tasks and realize their functional purpose. Using the example of publications of the Arzamas network media project, the author examines the possibilities of various forms of presentation of educational information. The article presents an intelligence study of the forms of presentation of content in educational media. The novelty of the research is due to the small knowledge of the formats of online publications of this type and consists in identifying and characterizing the main forms of content presentation in educational media in the context of the development of online journalism formats. The methodological basis of the study was a systematic approach. The forms of educational media content are considered by the author of the article in the context of the development of journalism and the characteristics of modern media text. The study uses descriptive, informative, comparative and structural-functional methods to solve a scientific problem, highlights the main forms of presentation of the content of the educational media project Arzamas, reveals their features and functional purpose. As a result of the research, the author comes to the conclusion that in order to realize their functional purpose, educational media use combined forms that allow solving educational and recreational tasks. The editorial board of the Arzamas educational media project creates a hypertextual and multimedia educational environment, addressing both traditional journalistic genres and new media formats.

UNDERSTANDING MENTAL HEALTH IN MALAYSIAN ELITE SPORTS: A QUALITATIVE APPROACH

The attention in the society and rapid expansion of interest on the status and challenges of mental health among sporting athletes, especially in the elite sports setting, had increased exponentially. The present study was aimed to explore and gain a better understanding of mental health and psychological well-being of Malaysian elite athletes. It also provides insights into a broader aspect based on participants’ personal experiences. A semi-structured interview was conducted for all 32 athletes (male, n=16; female, n=16) from a variety of sport: individual, team-sports; able-bodied, and Paralympic. Participants were aged between 19-38 years old (mean 25.69 years) from various ethnicity and religions. Six (6) themes (Personal understanding on mental health; Stigma of mental health; Symptoms, effects and sources of mental health; Coping strategies; Mental health and well-being support; Advice of athletes) and 19 subthemes were derived based on qualitative thematic analysis. Based on the analysis, subthemes, i.e. Presentation in mass media; Transition; Personal life-related issues; Performance expectation; Sporting environment are significant stressors causing mental health issues. The influence of spirituality and religion on the topic of mental health was also being highlighted. In conclusion, it is hopeful that the present study will stimulate interest and discussion in identifying methods and direction for both researchers and practitioners in bridging the theoretical-applied gap and offer effective supports to Malaysian athletes.

ТАРАС ШЕВЧЕНКО В ЗАРУБІЖНИХ МЕДІА: ЛІНГВОІМІДЖЕВИЙ ДИСКУРС

The article considers the linguistic specifics of modeling the image of Taras Shevchenko in foreign media. The author's attention is focused on the great image-forming potential of this iconic, precedent for Ukrainian culture personality and the importance of its correct presentation in the modern media space. It is determined that Ukrainians themselves are the main creators of image texts about Kobzar in the world media. Thus, three main channels of image information about Shevchenko abroad are analyzed: (1) cultural diplomacy as a part of the "soft power" policy; (2) the Ukrainian diaspora, which addresses the figure of Kobzar in the media; (3) information resources of world encyclopedic publications dedicated to the poet. Thus, the study of the linguistic and image specifics of the representation of Shevchenko in the foreign media proves that a great deal of image-making work in this aspect is carried out by cultural diplomacy, which represents Ukraine and its national cultural products in the world information space. Thanks to the efforts of cultural diplomacy, Shevchenko is known and appreciated abroad, as evidenced by the activities of Ukrainian embassies. In the context of linguistic imageology, the information presented by Ukrainian embassies is unambiguously of image nature, which confirms the use of effective linguistic means of image modeling: metaphors, personifications, emotionally-evaluative lexemes, epithet forms of the word, which verbalize positive author's assessment of the covered information. An equally important linguistic tool for modeling the poet's image is the use of creolized media texts that have great suggestive properties and significant image potential. In addition, Shevchenko's positive image abroad is successfully constructed by the media resources of the Ukrainian diaspora. The author's attention in this research context is attracted by the leading Canadian and Australian media. From the standpoint of linguistic imageology, effective means of forming the image of Kobzar in the considered foreign media are emotional and evaluative lexemes with elements of hyperbole, paraphrase with a positive semantics, the use of oxymoron etc. The article emphasizes that Shevchenko's positive image abroad is created not only at the textual level, but also at the extralinguistic level, which is realized in the annual holding of numerous mass events related to the celebration of Shevchenko's days. In turn, a high assessment of the poet's work and his role in Ukrainian cultural life is found in world encyclopedic publications: Encyclopædia Britannica, Oxford World Encyclopedia, bibliographic fund of The Library of Congress etc. Thus, the study convinces that Taras Shevchenko is a bright image figure of modern foreign media space, which forms not only internal but also external image of Ukraine. That is why its correct presentation in world media should be one of the priorities of the national image strategy.

Understanding mental health in malaysian elite sports

The attention in the society and rapid expansion of interest on the status and challenges of mental health among sporting athletes, especially in the elite sports setting, had increased exponentially. The present study was aimed to explore and gain a better understanding of mental health and psychological well-being of Malaysian elite athletes. It also provides insights into a broader aspect based on participants' personal experiences. A semi-structured interview was conducted for all 32 athletes (male, n = 16; female, n = 16) from a variety of sport: individual, team-sports; able-bodied, and Paralympic. Participants were aged between 19-38 years old (mean 25.69 years) from various ethnicity and religions. Six (6) themes (Personal understanding on mental health; Stigma of mental health; Symptoms, effects and sources of mental health; Coping strategies; Mental health and well-being support; Advice of athletes) and 19 subthemes were derived based on qualitative thematic analysis. Based on the analysis, subthemes, i.e. Presentation in mass media; Transition; Personal life-related issues; Performance expectation; Sporting environment are significant stressors causing mental health issues. The influence of spirituality and religion on the topic of mental health was also being highlighted. In conclusion, it is hopeful that the present study will stimulate interest and discussion in identifying methods and direction for both researchers and practitioners in bridging the theoretical-applied gap and offer effective supports to Malaysian athletes.

Digital Technology and Interior Architecture

Defined as the electronic demonstration of data on a screen, the digital concept has become a ubiquitous notion in the entire world and all aspects of life particularly after the onset of the 2000s. Video, camera, computer, mobile phone, television, watch, medical devices, laser gauge devices, electronic kitchen utensils, air conditioners and a myriad of products that develop and operate via digital technology have become widespread in daily life. Digital technology, in its shorter definition, refers to the type of technology that facilitates the generation of electronic screen equipment, gadgets and machines in which numerical data are converted into useful, comprehensible information in order to simplify the life of users. In addition to offering fast, practical and widespread applications once used, digital technology products also cater to novel areas of usage each new day thanks to developing technology. One of these areas of usage is interior architecture. Interior architecture designs have been performed on digital media as of the second half of the 1990s and with the advent of the 2000s, novel digital technology processes such as 3-Dimensional works became popular to save time and develop innovative designs. Via using digital presentation in multidimensional, visual, or artificial media, the design manages to exist even before physical production while the design process is also moulded by representation. In the design process, problems can be resolved quickly allowing reductions in electricity and cash resources possible. Moreover, it is also viable to avoid potential mistakes. Currently, some of the common digital technology uses in interior architecture are; 2 and 3-Dimensional drawing and modelling programs on a computer, liquid theories, parametric design, computer coded production programs, simulation programs, artificial intelligence products, virtual reality (VR) and 3-Dimensional printer systems. Within the interior architecture itself, there are numerous design products generated via digital technology are used. On the other hand, to improve user comfort in spaces, applications are formed by utilizing digital technology and there is a gradually increasing demand for such applications. In this study, the uses and effects of digital technology particularly in the interior architecture will be analysed. The aim of this study is to provide an important written resource for futuristic approaches to interior architecture.

COMPOSITE TRADEMARKS: A STUDY OF ACTIVE TRENDS IN NOMINATION

Revival of small and medium-sized enterprises under the conditions of anti-Russian sanctions facilitates a surge of new names for this kind of economic activity and its products. This fact substantiates the urgency of the given study. The object under investigation includes composite trademarks, i.e. proper names used by various companies to nominate their products and services. Logos or brands also belong here. While creating a new trademark, modern companies orient towards its presentation in mass media, and specifically towards their production advertisement through Internet on the pages of social networking sites, via hashtags and mobile applications. In accordance with its functions, a trademark should be informative, salient and expressive and, at the same time, taking into account the specificity of the sign functioning in the Internet environment, it should not be long and heavy. This explains the popularity of composite words in this sphere; due to their multi-stem composition, composite words can perform the function of a trademark and be an effective way of information presentation and attraction of attention. The article analyzes trademark nominants used in the sphere of services and made up of composite words and singles out thematic groups on extralinguistic grounds (kind of service) motivating their formation in the process of creative word building. The author comes to the conclusion that being a means of economy of effort in speech, composite words can reflect the content that should be advertized by the trademark in an expressive and substantial way, and the impact of these units is reinforced by the fact that the composite structure creates the effect of a language game.

Analysis and Evaluation of Information Usefulness and User Experience For Content Presentation in Electronic Media

Abstract The article presents analysis and evaluation of information usefulness and user experience for textual and graphic forms of content presentation on the example of information and shopping internet services, which have influence on consumer behavior and their decisions. Furthermore, the study describes the basic methodological assumptions, the research evaluation procedure of information usefulness, user experience and various forms of informational content presentation, and also the results of data analysis from the study conducted on a group of respondents. In order to determine the factors that have the greatest impact on User Experience of various forms of content presentation, the data obtained from the study using usability testing and heuristic analysis were analyzed using multi-criteria aggregate assessment and multi-criteria TOPSIS method. Results of research presented in the article can be useful in creating assumptions for ways of content presentation and visualization for the needs of information and business websites.

Hybrid E-learning Media Application to Increase Local Cultural Understanding in Indonesian Learning for Foreign Studen

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