Forms of presentation of content in educational media (on the example of the educational media project Arzamas)

Abstract

The subject of the research in the article is the forms of presentation of content in educational media, which are a very voluminous developing typological group and constitute a significant segment of the Russian information market. The editorial offices of these resources use modern formats for presenting scientific and educational information from different fields of knowledge in accordance with the trends in the development of journalism and following the interests and needs of the audience. The hypothesis of the study is the idea that educational media mainly use formats with a greater engaging ability to solve creative tasks and realize their functional purpose. Using the example of publications of the Arzamas network media project, the author examines the possibilities of various forms of presentation of educational information. The article presents an intelligence study of the forms of presentation of content in educational media. The novelty of the research is due to the small knowledge of the formats of online publications of this type and consists in identifying and characterizing the main forms of content presentation in educational media in the context of the development of online journalism formats. The methodological basis of the study was a systematic approach. The forms of educational media content are considered by the author of the article in the context of the development of journalism and the characteristics of modern media text. The study uses descriptive, informative, comparative and structural-functional methods to solve a scientific problem, highlights the main forms of presentation of the content of the educational media project Arzamas, reveals their features and functional purpose. As a result of the research, the author comes to the conclusion that in order to realize their functional purpose, educational media use combined forms that allow solving educational and recreational tasks. The editorial board of the Arzamas educational media project creates a hypertextual and multimedia educational environment, addressing both traditional journalistic genres and new media formats.