Social Media Presence Research Articles

Single Point Integration a Monolithic Application for Versatile Multifunctionality

In today's digitally interconnected world, the management of multiple social media accounts has become increasingly complex. The need for a unified solution that simplifies access to diverse platforms and centralizes notifications has led to the development of a groundbreaking application. This application offers a seamless and user-friendly experience, enabling individuals and businesses to effortlessly consolidate their social media presence in one place. With the capability to access and switch between various social media accounts at the click of a button, users can streamline their online interactions, saving time and improving overall efficiency. This paper introduces the concept and features of this innovative application, highlighting its potential to revolutionize the way we engage with our digital networks while enhancing convenience and productivity. Keywords: Social Media Management, Unified Solution, Centralized Notifications, User-Friendly Interface, Consolidation of Accounts, Diverse Platforms, Efficiency Optimization, Digital Networks, Time-Saving, Online Interactions, Digital Presence, Seamless Access, Switching Between Accounts, Streamlining, Multifunctional Application, Interconnected World, Convenience Enhancem ent, Productivity Improvement, Ground breaking Technology, Social Media Engagement.

Pengaruh Penggunaan Media Sosial dan Komunikasi Keluarga Terhadap Perilaku Cyberbullying pada Anak

The use of social media is increasingly growing among the wider community, especially among children. The presence of social media can certainly have positive and negative impacts. This is what is worth paying attention to because the use of social media is widely used by children for various needs that have an impact on themselves. Not only that,family communication also greatly influences children’s behavior and attitudes in terms of good or bad, such as behavior that hurts other people or can be called cyber bullying behavior. The aim of this research is to determine the use of social media and family communication on cyber bullying behavior in children . the researcher used a quantitative method which will be carried out on 128 respondents who are elementary school children in Sidoarjo sub-district which has been carried out in two schools , namely SDN 1 celep Sidoarjo and SD cendekia Sidoarjo with each school taking classes 5 and 6 and analyzed by validity, reability and multiple linear regression tests using SPSS. The results showed that the use of social media by 8,92% and family communication by 60,40% had a significant effect on cyberbullying behavior in children.

Corporate Tax Management Strategy as an Effort for Good Corporate Governance

Tax preparation enterprises play a vital role in assisting people and corporations in comprehending and adhering to intricate tax legislation. Nevertheless, due to the escalating competition, tax preparation enterprises must embrace pertinent and groundbreaking marketing tactics in the Internet age. This study aims to examine and evaluate the execution of efficient marketing tactics within the tax preparation industry. This study employs a qualitative methodology utilizing descriptive techniques. The research findings indicate that implementing marketing tactics in the tax preparation industry favors enhancing brand visibility, recruiting new clientele, and fostering business expansion. Employing a blend of online and offline marketing tactics, such as content marketing and a dynamic social media presence, has expanded the reach to a broader demographic. SMART goal setting and KPI measurement facilitate the assessment of marketing initiatives' effectiveness, while data analysis using technologies such as Google Analytics yields valuable insights into customer behavior and market trends. Moreover, the computation of return on investment (ROI) enables firms to allocate expenditures in a resourceful manner, ascertain the most impactful marketing channels, and enhance the long-term viability of growth.

Investigating Digital Marketing Strategies in Influencing Student Enrollment Decisions in Tertiary Education

Digital marketing has been recognized as a crucial aspect of attracting students for enrollment. Therefore, the aim of this research is to examine the influence of digital marketing strategies on student enrollment decisions and to identify the most effective digital marketing strategy for driving student enrollment in tertiary education. This research utilized a descriptive quantitative research approach with a stratified random sampling technique and employed a modified survey questionnaire as the primary method of data collection. The data obtained from the survey questionnaire were analyzed and interpreted using a Four-point Likert scale, which measures interval data. The findings of the study revealed that utilizing “university webinar platforms” significantly influences student enrollment decisions in tertiary education. Moreover, it was also revealed that utilizing “social media presence and retargeting campaigns”, and “mobile-friendly website and educational apps” increases the awareness of students on the university programs and services being offered by learning institutions. As a result, these digital marketing strategies increase the students’ interest in university programs influencing significantly their enrollment decisions. It came to light that there is a statistically significant relationship between digital marketing strategies, namely, social media presence and retargeting campaigns (r=.963, p=.008), mobile-friendly website and educational apps (r=.821, p=.089), video content strategy (r=.820, p=.089), SEO-enhanced content on web pages (r=.810, p=.097), and university webinar platforms (r=.760, p=.136) on the student enrollment decisions in tertiary education.

Exploration and Analysis of Cochlear Implant Content on Social Media.

Social media has an ever-growing presence in patients' lives, particularly with the dissemination of both useful and misleading information. We performed an exploration and analysis of content pertaining to cochlear implantation on a popular social media platform. "Cochlear implant" (CI) was queried on TikTok in early October 2022 in a cross-sectional analysis. The 100 top videos were collected. Non-English and duplicate videos were excluded. Two independent researchers used the Global Quality Scale (GQS) and modified DISCERN tool to score videos; higher ratings indicate increased quality and reliability. Demographic data were also recorded. Of the 100 videos assessed, 95 met the inclusion criteria. The average video had 2.36 million views, 328 thousand likes, and a duration of 36.1 seconds. The mean GQS was 1.91 (standard deviation (SD) 0.85), and the modified DISCERN score was 1.48 (SD 1.20). Posters were predominantly laypersons (93.7%), including CI users or parents of pediatric CI users. No videos featured audiologists or otolaryngologists. Nearly half of the videos (48.4%) discussed the experience of a patientor parent of a pediatric patientwith CIs, and 24.2% were aimed at directly educating the viewers about CIs or the deaf community. Most videos featured CI users or families of pediatric CI users and detailed specific patient experiences. The deaf and CI communities have strong social media presences. Most videos had limited quality and reliability, measured via the GQS and modified DISCERN tool, and no videos featured hearing healthcare professionals, highlighting opportunities for clinicians to use the platform as a patient resource.

The Influence of Social-Media on Cultural Integration: A Perspective on Digital Sociology

Technological developments have made social media a part of people's daily lives. The ability of social media to cross geographical boundaries causes a culture change, especially in cultural integration. This research then aims to look at the role of social media in influencing cultural interactions in society. This research will be carried out using a descriptive qualitative approach. The data used in this research comes from various research results and previous studies that are still relevant. The results of this research then show that the presence of social media makes cultural integration more complicated. The presence of social media plays a key role but also provides new challenges in society. Therefore, the importance of wise use of social media in cultural integration is very necessary. To achieve deeper cultural integration, efforts need to be made to minimize risks such as filter bubbles, polarization, and cultural conflicts that can arise in the digital world.

What Is the Extent of the Church's Influence on Behavior Change among Adolescent Students in Catholic Secondary Schools of Murang'a East Sub-County in the Presence of Social Media?

What Is the Extent of the Church's Influence on Behavior Change among Adolescent Students in Catholic Secondary Schools of Murang'a East Sub-County in the Presence of Social Media?

The women of Miranda House: Building archival collections, digital humanities and feminist digital history

ABSTRACT These notes are based on an ongoing project for building an archive of a premier women’s college, Miranda House (established 1948), University of Delhi. We begin with a brief overview of the processes and methodologies involved in identifying materials to shape our collection, discuss processes of cataloguing, digitization, planning digital collections and a website. Our collection lies at the cusp of being an institutional archive, women’s archive, archive of college women as well as an archive for doing public history. Despite the challenges of infrastructure, trained staff, technological expertise, digital humanities offer us immensely exciting possibilities. We use social media to reach out to alumni to build our collections, social media presence to showcase our materials, digital tools to widen access, share skills and create awareness regarding the significance of archiving the history of college women. Our attempts at DH have been quite successful. However, as DH opens up a plethora of opportunities, doing digital history also has its methodological challenges as well as conceptual and financial concerns for feminist projects like ours.

Meme-ifying Data

This article argues for the importance of the memetic tactic of bricolage within contemporary social media science communication for its capacity to curate and distill approachable, accessible, and shareable Covid-19 content. We suggest that the social media communication practices of what we call ‘public health influencers’ (PHIs) on Instagram, Tik Tok, and Twitter make use of memetic bricolage techniques of stop motion, collage, infographics, and placarding, coupled with an ethos of ‘micro-celebrity,’ in order to advance stalled public conversations and to reorient the spread of disinformation back to evidence-based facts. To make this argument, we analyze the cross-platform social media work of three key PHIs during the pediatric vaccination campaigns of late 2021 within our local context of Ontario, Canada to reflect on the effectiveness of social media presence, communication, and advocacy. Through memetic tactics, we argue that PHIs’ efforts to engage the public are driven by a larger impulse to combat health inequities that are exacerbated by the different forms of disinformation circulating on social media. Ultimately, this article illustrates how the concerted effort against disinformation by PHIs on social media via memes contributes to advocacy for more accessible, just, and equitable health care for Ontarians.

Social Media Popularity and Academic Productivity in Academic Plastic Surgery: A Positive Correlation.

Social media is a powerful tool that has empowered plastic surgeons to easily collaborate with one another and rapidly publicize research progression. The present study investigates the relationship between academic productivity and social media presence among both integrated and independent plastic surgery programs and their faculty. Plastic surgery programs on the American Council of Academic Plastic Surgeons website were included. Faculty were identified via review of each program's website. Following metrics of academic productivity were collected for each faculty member: h-index, i10-index, number of publications, and number of citations. Online review was then conducted to identify faculty and program Instagram and Twitter accounts, and the number of associated followers and posts. Integrated plastic surgery programs were more likely to have an Instagram account (p < 0.001), have higher average faculty h-index (p = 0.027), i10-index (p = 0.027), and number of publications (p = 0.042). A number of Instagram followers were significantly associated with average faculty h-index (p < 0.001), i10-index (p < 0.001), and number of publications (p < 0.001). The number of posts on a program's Instagram significantly predicted average faculty h-index (p < 0.001), i10-index (p < 0.001), and number of publications (p < 0.001). Twitter followers were significantly associated with average faculty h-index (p = 0.0397), i10-index (p = 0.0432), and number of citations (p = 0.00737). The present study reveals a correlation between metrics of social media popularity and academic productivity of plastic surgeons. We propose that Instagram and Twitter are effective tools with which plastic surgeons may not only publicize their clinical practice, but also rapidly disseminate important innovations among the medical community. Integrated plastic surgery programs and their faculty have significantly higher utilization of social media platforms. The number of followers and posts on a program's Instagram have a significantly positive correlation with average faculty's academic productivity. Social media platforms may empower academic plastic surgeons to disseminate their innovations on a larger scale. This journal requires that authors assign a level of evidence to each submission to which Evidence-Based Medicine rankings are applicable. This excludes Review Articles, Book Reviews, and manuscripts that concern Basic Science, Animal Studies, Cadaver Studies, and Experimental Studies. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .

Harnessing social media to advocate for the university archive

In 2022 the Monash University Archives began using social media to advocate for and promote ourselves and our collections. This paper reflects on the first twelve months of using social media, our experiences of setting up and maintaining our social media presence, the results we have seen and the lessons we have learnt. The key message conveyed in this paper is that if our small team can harness social media to advocate for and promote our university archive, then any archive of any size can do the same.

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to enhance their online presence and identity to build a greater connection with their audiences. This paper aims to examine how digital brand experiences on social media influence perceptions of brand authenticity, attachment and loyalty for luxury fashion brands.Design/methodology/approach: This study adopts a quantitative analysis by collecting data with a survey-based approach of 112 respondents who are luxury brand Instagram followers. The empirical testing and estimation of the proposed model were carried out using the partial least squares structural equation modelling (PLS-SEM).Finding/results: Results of this study showed that digital brand experiences determine the audiences’ positive attitudes towards brand authenticity, attachment and loyalty. Brand authenticity and attachment were found to partially mediate the digital brand experiences and brand loyalty.Practical implications: Brand authenticity can be understood as an important key to a brand’s social media presence, and authenticity will significantly enhance attachment in consumers’ minds. Physical experience should be integrated with the digital brand experience. In conclusion, audiences equivalate digital brand experiences as authentic feelings, generating attachment and loyalty to a luxury fashion brand.Originality/value: This research presents insights about digital brand experiences and related essential constructs in the context of the luxury fashion brand; moreover, this study offers valuable implications in practical terms for the operation of social media platforms.

What Do Patients Look for When Scheduling Their Initial Elective Aesthetic Plastic Surgery Consultation?

Multiple factors influence patients when deciding on where to seek plastic surgery consultations. Our objective was to determine the most important factors when booking the initial consultation. A 23 question survey was distributed online via Amazon Mechanical Turk targeting participants who had prior plastic surgery consultations or were planning to have one in the future. Participant demographic data were collected, and participants were asked to rank the importance of factors related to cost, surgeon reputation, social media, technology, amenities, accessibility, and appointment details on a 1-5 Likert scale. Rankings were reported by mean and standard deviation. A total of 593 responses were gathered. 48.1% of participants were 25-34 years of age, 54.6% were female, 66.3% identified as White, 78.4% were located in the U.S, and 54.5% had a bachelor's degree. Participants rated the importance of a surgeon's online reviews (mean 4.15, SD 0.81), surgeon presence at follow-up visits (mean 4.01, SD 0.91), and availability of pricing prior to appointment (mean 4.01, SD 0.91) the highest. The least important factors were waiting room amenities and social media advertising. Individuals younger than 45 were more likely to rate a surgeon's social media presence higher than those 45 years and older (OR 2.02; 95%CI [1.37-2.96]; p < 0.001). Patients considered surgeon's online reviews, presence at follow-up visits, and the availability of pricing information the most important when booking a plastic surgery consultation. These findings may assist physicians in structuring plastic surgery consultations based on factors important to patients. This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .

Pengelolaan Konten Media Sosial pada Akun Instagram @indozone.id Dalam Upaya Meningkatkan Followers Instagram

Social media has become a phenomenon that dominates technological development in recent decades. Since its inception, social media has experienced rapid growth around the world, including in Indonesia. The presence of social media has changed the way people interact, share information, and establish social relationships. This is utilized by digital companies such as Indozone, which presents educational news and information content to reach more targets through the Instagram social media account @indozone.id. This study aims to determine how efforts to manage social media content on the @indozone.id Instagram account in an effort to increase followers using The Circular Model of SOME theory from Regina Luttrell. This research uses descriptive qualitative research methods with research data obtained from in-depth interviews, non-participant observation, documentation and literature study. The results of this study indicate that the efforts to manage social media content on the @indozone.id Instagram account using The Circular Model of SOME theory have an impact on increasing the number of followers of the @indozone.id Instagram account.&#x0D; Keywords: Content; Social Media; Followers

Analyzing the Emotions That News Agencies Express towards Candidates during Electoral Campaigns: 2018 Brazilian Presidential Election as a Case of Study

Since online social networks play an increasingly important role in the final voting decision of each individual, political parties and candidates are changing the way of doing politics and campaigning, increasing their digital presence. In this paper, we propose a methodology to analyze and measure the emotions that news agencies express on social media towards candidates and apply it to the 2018 Brazilian elections. The presented method is based on a sentiment analysis and emotion mining by means of machine learning and Natural Language Processing approaches such as Naïve Bayes classification and Stemming calculation. We found that if doing basic sentiment detection, nearly all posts are neutral. However, when we analyze emotions, following Ekman’s six basic emotions, we do not find neutrality but clear and identifiable emotions. Next, we present and discuss the associative patterns between news agencies and presidential candidates. Finally, since the candidate that captured the highest and most negative attention emerged victorious in the elections, we discuss the potential importance of having a social media presence, regardless of generating positive or negative emotions.

SOCIAL MEDIA IMPACT ON UNIVERSITY REPUTATION AND ENROLLMENT

This study examines the influence of social media on university reputation and enrolment, specifically focusing on private universities in the Klang Valley. As digital communication continues to permeate every aspect of society, higher education institutions must adapt to remain competitive and attract prospective students. The primary objective of this research is to explore the relationship between a university's online presence and students' enrolment decisions. A quantitative survey method was employed, drawing a representative sample of students from private universities in the Klang Valley. Data were collected using a structured questionnaire that assessed students' perceptions of university reputation, social media usage, and the role of online presence in their enrolment choices. Preliminary findings indicate a positive correlation between an institution's social media presence and both its perceived reputation and enrolment rates. The study highlights the significance of effective social media strategies for private universities, emphasizing the need for institutions to leverage digital platforms to enhance their reputation and attract potential students. Further research is recommended to explore the long-term impact of social media on university performance and student success.

Pemanfaatan Media Informasi Komisi Komunikasi Sosial “KOMSOS” Sebagi Pusat Informasi Terhadap Masyarakat Gereja Khatolik Kota Padang

This research is motivated by advances in social media technology that provide many good benefits in life. In addition to the good benefits, technological advances also have a negative effect on the social environment. The impact of social media makes a person do not care about the people around him, is indifferent, lacks attention which can change the pattern of life that is around us and also change the communication patterns that exist within the scope of society, especially the Catholic community of Padang city. Modern technology has been widely used by Catholics as a medium for meeting the information needs they need. Along with the development of technology, utilization through modern social media puts forward an effectiveness in the search for information. Social media has become a new digital space that is of great interest to all circles. The presence of social media has changed and shifted all aspects of people's lives who use social media. Now society is in a very fast flow of change due to social media. Social media is a channel or means of socializing online in cyberspace (the internet). As a medium of communication, social media is in great demand by the public because of the convenience and features it offers. Now social media is growing very rapidly as evidenced by the presence of various kinds of social media such as Facebook, Twitter, You Tube, Instagr, Line, and others. It is unavoidable that the existence of social media provides many conveniences to its users. The church is facing current trends These media make it easy for users to post and access and are used as opportunities for evangelism and worship. Almost every second we can easily access the gospel message, sermons, testimonies, praise and worship.

Psychological Study of Cyber-Bullying Against Adolescent Girls in India Using Twitter

Due to the rise in digital activity of students as well as increased social media presence, the lack of regulation of platforms has given rise to another form of bullying, popularly known as cyberbullying. Cyberbullying is one of the most adverse issues prevalent in schools nationwide. Cyberbullying refers to bullying that happens over any web-interfaced or electronic platform. It is an activity that significantly affects the mental and physical health of its victims. With increased secrecy, the frequency and propagation of cyberbullying remain high due to the information technology infrastructure available today. Understanding cyberbullying trends and preventing them, using suitable machine learning algorithms, could help numerous school students lead better lives, as well as make better decisions, which help them grow and flourish into capable future leaders. Hence, the authors' aim for this research paper is to focus on adolescent girls using various tools and techniques like text analytics and image analytics. For this paper, the authors study a sample of netizens. The location where the analysis is conducted is New Delhi, and the real-world data is extracted from Twitter in English. The real-world data is extracted using appropriate data mining algorithms to find hidden patterns and then conduct the analyses required to understand the psychology of girls and boys and the tonality and voice of the tweets/posts. This is done from the open-source information available on the platform (Twitter) from tweets by the users. There is little to no bias as the entire process can be automated; hence, tweets will be filtered or flagged based on data. Such a method allows one to get access to unbiased data. Bias, in this case, can be defined as prejudice in action and response received from a participant. The results are then analysed using polarity and subjectivity. Understanding psychology and personality traits helps in drawing insights from the expressions collected. The authors will be studying the sample bios, likes, and comments of the sample using a lexical and syntactical approach. Six thousand top tweets are extracted, and the 15 tweets which score the highest on polarity and subjectivity values are taken for further analysis. The tweets are filtered based on 16 responses from a focus group filtering the 20 most popular profane words. Since the data is extracted using Twitter (i.e., a secondary data source), the authors address the gap in current psychological analyses. In such studies, one usually circulates questionnaires to understand the participant, but, for this research though, the authors will be studying the data without bringing the concerned individual into play, thereby eliminating the human bias, which is a significant limitation of gathering responses through a questionnaire. There is increased scope for further streamlining the model. The inferences include understanding the regulation of a social media platform, the degree of aggression on the platform, and an effort to distinguish those who cause such aggression.

Give Your Top Management More of a Social Media Presence

Give Your Top Management More of a Social Media Presence

Social media for patient engagement

Who better to serve as “Dr. Google” than an actual doctor? Patients often present with a list of symptoms and turn to their favorite search engine to understand their constellation of symptoms. In this editorial, we attempt to address the following key elements in surgeons’ use of social media (#SoMe4Surgery) as a tool for patient engagement: marketing, demystifying and differentiating the surgical specialty, a fast track to the latest specialty-specific guidelines and recommendations, and combatting medical misinformation. The increased social media presence in the medical space can be used to improve health literacy and simplify the navigational process of one’s healthcare journey. These platforms can humanize physicians, make them more accessible, and bridge the gap that sometimes exists, preventing patients from moving to their next step in care due to fear. The extent of social media use in healthcare far surpasses this brief discussion, and it is up to the individual user to exercise the appropriate uses and responsibilities regarding patient communication.