Prescriptive Advice Research Articles

Can brand theory help re-position the brand image of nursing?

The current vs desired brand position of the nursing profession is examined using brand theory. The nursing brand has a long and revered image with various stakeholder groups. However, the current image frequently represents nurses as caring advocates rather than Influential Leaders who deliver, manage and administer health care services. Recent quantitative field research describes perceptions of nurses' current vs desired brand position. A perceptual map illustrated a gap on the axes of Patient-Centered Caregivers and Leaders in Healthcare. Empirical literature provided the foundation for prescriptive advice, which could address potential threats and opportunities for the brand. Brand theory is used to describe how nurses' current image seems at odds with nurses' role in contemporary society. The largest gap on the perceptual map was on the 'Leadership Axis', suggesting more effort is needed to change perceptions of the essential leadership role of nurses in various health care systems. The nursing profession needs to implement branding strategies, which close the gap between the current and desired brand positions. The central brand position of nurses as leaders should thread throughout practice, education, research and professional associations for effective brand repositioning to occur.

Sound medicine: studying the acoustic environment of the modern hospital, 1870–1970

The twentieth-century hospital encountered two categories of sound that appeared troublesome. First was a kind of noise generated by city life, and second was a kind of soundscape generated by hospital life. In both cases, the acoustic environment was described and notated as an effect on patients, who, ill and immobile, were subject to sounds in a way that put their health and recovery at risk. In both cases, the solution to sound problems in the hospital was seen to be cultural and material, not medical. The difficulty was that physicians had no especial training to address the effect of sound on patients’ bodies. Sound and noise escaped the remit of medical expertise, and hospitals instead relied on a weak disciplinary injunction to silent comportment. This left sound as a matter for the medical environment rather than for medical intervention. In short, sound medicine was architectural.This paper looks at the twentieth-century modern hospital as an institution with particular acoustic environments, modified and shaped by architectural responses to the perceived problem of sound. I explore the emergence of noise on the inpatient ward as an architectural research topic, especially in the ground-breaking studies of the Nuffield Provincial Hospitals Trust (ca. 1955), and the identification of the emergency ward as the hospital’s signature acoustic environment. Using published studies of architectural acoustics, prescriptive advice from hospital specialist architects, and evidence from documentary films, I argue that the engagement with sound is an underemphasised yet key architectural characteristic of the modern hospital.

Management Graduates Employability (With a Special Reference to State Universities in Sri Lanka)

Unemployment among graduates is a burning problem in the Sri Lankan economy. It is argued that the degree programs have been confined to conventional subject areas and conventional teaching-learning methods. The private sector and even the public sector are more concerned with skills and attitudes rather than knowledge possessed by graduates. This research is specially focused on the implications of industrial training on bridging this competency gap among local university graduates. This study explores the implications of industrial training on the employability of the management graduates who are passing out from the state universities in Sri Lanka. Although a considerable amount of literature addresses employability skills, much of the information is theoretical and offers prescriptive advice. The paper presents findings of a survey that investigated graduates who went through industrial training and the substance implications of the training towards employability. The quantitative approach was used in this study where the findings were quantified and presented in a more precise manner. A total of 300 sample populations were selected for this study following the convenience sampling technique. Data were gathered through a survey using a Likert scale questionnaire. Survey data was analyzed using descriptive statistical tools such as mean, median, variance, and standard deviation. The findings suggest that there is a direct and significant implication from the industrial training towards the potential employability of the graduates. Further, the findings suggest that the chances of being successful in finding employment and sustainability will be based on the richness of the training that the graduate holds.

Does Popular Management Literature Lead Managers Up the Linguistic Garden Path? A Comparison of Popular Prescriptive ‘How-to’ Management Texts and a Descriptive Analysis of Workplace Interaction

Popular management literature promotes the idea that certain management styles have a reflexive relationship with certain ways of talking. Consequently, by using prescribed ways of talking, certain management styles will be achieved and that, reflexively, certain management styles favor certain ways of talking. Using conversation analysis (CA) as a research methodology, this paper compares the prescriptive language advice of popular management literature as regards facilitation with video-taped data of naturally-occurring talk in a business meeting. Findings indicate that the intuitive insights on language use offered by popular management literature ignore the indexical nature of language use whereby the ‘meaning’ of any utterance and what that utterance does depends on its context of use. In short, such popular literature may lead managers up the (linguistic) garden path and may in fact be of little help in practice. The paper ends with a call for language advice in such literature to be more descriptive and less prescriptive.

Why are your reward strategies not working? The role of shareholder value, country context, and employee voice

This article suggests that when reward strategies fail, it is because they are frequently subsumed to a meaningless search for a best practice that delivers shareholder value that could be applied uniformly across countries, sectors, or workplace contexts. For instance, executive compensation schemes incorporating stock options are focused too much on delivering value for shareholders, and ignore other important stakeholders such as employees. Flexible benefits schemes tend to be designed and implemented top-down, without employee involvement or customizing them to meet their needs. I argue that reward practices should move away from shareholder-value reward to stakeholder reward, making full use of employee voice mechanisms as a key ingredient of workplace innovation. I consider the case of shared capitalism practices and outline the benefits of broad-based employee ownership schemes. This article concludes by offering prescriptive advice for the application of such schemes to enhance productivity and boost employee satisfaction.

Combining Interval Forecasts

When combining forecasts, a simple average of the forecasts performs well, often better than more sophisticated methods. In a prescriptive spirit, we consider some other parsimonious, easy-to-use heuristics for combining interval forecasts and compare their performance with the benchmark provided by the simple average, using simulations from a model we develop and data sets with forecasts made by professionals in their domain of expertise. We find that the empirical results closely match the results from our model, thus providing some validation for the theoretical model. The relative performance of the heuristics is influenced by the degree of overconfidence in and dependence among the individual forecasts, and different heuristics come out on top under different circumstances. The results provide some good, easy-to-use alternatives to the simple average with an indication of the conditions under which each might be preferable, enabling us to conclude with some prescriptive advice.

Learning From Mistakes: How Mistake Tolerance Positively Affects Organizational Learning and Performance

Organizational learning has been shown to affect performance. This study offers a fine-grained view regarding different types of learning opportunities. Specifically, opportunities to learn from mistakes are examined. Using three separate samples, we first establish statistically reliable and unidimensional measures of both organizational learning and mistake tolerance. Second, we empirically demonstrate the mediating role of organizational learning on the mistake tolerance–performance relationship. Our results offer findings that will generalize to other organizational contexts. We conclude with a dialogue suggesting prescriptive advice for managers and provide a discussion of how learning from mistakes can be an important catalyst in organizational change. Using specific items from our survey, we stress that managers need to make a conscious effort to communicate to employees the value in learning from mistakes as an important part of improving and changing existing organizational practices.

Not Merely a Matter of Drawing Arrows: The Empirical Consequences of Measurement Model Specification and Recommendations for Practice

Understanding measurement model specification is especially important for hospitality research due to its cross-disciplinary nature and the prevalence of measures used in the field which are often central to the formative versus reflective debate (e.g., SERVQUAL, socioeconomic status). The current study contributes to this topic by providing empirically based prescriptive advice to drive better measurement model specification. Specifically, the decision-making procedures developed by this study can complement theoretical reasons for a model choice as well as help determine a correct model choice when theories are equivocal or non-existent. This study combines actual and simulated data to show that model fit statistics alone cannot determine which model specification is correct, but also that a correct measurement model will generate more accurate predictions within a model which in turn will offer more accurate managerial recommendations.

Toward best practice in Human Machine Interface design for older drivers: A review of current design guidelines

Older adults are the fastest growing segment of the driving population. While there is a strong emphasis for older people to maintain their mobility, the safety of older drivers is a serious community concern. Frailty and declines in a range of age-related sensory, cognitive, and physical impairments can place older drivers at an increased risk of crash-related injuries and death. A number of studies have indicated that in-vehicle technologies such as Advanced Driver Assistance Systems (ADAS) and In-Vehicle Information Systems (IVIS) may provide assistance to older drivers. However, these technologies will only benefit older drivers if their design is congruent with the complex needs and diverse abilities of this driving cohort. The design of ADAS and IVIS is largely informed by automotive Human Machine Interface (HMI) guidelines. However, it is unclear to what extent the declining sensory, cognitive and physical capabilities of older drivers are addressed in the current guidelines. This paper provides a review of key current design guidelines for IVIS and ADAS with respect to the extent they address age-related changes in functional capacities. The review revealed that most of the HMI guidelines do not address design issues related to older driver impairments. In fact, in many guidelines driver age and sensory cognitive and physical impairments are not mentioned at all and where reference is made, it is typically very broad. Prescriptive advice on how to actually design a system so that it addresses the needs and limitations of older drivers is not provided. In order for older drivers to reap the full benefits that in-vehicle technology can afford, it is critical that further work establish how older driver limitations and capabilities can be supported by the system design process, including their inclusion into HMI design guidelines.

Tracing Bad Products in Supply Chains: The Roles of Temporality, Supply Chain Permeation, and Product Information Ambiguity

To minimize negative consequences, bad products must be removed quickly once found within supply chains. This makes traceability—the ability to track the flow of a product—a key issue. Unfortunately, firms struggle to create traceability and little interdisciplinary research has been conducted in this area. Accordingly, we conducted a grounded theory investigation that transcends functional and organizational boundaries. Although past literature tends to consider a firm's ability to trace products as one‐dimensional and inherently good or bad, we find that a firm's ability to trace products varies based on contextual factors. Specifically, our study reveals that traceability is hindered by temporality (i.e., time pressures that strain a firm's ability to track products), supply chain permeation (i.e., supply chain flow characteristics that represent the degree of bad product infiltration), and product information ambiguity (i.e., product characteristics that create vagueness about what to trace). We provide prescriptive advice about how firms can overcome these traceability barriers and thus enhance their ability to identify and recall tainted products. Broadly, our findings support the need to manage traceability from a nuanced approach and to seek boundary‐spanning supply chain solutions.

The Challenges of Reconciling Rowing Athletic Identity With Pregnancy

INTRODUCTION: Exercise during pregnancy is recommended for healthy, pregnant women. Current research defends the safety of exercise at vigorous intensities but guidelines lack prescriptive advice for medical providers of pregnant athletes. Research demonstrates that athletic identity decreases following an injury which can lead to adjustment difficulties and emotional disturbances including anxiety. Information on managing and reconciling long-term athletic training with pregnancy is lacking. METHODS: Thirty Masters rowers were systematically, randomly selected from 225 participants of a 122-item survey examining perceptions about competitive exercise during pregnancy and invited to complete a follow-up, semi-structured interview between July 2013 and April 2015. Transcriptions underwent thematic content analysis. RESULTS: Women reported significant concerns about reconciling training and pregnancy. Rowers consistently compare pregnancy with an injurious state. Decisions and actions regarding competitive exercise during pregnancy amongst Masters rowers is often accompanied by negative emotional disturbances similar to those experienced in injured athletes including guilt, sadness, and anxiety about self, baby, and athletics. Relationships within a rowing team are affected by pregnancy leading to such extremes as excluding a pregnant rower from a boat. Rowers report that medical providers cite heart rate recommendations from 1985 ACOG guidelines. CONCLUSION: Pregnancy is perceived to hinder athletic performance in female, Masters rowers. Some women conveyed emotional disturbances commonly observed and reported in injured athletes. These findings demonstrate that female athletes may experience significant distress when they become pregnant and supports our survey results highlighting pregnant athletes as a special obstetrics population. Athletic identity is therefore an important consideration for medical providers of pregnant athletes.

The dynamics of CIO derailment: How CIOs come undone and how to avoid it

With information technology (IT) becoming ever more ubiquitous and pervasive, the resulting deluge of data is driving a wave of digital disruption. No industry, it seems, is immune, and business performance is increasingly dependent on the effective use of IT and investments in technology that generate real business benefits. Yet research continues to report that most of these investments don’t pay off as expected. Blame for such scenarios is normally placed at the feet of the Chief Information Officer (CIO). Some commentators have even suggested that it is now time to replace the CIO role with that of CDO (Chief Digital Officer). This line of thinking ignores the inherent organizational dynamics that lead to the derailment of the executive in charge of IT; merely changing the job title won’t fix the problem. This article uses research conducted over the course of 8 years to illuminate reasons why CIO leaders are derailed, and what they and the CEO can do to avoid this outcome. Causes of derailment are presented in detail, and prescriptive advice is given for CIOs and CEOs alike regarding how to address causes of executive failure in leading the digital transformation of organizations.

Beyond the Particular and Universal: Dependence, Independence, and Interdependence of Context, Justice, and Ethics

This article reflects on context effects in the study of behavioral ethics and organizational justice. After a general overview, we review three key challenges confronting research in these two domains. First, we consider social scientific versus normative approaches to inquiry. The former aims for a scientific description, while the latter aims to provide prescriptive advice for moral conduct. We argue that the social scientific view can be enriched by considering normative paradigms. The next challenge we consider, involves the duality of morally upright versus morally inappropriate behavior. We observe that there is a long tradition of categorizing behavior dichotomously (e.g., good vs. bad) rather than continuously. We conclude by observing that more research is needed to compare the dichotomous versus continuous perspectives. Third, we examine the role of “cold” cognitions and “hot” affect in making judgments of ethicality. Historically speaking, research has empathized cognition, though recent work has begun to add greater balance to affective reactions. We argue that both cognition and affect are important, but more research is needed to determine how they work together. After considering these three challenges, we then turn to our special issue, providing short reviews of each contribution and how they help in better addressing the three challenges we have identified.

Shifts in media images of women appearance and social status from 1960 to 2010: A content analysis of beauty advertisements in two Australian magazines

Ageing well and successful ageing have become important themes to describe how older individuals should keep ageing at bay. Products and services aimed at controlling ageing have become associated with ageing well. In this study we aimed to analyse the representation of older women in advertisements specific to appearance and ageing. In particular, we sought to explore how ageing for women was presented in the media over a period 50years and when advertisements began to use the term ‘anti-ageing’. A content analysis of 710 advertisements from two prominent Australian women’s magazines, from 1960 to 2010, was conducted. Analyses showed that advertisements provided a narrow range of images representing women’s physical appearance. The underlying messages were that ageing is problematic and that it had become unforgivable to show any signs of ageing. Text contained in advertisements for beauty products from the two chosen Australian magazines often gave specific and prescriptive advice to women on ways to avoid losing their youthful appearance. It was concluded that media relay powerful messages to spread and modify cultural beliefs informing individuals of a range of options that propose liberation from the problem of ageing.

Farmers’ valuation of incentives to produce genetically modified organism-free milk: Insights from a discrete choice experiment in Germany

This paper investigates farmers’ willingness to participate in a genetically modified organism (GMO)-free milk production scheme offered by some German dairy companies. The empirical analysis is based upon discrete choice experiments with 151 dairy farmers from 2 regions in Germany. A conditional logit estimation reveals a strong positive effect of the price premium on offer. Reliable feed monitoring and free technical support increase the likelihood of scheme adoption, the latter however only in farms that have been receiving technical support in other fields. By contrast, any interference with the entrepreneurial autonomy of farmers, through pre-arranged feed procurement or prescriptive advice on the part of the dairy company, lowers acceptance probabilities. Farmers’ attitudes toward cultivation of genetically modified soy, their assessment of the market potential of GMO-free milk and future feed prices were found to be significant determinants of adoption, as are farmer age, educational status, and current feeding regimens. Respondents requested on average a mark-up of 0.80 eurocents per kilogram of milk to accept a contract. Comparison of the estimates for the 2 regions suggests that farmers in northern Germany are, on average, more likely to convert to genetically modified-free production; however, farmers in the south are, ceteris paribus, more responsive to an increase in the price premium offered. A latent class model reveals significant differences in the valuation of scheme attributes between 2 latent classes of adopters and nonadopters.

Building, measuring, and profiting from customer loyalty

Achieving customer loyalty is a primary marketing goal, but building loyalty and reaping its rewards remain ongoing challenges. Theory suggests that loyalty comprises attitudes and purchase behaviors that benefit one seller over competitors. Yet researchers examining loyalty adopt widely varying conceptual and operational approaches. The present investigation examines the consequences of this heterogeneity by empirically mapping current conceptual approaches using an item-level coding of extant loyalty research, then testing how operational and study-specific characteristics moderate the strategy → loyalty → performance process through meta-analytic techniques. The results clarify dissimilarities in loyalty building strategies, how loyalty differentially affects performance and word of mouth, and the consequences of study-specific characteristics. Prescriptive advice based on 163 studies of customer loyalty addresses three seemingly simple but very critical questions: What is customer loyalty? How is it measured? and What actually matters when it comes to customer loyalty?

Philosophy for Managers and Philosophy of Managers: Turf, Reputation, Coalition

This article distinguishes between philosophy for managers and philosophy of managers. Philosophy for managers is prescriptive advice concerning the content of wisdom in practical judgment and action. Managers in action rely on a self-constructed operational code – a concept borrowed here from earlier literature – that unavoidably emphasizes turf, reputation, and coalition in career advancement. The organization is a political arena for decisions, resources, and career opportunities. While elements of operational philosophy are addressed in formal management education, treatment is haphazard and fragmented in a way that leaves managers to develop a personal operational philosophy. How managers address these elements depends on whether they are idealists, realists, or social darwinists in personal philosophy. The author develops these three options as illustrative categories of operational codes for managers.

The affective and interpersonal consequences of obesity

The incidence of obesity in the United States has tripled over the past fifty years, posing significant challenges for organizations. We build on stereotype content research and offer an overarching framework to understand individuals’ affective, cognitive, and behavioral responses to obesity. Across five studies, we demonstrate that individuals associate obesity with perceptions of low competence. Perceptions of low competence predict affective (disgust, sympathy) and behavioral (low help, high harm) responses to obesity. Consistent with the BIAS Map (Cuddy, Fiske, & Glick, 2007), these discriminatory responses are moderated by perceptions of warmth. We demonstrate that, in some cases, shifting perceptions of warmth is just as effective as losing weight for curtailing discrimination towards the obese. Our findings demonstrate that social categorization is labile and we offer prescriptive advice for individuals seeking to change the way others perceive them.

From appetitive to aversive: Motivational interviewing reverses the modulation of the startle reflex by tobacco cues in smokers not ready to quit

Motivational Interviewing (MI) is a treatment method that has proven effective for increasing motivation to change and decreasing the consumption of different drugs. However, the results of studies examining the impact of MI on tobacco consumption are contradictory. Moreover, evidence of the effectiveness of MI for modifying well-validated psychophysiological indices of motivational change is still lacking. The aim of the present study was to use the startle probe paradigm and self-report measures of motivational change to assess the effectiveness of MI, compared to Prescriptive Advice (PA) and no treatment, in a sample of 53 smokers (28 male) who were not ready to quit smoking. After the intervention, the MI group reported increased motivation to change compared to both the PA and control groups. MI participants also had a potentiated startle reflex in response to tobacco-related pictures compared to the other two groups. These findings provide evidence that MI reverses the underlying motivational system activated by tobacco related cues.

Engaging with management

AbstractThis article examines Bill McCarthy's engagement with management, distinguishing between supply and demand side forms of involvement. Arguing that McCarthy placed considerable weight on management as the main driver of industrial relations reform, the article highlights the prescriptive advice and support Bill supplied on such reform. Noting that McCarthy was regularly in demand to teach managers and conduct major inquiries on key industrial relations issues and problems, the article suggests that Bill was clearly trusted and held in high esteem by management despite his strong and explicit commitment to the labour movement.