AbstractN‐(2‐Pyridyl)‐N′‐(4‐methoxyphenyl)‐thiourea (PMPT) was found to be a suitable neutral ion carrier for the construction of a highly selective and sensitive La(III) membrane sensor. Poly(vinyl chloride) (PVC) based membranes of PMPT with potassium tetrakis (p‐chlorophenyl) borate (KTpClPB) as an anionic excluder and oleic acid (OA), dibutyl phthalate (DBP), benzyl acetate (BA) and o‐nitrophenyloctyl ether (NPOE) as plasticizing solvent mediators were constructed and investigated as La(III) membrane sensors. A membrane composed of PMPT‐PVC‐KTpClPB‐BA with the ratio 8.0 : 35.0 : 3.0 : 54.0 works well over a very wide concentration range (4.0×10−8 to 1.0×10−1 M) with a Nernstian slope of 19.6±0.2 mV per decade of activity between pH values of 4.0 and 9.0. The detection limit of the sensor was calculated to be 2.0×10−8 M (ca. 3.0 ppb). The sensor displays very good discrimination toward La(III) ions with regard to most common metal ions and lanthanide ions. The proposed sensor shows a short response time for whole concentration range (ca. 12 s). For evaluation of the analytical applicability of the La(III) sensor, it was successfully used as an indicator electrode for the titration of La(III) ions with EDTA. It was also applied to the determination of fluoride content of two mouth wash preparation samples and monitoring of La(III) ions in some binary and ternary mixtures.