Premium Cars Research Articles

Sequentronic — an automated transmission from Mercedes-Benz

The new Sequentronic automated transmission from Mercedes- Benz is moving the conventional gearbox into a new aera. Over the medium to long term, Sequentronic will give drivers the ease of use the demand of a transmission without sacrificing the excitement and sheer driveability offered by a manual gear change. The new system is also more fuel-efficient than the traditional automatic transmission with torque converter. Mercedes-Benz anticipates that, in the premium car sector, today’s manual gearboxes will be replaced by the new Sequentronic automated transmission over the next few years.

Owners of Premium Cars and their Satisfaction Level: An Empirical Investigation

Today, India has become a low cost manufacturing base for MNCs. Under the process of liberalisation, economy has been opened up and various opportunities are being tapped by multinational giants. World automobile manufacturers find India as a point of attraction, both for manufacturing and marketing. Until 1983, there were limited players in the car market, but during the last 5-6 years the automobile market of India has shown a manifold growth. Looking at the immense competition ahead, each company is trying to attract customers, claiming their brand as the best brand, which offers greater value to its customers. The present study is undertaken to assess the satisfaction level of owners of premium cars; namely Maruti Esteem, Opel Astra, Ford Escort and Daewoo Cielo.