Preferred Search Engine Research Articles

Choice-Screen Auctions

Choice screen auctions have been recently deployed in 31 European countries, allowing consumers to choose their preferred search engine on Google’s Android platform instead of being automatically defaulted to Google’s own search engine. I show that a seemingly minor detail in the design of these auctions—whether they are conducted on a “per appearance” or a “per install” basis—plays a major role in the mix and characteristics of auction winners and, consequently, in their expected market share. Furthermore, per install auctions distort search engines’ incentives. Empirical evidence from Android choice screen auctions conducted in 2020 is consistent with my theoretical results. (JEL D44, D47, K21, L40, L86)

Digital Literacy Competency among Library Users of Rajendra Prasad Central Agriculture University, Nalanda University and Central University of Orissa: A Comparative Study

This paper intends to investigate about the actual aspect of digital literacy competency, comfort level of using computer applications, familiarity of Internet resources, sources for information retrieval,preference of search engine, awareness of mobile learning Apps, and application of Web 2.o tools among library users of Rajendra Prasad Central Agriculture University, Nalanda University and Central University of Orissa to fulfill their academic performance. To accomplish research, systematic reviews and survey method was adopted with questionnaire as an important tool for smooth collection of data, where questionnaire in both online and offline mode was used to conduct present survey. It was distributed among library users to get various interesting responses related to digital literacy competency where it was found that most of the students are comfortable and aware of web tools for learning purpose and maximum users are familiar with social networking sites. e-textbooks are used by 76.81% users of CUO on maximum for information retrieval and google is most preferred search engine with 100% response. Users are less aware of some mobile learning applications such as BoostHQ, Evernote etc.

Application of Machine Learning in Google Services- A Case Study

Purpose: Google Search is currently the most preferred search engine worldwide, making it one of the websites with the highest traffic. It assists people in discovering the content they are searching for, from the large repository of the World Wide Web. Google has grown to be the best in the search engine market that it is the single most important variable to be considered when optimizing a website for search. There are many ranking algorithms used by Google to make the searching process more precise. Google has the vision “to provide access to the world's information in one click”. Machine learning is the most popular methodology applied in predicting future outcomes or organizing information to assist people in making required decisions.ML algorithms are trained over instances or examples through which they analyze the historical data available and learn from past experiences. By repeatedly training over the samples, the patterns in the data can be identified in order to make predictions about the future. Google, as an organization, can be a pioneer in ML, and as a technology product, can be a use case for machine learning. Here, a case analysis has been prepared on few applications of machine learning in the products and services of Google. Within this paper, we highlight their technological history, services with machine learning applications, financial plans, and challenges. The paper also tries to examine the various products of Google which apply ML, such as Google Maps, Gmail, Google Photos, Google Assistant, and review the algorithms used in each service. Approach: The detailed survey method on secondary data is used for analysing the data. Findings: Based on the developed case study, it is clearly evident that Google is using machine learning algorithms with few artificial intelligence features to enhance the quality of the services they provide. Originality: A new way of analysis was performed to identify the methods used in the organization’s services. Paper Type: Descriptive Case Study Research

Information Literacy Among the Women Students in Government Arts and Science Colleges Affiliated by University of Kerala

The present study was carried out at Government arts and science colleges, Kerala. The purpose of the study was to access the information literacy among the women students in Government Arts and Science College affiliated by the University of Kerala. The study mainly focuses on the information needs, purpose, preferred search engines, and browsers.

Método para recomendar factores de posicionamiento personalizados en el motor de búsqueda de Google

El considerable aumento de sitios web en Internet con temáticas de diversa índole ha hecho que los usuarios utilicen este medio para buscar y conseguir información. De todos los motores empleados para esta tarea, la mayoría de personas emplea Google como su motor de búsqueda preferido. Teniendo esto en consideración, se vuelve fundamental alcanzar las mejores posiciones en los resultados de búsqueda para poder promocionar un sitio web. Este trabajo ofrece un método basado en 6 fases para recomendar factores de posicionamiento personalizados a los propietarios de páginas web con el fin de que mejoren la clasificación de sus páginas web en el buscador de Google. El método se aplicó en una página web y se logró alcanzar mejoras considerables en su posicionamiento.

Facilitating factors and barriers of women's cancer screening in Iran: A systematic review

Low uptake of women's cancer screening and its facilitating factors and barriers in Iran has been studied so far but no consensus on factors affecting this low uptake has been stated previously. Nevertheless, facilitating factors and barriers of breast cancer and cervical cancer have been reviewed. In this systematic review, Web of Science, PubMed, EMBASE, Scopus, and Google Scholar were the preferred search engines. In addition, the Persian database of Magiran and SIDs and ISC indexed journals were searched with different combinations of Persian keywords compatible with English search. A hand search of key Iranian journals was also accomplished. Through 964 primarily searched articles, finally, after duplicates being removed, the screen of records, and full-text articles assessed for eligibility, only 12 articles were included in the review. Barriers observed mostly were screening not advised by a physician, having no relevant problems or disease, having no knowledge about the procedure, fear from pain or cancer detection, shame from the procedure, and forget to have screening. Facilitators were less focused than barriers and frequently were identified as advised by healthcare professionals, the perceived necessity for screening, and the important identified risk of cancer acquire. Almost all studies focused on individual and interpersonal barriers and facilitators for screening instead of a holistic view on the utilization of screening programs. In future studies on women's cancer screening, facilitating factors and barriers of both supply (health system provision and policy implications) and demand-side (individual and interpersonal factors) of healthcare provision has been strongly recommended.

Information seeking behaviour of indian and international tourists visiting world heritage sites in north Karnataka, India

Tourism is recognized as an industry by the Government of India since it contributes to employment generation and economic growth. Understanding the touristsx ’information-seeking behavior’ is essential for developing tourism-related innovative products and services. In this context, an attempt has been made to get insights into the information-seeking behavior of Indian and International tourists visiting tourist places recognized by the United Nations Educational, Scientific, and Cultural Organization (UNESCO) as World Heritage Sites in North-Karnataka. The data has been collected by using questionnaires with the adoption of simple random sampling. Findings of the study show that a majority of the international tourists visit these places for understanding cultural heritage or for holidaying, while their Indian counterparts pay their visit as part of the educational program, visiting friends and/or relatives. Google is the most preferred search engine to collect travel-related information. Lonelyplanet.com and Trip Advisor.com were largely used by international tourists whereas Makemytrip.com was the most preferred by Indian tourists to make their travel arrangements, including transportation and accommodation. It is clear from the findings that International tourists depend mainly on web-based information sources, while Indian tourists rely on informal sources of information. Hence, it is necessary for the Government of Karnataka and private tour operators to host comprehensive tourists’ information on the web and establish 24 x 7 x 365 Information Helpline, and Information Kiosks exclusively for tourists to create a tourist-friendly environment.

Use of Electronic Resources by the Undergraduate Students in Private Engineering Colleges in Coimbatore, Tamil Nadu

The present study investigates the use of electronic resources by the undergraduate students in the private engineering colleges in Coimbatore. The study followed the questionnaire method for collecting the required information from the undergraduate students. Out of the three hundred questionnaires distributed, two hundred and fifty questionnaires were received. The study found thatmajority of the respondents were usedthe Google chrome (72.8%) and Mozilla Firefox (60.8%) web browsers and most preferred search engine is Google (88.4%). The study also found that e- books (72%), e-journals (70%) and e-thesis (64%) are the major e-resources used by respondents.

User Perception to Analysis and Methods of Using Electronic Resources in Coimbatore District Engineering Colleges: A Study

Academic libraries have for centuries played critically-important roles in supporting research in all subjects and disciplines within their host universities and colleges Rapid advances in technological innovations, affordable high bandwidth networks, explosive growth of web resources, sophisticated search engines, ever growing digital resources and changing information seeking behavior of users are greatly transforming the future of academic libraries. This study surveyed students’ utilization of resources, services, and facilities of the academic libraries in colleges. The findings reveal that most of the respondents visited the library to accessing the e-resources. Google is the mostly preferred search engine for e-resource access. The majority of the respondents preferred the international journals for their studies.

Information Seeking Behaviour of M. Ed. Students in the University of Kerala

This paper deals with the analysis of information seeking behavior of M.Ed. students in the University of Kerala, Thiruvananthapuram. A sum of 169 M Ed students were drawn for conducting the study with an objective to identify the sources of information searched by M.Ed. students, need and preferences for e-resources and print resources. The study showed that M. Ed. students seek information mostly for general awareness, preparing for seminar paper, doing assignments and for preparing project work. The most essential reference sources for the sample is the encyclopedia, Yearbooks, Dictionaries and Manuals. E-resources are preferred more by the M Ed students than the Print resources. Google is most preferred search engine. The results of the study emphasize the need for better orientation about library resources and services among all categories of students for developing information seeking habits.

Use of Internet/Web Resources by the Faculty Members and Students of Engineering College Libraries in Sri Venkateswara University Area

The aim of this study is to analyse the use of the Internet and related issues among the faculty members and the students of engineering college libraries in Sri Venkateswara University Area. A well-structured questionnaire was distributed among the 1314 faculty members and the students under study. This study demonstrates and elaborates the various aspects of Internet use, such as availability of Internet facility, most frequently used place of Internet used, frequency of Internet use, experience in using Internet, type of Internet browsers used, preferred search engines, use of Internet services, satisfaction with Internet facility and problems faced by the users. It was found that the Internet has become a vital instrument for teaching, research and learning process for these respondents. Some suggestions are set forth to make the services more beneficial for the academic community of the engineering colleges under study.

Technological preferences for teaching-learning a second language in Huichol communities and private high-schools in Mexico

Abstract This research enquires about the Information and Communication Technologies preferences of students, teachers, and school principals in the teaching-learning process of a second language in 9th grade in two settings: Spanish for the Huichol people in a remote rural area and English for a private school in the city. The first case is situated in a rural Huichol community in the high mountain area of Jalisco, Mexico. The second one is located in a wealthy neighborhood in the Western Metropolitan area of Mexico City. A qualitative methodology with a heuristic and ethnographic design to investigate the reality of the daily use of technologies in both contexts for learning a second language. The instruments were the participant observation and in-depth interviews. Among the key findings are: (a) the participants tend to favor the use of technology for second language learning, (b) the bandwidth and the speed of the Internet is crucial to strengthen the immersion into the culture of a second language, (c) Educational communities support electronic enquiring, (d) there are similarities in the preferred search engines between the two populations, (e) the equity of education is hindered by school desertions, and (f) educational innovation requires that similar investigations take place to foster a full performance in the society of knowledge.

Search Engine Behavior and Satisfaction:A Survey-Based Study among Users in Malaysia

The birth of the internet in the 1990‟s did not only change the way of how people communicate but also of how they access information. The amount of information that the internet offers is enormous, it grows by the day and can be retrieved at any time – only technical issues may interrupt its constant availability. That is why the World Wide Web is nowadays the first port for information retrieval. Information retrieval tools are indispensible in this environment. They filter the information mass and allow users to locate the desired information.Search engines are one of the most popular web services.Most of what is known about user search engine behavior comes from query log analysis and clickthrough analysis. Only few studies have so far examined search engine behavior and user satisfaction from a mere user perspective.The number still shrinks when it comes to narrowing down the research focus on users of a specific country or language community. This study investigates user search engine behavior and satisfaction from the perspective of Chinese-speaking users in Malaysia. A survey made among 62 Malaysian Chinese users assesses search engine usage frequency, preferred search engines, and user priorities for search engine selection. It also assesses linguistic aspects such as preferred search language and search engine interface language. The study evaluates the users‟ satisfaction with the search results in general and the search results on the first page, with the search results of English and Chinese search queries, andthe necessity for query rephrasing. Where possible, the study compares the results with existing studies conducted in Malaysia.

USE OF ICT BASED LIBRARY RESOURCE AND SERVICES IN CONSTITUENT FIRST GRADE COLLEGES AFFILIATED TO UNIVERSITY OF MYSORE: STUDY

The study investigated the ICT based library and Information services in Constituent First Grade Colleges affiliated to University of Mysore .The present study demonstrates and elaborates the primary way to learn about ICTs, the purpose of using ICT enabled library services, to assess to what extent users are utilized ICT based library services and facilities, various aspects of Internet usage, favourite search engines, NLIST resources and services Suggestions have been given to make the service more beneficial in the library users.
 The aims were to examine impacts of ICT on motivation and related issues such as learning outcomes, behaviour, and attendance and to quantify any impacts where possible. The study also set out to consider the ways in which ICT can best be used by under graduate students to enhance motivational impacts for pupils, especially for those disaffected with traditional forms of learning.
 The present study aims to examine the ICT based library and Information services in Constituent First Grade Colleges affiliated to University of Mysore. The questionnaire method was adopted for the present study to collect the necessary data, keeping in view the objectives of the study. Total 236 questionnaires were distributed and 163 filled in questionnaires were collected back. The rate of response of 69.06 %. The collected data has been analysed using appropriate statistical techniques with SPSS such as chi-square test, mean and standard deviation for the analysis.
 The majority mean value of 3.28 SD being 1.66 I read e-Books of respondents110(67.48%) of students opine as ‘Excellent’, with a mean value of 1.59 and SD being 1.00. for Preferred search engine 20(12.26%) respondents use ‘Annual Reviews’ Use of N-List resources and Services
 From the analysis, it showed that our colleges should always embark on strategies towards adding more value to their ICT based library services. ICT based library services awareness program should be rendered to the graduate students at the very point of enrolment into the graduate studies for this will help the students to - wards understanding the need of utilizing the library properly and also appreciate technology more in their lives.

도서관에 대한 인식과 정보 이용 분석 연구 - 청소년과 대학생의 차이를 중심으로 -

This study aims to look at overall adolescents` and college students` perceptions of library and explore the sources and their related variables as well as find out related issues of perceptions of library and information use of them. The data for this study were collected through survey and analyzed descriptive statistics and correlation analysis using the data. The result shows the population users preferred search engine so much over library as their information search tool even if they trust library information sources more, also, they tend to seek information sources when it has easiness and fastness to get. Correlation analysis such as and Spearman were implemented and the result of the correlation shows that many factors of this study covered-such as comparison of information sources-have significant differences each other.

청소년의 도서관 인식 및 정보원 이용에 관한 조사연구

본 연구는 청소년 이용자들의 도서관에 대한 인식과 정보이용을 개괄적으로 살펴보고 검색엔진 정보원과 비교한 도서관 정보원 인식, 정보원에 대한 평가 및 각 요소들의 연관성을 살펴보는 것을 목적으로 한다. 이를 위한 데이터는 설문조사로 수집, 기술통계 및 상관분석을 통해 분석되었다. 연구결과, 청소년 집단은 검색엔진 정보원을 가장 선호하는 탐색도구로 사용하며 도서관은 책과 같은 인쇄자료의 접근을 주로 하며 도서관을 자주 이용하지는 않는 것으로 나타났다. 정보원 선택은 사용이 쉽거나 빨리 얻을 수 있는 정보원을 사용하고자 하였고 정보원 비교 등 각 요소들의 상관관계를 확인한 결과 상당히 많은 요소들 사이의 상호연관성이 유의한 차이를 보이는 것으로 나타났다.

Use of Electronic Information Resources and Search Pattern by the Faculty of Autonomous Engineering Colleges in Karnataka: A Survey

The present study was carried at autonomous engineering institutions affiliated to Visvesvaraya Technological University in Karnataka to examine the factors that affect the optimum utilization of electronic information resources and search pattern. The study mainly focused on the use of different types of Electronic Information Resources by the faculty, Source of Awareness, Learn to use, problems faced, purpose of use, preferred search engines and search methods for effective retrieval of Electronic Information Resources. For this purpose the researchers prepared a well structured questionnaire as a tool for data collection and the collected questionnaire has been analyzed and presented with useful percentage analysis and suitable tables for presentation of data. The article concluded with summaries of the results highlighting the major findings and suggestions.

Studying and analysing students web search behaviours within three Jordanian universities

The World Wide Web has become a phenomenon. The web is a crucial source of information for almost every person. Peoples with different jobs using the internet to meet their professional needs, and the university students constitute a large segment of those people who use the internet frequently to accomplish their information needs. This research has conducted an investigation to determine how Jordanian university students are using the web, what are the characteristics of queries used when searching the internet, what are the top searched queries, …, etc. All these goals are achieved after extracting different queries and information from these web log files and analysing them. Results have showed that students are interested in topics related to entertainment and society more than topics related to their studies. Students submit short queries consisting of 1, 2, or 3 terms with little usage of different query operators. Unsurprisingly, they use Google as the preferred search engine and Arabic as the preferred search language.

Internet use among Medical Students in an Institution in South India

Background: The Internet plays a crucial role in access to information resources and has got many implications in the field of medicine and health. The use of internet is increasing among medical students for various purposes, therefore we carried out a cross sectional study among undergraduate students, with the objective of assessing the pattern of internet use in Melmaruvathur, Tamilnadu, South India. Methods: A self administered, pre-tested semi-structured questionnaire was administered to a group of 285 undergraduate medical students. The information obtained includes the socio-demographic profile of students, access to internet, frequency and purpose of use. Data analysis was done using SPSS v16. Results: Among 285 study participants, majority, 51.2 % were in the age group 18 - 19 years with a mean age of 17.94 years. Female students were more among them, 51.9%. Overall, 84.9% of the students had experience with internet use. Among them, 55.4% were using it regularly and 28% occasionally. Library (44.2%) was the most preferred place to use internet services, followed by hostel (26.7%) and home (23.5%). About half of the students, 50.2% were using internet for personal purposes and 30% for academic purposes with remaining using it for both. Regarding personal use, entertainment and social networking activities are used by most of the students. Google was the most preferred search engine used by 75.8% of the students and majority (87.7%) felt that information communication technology tools would be useful for academic and learning activities. Significant relationship between gender and purpose of internet use ( p<0.01) was noted among the students. Conclusion: Majority of the students had experience with internet use, but the frequency, purpose and pattern of use is variable, with less realization of internet as a learning tool. More internet facilities should be available and accessible in medical institutions and should equip the students with adequate skills for better utilization of internet resources.

Use of Internet by Faculty Members and Research Scholars in the 21st Century: A study of university libraries of Karnataka State, India

The Internet is becoming more widely used by academic institutions to support the teaching, learning and research activities of faculty members and research scholars. The main aim of this study is to examine the impact of Internet on the users in university libraries of Karnataka State. The present study demonstrates and elaborates the various aspects of internet use, such as frequency of Internet use, place of access, purposes for Internet access, motivating factors to access Internet and most preferred search engines. It was found from the survey that the Internet has become a vital instrument for teaching, research and learning process of these respondents. Some suggestions have been given to make the service more beneficial for the faculty members and research scholars of the university libraries of Karnataka state under study.DOI: http://dx.doi.org/10.4038/sllim.v4i1-2.4250 Sri Lankan Journal of Librarianship and Information Management. Vol.4, Nos.1&amp;2 (Jan. – June 2011) pp. 1 -17.