Shift In Preference Research Articles

Mapping Of Collaborative Innovation Research: A Bibliometric Analysis

Traditionally, organizations rely on their internal resources for innovation projects, right from idea generation and initial research and development, until implementation and commercialization processes. Nevertheless, organizations have come to recognize that they cannot rely solely on their internal resources to drive innovation, mostly due to the growing mobility of knowledge workers, shifts in customer preferences, budgetary limitations, and other internal and external challenges. They have started to work collaboratively with consumers, vendors, higher learning institutions, and other stakeholders in their innovation journey. Owing to the potential benefits it offers, collaborative innovation has not only attracted interest not only from practitioners and industry players, but also from academia. However, despite the development of research related to collaborative innovation, studies looking into research trends within this evolving area of study are still lacking. Therefore, this paper performed bibliometric analysis to provide insights into the scientific research on collaborative innovation. Drawing from a collection of 375 articles extracted from the Scopus database, descriptive analysis and clustering analysis were performed using Microsoft Excel and the Biblioshiny application to discover and visualize the evolution of research within this field. Several trends relating to productivity, citation, and research trends and clusters were identified. These findings provide important input towards understanding the nature of collaborative innovation research and future direction within this research field.

ФАКТОРИ ЕФЕКТИВНОСТІ ТАРГЕТОВАНОЇ РЕКЛАМИ В РІЗНИХ ГАЛУЗЯХ ЕКОНОМІКИ

In the current volatile business environment, competing for customers is a critical task for companies. A pivotal tool in this regard is targeted advertising. The purpose of this article is to examine the effectiveness of targeted advertising across various business sectors and to analyze the factors influencing the success of advertising campaigns, considering the specific characteristics of different industries. The paper explores the strategic value and effectiveness of targeted advertising within the digital marketing framework, with a particular focus on the precision of communication with the target audience through an extensive toolkit that includes behavioral analysis, geotargeting, and demographic targeting. It is noted that targeted advertising directs messages to consumers with a high level of engagement, thereby effectively reducing costs and enhancing conversion rates. An industry-specific analysis of the effectiveness of targeted advertising in the retail, financial services, healthcare, and automotive industries is presented. The effectiveness of targeted advertising is highly dependent on understanding consumer behavior patterns unique to each sector. Moreover, the integration of advanced data analytics and machine learning algorithms can significantly enhance targeting precision. Companies must also navigate the ethical considerations of data usage to maintain consumer trust. The adaptability to rapidly evolving technological landscapes is crucial for sustaining the effectiveness of targeted advertising. Emphasizing a data-driven approach can lead to more personalized and impactful marketing strategies. The importance of balancing the personalization of targeted advertising with data privacy protection is emphasized, highlighting the necessity of continuous monitoring and adaptation to legislative changes, technological innovations, and shifts in consumer preferences to ensure a successful and ethical targeted advertising strategy. The presented research may be beneficial for professional researchers, marketing analysts, businesses, and industry associations. Future studies will focus on exploring the peculiarities of applying targeted advertising in various industries, taking into account the factor of artificial intelligence.

The Clean Beauty: Factors Affecting Organic Cosmetics Purchase Intention among Malaysian Millennials

There is a growing demand for organic cosmetic products among Malaysian consumers. This shift in consumer preferences has led to a surge in demand for products made with organic, plant-based extracts, cruelty-free, and vegan ingredients. Due to their heightened environmental awareness and inclination towards sustainable behaviour, millennial consumers are widely acknowledged as key drivers of the green consumption movement. This study aims to investigate the factors influencing the purchase intention of organic cosmetics among Malaysian millennials, discussing factors such as attitude, subjective norms, and perceived behavioural control, based on the Theory of Planned Behaviour (TPB).

Towards Sustainable Last-Mile Delivery: Introducing an Off-Peak Urban Policy to Mitigate Environmental and Social Impacts

In recent years, last-mile delivery research has shifted from focusing solely on cost minimization to a broader consideration of sustainability and environmental impact. This paper explores the novel trend of evaluating the social impact of last-mile delivery, emphasizing factors such as road safety, congestion, and noise pollution. A key strategy that has garnered attention in addressing these multifaceted concerns is Of-Peak Hours Delivery (OPHD), which involves scheduling deliveries during non-peak hours, often in the evenings or at night. This study investigates implementing a city-wide policy inspired by OPHD, strategically encouraging or discouraging deliveries in specific urban areas and time slots. The objectives of such a policy span from environmental considerations to nuanced social factors, potentially leading to dynamic shifts in time slot preferences. Adopting such a policy aligns with the growing citizen concern for environmental and social issues, leveraging changing attitudes toward sustainable practices. To evaluate this policy, we formalize it as a bi-objective mixed-integer programming model, aiming to strike a balance between the economic interests of retailers and the municipality’s overarching goals. Through realistic instances, the paper offers managerial insights, providing valuable perspectives on the practical effects of the proposed policy on delivery operations. This facilitates a deeper understanding of the ramifications of integrating social considerations into the optimization framework.

STRATEGIC MANAGEMENT IN HORECA: A MODERN PERSPECTIVE

Currently, fundamental changes are happening in strategic management in the HoReCa sector due to the need for maximum flexibility in long-term development plans for operators and market participants in public catering and hospitality. The highlighted necessity is becoming more critical due to escalating competition, rapid shifts in consumer preferences, swiftly advancing technologies, and their increased importance in sustaining competitiveness and enhancing customer service. Beyond the aforementioned factors, the importance of strategic management flexibility is accentuated by the substantial vulnerability of enterprises in the HoReCa sector to economic crises. The article aims to outline the conceptual foundations of strategic management in the HoReCa sector. The conclusion has been reached that among the fundamental principles of flexible strategic management in the HoReCa sector are: prioritizing dynamic outcomes; adopting a reactive format for strategic action systems; embracing an experimental nature and strategic iteration in the strategic planning process; emphasizing resource efficiency; and actively engaging personnel in decision-making processes. It has been noted that the collective implementation of flexible strategic management principles results in the formation of a strategic management framework that assists HoReCa enterprises in sustaining operational efficiency amid fluctuations in both external and internal environments, and facilitates growth in unpredictable market conditions.

Democratic and Authoritarian Government Preferences in Times of Crisis

Abstract: Prior studies have linked societal threats to a surge in conservative attitudes. We conducted three studies ( N = 1,021) to investigate whether hypothetical threat situations impact peoples’ attitudes toward democracy or alternative systems. Study 1 shows that individuals under threat devaluate representative and participatory government types and show relatively stronger endorsement of less democratic alternatives. Study 2 clarifies that extranational threats elicit a greater shift toward nondemocratic ‘solutions’ than intranational threats and that citizens generally find a just process less important in times of crisis. Study 3 shows that the effect of threat on support for technocracy can be explained by heightened anticipated anxiety. We find no evidence that anticipated emotions consistently account for the observed shifts in government preferences under threat.

Relationship Between Stress and Emotional Eating

In contemporary society, stress is a ubiquitous experience, with well-documented effects on health and well-being. Stress can significantly impact eating habits, leading to changes such as overeating, undereating, or choosing unhealthy foods. Nonetheless, the nexus between stress and eating habits remains less elucidated. The aim of this paper is to explore the intricate relationship between stress and eating habits, delving into the psychological mechanisms that underpin this connection. Recent research highlights that stress can wield a significant impact on eating habits, leading to shifts in food preferences, heightened consumption of calorie-rich foods, and an increased susceptibility to obesity and related health issues. Furthermore, studies suggest that stress-induced alterations in eating behavior may be orchestrated by a complex interplay of psychological factors, including emotional regulation, reward processing, and cognitive control. This paper synthesizes the latest research on the relationship between stress and eating habits, with a particular focus on the underlying mechanisms.

The important factors nurses consider when choosing shift patterns: A cross-sectional study.

To gain a deeper understanding of what is important to nurses when thinking about shift patterns and the organisation of working time. A cross-sectional survey of nursing staff working across the UK and Ireland collected quantitative and qualitative responses. We recruited from two National Health Service Trusts and through an open call via trade union membership, online/print nursing profession magazines and social media. Worked versus preferred shift length/pattern, satisfaction and choice over shift patterns and nurses' views on aspects related to work and life (when working short, long, rotating shifts) were analysed with comparisons of proportions of agreement and crosstabulation. Qualitative responses on important factors related to shift preferences were analysed with inductive thematic analysis. Eight hundred and seventy-three survey responses were collected. When nurses worked long shifts and rotating shifts, lower proportions reported being satisfied with their shifts and working their preferred shift length and pattern. Limited advantages were realised when comparing different shift types; however, respondents more frequently associated 'low travel costs' and 'better ability to do paid overtime' with long shifts and 'healthy diet/exercise' with short shifts; aspects related to rotating shifts often had the lowest proportions of agreement. In the qualitative analysis, three themes were developed: 'When I want to work', 'Impacts to my life outside work' and 'Improving my work environment'. Reasons for nurses' shift preferences were frequently related to nurses' priorities outside of work, highlighting the importance of organising schedules that support a good work-life balance. General scheduling practices like adhering to existing shift work guidelines, using consistent and predictable shift patterns and facilitating flexibility over working time were identified by nurses as enablers for their preferences and priorities. These practices warrant meaningful consideration when establishing safe and efficient nurse rosters. This survey was developed and tested with a diverse group of stakeholders, including nursing staff, patients, union leads and ward managers. The Strengthening the Reporting of Observational Studies (STROBE) checklist for cross-sectional studies was used to guide reporting.

Analysis of Consumer Behavior towards Product Groups at Indomaret Sudiang Raya

Effective marketing necessitates a profound understanding of consumer behavior, and the SOR Model (stimuli-organisms-response) stands out as a crucial theory in this domain. This model identifies three stages in the purchasing process: stimuli, organism (consumer's mind), and response. In this study, we explore consumer responses within various product categories, seeking to unveil patterns in decision-making processes. The experiment at Indomaret Sudiang Raya involved observing 146 randomly selected individuals, ensuring gender balance among respondents. The research encompassed three key sections: initial purchase goals and desires, observations of consumer behavior, and a survey on reasons for purchasing products. Our findings shed light on diverse consumer behaviors, encompassing immediate purchases, indecisiveness, analytical reviews, and non-stop behavior across different product categories. Certain product groups were less frequently purchased, suggesting dynamic shifts in consumer preferences over time. We delved into the cognitive and personal responses of Indomaret shoppers, revealing distinct patterns such as experiential behavior (purchasing known products) and analytical behavior (meticulously analyzing options before purchasing). The study identified nuances across product categories, providing valuable insights into the intricate landscape of consumer decision-making processes.

Customer Preference Shift: A Laundry Shop Experience

This study was an attempt to investigate the dynamics of a phenomenon that happened in a self-service laundry shop. In the beginning, very few customers would patronize it. But little by little more customers began to frequent the shop and most of these were from the locality. The preference shift of customers was interesting. This situation was believed to reveal some findings that could be used in similar businesses. Qualitative was the method and specifically a case study. It made use of observations and informal interviews of two laundry attendants who have been in at least two years in the laundry shop, one maintenance personnel who has been present since the start of the establishment, and over five hundred regular customers. The observations and interviews revolve around the areas of concern at the start of the laundry shop, key characteristics of regular customers, reasons why customers made the preference shift from going with what they used to do towards availing the new service package, and the challenges encountered in the process of service delivery. Conclusions on the four areas of inquiry were; service value realization was slow and this influenced the initiatives that were made; customer satisfaction was dependent on price, service quality, and rapport and subsequently led to referrals; customers realized that it is more convenient to avail of the new service package, and competition served as a reason to improve service delivery; and sustained customer loyalty and organizational citizenship provide an environment for growth.

Two new sponge inhabiting leucothoid amphipod species from the Western Atlantic.

Two new leucothoid amphipod species are described from the Western Atlantic Ocean. Leucothoe mucifibrosa sp. nov., collected from Belize, may represent a member of the Paraleucothoe group with a specific sponge host preference. Leucothoe darthvaderi sp. nov., collected from South Florida, is part of the Leucothoe spinicarpa species complex and has demonstrated a shift in host preference over time, possibly associated with environmental perturbances.

Dispositional compassion shifts social preferences in systematic ways.

How people attach value to the outcomes of self and other-social preferences-is central to social behavior. Recently, how dispositional and state emotion shape such social preferences has received researchers' attention. The present investigation asked whether and to what extent dispositional and state compassion predict shifts in social preferences across 4 samples: two correlational samples (final ns 153 & 368, study 1a and 1b) and two experimental samples (final ns: 430 & 530, studies 2 and 3). In keeping with recent accounts of compassion, dispositional compassion predicted general preference for equality, expressed as dispreference for both monetary advantage over another (interaction βs = -0.36, -0.33, -0.25, -0.22; all p < 0.001) and monetary disadvantage relative to others (βs: 0.26, 0.27, 0.28, 0.17; all p < 0.01; positive coefficients imply dispreference). This dispositional effect persisted when controlling for prosociality, positivity, agreeableness, and respectfulness. Furthermore, these dispositional compassion effects were relatively unchanged by experimental emotion inductions in studies 3 and 4. The experimental inductions of state compassion and state pride showed little evidence of systematic effects on social preferences relative to each other or a neutral condition. Discussion focused on individual differences in emotion and social preferences.

Dual-channel call center model with exchange of requests and repeat calls

Computer simulation of stationary distribution of states in a call center for a two-channel RQ system with exchange of requests is presented. Such systems are becoming increasingly relevant due to the parallel use of both human dispatchers and voice intelligent bots for servicing calls. The simulation is based on solving the system of stationary Chapman-Kolmogorov equations for the Markov process describing the RQ-system. The system of equations proposed in the work differs from previous models by the presence of an exchange of requests between service channels in accordance with customer preferences. It takes into account the possibility of random repeated calls within a given average time. Service time in channels and delay time of requests in orbits have exponential distribution laws. Requests in orbit have the property of impatience, i.e. leave the system after some random time. To find the stationary distribution of states in orbits, the iterative numerical Gauss-Seidel method is used, which ensures fast convergence of calculations. Each channel has its own orbit of requests. The accuracy of the solution is controlled by increasing the maximum number of requests in orbit until the result stabilizes. The model demonstrates the sensitivity of system performance to the asymmetry of customer preferences when changing channels. Numerical simulation was carried out for the call center of the housing management company "StroyTekhnika" in the city of Voronezh. Application flows and repeat call parameters were calculated based on data from the company website and social network analysis. Accounting for repeat calls reduces system throughput compared to the option of completely impatient customers who do not use repeat calls. The case of completely impatient customers describes the limit state of a service system. At the same time, redistributing calls in favor of a more productive channel improves the overall performance of the system. The results obtained show the feasibility of using high-performance multi-channel voice bots while simultaneously stimulating a shift in customer preferences in favor of intelligent automata.

Food safety in the age of transparency: clean label products in the post- COVID-19 ERA

Clean-label products are defined as foods and beverages formulated with simple, natural, and familiar ingredients, instead of using artificial ingredients and additives. The clean label movement has gained popularity because of a rise in consumer demand for authentic, transparent, and healthier foods and beverages. In the post-COVID-19 era, the clean label trend has evolved considerably, indicating a shift in consumer preferences and demands. The COVID 19 pandemic has had a significant effect on consumer behavior, particularly regarding food safety and products with clear labels. According to recent studies, during the pandemics, consumers have shown an increased interest in products with clean labels as they seek healthier choices. In addition, the pandemic has impacted consumer purchasing patterns, with a shift toward ingredient examination and an increased demand for healthful products. In conclusion, the COVID-19 pandemic has highlighted the significance of the clean label trend, redirecting consumers toward safe, natural, and transparent food products, and emphasizing the importance of local purchasing and sustainable supply chains.

AI, marketing technology and personalisation at scale

From increased consumer demand for privacy and the deprecation of third-party cookies to expectations for more relevant and personalised advertising, the dynamics of the digital advertising industry are quickly evolving. Marketing technology today is challenged with bringing the digital ecosystem together responsibly, aligning what consumers want with what brands can offer in real time. Artificial intelligence (AI) has proven to be an effective tool for synthesising the data needed to accomplish these tasks and deliver results. How exactly is AI bridging the gap between attitudes about privacy and the need for personalisation at scale? What role do deterministic and probabilistic data have in creating a more trustworthy and relevant digital experience? And how can marketers use AI to respond to real-time events and shifts in consumer preferences? This paper will address how AI can help marketers achieve scale without third-party cookies, and why consumer preferences, varied types of data and real-time measurement are central to achieving personalisation in advertising today.

The role of the state in consumer culture: the case of “Operation Vin” in Sweden

PurposeThis paper aims to explore the market dynamics that led to a shift in Swedish consumers' alcohol preferences from schnapps to wine. Specifically, the study investigates how the Swedish state influenced consumers' alcohol habits and highlights the role of governance units in shaping consumer culture.Design/methodology/approachThe study reconstructs the historical memory of the “Operation Vin”, a strategic marketing campaign implemented by Systembolaget from 1957 to 1985, to conceptualize the past and to uncover the structures and change dynamics of the Swedish alcohol market system. Following this approach, the research contrasts historical data from multiple sources with market-oriented ethnographical data and traces the trajectory of how the consumption of alcohol has changed as a consequence of the Swedish state’s initiatives.FindingsThe study offers two contributions to the literature in marketing and consumption history. Firstly, it uncovers the lines of actions (framing and settlement) involved in creating marketing systems and shaping consumer culture. Secondly, it explores how the state strategically leveraged its social skills to promote a specific type of alcohol consumption (wine) and to induce the Swedish consumer to cooperate in the refashioning of the alcohol field.Social implicationsThe authors aspire for this paper to offer valuable insights into how a state, as a governance entity, can shape consumer culture through a strategic blend of various regulatory measures, both gentle and forceful. The authors emphasize the pivotal role of social skills in fostering cooperation during the implementation of a new alcohol policy.Originality/valueThis paper provides valuable insights into the role of the Swedish state in shaping consumer culture and explores the strategic actions and marketing systems involved, contributing to marketing and consumption history literature.

How to Create Serious Games? Proposal for a Participatory Methodology

The demand for practical, engaging, and enjoyable learning experiences has led to a shift in student preferences. Students now seek active learning approaches that prioritize their involvement and utilize technology. In response to this demand, simulators and serious games have emerged as effective strategies in education. Serious games offer numerous benefits, including the promotion of critical thinking, creativity, problem-solving skills, and improved knowledge retention. However, it is crucial to ensure that serious games are well-designed to maintain their appeal and playful nature. Inadequate requirements definition during the initial stages of development can lead to issues in game design. This article emphasizes the importance of establishing clear requirements and objectives in the creation of serious games for educational purposes. By doing so, effective serious games can be developed that meet the needs of students and align with educational goals. This systematic approach to game development ensures that the games are engaging, effective, and conducive to learning.

Mediating Role of Dynamic Capabilities on the Relationship Between Organizational Ambidexterity and Firm Performance of Supermarkets in Kenya

Several businesses have established successful strategies in order to move their operations toward the desired future position. However, problems with performance have made it difficult to achieve the suggested future position. The possibility to grow and expand has been found in some supermarkets that embrace organizational ambidexterity. Existing research suggests that supermarkets poor performance can be attributed to informal retail competition, a lack of resource exploitation and exploration, ongoing employee training and development, and consumer preference for convenience because most informal retail locations are more easily accessible. Dynamic capabilities are a firm's ability to adapt and respond to changing environments effectively. They involve processes, routines, and skills that enable an organization to identify, assess, and seize opportunities or respond to threats. Examples of dynamic capabilities in the supermarket industry might include the ability to quickly adjust product offerings in response to changing customer preferences or rapidly reconfigure supply chain operations in response to disruptions. Dynamic capabilities can mediate the relationship between organizational ambidexterity and supermarket performance by enhancing exploration and exploitation. Organizational ambidexterity involves both exploration and exploitation activities. Dynamic capabilities play a crucial role in facilitating these activities. Supermarkets operate in a dynamic and competitive environment. Dynamic capabilities help them adapt to changing market conditions. For example, if a supermarket identifies a shift in customer preferences towards organic products, dynamic capabilities can help in quickly sourcing and stocking these products, thereby improving performance.

Climate change, complexity, and policy design

Abstract The challenges of combatting climate change are unprecedented and now very urgent. Current approaches are not working fast enough. This paper, and this journal issue, conceive of the challenge as one of non-marginal structural and institutional change. Several different conceptual frameworks and pluralist theories are considered, emanating from complexity theory, economics, natural sciences, political economy, and strategy. These are deployed to identify potential accelerators, including synergies between climate action and other key political issues, and beneficial non-linear dynamics such as shifts in consumer preferences and technology learning curves. The delays in action also mean that removing carbon dioxide from the atmosphere is now necessary, and even unconventional geoengineering approaches may need to be considered. A pluralist and practical approach to climate action, accounting for different institutional and social contexts across countries, is argued to be required to accelerate action.

The impact of maternity service restrictions related to COVID-19 on women's experiences of giving birth in England: A qualitative study

BackgroundThe COVID-19 pandemic led to significant changes in maternity service delivery in England, including: antenatal appointments being cancelled or held by phone; women having to attend antenatal scans alone; partners not being allowed to accompany women during labor; visitor restrictions on postnatal wards; and limited postnatal support. MethodsWe conducted semi-structured interviews with 46 women aged 18–45 who had low-risk pregnancies and gave birth to their babies using NHS services in England between 1st March 2020 and 1st March 2021. ResultsOur thematic analysis of interview data generated key themes: profound negative impacts of birth partners not being allowed to accompany women (including on emotional wellbeing, birth preferences and care-seeking choices); deep frustration about policy variation between trusts and inconsistent implementation of guidance; women being more concerned about the risk of giving birth alone than of COVID-19 infection; and women turning towards private care or delaying seeking NHS care so that they could have the birth experience they desired. The latter two results are, to the best of our knowledge, unique to this paper. ConclusionOur participants reported significant negative affects to their emotional and physical wellbeing because of maternity service restrictions. Going forward, efforts are required by policymakers and health service providers to re-establish trust in NHS maternity care and ensure capacity to provide for potential shifts in birthplace preferences. Health systems strengthening efforts should prioritise protecting the rights of women to access high quality, person-centred care in the event of future health emergencies that strain NHS capacity.