Predictor Of Purchase Intention Research Articles

Satisfied But No Payment: The Impact of Perceived Value on Continuance Intention and Purchase Intention in Music Streaming Services

The prevalence of digital music streaming has changed the way people listen to music. Over the past few years, digital music has developed, and streaming music over the Internet is a popular way people listen to music. While many reports focus on digital music and music piracy innovations, only a few applications in economic analysis in terms of the customer's willingness to pay for music services should be considered, especially in Thailand, where the country's digital infrastructure has been developing. This study presents the factors influencing perceived value and purchase intention towards music streaming in Thailand with an extended technology acceptance model and a deep understanding of users’ perceived value, satisfaction, and continuance intention in the Thai context. The research investigates future purchase intentions among freemium and premium users, providing a comprehensive view of potential consumer behavior in the music streaming market. The proposed model was empirically evaluated using an online questionnaire-based survey of 443 respondents about the perceived use of music streaming services in Thailand. Structural Equation Modelling (SEM) technique was used to analyze the data. The results indicated that perceived usefulness, perceived ease of use, and perceived enjoyment were directly and positively correlated with perceived value. Besides, perceived value was directly and positively correlated with satisfaction, continuance intention, and purchase intention. Regardless, satisfaction and continuance intention could not predict purchase intention significantly. In the Thai context, consumer satisfaction and continuance intention with music streaming in Thailand are not a good driving factor in suggesting purchase intention. Furthermore, music streaming content, users’ emotional responses, and feelings play a crucial role in the decision to use and subscribe. The results provided further insight into music application market trends and built an understanding of Thai music consumer behavior.

Consumer Motivations for Solar Energy Adoption in Economically Challenged Regions

This study aims to investigate the factors contributing to and affecting consumer behavior toward renewable energy by following the theories of reasoned action and planned behavior. For this reason, a quantitative research method was employed and primary data were collected via a questionnaire, resulting in a random sample of 450 respondents. Structural equation modeling (SEM) revealed that concern for environmental commitment positively affects attitudes toward solar energy (β = 0.272, p < 0.001), positive subjective norms toward environmental commitment positively influence attitudes (β = 0.092, p < 0.001), perceptions of solar energy values significantly shape attitudes (β = 0.533, p < 0.001), social influence also plays a role in shaping attitudes (β = 0.047, p < 0.001), and that regulations (behavioral control) have a negative impact on attitudes (β = −0.204, p < 0.001). A positive attitude toward solar energy strongly predicts purchase intention (β = 0.944, p < 0.001). The overall model highlights the direct influence of attitude on buying intention and underscores the roles of environmental concern and functional utility in shaping consumer attitudes. This study contributes to the existing literature on renewable energy adoption by providing empirical evidence on the factors influencing consumers’ attitudes toward solar energy systems. By identifying key predictors, the study offers valuable insights into how these elements shape consumer attitudes and subsequent purchase intentions. Additionally, the study enhances the understanding of the role of positive attitudes in driving investment in solar energy, thereby contributing to both theoretical frameworks and practical applications in energy policy and marketing strategies.

A sustainable step forward: Exploring factors influencing the purchase intentions towards remanufactured products using fsQCA

The rapid advancement of industrialization has led to a growing concern about resource shortages and environmental pollution. Sustainable manufacturing practices, particularly in the context of remanufactured products, have been extensively researched from the B2B perspective. Comparatively fewer studies have examined consumer behavior in the context of remanufactured electrical appliances. This study merges components from the Theory of Planned Behavior and Protection Motivation Theory with additional variables into a framework for predicting purchase intentions. Noting the complex, asymmetric nature of causation, an asymmetrical configurational approach using fsQCA is used for analysis. Data were collected form 411 consumers in the U.K using quota sampling technique. The findings show that both components of attitude (experiential and instrumental) as well as a high threat appraisal (perceived severity and vulnerability) are present in all configurations predicting high purchase intention. Self-efficacy and response efficacy are also important conditions present in many configurations. The paper ends with some novel insights on consumer behavior with respect to remanufactured products, and a discussion of theoretical and managerial implications.

Young customers’ intention to purchase organic food in South Africa: extending the theory of planned behaviour

Ethical consumption has become an increasing trend as young customers get increasingly aware of their environmental and ethical responsibilities. The study aimed to examine the determinants of organic food purchase intention and behaviour of young customers in South Africa by extending the Theory of Planned Behaviour (TPB). The main objective of the study was to determine the effects of TPB constructs (attitude, subjective norms and perceived behavioural control) on young consumers’ intention to purchase organic food. Also, the study investigated whether the extended TPB model would improve the predictive validity of the model. The TPB was modified by the addition of three value constructs (health, environmental and appearance consciousness) as antecedents of attitude and intention and two personal factors (moral norms and ethical self-identity) as predictors of purchase intention. In addition, the study examined the mediating effects of attitude towards organic food in the relationship between value and purchase intention. Furthermore, the study determined the effect of intention on actual organic food purchase behaviour of young consumers. The study adopted a quantitative research approach and data was collected through the cross-sectional survey method using self-administered questionnaires from four hundred and three respondents. The questionnaires were distributed to the respondents through mall intercept and the Partial Least Square Structural Equation Modelling (PLS SEM) was used to test the hypotheses of the study. The findings confirmed that two constructs of the TPB (attitude towards organic food and perceived behavioural control) are predictors of purchase intention. In addition, health and environmental consciousness are antecedents of attitude and intention. Attitude mediates the relationship between health, environmental consciousness and intention. Furthermore, intention is a predictor of behaviour. Recommendations to improve the purchase of organic food focus on communication by marketers to consumers about the benefits of organic food. The study concludes that the extended TPB is an applicable theoretical framework to explain the purchase of organic food by young consumers.

Consumer Privacy Expectations and the Impact on Buying Intentions

Based on past research and attitudinal theories, this study intends to investigate the effect of attitudes about data privacy protection and disclosure and the perception of corporate data privacy performance on future purchase intention. Additionally, it seeks to understand the relationship between purchase behavior intensity, personal data privacy concerns and privacy expectations (attitude). A total of 271 usable surveys were gathered from United States consumers and analyzed by two multiple linear regression models and correlation analysis. The results show that attitude (data privacy protection and disclosure responsibility) and perceptions about corporate data privacy performance predict purchase intention. Furthermore, past purchase behavior intensity and personal data privacy concerns influence corporate data privacy responsibility attitudes. This study extends the current data privacy literature by understanding how data privacy expectations (attitude) and data privacy performance perceptions impact purchase intent and are influenced by personal data privacy concerns and purchase behavior.

Paying for beloved game characters: congruence with ideal others predicts purchase intention

Paying for beloved game characters: congruence with ideal others predicts purchase intention

Modelling the role of perceived marketplace influence and moral norms in organic food consumption: a moderated mediation approach

PurposeThe study seeks to explore why despite growing concern for the environment, consumers’ intention to purchase organic foods remains relatively low. In addition, the study also seeks to investigate the role of perceived marketplace influence (PMI) and moral norms in organic food consumption.Design/methodology/approachData collected from 330 young consumers chosen with non-probability sampling were analysed using structural equation modelling in Amos 22.0.FindingsThe results of the parallel mediation analysis confirmed that environmental concern influences purchase intention indirectly through attitude, subjective norms, perceived behavioural control and perceived marketplace influence. In addition, moral norms were found to moderate the effect of perceived behavioural control on purchase intention. Moreover, the results also indicated that the impact of environmental concern on consumers’ attitude toward organic foods was also moderated by moral norms. Further, the results of moderated mediation showed that the indirect effect of environmental concern on purchase intention (through attitude and perceived behavioural control) was moderated by moral norms.Research limitations/implicationsThe study contributes to the existing literature by investigating the inconsistency between environmental concern and purchase intention. In addition, the study also investigate role of perceived marketplace influence and moral norms in stimulating organic food consumption intentions.Practical implicationsThe emergence of perceived marketplace influence as an important determinant of organic food consumption shows that every individual needs to realise the importance of their environment friendly actions to promote organic food consumption. In addition, the study also highlights the pivotal role of moral norms in the promotion of organic food consumption. Thus, markets, policy-makers, family, friends, society all should promote and inculcate the spirit of contributing in the cause of safeguarding the environment to the young children specially by promoting consumption of organic foods.Originality/valueThe study examines the role of perceived marketplace influence as predictor of purchase intention towards organic foods which is rarely explored specially in the domain of organic food consumption. In addition, the results also produced some novel insights into the moderating role of moral norms.

Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia

PurposeLittle is known about Indonesian consumers' acceptance of global brands despite their huge retail market potential. Drawing from Festinger’s (1957) cognitive dissonance theory and Schwartz’s (1992) value system, this study aims to examine the effect of Indonesian consumers' religiosity, cosmopolitanism and ethnocentrism on their preference for and purchase intention towards global brands.Design/methodology/approachData were collected from 316 female consumers aged 20 years or older living in Indonesia via a professional online survey firm. The firm sent prospective participants an email invitation with a survey URL. Confirmatory factor analysis and structural equation modelling were conducted using AMOS 24.0 to test hypotheses.FindingsThe analyses revealed that Indonesian consumers' religiosity increased their ethnocentrism but not cosmopolitanism. Further, ethnocentrism decreased global brand preference without affecting purchase intention towards Korean cosmetics, whereas cosmopolitanism increased both global brand preference and purchase intention towards Korean cosmetics.Originality/valueThe findings show that cosmopolitanism has a stronger influence on global brand preference than ethnocentrism, suggesting ethnocentrism’s diminishing relevance in predicting purchase intention for foreign products. Additionally, religiosity’s effect on ethnocentrism was confirmed.

Exploring the Factors Affecting Online Trust in B2C E-Commerce Transactions in India: an Empirical Study

Purpose: The COVID-19 pandemic has led to a surge in e-commerce as millions of people were forced to stay at home and adopt digital channels for their purchases to avoid crowded supermarkets. It made the whole world look towards e-commerce as a one-stop solution for keeping markets alive. However, it came as an opportunity for digital fraudsters as a huge number of digital frauds were reported during this pandemic. Such incidents raised questions about online trust-related issues. Fake websites, insecure payment mechanisms, data theft, privacy breach, product reliability, etc., are a few of the reasons why many people are still not confident about using e-commerce platforms. When customers cannot physically touch, feel, and see the products, it becomes even more suspicious and raises serious uncertainty about the quality of the promised product and transaction setup in the e-commerce framework. Design/Methodology/Approch: In this study, primary data was collected through structured questionnaires from e-commerce website users belonging to Generation Z and analyzed using Structural Equation Modelling and Path Analysis in IBM SPSS AMOS version 24. Findings: Online Security, Online Privacy, and Website appearance were studied and found to have a significant positive impact on online trust. Online trust was also found to be a predictor of purchase intention. Online trust was also found to act as a full mediator between online security and purchase intention, online privacy, and purchase intention, and as a partial mediator between website appearance and purchase intention. Research, Practical & Social Implications: The cross-sectional nature of this study makes it difficult for making inferences about causal relationships so new studies can adopt and check the utility of a longitudinal approach in this area. Furthermore, the data collected using convenience sampling had all young generation respondents, mostly college/university students. This current study takes only three antecedents of online trust with reference to a young generation; an exploratory study is needed here to find out new possible antecedents of developing online trust. Moreover, the appearance of the website is altogether a vast area to investigate for further development; very limited dimensions of the appearance of e-commerce websites are covered in this study.

Celebrity Expertise and Congruence on Consumer Purchase Intentions: Evidence by Nigerian Mobile Telecommunication Companies

Purpose: Celebrity endorsement is a marketing strategy firms have embraced to survive and fortify their market competitiveness. This study examined how celebrity expertise and congruence affect consumer purchase intentions in Nigerian telecommunications companies. Theoretical framework: The theory of planned behaviour describes all behaviour of individuals who possess the power to exercise self-restraint. The predictors of purchase intentions as submitted by this theory comprised attitudes; behavioural intention; subjective norms; and perceived behavioural control. Method: It adopted a survey research design. A proportionate stratified random sampling technique was employed in the research while a questionnaire was used to gather participant data. The instrument was validated while the reliability tests ranged between 0.654 and 0.795. A Partial Least Square (PLS) modelling was adopted to analyse data collected from the respondents. Findings: The findings showed that celebrity expertise and celebrity congruence all have a significant positive effect on consumers’ intention to purchase in the Nigerian mobile telecommunication operators in Lagos State, Nigeria. Research Implication: The managerial implication is that it will enhance inter-enterprise collaborations among telecommunications companies by working together with their ideas and skills to accomplish a desired task that is innovative in nature for the benefit of the companies. Originality/Value: This study is the first of its kind to deal with celebrity expertise and celebrity congruence on consumers’ intention to purchase in the Nigerian mobile telecommunication operators in Lagos State, Nigeria.

Electronic Word of Mouth as a Predictor of Purchase Intention: Evidence from Instagram and TikTok in Indonesia

Instagram dan TikTok mendominasi penggunaan media sosial dan menjadi platform penting untuk promosi produk. Penelitian ini bertujuan untuk mengukur pengaruh electronic word of mouth (e-WOM) terhadap niat pembelian penerima e-WOM di Instagram dan TikTok. Penelitian ini menguji kualitas e-WOM, jumlah e-WOM, kredibilitas e-WOM, dan keahlian penyedia informasi e-WOM. Menggunakan pendekatan kuantitatif, penelitian ini menguji hubungan sebab-akibat berdasarkan hipotesis yang telah dikembangkan. Pemilihan sampel dilakukan dengan menggunakan teknik purposive, di mana responden adalah pengguna Instagram dan/atau TikTok yang telah mengalami komunikasi e-WOM dari influencer di platform tersebut dan belum melakukan pembelian produk atau jasa tertentu yang direkomendasikan oleh influencer melalui e-WOM. Analisis data menggunakan Regresi Linier Berganda. Hasil penelitian menegaskan bahwa kualitas e-WOM, jumlah e-WOM, kredibilitas e-WOM, dan keahlian penyedia informasi e-WOM berpengaruh positif terhadap niat pembelian. Penelitian ini memberikan implikasi manajerial yang menekankan perlunya meningkatkan dimensi e-WOM ini untuk meningkatkan minat dalam membeli produk atau jasa yang direkomendasikan oleh influencer. Strategi yang dapat digunakan mencakup peningkatan jumlah ulasan, ringkasan informasi produk, perbaikan peringkat rekomendasi, peningkatan reputasi produk atau jasa, peningkatan kepercayaan, dan perbaikan kemampuan evaluasi oleh penyedia informasi e-WOM.

An Extended Model of the Theory of Planned Behaviour to Predict Purchase Intention for Local Brand Vehicles Produced in Malaysia

An Extended Model of the Theory of Planned Behaviour to Predict Purchase Intention for Local Brand Vehicles Produced in Malaysia

Impact of social media influencers on consumers' well-being and purchase intention: a TikTok perspective

PurposeExtending the elaboration likelihood model (ELM), this study investigates the impact of social media influencers (SMI) on consumer well-being (CW) as well as the influence of CW on purchase intention.Design/methodology/approachA between-subjects experiment (macro- vs mega-influencer) was conducted to assess the proposed hypotheses. A total of 190 consumers participated in the experiment, and SmartPLS 3.3 was used for multigroup analyses.FindingsOverall, argument quality (AQ), source's credibility (SC) and influencer's kindness positively predict CW, and CW predicts purchase intention. It was also found that SC is more important when information comes from a mega-influencer, whilst kindness is essential for a macro-influencer.Practical implicationsThe results of this study imply that CW should be an essential component of influencer marketing strategy. Marketing managers should hire credible and kind influencers who can produce quality arguments. Additionally, the selection of SMI (macro- vs mega-influencer) should be aligned with the marketing objective and type of persuasion required.Originality/valueThis is one of the early attempts to extend ELM by introducing influencer kindness as a peripheral cue. Moreover, the study offers novelty by examining the effects of influencer characteristics (AQ, SC and kindness) on CW and comparing these effects across macro- and mega-influencers.

Predicting consumer purchase intention on electric cars in India: Mediating role of attitude

AbstractTo reduce emission of greenhouse gases, electric vehicle is a good option. During recent time in India, there is emergence of electric vehicle start‐ups. This paper predicts purchase intention of the consumer on electric cars with mediation role of attitude. A questionnaire was framed to collect the data from all ages with 173 valid samples. SmartPLS 4 and SPSS were used to test hypotheses and research model. The secondary data helped in understanding the concept of electric vehicles and consumer preferences for them. The findings showed that price perception, government support and environmental concern significantly influence consumer attitude on electric cars except relative product advantage and range anxiety. Result shows mediating role of attitude between independent variables (Price perception and environmental concern) and purchase intention. Study highlights the role of relative product advantage, range anxiety, government support, environmental concern, and price perception in electric vehicle (car) adoption but it has limitations that the study were conducted in Haryana state (India). The opinions and perceptions of the respondents may also limit the study. In practical, the market of EVs is continuously growing in India. The present study encourages the different stakeholders to go with plan that actually work. At present, driving electric cars in India is luxury for people due to its high prices. There were very less discussion on consumer perception toward EVs in previous literatures.

Beliefs and Attitudes of Consumers At Online Merchants In Predicting Purchase Intention

Consumer trust in sellers in the marketplace not only affects their trust in others, but also affects the way consumers make online purchases. This study intends to explain the relationship between consumer trust and other predictors that can increase a person's willingness to make online purchases in the marketplace. This study used quantitative methods and questionnaires as research instruments with a total sample of 138 respondents with the criteria of having made an online purchase at least 2 times in the last 3 months, the data were analyzed using PLS-SEM. The findings show: (1) consumers' attitudes to online purchase intention have a greater impact when compared to consumer confidence, (2) the role of attitude variable mediation can increase online purchase intention. The results showed the importance of increasing one's trust in the transaction process that takes place in online sales and it makes consumers feel comfortable and causes liking with online shopping which ultimately increases one's desire to make purchases online in the marketplace.

Determinants of purchase intention of halal cosmetic products among muslim females: evidence from Indonesia

Halal cosmetics market in Indonesia has gained more and more attention and is driving global demand growth. Halal cosmetics awareness among female young adults in Indonesia is increasing in line with the rapid growth projection of the Indonesian Halal cosmetics market. However, factors playing a significant role in their purchase intention to buy Halal cosmetic products remain ambiguous. Furthermore, there is no well-established study in Indonesia that explored the role of brand image, promotion, and Halal logo as predictors of purchase intention. This study aims to address this gap and analyze the predecessors and consequences of aforementioned factors towards the purchase intention of Halal cosmetics in Indonesia, specifically among young Muslim women. Samples in this study were obtained by means of quota sampling technique with a total of 289 female Indonesian Muslim respondents aged 21 - 40 years old. Likert-type scale anchoring five-points was used to record the responses. The scale of 1 indicates strong disagreement and 5 indicates strong agreement. The analysis was conducted through Exploratory Factor Analysis and Multiple Regression Analysis on SPSS. This study discovered that promotion is an essential predictor of purchase intention of Halal cosmetic products within the young Muslim adult population in Indonesia. Unexpectedly, brand image plays an insignificant role in purchase intention. Moreover, theory of planned behavior provided insight into a theoretical vulnerability of subjective norm as predictor of purchase intention. As this topic is predominantly researched in Malaysia, there has been little to no studies done on this particular context in Indonesia. This study’s results are anticipated to provide meaningful contribution to the literature in evaluating the purchase intentions of Indonesian young Muslim women towards Halal cosmetics. Cosmetics brands and manufacturers may extract value from this study’s results to sharpen activity focus on variables closer to purchase intention.

Viral Marketing in Increasing Brand Awareness and Predicting Purchase Intention: Exploring Mediating Role of Brand Loyalty in FMCG Sector

The study aims to examine whether brand awareness contributes to consumers’ purchase intention on FMCG products in the context of viral marketing. In this study, 452 FMCG customers in India voluntarily participated. Smart PLS 4.0 was used to analyze the data for the measurement model and structural model after the convenience sampling technique was used to gather the data. It was revealed that viral marketing has a sizable impact on brand awareness leading to purchase intention. Furthermore, this study explored that brand loyalty has a partial mediating effect between the aforementioned two constructs. In order to gain a competitive advantage over their rivals, FMCG companies can benefit from this study by formulating their brand management strategies in light of the findings. Additionally, this study opens up new opportunities for future researchers and management experts to find a distinctive viewpoint on this fascinating topic.

Authentic omnichannel: Providing consumers with a seamless brand experience through authenticity

AbstractOmnichannel represents a customer‐oriented distribution paradigm through which retailers can deliver a seamless customer experience and create an authentic brand narrative that is communicated to customers across diverse touchpoints. Despite the increasing relevance of the omnichannel approach, research on how omnichannel can affect the customer experience remains scant. This research consists of a qualitative study and three experimental studies. Drawing from signaling theory, we contend that the signal congruency established by omnichannel—where all the channels are aligned and convey a consistent message to customers—can enhance consumers' purchase intention and perceptions of brand authenticity. We further investigate the role of brand authenticity as a mediator of the relationship between multichannel customer experience (seamless vs. nonseamless) and purchase intention, as well as of brand untrustworthiness as a moderator of the relationship between multichannel customer experience and brand authenticity. The results show that a seamless multichannel customer experience has a significant main effect on purchase intention and that participants in the seamless multichannel customer experience condition perceive the brand as more authentic than those in the nonseamless multichannel customer experience condition. Both the mediation and moderation hypotheses are supported. These findings enhance the literature on signaling theory and omnichannel. They also provide insightful implications for retailers in terms of managing the omnichannel customer experience. Overall, this study integrates the research areas of brand authenticity and omnichannel and provides valuable insights by indicating how seamlessness can boost consumers' perception of brand authenticity. Furthermore, the study advances our knowledge by investigating the impact of brand authenticity as both a result of the omnichannel customer experience and a predictor of purchase intention.

Electronic word of mouth dan minat beli pada follower produk hijab Naihijab.id

The intense competition for selling hijab fashion in online shops makes businesses have to develop effective strategies so that their products can compete in the market. One strategy used to attract consumer buyers is to introduce their products through electronic word of mouth (eWom). This study aims to test eWom's ability to predict consumer buying interest. The subjects of this study were 361 followers of the Naihijab.id tiktok account, aged 17-24 years, which were obtained using the accidental sampling technique. The scale used is the EWOM scale and the purchase intention scale. A simple linear regression test results show that the hypothesis is accepted. Namely, eWom can predict buying interest in followers of the Naihijab. id tiktok account by 21.5%. Of the seven dimensions of eWOM, only four significantly predict purchase intention: platform assistance, positive self-enhancement, social benefits, and advice seeking. In contrast, the remaining three dimensions are insignificant in predicting purchase intention. The implications of this research show that for consumer buying interest to increase, Naihijab.id business owners need to strengthen several aspects of eWom that have a strong contribution to consumers and improve several aspects that are not significant. Keyword: Buying intention, electronic word of mouth, onlineshop

INSTAGRAM INFLUENCERS AS PREDICTORS OF CONSUMER PURCHASE INTENTION TOWARDS FASHION PRODUCTS IN JAKARTA, INDONESIA

Objective: The objective of this study is to determine the effect of perceived originality, perceived uniqueness, and source credibility of accounts owned by Instagram influencers on consumers’ purchase intention of fashion products in Jakarta, Indonesia Methodology: An online survey was administered to online Instagram users in Jakarta, Indonesia. Descriptive, correlation and regression analysis were used as statistical tools to analyse the data and to test the hypotheses. Results: Perceived originality, perceived uniqueness and source credibility have significant and positive relationship on purchase intention of purchase products in Instagram. Moreover, perceived originality is the best predictor of purchase intention among respondents of this study. Implication: This study presents a conceptually yet empirically supported framework to describe the significance of perceived originality, source credibility and purchase intention in fashion products. The study is specifically useful for Instagram influencers as it helps identify which characteristics that they should show to cultivate purchase intention among people aged 18-34.