Predicting consumer purchase intention on electric cars in India: Mediating role of attitude

Abstract

AbstractTo reduce emission of greenhouse gases, electric vehicle is a good option. During recent time in India, there is emergence of electric vehicle start‐ups. This paper predicts purchase intention of the consumer on electric cars with mediation role of attitude. A questionnaire was framed to collect the data from all ages with 173 valid samples. SmartPLS 4 and SPSS were used to test hypotheses and research model. The secondary data helped in understanding the concept of electric vehicles and consumer preferences for them. The findings showed that price perception, government support and environmental concern significantly influence consumer attitude on electric cars except relative product advantage and range anxiety. Result shows mediating role of attitude between independent variables (Price perception and environmental concern) and purchase intention. Study highlights the role of relative product advantage, range anxiety, government support, environmental concern, and price perception in electric vehicle (car) adoption but it has limitations that the study were conducted in Haryana state (India). The opinions and perceptions of the respondents may also limit the study. In practical, the market of EVs is continuously growing in India. The present study encourages the different stakeholders to go with plan that actually work. At present, driving electric cars in India is luxury for people due to its high prices. There were very less discussion on consumer perception toward EVs in previous literatures.