In many related studies, educational data mining technology has been proven to play an important role in predicting the development direction of entrepreneurship education for college students. To further improve the accuracy of the prediction, we chose the grey prediction model as the basic prediction model and automatically optimized the weighting method to improve the model. To solve the problem of predicting the development direction of students’ employment in the guidance of entrepreneurship and employment in colleges and universities, the study selects the grey prediction model as the basic prediction model and chooses the automatic optimization and weighting method to improve the model. Meanwhile, the study establishes a variable system containing six dimensions: academic achievement; physical and mental development; cultural, physical, and artistic quantified status; ideological and political quantified status; scientific and technological innovation quantified status; social work quantified status. The final study used the actual prediction test to analyze the prediction effect. We have selected a variable system consisting of six dimensions, which are the results of extensive research. These dimensions include academic achievement, physical and mental development, cultural/sports/art quantitative status, ideological and political quantitative status, technological innovation quantitative status, and social work quantitative status. Each dimension provides us with important predictions about student entrepreneurship and employment. The results show that the model designed by the survey has only two cases of error in the prediction of 20 actual samples. At the same time, there is no prediction error in the two prediction directions of entrepreneurship and social employment. This shows that the model designed by the study is stable and accurate, and the prediction results are more reliable in the prediction directions of entrepreneurship and social employment. Compared with other relevant research results, our model performs well in predicting accuracy, especially in predicting entrepreneurial and social employment directions, without any prediction errors, indicating that our model has superior performance in predicting stability and accuracy compared to other studies.