This work contributes to an emerging literature focused on the role of physical activity on the subjective well-being of populations. Unlike the existing literature, it proposes an approach that uses algorithms to predict subjective well-being. The aims of this study were to determine the relative importance of sports participation and perceived value of elite sports on the subjective well-being of individuals. A total of 511 participants completed an online questionnaire. The statistical analysis used several machine learning techniques, including three algorithms, Decision Tree Classifier (DTC), Random Forest Classifier (RFC), and Gradient Boosting Classifier (GBC). In the three algorithms tested, sports participation, expressed as the weekly frequency and the time spent engaging in vigorous physical activity, showed a greater importance (between 47% and 53%) in determining subjective well-being. It also highlights the effect of perceived value of elite sport on the prediction of subjective well-being. This study provides evidence for public sport policy makers/authorities and for managers of physical activity and sport development programs. The surprising effect of the perceived value of elite sport on the prediction of subjective well-being.
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