In this letter, we investigate a rate splitting multiple access (RSMA) based coordinated direct and relay transmission (CDRT) system, where a base station (BS) serves two users using the rate splitting strategy, and a decode-and-forward (DF) relay aids the BS in establishing a communication link with a far user. We focus on a max-min fairness problem aiming at maximizing the minimum achievable rate of two users. The precoding vectors of the BS and the relay, the common rate of each user and the time allocation coefficients are jointly optimized under the constraint of limited system resources. Unfortunately, the optimization problem is non-convex due to the coupled optimization variables and the non-convex objective. Therefore, we transform the original problem into a difference of convex (DC) program and obtain a sub-optimal solution by adopting an iterative constrained concave convex procedure (CCCP) based algorithm. Simulation results demonstrate substantial performance gains of our proposed RSMA-CDRT over the conventional CDRT strategies and the flexibility in adapting to various channel environments.