ABSTRACT Documentary films occupy a pivotal position in the formation of public opinion and serve as a productive instrument in the practice of investigative journalism. It is of the utmost importance to gain an understanding of the influence that these films have on public discourse and to address the ethical concerns that arise from this. This will ensure that the quality of this genre is enhanced and that responsible journalism practices are upheld. The objective of this study is to evaluate the influence of documentary films on public opinion, with a particular emphasis on their contribution to investigative journalism. Furthermore, the study aims to examine the ethical considerations about the production of such films and their impact on the capacity of the films to engender social change. A combination of comparative analysis and surveys was employed to elicit insights from professionals engaged in the fields of documentary journalism and filmmaking. These methods permitted an examination of filmmaking techniques, ethical issues and public influence across several case studies. The study demonstrates that documentary films exert a considerable influence on public opinion, promote awareness of pivotal social issues, and reinforce democratic values. The results of the survey indicate that filmmakers rely heavily on research and analysis, followed by on-location filming and the use of hidden cameras. However, it is evident that emotional impact and archival materials also play a significant role in the production process. Documentary films serve as an efficacious medium for investigative journalism, influencing public discourse and contributing to social change. Nevertheless, the ethical creation of such films represents a significant challenge that requires attention to both professional standards and emotional labor. The findings offer invaluable insights for content creators, journalists, and filmmakers, enabling the development of more effective and ethically responsible strategies in their documentary projects. This will ensure a greater impact on public opinion and social awareness.
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