An intersectional feminist approach informs qualitative content analyses of gender and trade advocacy websites in order to gain insights into the relation between trade liberalization and women in the global South. Findings include these websites are advocating for more representation in policymaking institutions spanning the global and local divide; emphasizing the need for networks within and outside institutions; and advocating for alternatives to free trade. The diverse and often contradictory understandings and strategies displayed by these websites arise from concern with giving voice to local needs and women in the South. These findings underscore the contributions a feminist approach makes to global political economy research by bringing attention to the heterogeneity of global political economic processes and power relations, and providing insights as to how global counter-hegemonic efforts can embrace diversity rather than being homogenizing.
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