Increasing speed and complexity of design gives a significant increase in power consumption in VLSI chips. Speed, power consumption and space are major issues in VLSI circuit. To meet these challenges there are certain design techniques which are used to reduce power. Optimization of power can be done by considering various components such as transistor sizing, voltage scaling, variable VDD, multiple threshold voltages, voltage islands, power gating, long channel transistor, stacking & parking states and logic styles etc. Power consumption in VLSI circuit is data dependent. In this paper different design methods are tested to optimize the power. It is found that algorithm based design reduces gate switching activity that results reduction of power in multiplier circuit. Keyword: Transistor sizing, voltage scaling, variable VDD, multiple threshold voltages, voltage islands, long channel transistor, stacking & parking states, logic styles, Genetic algorithm, Booth multiplication I. Introduction Reduction in power dissipation is an important design issue in VLSI circuits. The design parameters have major effect on the overall performance of the system. On the basis of component used and their function different optimization techniques can be used. For example in case of multiplier power consumption depends upon data. This is because switching contributes to more power consumption. This can be optimized by using various gate combinations. Gate switching can be reduced by using algoritms. For example of in case of multiplier design method Booth algorithm as well as modified Booth algorithm can be used for efficient multiplication. In this paper various approaches are used for power consumption eg. transistor sizing, voltage scaling, variable VDD, multiple threshold voltages, voltage islands, long channel transistor, stacking& parking states, logic styles, Genetic algorithm, Booth multiplication etc. This paper is divided into five sections. First section is of introduction. Second section is about preliminary studies. Third section includes different design methods and their testing. Fourth section is of comparison with discussion. Finally, fifth section is conclusion of the work reported here.