The coarse columnar crystals that grow through multiple layers are commonly observed in laser additive manufactured structures, with fractures tending to occur in regions where there are abrupt changes in grain morphology. This can lead to a degradation of the mechanical properties of the samples. In this study on laser additive manufacturing, thick-walled structures made of 304 stainless steel were created using a linear beam spot with a rectangular powder feeding nozzle. By adjusting the powder feeding rate to influence the thermal cycling characteristics during the laser additive manufacturing process, a hierarchical grain structure that combines coarse and fine equiaxed grains was achieved, enhancing the forming efficiency and overall mechanical performance of the structure. The results from the thermal cycling characteristics and microstructure analysis indicate that increasing the powder feeding rate during the additive manufacturing process can decrease the hierarchical cooling rate, temperature gradient, and heat accumulation effect. This reduction in turn decreases the grain size and facilitates the transformation of columnar crystals into equiaxed crystals. Furthermore, the transformation of low-angle grain boundaries into high-angle grain boundaries in the interlayer region helps to reduce stress concentration, weaken anisotropic tendencies, and mitigate intergranular fracture tendencies, ultimately improving the mechanical properties of the overall structure. In actual engineering applications, the powder flow can be adjusted to control the temperature gradient and cooling rate of the deposition layer, thereby altering the grain morphology and optimizing the mechanical properties of additive manufacturing parts.