Children's eating habits are formed at a very young age and are shaped by what is provided for them by their parents. These eating habits set a pattern for future dietary behaviours which impact on their health and life chances. Helen Baker and Janet Solla, from the Community Health and Learning Foundation and Rhiannon Knowles and Gill Simpson, from Danone take a look at HEY!, an accredited, seven-week community health improvement course offering the opportunity to tackle health inequalities and promote behavioural changes in parents, to move towards a healthier lifestyle. This article reflects on the work undertaken through the pilot project, presents some key findings from its evaluation, and the plan for its future roll-out.In May 2013, the Royal Society for Public Health (RSPH) announced the accreditation of the HEY! programme. HEY! (Healthy Eating for Young Children) is led by the partnership of Danone Baby Nutrition (DBN) and the Community Health and Learning Foundation (CHLF), and delivered in collaboration with 4Children and Wiltshire Council.It is an accredited, seven-week community health improvement course designed to improve health outcomes and life chances of children aged one to three years, by engaging with their parents to deliver practical healthy eating support and life skills learning. This ambition is in line with Danone's global mission of 'bringing health through food to as many people as possible'1 and DBN's divisional mission 'to stand by mums to nurture new lives'.2One of the key factors which enables young children to thrive is access to a healthy, varied, and balanced diet. Very small children learn to like the food that parents offer them, which can shape their eating habits for the future. Research shows that parents are the key agents in providing the right social, emotional, and nutritional inputs to lay the foundations for a healthy, functioning society. Early intervention must occur in the zero to three age range to break the intergenerational cycle of chaotic lifestyles and physical ill-health.3 At the time of developing the HEY! course, 2.2 million children (17%) were living in low-income families with material deprivation, a lack of basic goods and services, and 1.6 million children (12%) were living in absolute poverty in the United Kingdom.4 DBN wanted to deliver a community project around early years intervention, offering the opportunity to tackle health inequalities and promote behavioural changes in parents move towards a healthier lifestyle, which in turn would improve their children's health.The course is aimed at children living in the areas of highest disadvantage. Research evidence demonstrates that families living in the most disadvantaged communities are often those who have the worst health outcomes, because they face the most difficult challenges in managing their health and wellbeing. A lack of language, literacy and numeracy (LLN) skills is one of the major contributing factors to this.5,6 For this reason, the course takes an embedded learning approach, using the health literacy expertise of the CHLF. HEY! is based on the health themed 'Skilled for Health' resources, which have LLN skills learning embedded within them. The twin aims of improving health and LLN skills concomitantly is what makes HEY! unique and makes it stand out from other community-based healthy eating courses.Each HEY! course runs over seven weeks in early years settings. First, parents take part in healthy eating activities with the group facilitator, and their children take part in activities linked with the parents' learning, separately in the creche. Then, the parents and children come together for shared physical activities and lunch.The weekly sessions last for three hours, and cover topics such as healthy lifestyles, food groups, portion sizes, budgeting, food labels, shopping for value, food safety, and more. The sessions are fun and interactive, and learning is encouraged through group discussion and practical activities. …
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