To this date to achieve high indicators in poultry farming, the use of feed additives is relevant. The purpose of the study is to study the influence of firming of the probiotic and sorbents on the organoleptic indicators of poultry meat. Studies were conducted in the conditions of the Mikhailovskaya poultry farms of the Republic of North Ossetia-Alania, subject to all requirements for the methodology of scientific and production research on poultry feeding. Cross-Broilers Cross «Ross-308» were divided into four groups. The first group received full -time farming feed. The second group received compound feed with the addition of a “Sporotermine” probiotic. The third group - compound feeds with 0.1 % of the “Sporotermine” and bentonite 3.6 % of the mass of feed and the fourth - compound feed with the addition of a “Sporotermine” probiotic and active coal feed additive (ACFA). The tasting of the broth and meat was carried out on a 5-ballast scale. The overall assessment of the quality of the chest muscles of experimental groups varied with the control group-by 0.10-0.36 points. The quality of the broth, according to organoleptic, in the 3rd experimental group exceeded analogues from the control group - by 0.22 points. According to the indicators of the elementary chemical muscles the meat of chickens of 3 experimental groups which received a comprehensively both probiotic and sorbent, there was an increase in the content of CB in the chest muscles - by 0.72 %, protein - by 1.04 % reliably and against this background there is a decrease in the amount of fat - by 0.21 %.