Potential Of Social Media Research Articles

Effect of reputation and social media on the financial performance of SMEs – a comparison between selected business sectors

Research background: The growing popularity of social media increased its significance as a tool for enhancing corporate reputation. However, SMEs are less engaged in social media than large companies. For this reason, numerous SMEs miss the benefits they could derive from using the potential of social media and fail to optimize their reputation management strategies. Furthermore, substantial diversity among SMEs in their social media engagement practices is evident. Consequently, it is crucial to investigate this problem and identify SME owners' and managers’ perceptions of reputation and social media in specific business sectors. Purpose of the article: The aim of this study is to examine and quantify the effect of the importance of corporate reputations and social media on financial performance. Methods: The questionnaire was completed by 864 SMEs engaged in business activities within one of the following sectors: manufacturing, trade, services, and construction. Subjective perceptions of owners and managers of small and medium enterprises (SMEs) were analyzed. Data collection was conducted in the four Central European countries in the years 2022-2023. The statistical hypotheses were verified using correlation analysis and linear regression modelling. Analytical software IBM SPSS Statistics no. 28 was used in the statistical evaluation of the research data set. Findings & Value added: The corporate reputation of companies is a significant factor, which has a positive effect on the acceptable profit of a company in the business sector of manufacturing, trade, construction, and services. The strongest effect is present in the sector of construction. Social media is an important factor with a positive effect on the perception of a sufficient profit of a company by each business sector except construction. The strongest effect is present in the sector of manufacturing. Corporate reputation was found to be insignificant for the perception of the ability to pay obligations (solvency) in the manufacturing sector. This effect is stronger in the construction sector in comparison to the trade and services sectors.

The Potential of Social Media in Increasing Young Generation's Legal Education

The Potential of Social Media in Increasing Young Generation's Legal Education

IMPLEMENTASI WEB SCRAPING UNTUK PENGUMPULAN DATA MEDIA SOSIAL LINGKUP PEMERINTAH PROVINSI NTB

The number of internet users in Indonesia has recently increased, currently reaching around 62.1% of the total population. The prevalence of social media use has provided benefits for many stakeholders to be involved in the socialization and promotion of their products and activities. Information regarding the latest government programs and activities is published through the official website of the West Nusa Tenggara Provincial Government and the official pages of each office within the West Nusa Tenggara Provincial Government. The potential of social media needs to be maximized in order to disseminate government programs and activities to the community. Social media offers governments the potential to increase democratic participation by encouraging the public to have a voice in policymaking, working with the public to improve services, gathering ideas, and increasing transparency. This research seeks to apply web scraping techniques to collect data with the aim of monitoring social media performance and identifying factors that are closely related to the level of response elicited by a social media post. The research results show that on average a post on the official page of the West Nusa Tenggara Provincial Government gets around 114.9 likes, 5.1 comments and 11.6 shares. Importantly, one of the important factors that influences the number of likes a post receives is the time it is published. Optimal publication times for the official pages of the West Nusa Tenggara Provincial Government are observed between 06.00-16.00 and 18.00-21.00. By looking closely at social media performance and identifying these influencing factors, social media managers are ready to gain invaluable insights to improve performance by precision and efficacy.

Impact and Potential of Social Media in Policing and Law Enforcement

Impact and Potential of Social Media in Policing and Law Enforcement

Handle with Care: A Narrative Review of Infant Safe Sleep Practices across Clinical Guidelines and Social Media to Reduce SIDS.

Sudden Infant Death Syndrome (SIDS) is a leading cause of infant mortality across the United States and the world. There are multiple environmental and behavioral determinants of sudden infant death which are modifiable risk factors and potential targets for intervention. In this increasingly digital era, health education and communication on SIDS have taken many forms, which extend to social media. Current published studies on coverage of infant safe sleep practices are scant and were published well before the newly revised guidelines of the American Academy of Pediatrics that review ways to prevent infant sleep-related deaths based on evidence-based SIDS-reduction measures. In this Perspective: Review of a Pediatric Field, the current state of published knowledge and coverage on a range of infant safe sleep considerations across social media are reviewed. We delineate gaps in the knowledge and practice as well as the central differences between the 2016 and 2022 AAP Safe Sleep guidelines. We also present recommendations for further research and practice which support coverage of future content on the revised guidelines across social media as the basis to present the most up-to-date and evidence-based information for reducing sudden infant death from sleep-related causes. Tapping into the potential of social media as a learning modality in health promotion also contributes towards the larger goal of the World Health Organization, United Nations International Children's Emergency Fund (UNICEF), and Healthy People 2030 to reduce infant mortality on both global and national levels.

The potential of social media in the classroom in case of scarce resources: Students’ perspectives

In a digital age, the question of using social media in the classroom has sparked interests from both researchers and all those involved in education across the globe. While using technology in the classroom and related benefits are unquestionable in developed countries (Klopfer, Osterweil, Groff and Haas 2009), they are less obvious in developing countries. The present study explores the potential of using social media even in case of scarce resources. Results obtained by means of a questionnaire designed to this end and administered to higher education students at a university in Burundi show that students know the widely used social media, which they use in their everyday life activities. Students consider them excellent vehicles for improving their language skills in both English and French. In regards with incorporating social media into the classroom, students are very positive even though they are aware of the challenges this may pose. Based on the results, this study reflects on the potential of social media in the classroom even with scarce resources.

Social Media and Party Manifesto: A study on the Key Factor in Deciding Election Outcomes

In the current study, researchers will look at the function of social media in managing political campaigns. Social media was a major factor in the 2014 general elections when it came to influencing voter behaviour. Numerous social media-related firms entered the scene starting in 2014. Because of this, a significant influence on domestic elections has been witnessed as a result of this new informational medium. The researcher discusses the function, significance, and potential of social media in politics as the primary subject of the current work. Additionally, the research will look at how political parties use social media for campaign management throughout different elections and how it affects voter behaviour. The Facebook-Cambridge Analytica data scandal, the rise of social media in Indian politics, the voluntary code of ethics established by social media platforms for the 2019 General Election, and finally its implications for ethics, political communication, and security will all be covered.

Using the Potential of Social Media in Profiling and Attributing Precarious Employment of Socio-Demographic Groups in Russia

In the past three decades have seen the rapid development of Internet and its wide distribution across countries and socio-demographic groups. The use of social media for researches may be really useful, as users of media platforms often post data or enter queries related with their current work or job search. The research presents the results of an analysis of data found in social media and open information resources related to precarious employment in Russia. There was used thesaurus technology in the processing of information which consists of scientific articles and public discussions. Automatic monitoring of news, posts and discussions of precarious employment issue was carried out. Identification of precarious employment actors were carried out using the Big Data processing technology. The gender, age and professional connection of precarious employment actors, as well as their geographical location in Russia, has been revealed. The author evaluates the scale of precarious employment in the context of Russian federal districts. There are factors, attributes and consequences of labor precarisation in Russia are identified in result of social media data analysis. Sociodemographic, professional and regional profile of a subject with high risks of precarious employment in Russia has been compiled. Based on the monitoring of references to precarious employment in social networks, blogs and public information resources, its manifestations were systematized in the context of a negative impact on the quality of working life, employment incomes and households’ standard of living.

The importance of self-definition: An interview with Djarah Kan

ABSTRACT This interview with Djarah Kan was conducted via email during May and June 2022. Djarah Kan discusses the importance of self-definition as a political act and highlights the power dynamics connected to the process of naming. Starting from her book Ladri di denti (Tooth Thieves), her short story “Il mio nome” (My Name) (published in the anthology Future), and some articles published in Italian journals and magazines, Kan addresses the issue of immigration, highlights the close connection between racism and sexism in the Italian cultural debate, and questions the idea of “universal sisterhood”. She also emphasizes the importance of knowing the past (and, in particular, Italy’s colonial past) in order to decolonize the present and build a more just future, discusses the meaning that white privilege takes on for her, and speaks about the limits and potential of social media as platforms that enable the creation of spaces of self-representation.

Social Media and Religious Disruption — A Study of #Freethesheeple Tithe Campaign

Radio personality, Daddy Freeze challenged church leaders on tithing via social media with the #freethesheeple campaign and it went viral, breaking the spiral of silence on church revenue and giving. Content and discourse analysis was done to examine the impact of #freethesheeple campaign on the church, as a religious institution, and tithing practice. Findings indicate the campaign made significant impact, brought revolution to churches and tithing. Social media is undoubtedly an effective tool for religious, political and social change. Its effectiveness in society is relative to use and individuals’ exposure. The campaign impacted religious beliefs, leadership and tithing practice. #freethesheeple social media campaign had some success to some, but affected churches. Conclusions include equitable social media controls and policy protecting all stakeholders. The power, pain and potential of social media on social institutions should not be taken for granted. The impact of the media is relative to the values of the individual and so the study recommends engaging social media from the framework of the golden mean in virtue ethics.

The Effectiveness and Utilization of Social Media as Academic Medium in the UNC College of Education

Various literature has seen the potential of Social media as one of the interventions to distance learning, particularly amidst the global health crisis. It establishes that some applications are not only meant for entertainment, some of which can be of great value to learning. For this reason, this study aims to test the Effectiveness and Utilization of Social Media as an Academic Medium in the UNC College of Education to provide concrete evidence of what particular activities social media be integrated with the teaching-learning process. The study used a mixed-method design. It adopted a survey and interview instrument towards the perspective of students and teachers on social media as a tool for academic medium. The researchers determined the number of participants for the college professors through a Non-probability sampling technique, while the purposive sampling technique was utilized in determining the number of students. The study results show that most students and teachers used social media, particularly Facebook and Messenger, for communication and collaborative learning. Also, the study proves that social media platforms were highly effective and served as students' alternative LMS, which increases students' engagement with the teaching-learning process. The study realized that social media platforms help students develop learning experiences and creativity towards attaining academic achievement and boosting academic performance in making projects or assignments. Moreover, social media platforms offer a variety of activities that can be integrated into the achievement of teaching- learning. Some were used as a communication tool, be an alternative LMS where students could submit assignments, and be an announcement board where teachers could send updates and notifications. Therefore, it was recommended that social media platforms be maximized in the classroom, and teachers ensure that the student-teacher relationship remains despite the restriction to face-to-face learning. However, further research should be conducted to determine the risks and impact of too much use of these platforms on the students' mental, physical, and mental aspects and how this may affect their academic performance if misused.

The Potential of Social Media as a Means of Online Business Promotion

Business activities using internet technology are an innovative way of conducting company activities. By utilizing internet technology, companies can conduct various business activities electronically such as business transactions, operational company functions, share information with consumers and suppliers to maintain relationships before, during and after the purchase process. Business people need effective marketing media with the aim of expanding their market share. Social media as a marketing tool is certainly related to marketing communications. This research was conducted to determine the effectiveness of social media as an online business marketing medium. This research is a qualitative research by conducting a literature study related to social media and online business promotion. The results of the study show that the use of social media makes it easier for business people with reduced costs. but with all the advantages, business people still have to have a preventive attitude when conducting business transactions.

Social Media and Party Manifesto: A study on the Key Factor in Deciding Election Outcomes

In the current study, researchers will look at the function of social media in managing political campaigns. Social media was a major factor in the 2014 general elections when it came to influencing voter behaviour. Numerous social media-related firms entered the scene starting in 2014. Because of this, a significant influence on domestic elections has been witnessed as a result of this new informational medium. The researcher discusses the function, significance, and potential of social media in politics as the primary subject of the current work. Additionally, the research will look at how political parties use social media for campaign management throughout different elections and how it affects voter behaviour. The Facebook-Cambridge Analytica data scandal, the rise of social media in Indian politics, the voluntary code of ethics established by social media platforms for the 2019 General Election, and finally its implications for ethics, political communication, and security will all be covered.

Examining the Relationship Between Factors Influencing Political Information Seeking-Behaviour through Social Media among Youths in Malaysia

The dynamic characteristics of social media provide a vast space for society to obtain useful information including political information. This advancement of information dissemination must be benefited by every layer of society including the youth to increase their participation in issues regarding national politics. This research explores the significant factors affecting political information-seeking behavior among youths in Malaysia. The approach of this research is the survey through a questionnaire. Using multi-stage sampling, 381 respondents from selected public universities in Malaysia were identified as a sample. The data were analyzed using structural equation modeling. Efficacy, knowledge, and usefulness of social media affected political information-seeking behavior. Meanwhile, Policy satisfaction and motivation do not affect political information-seeking behavior Thus, political information seeking is seen as more influential towards political behavior with the existence of political information sharing among Malaysia's youth who use social media. The overall results of the study indicate the potential of social media as the main source and medium for Malaysian youths to obtain political information.

A post from the woods: Social media, well-being and our connection to the natural world

Research on our connection to nature (CTN) and sense of well-being has gained increased attention in recent years. It is often argued that CTN is an important, yet diminishing, human need, especially when juxtaposed with our increased time spent with screens and social media. Yet, little is known about the potential for social media, CTN, and well-being to form positive relationships. From the self-presentation framework, this study sought to better understand these relationships by examining the connection between three forms of nature posts (self, friends', and celebrities'), CTN, and two forms of well-being (vitality and body appreciation). Results from a cross-sectional survey demonstrated significant positive links between nature posts and CTN. Regression analyses showed active posting (self-nature posts) but not passive exposure (friends', celebrities' posts) was significantly linked to CTN, when also accounting for time spent outdoors and age. There was also a significant relationship between nature posts and well-being. Regression analyses revealed active posts were significantly linked to vitality and marginally significant in connection to body appreciation. Celebrities’ posts were also positively linked to body appreciation. Finally, CTN served as a significant mediator between nature posts and well-being. The findings are discussed in the context of nature-related self-presentation online and attention restoration, and in contrast to the often-deterministic view of the impact of technology use on CTN.

Exploring tensions in Holocaust museums’ modes of commemoration and interaction on social media

Digital technologies and social media platforms have been used in museum communication for over a decade now, and Holocaust museums have increasingly adopted them in their modes of commemoration and provision of educational content. Nevertheless, very limited research has been conducted into the potential of social media as new memory ecologies. In this exploratory study, we conceive social media platforms as socio-technical-ecological systems whereby users develop and engage with memory practices of the Holocaust. We adopt a networked socio-ecological approach to analyse how a sample of Holocaust museums (N = 69) develop practices of digital Holocaust memory in social media. The institutions are analysed in terms of “size” (small, medium, or large), how they differ in their attitudes towards these practices, and to what extent they circulate Holocaust memory on social media. The study adopts multiple quantitative approaches and combines the results of a survey with a set of social media metrics analysing how museums engage on Facebook, Twitter, Instagram, and YouTube in terms of generated content, interactivity, popularity, and type of content. Results show that museums have an overall positive attitude towards social media although some concerns were expressed, mostly by smaller institutions; they tend to use mostly Facebook, Instagram and YouTube, and to share educational content and information about the museum's activities. However, despite a tendency to aggregate a large number of fans and followers, especially in the case of larger institutions, interaction with users remains limited. Prospects for more interactive participation and its implications are also discussed.

Legislative agenda-setting power of social media

Abstract In an effort to understand the legislative agenda setting impacts of social media content, the present study analyzes political discourse on Twitter regarding the George Floyd Justice in Policing Act. Using a Latent Dirichlet Allocation (LDA) topic model to dissect the Twitter conversation aimed at Representative Karen Bass, the sponsor of the H.R.7120, in the weeks leading up to the bill’s filing, our analysis of nearly 68,000 tweets posted in the days before the bill’s filing reveals that constituents strongly urged the Representative to work on legislation targeted on police reform – offering evidence of how constituents demanded, and drove, legislative action. Considering our findings, we argue that there is considerable potential for social media to serve as an amplifier of social issues and concerns among constituents. Through this process, we posit that social media can prove to be a vital catalyst in social justice reform.

The conciliatory potential of social media in the current political dispute. The case of Facebook

This text is a continuation of the analysis of the attitudes of politically engaged users of the Facebook, conducted between 13.12.2020 and 25.01.2021 on a sample of 220 respondents. The first statistical conclusions and the full description of the methodology were published in the issue 1/2021 of Przegląd Politologiczny (Pawlak, 2021). In this text, I focused on the interpretation of the open part of the questionnaire, in which the respondents expressed their own ideas and forecasts regarding the possibility of ending/mitigating the conflict. While the data from closed questions could be treated as coming from a group representative of politically engaged Facebook users in Poland (although this condition was more of an added value than the intention behind the research), the material containing answers to open-ended questions is no longer of this nature. This is due to the fact that 43.6% of the respondents left this section unanswered. The analysis presented here prompts reflection on the conciliatory potential of social media, which I consider to be an important platform for political debate in the 21st century.

Social media as a learning tool for healthcare professionals: is it really possible?

The aim of this study is to stimulate discussion about the potential of social media as an important learning tool for healthcare professionals through a critical review of the literature. We conducted a critical brief review of the literature published from 2010 to 2021 in PubMed, using the search terms "social media", "healthcare professional", "online learning", "online education", and "medical education", and some variations according to MeSH. Besides the Pubmed database, searches were conducted through the website https://mededu.jmir.org/. Many healthcare professionals use social media to find and share health information, communicate with colleagues and trainees, advertise their clinical practices, engage in health advocacy, impact health policy decisions, exchange developments in their fields, and publicize their research. However, this is still a topic without established conclusions. Although many studies describe social media as important tools to improve the learning of health students regarding communication, professionalism and ethics, limitations related to health information found in social media are the lack of quality and reliability. In conclusion, we recognize the numerous potential strengths of social media as educational tools, but many points are still unclear and need to be persistently understood, evaluated, and discussed.

Pemanfaatan Media Sosial Dalam Pembelajaran di SDIT At-Taqwa Surabaya

The development of increasingly sophisticated technology makes the world of education evolve to be more flexible. Social media was chosen as one of the efforts of educational institutions to carry out online learning during the Covid-19 pandemic. This research aims to determine the use of social media in learning at the elementary school level, the potential of social media in learning and the advantages and disadvantages of social media in learning. The results of the research show that social media in learning are Zoom Meeting, WhatsApp, YouTube and Instagram which have the potential to increase students' interest and motivation to more respect about assignments. In its implementation, there are advantages and disadvantages to social media when used in learning, therefore the assistance of teachers and parents is very necessary.