Social Media and Party Manifesto: A study on the Key Factor in Deciding Election Outcomes

Abstract

In the current study, researchers will look at the function of social media in managing political campaigns. Social media was a major factor in the 2014 general elections when it came to influencing voter behaviour. Numerous social media-related firms entered the scene starting in 2014. Because of this, a significant influence on domestic elections has been witnessed as a result of this new informational medium. The researcher discusses the function, significance, and potential of social media in politics as the primary subject of the current work. Additionally, the research will look at how political parties use social media for campaign management throughout different elections and how it affects voter behaviour. The Facebook-Cambridge Analytica data scandal, the rise of social media in Indian politics, the voluntary code of ethics established by social media platforms for the 2019 General Election, and finally its implications for ethics, political communication, and security will all be covered.