Potential Of New Media Research Articles

RESEARCH ON THE ADVANTAGES OF USING NEW MEDIA TO SPREAD CHINESE MINORITY MUSIC

With the rapid development of new media technology, Chinese minority music, which is a magnificent cultural wealth, is attracting more and more people's attention. This paper discusses the use of new media channels to give full play to the advantages of ethnic minority music transmission, and how to promote its wider inheritance and development through these channels. By analyzing different new media platforms and successful cases, the study reveals the potential of new media in promoting ethnic minority music. This paper also puts forward a series of practical strategies to protect and inherit minority music, including promoting cooperation and exchange, strengthening educational promotion and cross-border cooperation, aiming to enrich China's cultural diversity through diversified means of communication, and promote the protection of cultural heritage and cultural exchange. This study provides valuable theoretical and practical guidance for the dissemination and development of minority music in the context of new media.

Exploring the Influence and Potential of New Media on Traditional Cultural Communication

This paper delves into the dynamic relationship between new media and traditional cultural communication, aiming to shed light on their impact, competitive advantages, and audience dynamics. It begins by unveiling the evolving landscape of new media platforms, highlighting the challenges faced by traditional cultural communication, and underscoring the positive influence wielded by new media in this context. Subsequently, the study scrutinizes the competitive edges inherent in new media platforms, encompassing their expansive reach, cost-efficiency, and heightened interactivity. The article also navigates through the shifting demographics of traditional cultural communication’s audience, focusing on the preferences and heightened engagement of the younger generation. In conclusion, the findings of this research are synthesized, culminating in a forward-looking proposal for the future evolution of traditional cultural communication. The digital age brings with it the risk of oversimplification and misrepresentation. Traditional cultural elements may be distilled into bite-sized, easily digestible content, potentially diluting their depth and significance. Additionally, there is the challenge of discerning authentic cultural representation from appropriation and commercialization.

How do young rural farmers use new media to improve business?

The utilization of new media plays a significant role in addressing the challenges agricultural entrepreneurs face. However, young rural farmers have not fully tapped into the potential of new media for their business development. This study explores how young farmers in Gunungkidul Regency, one of the economically disadvantaged areas in the Special Region of Yogyakarta, Indonesia, use new media and its impact on their agricultural businesses. The sample represented 50% of young farmers in Gunungkidul Regency and was selected using proportional random sampling. Data was collected through questionnaires and analysed using quantitative descriptive and linear regression. The findings indicated that new media was mainly used for information-seeking (61.46%), communication (64.73%), and transactions (67.85%). It was also found that the use of new media significantly influences the development of young farmers’ agricultural businesses, with an R-squared score of 0.623. The statistical analysis showed an F-score of 175.44 with a significant level of 0.00%. The primary challenge in utilizing new media for business is the lack of skills in applying these tools effectively. To address this issue, it is recommended to provide training, support, and necessary resources to help young farmers better use new media for business growth.

Innovative Open Schooling in Secondary Education in Mozambique: Technological Conditions for Students to Attend Distance Learning

This article describes part of the results, taken from ongoing initial research, on the potential of new media in distance education. The article explores the technological conditions that students involved in Open and Innovative Schooling (OIS) experience, focusing on the fifteen schools in Mozambique. Participants were selected by intentional sampling and a mixed method research approach was then followed. The results revealed that, in general, minimum technological conditions were created at schools for the distance learning process, despite some asymmetries between schools and students. These findings are useful for documenting and sharing the real condition under which OIS operates in the Mozambican context. Furthermore, it is key to influencing educational policies in order to include training in digital literacy, as well as strategies for technology distribution for students from the mentioned schools. These are also crucial for an in-depth reflection on the aspects to be improved for a better implementation of OIS.

BLOGGING IN CREATIVE INDUSTRIES: CULTURAL CHALLENGES

The article considers the discourse of social media and their basic characteristics. The author determines the potential of new social media as a means of forming public opinion in society. The interaction between globalization, the transformation of communication mechanisms and the emergence of new opportunities for coordinating social activity is revealed. The research covers the problem of the low quality of new media content in transitional societies. Based on the relevant media technology, it is expected the intensification of interactive interaction between modern sociocultural actors – influencers, bloggers, designers, thought leaders, the state, and business – which will act as a method attracting mass attention to socially significant issues, as well as a potential methodology for criticizing the hedonistic ecosystem of society. The author finds the potential of new media in achieving the goals of sustainable development and their immanent relations with modern democracy and emergent social movements.

Potential of New Media as a Contemporary Method of Dakwah Zakat Towards Inviting The Community to Pay Zakat

The purpose of using the new media in the context of dakwah is an essential feature since it is the trigger for dakwah activities and the execution of dakwah is done to its target. As information and communication technology advances, zakat institutions, must capitalise on it for the benefit of Islam. In the face of the Covid-19 outbreak, zakat institutions such as the Federal Territory Zakat Collection Center (PPZ-MAIWP) are heavily using new media to teach zakat to all Malaysians. There are five potentials of using the new media towards inviting the community to pay zakat namely; further expand dakwah delivery activities, facilitate the delivery of zakat dakwah, diversify the methods of dakwah of zakat, dakwah of zakat while studying and entertaining, and defence against zakat cyber warfare. Thus, digital media has enormous potential in terms of facilitating the implementation of zakat dakwah activities in a more structured, appealing, and beautiful manner.

THE INTERNET IN MANAGEMENT OF VALUE FOR CUSTOMERS IN THE SECTOR OF CULTURE IN THE ERA OF CORONAVIRUS PANDEMIC

The coronavirus pandemic has a number of consequences for the management of various types of market entities. This also applies to the sphere of culture, the specificity of which is expressed, among others, in the processes of creation and reception of artworks, as well as the functions performed by cultural goods, the multiplicity of forms of participation in culture and high uncertainty of demand. New technologies that find application in the sphere of culture, including the Internet, cause that the processes of creating, distributing, and promoting cultural goods have been changing over time. It has also been associated with redefining the divisions and roles performed by professional creators and consumers of their works. However, during the coronavirus pandemic, the importance of the Internet in managing the value for culture consumers has changed. The purpose of the paper is to show the role of the Internet at various stages of the process of management of the value for a participant in culture during the coronavirus pandemic and the potential of new media from the point of view of maintaining relationships with consumers. The paper is based on in-depth studies of literature and research reports, the analysis of activities conducted on the Internet by selected cultural institutions, as well as the results of own empirical research of a qualitative nature, which were performed among participants in culture.

Authoritarian innovations: theoretical foundations and practical implications

ABSTRACT Curato and Fossati's concept of authoritarian innovations encourages scholars to look beyond the nominal categories in which we may classify political regimes and to focus instead on how political decisions constrain or open up the space for mass political participation. In this commentary, I amplify the editors’ productive distinction between regimes and practices, outline the methodological implications of a meso-level approach to authoritarianism, and highlight how a practice-oriented approach complements a range of critical approaches to the supposed emancipatory potential of new media, economic growth, and other social and political phenomena. I conclude by stepping back from these applications of Curato and Fossati's framework to consider whether any measures that restricts public participation is inherently anti-democratic.

Immersion through Google Street View: multimodal representation of storyworld in Entrances & Exits by Reif Larsen

This article investigates the potential of new media for the creation of immersive verbal-visual forms by using Reif Larsen’s Entrances & Exits (2016) as a case study. Designed for touchscreen devices such as tablets and mobile phones, this digital imagetext combines Google Street View and verbal passages to produce a narrative with which the reader is invited to engage in a haptic manner, going beyond the mode of reception typical of print literature. Having discussed the hybridity of Entrances & Exits and the peculiar nature of Google Street View as a continuous and navigable visualization of actual space, the article draws on multimodal and cognitive narrative theories to analyse the ways in which the geovisual and the verbal interanimate each other. It focuses in particular on immersion as an embodied, sensorial experience, which Larsen enhances by allowing the reader to explore the space of the storyworld from the internal perceptual perspective of the narrator–protagonist. Simultaneously, he self-reflexively discloses fissures and glitches in Google Street View and thus elicits a reflection on the representational capacity of digital geovisuality. The article concludes by suggesting that Entrances & Exits belongs to the vanguard of a new genre of digital imagetexts that integrate textuality, visuality, and haptics.

Professional education among haemophilia nurses: a survey of current practices

Abstract Background: Guidance from the European Association for Haemophilia and Allied Disorders (EAHAD) sets out the educational milestones haemophilia nurses should aim to achieve. However, little is known about the resources nurses use for education and current awareness. Aims: To assess the current educational level of haemophilia nurses, how and where they access ongoing education, where they feel they need extra support, and how best this teaching could be delivered. Methods: Haemophilia nurses in the Haemnet Horizons group devised and piloted a questionnaire. This was distributed in hard copy to nurses attending the 2019 EAHAD Congress and promoted as an online survey hosted by Survey Monkey. Results: Seventy-five replies were received from nurses in Europe (46 in the UK), and two from nurses in Chile and the Philippines. Most described their role as ‘specialist nurse’, with the majority having worked in haemophilia care for up to ten years. Half had a nursing degree and one quarter had a nursing diploma. Three quarters had attended at least one course specifically related to haemophilia nursing. Almost all used academic sources, study days and the websites of health profession organisations as information sources. Most also used Google or Wikipedia, but fewer used Twitter. Patient association websites were more popular among non-UK nurses. About half attended sponsored professional meetings and three quarters reported that educational meetings were available in their workplace. A clear majority preferred interactive and face-to-face activities using patient-focused content. Conclusions: The study shows that nurses, predominantly in Western Europe, access a range of educational resources, most of which are ‘traditional’. Use of online sources is high, but social media are less popular than Google or Wikipedia. Further research is needed to explore the potential of new media for haemophilia nurse education, and whether the current educational levels and needs highlighted in the survey remains the same across the whole of Europe.

Book Review | Preaching Islamic Renewal: Religious Authority and Media in Contemporary Egypt

The impacts of new media have long fascinated scholars of contemporary Muslim societies. Beginning from the premise that new media configurations portend the “fragmentation” of religious authority (Eickelman and Anderson 1999; Anderson 2003), such works often display a curious mix of euphoria and anxiety about the “democratizing” potential of new media; these works also offer opportunities for circulating “radical” ideologies. Few studies, however, offer extended engagement with one particular individual, and when they do, they often gravitate toward the most extreme examples. The prevalence of satellite television has furthermore encouraged scholarly focus on vanguard trends like Salafism (Field and Hamam 2009) or the rise of lay religious authorities (Moll 2010), while those scholars who fuse more “traditional” forms of Islamic discourse with new media technologies (sometimes toiling quietly under nation-state sanction) are generally ignored. As a result, the continuities that hold discursive traditions like Islam together are elided, and the supposed “rupture” that media technologies inflict on it becomes over-amplified.

Kulturotwórczy potencjał nowych mediów

Kulturotwórczy potencjał nowych mediów

THE TRANSMEDIA UNIVERSE OF DIGITIZED CULTURE

The purpose of the study is to analyze and discover the potential of new media in the context of transmedia universe of digitalized culture and to outline the possible consequences of cultural codes changing. Research methodology. In the article the method of cognitive analysis and the principle of reductionism, which helped to disclose the “digital transmission” of modern culture, as well as methods of analysis, synthesis and abstraction were used. Scientific novelty. The article considers the process of transformation and blurring of ontological boundaries of the new media - transmedia in the context of the process of digitization of modern culture. Conclusion. It has been established that the digital transmission of the data encoded in discrete signals (digitalization) has led to the emergence of special properties of new media, the reformatting of their ontological boundaries. It is noted that the emergence of transmedia, transmedia projects, worlds, show not only the transformation of media textuality (only the technical aspect), but also the change of the traditional cultural matrix. It is established that a “dense” transmedia world (transmedia universe) has been created, which ensures not only the virtualization of reality, but also motivates the implementation of the virtual, as it is quite real. Such circumstances give the incredible living force to creation of the narrative lines, and also their reality is confirmed. The digital matrix of modern culture is considered through the prism of negative anthropology by V.Flyuser. There is made an assumption about the possible process of de-escalation, “going down to the bottom” (V.Flyuser), which is confirmed by the technical changes of the new media environment, which led to the new configuration of cultural codes, when the axiological asymmetry of the binary systems is replaced by the axiological neutrality of the medial systems. The medial (ternary) model implies the existence of the world of evil and good, and of the world, which has no definite moral assessment and is characterized by the fact of existence itself. Perhaps this reductionism and the construction of complex cultural transformation into a simple system of digital combinations are rather contradictory, but the used methodological principle makes it possible to clarify some of the complex cultural phenomena of the digitalized culture, where forms and functions ceased to be a single entity.

Throwing our voices: ventriloquism as new media activism

Tipped off ahead of time about the Chevron company’s pending ad campaign designed to respond to consumer worries about the conduct of oil companies, the activist group The Yes Men produced its own copycat ads and fake press releases on Chevron’s behalf which spoke much more bluntly about the company’s misdeeds. Designed to be mistaken for the real, the dummy campaign was indeed picked up by the press, generating a series of reportage, retractions, and discussion. The Yes Men succeeded in temporarily ‘throwing their voice’ into the body of the Chevron corporation, using a savvy form of ventriloquism as a means of directing the public conversation. While it is reductive and inaccurate to speak of new media as inherently democratizing, it is essential to examine instances in which it is used strategically as such a force. In this case, Chevron, like most advertisers, was the first ventriloquist, seeking to speak through the bodies of seemingly satisfied consumers. However, the Yes Men successfully turned the tables by poaching on Chevron’s powerful public voice, seizing the multinational’s megaphone and encouraging others to join the conversation, providing a glimpse of a tactic tailored to capitalize on the democratic potential of new media.

Xi Dada loves Peng Mama

With Xi Jinping’s consolidation of political power in China, a personality cult has increasingly emerged. In this article, we analyze online documents and state news media to argue that this phenomenon is driven in part by local government officials and traditional media but most significantly by individual Chinese ‘netizens’. The current personality cult phenomenon is thus primarily society-driven and bottom-up rather than state-driven and top-down. We argue that the rise of this personality cult around Xi has its roots in national anxiety in an important transitional period in China. While some worry about a possible return to the politics of the Cultural Revolution by encouraging this personality cult, others are responding to economic anxieties and to the social anxieties created by social injustice greatly due to official corruption. We conclude that the possibility of society-driven personality cults will increase over time, as a paradoxical corollary of the potential of new media to allow for the democratization and opening up of politics and culture to new voices.

The Digital Political Communication of South Korean Politicians

The internet and social media have been credited with the potential to reinvigorate democracy by offering new avenues of political participation and communication between citi-zens and politicians. The results of empirical studies, however, call for caution, as many politi-cians refrain from fully exploring the interactive potential of new media. This case study focus-es on the web presence of Korean parliamentarians, using basic statistical analyses to explore the use of ICT as a means of political communication. It finds that Korean parliamentarians are less active online, treating ICT mainly as another channel for information distribution. It is thus concluded that ICT is not revolutionizing politics but reinforcing existing patterns of communi-cation that leave a gap between citizens and representatives. This paper was previously submit-ted to CeDem Asia 2016. The literature review and the methodology section have been expand-ed, and additional statistical data as well as further findings on Twitter were added.

Educational Potential of New Media

<p>Digitalization of the mass media, which has radically changed the information environment, creates new opportunities for self-education and upgrowth of the audience. The paper defines the communicative and cultural status of new media, characterizes the socio-cultural and technological aspects of their dynamics; substantiates the necessity of elaborating mechanisms for systematization of heterogeneous information flows and elaborating criteria for their evaluation in the era of globalization of the media sphere, what implies a qualitatively different level of media competence of the audience, provided with such factors as media education, media coverage, media criticism. The definition of concepts "media competence", "media enlightenment", "media education", "media criticism" is given and their functional areas are delineated. Social networks are considered as an important tool for media enlightenment which provides significant opportunities for promoting cultural achievements in the new media environment.</p>

Networking China: The Digital Transformation of the Chinese Economy

Networking China: The Digital Transformation of the Chinese Economy

Networking China: The Digital Transformation of the Chinese Economy

Networking China: The Digital Transformation of the Chinese Economy

Ekransko-medijski interfejsi i sredine

The emergence and the development of new media forms took many diverse directions at the end of the twentieth and the beginning of the twenty first century, significantly influencing many areas of everyday life, as well as contemporary architectural practice. New types of architectural space emerged, types that are based on both new media and architectural principles. These spaces are screen, interactive, kinetic, biotechnological, as well as environments of light. These kind of environments gained new principles and features well known in new media field. Especially important for architectural context is the great potential of new media to create illusions and simulations, to produce augmented and composite, virtual realities and spaces. Virtual space represents one of the most challenging form of new media spaces. It is also the most complex form of screen media environments, so complex that it has taken its own, radical course. Besides the most advanced and complex, screen media interfaces also represent the oldest and typical forms of media architecture. This article will analyze emergence of screen interfaces in architecture, discuss their forms and modalities and examine their influence on human impression of space.