Ecotourism Potential Research Articles

EMPOWERMENT OF THE MALAHING TOURISM VILLAGE COMMUNITY IN THE DEVELOPMENT OF THE CREATIVE ECONOMY

This community service aims to understand the empowerment of the tourism village community in the Development of Ecotourism Potential in Malahing Tourism Village, Tanjung Laut Indah Village, South Bontang District, Bontang City, East Kalimantan Province. The main problem is the sustainability of the creative economy community empowerment program for the community, especially batik craftsmen. The research method used in qualitative descriptive research displays data as it is in Malahing Tourism Village without a process of manipulation or other treatments, including exposure and clarification of existing data from a phenomenon that occurs. PT Pupuk Kalimantan Timur's CSR approach is carried out holistically, including social responsibility programs by paying attention to social, economic, and environmental aspects that emphasize the sustainability of community development for strategic stakeholders. The study results show that community empowerment in Malahing Tourism Village can independently improve the quality of life without dependence on the program organizer, CSR (Corporate Social Responsibility) PT Pupuk Kalimantan Timur.

Strategi pemanfaatan moluska sebagai pangan lokal untuk mendukung produktivitas komoditas perikanan menunjang ekowisata dan ekonomi masyarakat di Keakwa, Timika

Keakwa village is located in the coastal mangrove forest area in East Central Mimika District with an area of 9,052.5 ha. The Keakwa mangrove forest is a mangrove forest that grows abundantly to protect coastlines and residential areas. The Mollusk Group in Keakwa has the potential as a source of protein and economic and cultural value for the community. through Lectures and Focus Group Discussion activities for the Keakwa community, activities carried out for 2 weeks in 2022. utilizing mollusks around Keakwa waters. These conditions can be developed as ecotourism potential. This service aims to understand and get to know molluscs and their use and prospects as a source of community economy in Keakwa, Timika, strategies for developing and utilizing molluscs in ecotourism development, by conducting lectures, from the results of evaluating knowledge about the benefits and potential of local resources, especially molluscs, after Community outreach is carried out to understand the benefits and potential of local resources. With the hope of supporting the development and management initiatives of the Keakwa community in the field of ecotourism development, in supporting the economy of the Keakwa community.

Strategi Pengembangan Ekowisata Mangrove Petengoran dengan Pendekatan Analisis ASOCA

The Mangrove Petengoran ecotourism is a potential ecotourism site for development. However, based on the tourist visitation data in Gebang Village, Pesawaran Regency, the Mangrove Petengoran ecotourism still resulting in few visitors and remains at the level of an incipient tourism village according to the Ministry of Tourism and Creative Economy. The development of the Mangrove Petengoran ecotourism is expected to uphold the local community's economy. The purpose of this study is to determine the effective strategy for the development of the Mangrove Petengoran ecotourism village in Pesawaran Regency based on the ASOCA analysis perspective. Researchers identify the internal and external factors of the Mangrove Petengoran ecotourism. Following the acquisition of these factors, the result is integrated into the ASOCA matrix and subsequently assessed via the Litmus test to derive scores. These scores are then utilized to ascertain the strategic issues pertinent to the evolution of the tourist site. Based on the ASOCA analysis, eight highly strategic issues are identified as top priorities and primary concerns for decision-making or policy formulation based on their significant impact on future generations. Subsequently, there are five strategic issues that can be implemented, given the significant impact on the incoming community. Therefore, these prior issue can be utilized for the development of the Mangrove Petengoran ecotourism.

An ecotourism suitability index for a world heritage city using GIS-multi criteria decision analysis techniques

The concept of ecotourism has experienced a significant surge in popularity over the past two decades, primarily driven by the multitude of adverse impacts associated with mass tourism. The objective of the study was to develop a comprehensive ecotourism suitability index to guide policymakers in implementing tourism development policies. Given the considerable appeal of the study area to both local and international tourists, it is essential to conduct a systematic evaluation to pinpoint suitable areas for ecotourism development. This necessity arises from the study area's placement within a fragile ecosystem and its proximity to a UNESCO World Heritage site. We employed a Geographic Information Systems (GIS) integrated environment coupled with a fuzzy Multi-Criteria Decision Analysis (MCDA) methodology. The GIS-MCDA integrated framework leverages the Analytic Hierarchy Process (AHP) and a weighted linear combination that seeks to amalgamate many features and criteria to assess ecotourism potential by integrating 20 criteria into six separate categories: landscape, topography, accessibility, climate, forest and wildlife, and negative factors. Weights were allocated to each criterion and factor based on the expert's opinions of their impact on the development of ecotourism. The final ecotourism suitability index comprised five unique classes: very high, high, moderate, less, and not suitable. Results reveal that out of the total areas, 45.4 % (259 km2) are within the high and very high suitable classes. The sensitivity analysis suggested that ecotourism potentials are more favorable to forest and accessibility variables. The generated index can be utilized as a road map since validation verified a 64 % accuracy. Given the dearth of earlier research, this study provides vital support for the development of sustainable ecotourism projects in the study area.

Repeated clearing as a mechanism for savanna recovery following bush encroachment

Abstract Many savannas are experiencing increased cover of trees and shrubs, resulting in reduced herbaceous productivity, shifts in savanna functional structure and potential reductions in ecotourism. Clearing woody plants has been suggested as an effective management strategy to mitigate these effects and restore these systems to an open state with higher rates of grass production and herbivory. This study investigated the effectiveness of repeated shrub clearing as a tool to mitigate bush encroachment in a semi‐arid savanna in southern Africa. We present data from a 7‐year experiment in the Mthimkhulu Game Reserve bordering Kruger National Park, South Africa. Colophospermum mopane stems and resprouting shoots were basally cut 2–3 times per year (2015–2022) in three pairs of treatment and control plots of 60 × 60 m. We monitored changes in soil moisture, grass biomass and herbivore activity via dung counts. We assessed C. mopane physiological responses to repeated cutting using non‐structural carbohydrates and stable water isotopes to infer changes to energy storage and functional rooting depth, respectively. The cleared treatment had higher soil moisture and grass biomass than the control treatment. Dung counts showed impala and buffalo visited the cleared treatment more frequently than the control treatment. Repeated cutting had limited effects on C. mopane survival in the first 2–3 years after initial clearing, but 80% of individuals were dead after 7 years. Repeatedly cut C. mopane had lower belowground starch concentrations and used water from shallower soil depths than C. mopane in control plots. Synthesis and applications. Repeated cutting increased soil moisture availability and grass biomass, and attracted charismatic grazing herbivores. While more costly than once‐off clearing methods, this practice created more employment opportunities for a neighbouring rural community. Transforming portions of the ecosystem to a grass‐dominated state may increase ecotourism potential through improved game viewing in open systems.

Ethiopian ecotourism potentials/nature-based tourism

One of the economic sectors that generates significant cash and ensures the maintenance of protected areas is ecotourism, which is environmentally conscious travel to natural places. Ecotourism is a potential example of an off-farm activity that generates revenue in a different way and benefits the community while also conserving natural resources. By providing local people with cash while protected areas fulfil their conservation aims, ecotourism may serve as a bridge between them and nearby communities. Therefore, the main objective of this paper was to review the Ecotourism potentials of Ethiopia. Ethiopia's tourist sector is now expanding quickly in pace with the growth of tourism globally. There is definitely a lot of room for growth in Ethiopia's tourist sector. There are a lot of wonderful natural, historical, and cultural tourism areas in Ethiopia, One of the most significant tourist locations on earth. Ethiopia occasionally saw an increase in foreign visitors. The environmental impacts of tourism are often minimal, and it also aids in the management and conservation of natural, historical, and cultural resources. The establishment and management of protected areas, the re-greening of landscapes, the conservation and restoration of historical and cultural resources, and the promotion of environmental awareness among the local people (both residents and visitors) can all be done with a certain amount of the revenue made from tourism.

Preparation of Ecotourism Development Strategy in Sungai Langka Village, Gedong Tataan District, Pesawaran, Lampung Province

Tourism is all activities related to tourism and is multidimensional and multidisciplinary in nature which emerges as a manifestation of the needs of each person and country as well as interactions between tourists and local communities, fellow tourists, local governments and entrepreneurs. Factors that influence ecotourism development strategies come from within and outside the tourist attraction with a focus on efforts to encourage sustainable tourism. Tourism village planning should also be followed by the development of human resources and tourism supporting facilities while still paying attention to environmental elements. One of the areas in Lampung Province that is developing regional potential in the tourism sector is Pesawaran regency. Sungai Langka village is one of the villages with potential for ecotourism in Pesawaran district. This research aims to analyze ecotourism development strategies in Sungai Langka Pesawaran Village, Lampung. The research method uses SWOT analysis to determine the internal and external factors of tourist villages with the QSPM matrix to determine the development priority scale. Data collection was carried out through direct observation and distributing questionnaires to village officials, village communities, visitors and local government agencies. The results of this research are regarding the form of ecotourism development strategy that will be used to increase the role of tourism in Gedong Tataan.

Spatial Differentiation of Ecotourist Perceptions Based on the Random Forest Model: The Case of the Gansu Section of the Yellow River Basin

Ecotourism is vital for coordinating regional ecological protection with socio-economic development. The Gansu section of the Yellow River Basin is a typical ecologically fragile area in China, and it holds a distinctive position in ecological protection and high-quality development. This study explores spatial differentiation in ecotourist perceptions and their distinct effects on ecotourist satisfaction, revisitation, and recommendation. It uses four cities (Gannan, Linxia, Lanzhou, and Baiyin) in the Gansu section of the Yellow River (mainstream) as examples, employing a questionnaire survey to collect ecotourists’ perception data and applying a random forest model and one-way ANOVA for analysis. It was found that: (1) rich ecotourism potential exists in the Gansu section of the Yellow River Basin as an ecologically fragile area; (2) there is spatial differentiation in ecotourist perceptions, and among the four regions, Baiyin stands out for its nature and atmosphere perception, and Lanzhou excels in accessibility and service perception; (3) spatial disparities exist in the influencing factors of ecotourist satisfaction, revisitation, and recommendation. Ecotourists in districts with unique natural resources, such as Gannan and Baiyin, prioritize nature perception, whereas districts with abundant natural resources and an established foundation for ecotourism development, such as Linxia and Lanzhou, emphasize service and atmosphere perception. This study constructs a new research framework to explore spatial variations in ecotourists’ perceptions, assisting ecotourism destinations to meet the needs of ecotourists from the supply side, and presents distinctive strategies and recommendations for the development of ecotourism in similar ecologically fragile areas.

Green Economic Strategy: Mangrove Ecotourism Guide Training ForGen-Z In Kenagarian Sungai Pinang Pesir Selatan District

Nagari Sungai Pinang is an area of Pesisir Selatan Regency that has Mangrove Ecotourism potential. This is the strategy of the Provincial Government and the South Coastal Government to make the Nagari Sungai Pinang area into an educational tourism center in the field of coral reef conservation and mangrove cultivation. However the problem is the very limited level of community education, coupled with the stigma of low learning motivation, means that the development of scientific literacy in mangroves in Nagari Sungai Pinang needs attention. The aim of this community service is to create a strategy for creating quality Tour Guides from Gen-Z and to make mangrove ecotourism a destination for tourists visiting Nagari Sungai Pinang. The steps built from this strategy are literacy given to nagari children with the concept of Green Economic Modeling as well as personal communication skills. They are members of the Andespin Youth Group community (Anak nagari Sungai Pinang Village). The number of members of this community is more than 200 people, the majority of whom are young people. The results of this activity make Green Economics an optimization of improving community welfare by utilizing mangrove forest resources, and making a good contribution to the environment. Thefuture output of this research is to produce Mangrove Tour Guides who are skilled and intelligent in promoting their nagari's tourism products, especially mangroves in the Nagari Sungai Pinang area, Pesisir Selatan Regency.

Assessment of Potential Ecotourism Sites using Multi-Influencing Factor and Geo-spatial Technique in District Swat, Pakistan

Assessment of Potential Ecotourism Sites using Multi-Influencing Factor and Geo-spatial Technique in District Swat, Pakistan

Community-Based Tourism Mangrove Swamp Ecotourism Based on Maqashid Sharia

Having a wealth of potential mangrove resources, Pagatan Besar village has the opportunity to develop a sustainable ecotourism sector. This development must be directed at minimizing negative impacts on the environment and ensuring that the welfare of local communities increases. This research aims to find strategies for developing mangrove swamp ecotourism potential in Pagatan Besar village by optimizing the role of the Community based on Maqashid al Syari'ah. Qualitative research using a case study method in the mangrove swamp ecotourism area found that the strategy applied in developing the tourism potential of the mangrove swamp ecotourism area in the region was to implement a transparent accounting system to manage ecotourism income and expenditure, forming a special team to allocate initial investment funds and on the necessary infrastructure, maintaining the security and comfort of tourists with regular security audits, updating the security system through technology such as CCTV cameras. Optimizing the role of the Community is carried out by involving residents in skills training programs in the mangrove ecotourism sector, regular meetings for input and ideas, overcoming gaps in cultural and religious values with cross-sector consultation groups involving religious, cultural and village government leaders in the integration of Maqashid values al Syari'ah in the ecotourism plan, increasing environmental awareness through healthy environmental education for tourists and residents in daily ecotourism activities.

Land Suitability Analysis for Marine Tourism on Kalimantung Island, Central Tapanuli Regency, North Sumatera Province, Indonesia

This study aims to spatially analyze the marine ecotourism potential of Kalimantung Island based on the Tourist Suitability Index (TSI). The method used in this research is descriptive qualitative, where the analysis is done with a spatial approach. Data collection techniques used were measurement, observation, and interviews. The data analysis carried out in this study uses scoring techniques. Land suitability analysis is categorized into 4 (four) designations, namely (1) Beach Tourism for Recreation Category, (2) Marine Tourism for diving, (3) Marine Tourism for snorkeling, and (4) Marine Tourism for swimming and canoeing category. The results of this study indicate that the condition of coral reefs on Kalimantung Na Godang Island and Kalimantung Na Menek Island is included in the good category, with coral cover of 55.55% and 52.13 respectively. The Tourism Suitability Index (TCI) for the Recreation Category on Kalimantung Na Godang Island is categorized as suitable with a TSI of 69%. The Recreation TSI of Kalimantung Na Menek Island is categorized as Very Suitable with a Recreation TSI of 95%. The Tourism Suitability Index (TSI) for the Diving Category on Kalimantung Na Godang Island and Kalimantung Na Menek Island is included in the Very Suitable category with a TSI of 83%. The Tourism Suitability Index (TSI) of the Snorkeling Category on Kalimantung Na Godang Island is included in the suitable category with a TSI of 68%. The Recreation TSI of Kalimantung Na Menek Island is included in the Very Suitable category with a Recreation TSI of 75%. The Tourism Suitability Index (TSI) Swimming- Canoeing Category on Kalimantung Na Godang Island and Kalimantung Na Menek Island are included in the Very Suitable category with TSI of 76% and 87% respectively.This study aims to spatially analyze the marine ecotourism potential of Kalimantung Island based on the Tourist Suitability Index (TSI). The method used in this research is descriptive qualitative, where the analysis is done with a spatial approach. Data collection techniques used were measurement, observation, and interviews. The data analysis carried out in this study uses scoring techniques. Land suitability analysis is categorized into 4 (four) designations, namely (1) Beach Tourism for Recreation Category, (2) Marine Tourism for diving, (3) Marine Tourism for snorkeling, and (4) Marine Tourism for swimming and canoeing category. The results of this study indicate that the condition of coral reefs on Kalimantung Na Godang Island and Kalimantung Na Menek Island is included in the good category, with coral cover of 55.55% and 52.13 respectively. The Tourism Suitability Index (TCI) for the Recreation Category on Kalimantung Na Godang Island is categorized as suitable with a TSI of 69%. The Recreation TSI of Kalimantung Na Menek Island is categorized as Very Suitable with a Recreation TSI of 95%. The Tourism Suitability Index (TSI) for the Diving Category on Kalimantung Na Godang Island and Kalimantung Na Menek Island is included in the Very Suitable category with a TSI of 83%. The Tourism Suitability Index (TSI) of the Snorkeling Category on Kalimantung Na Godang Island is included in the suitable category with a TSI of 68%. The Recreation TSI of Kalimantung Na Menek Island is included in the Very Suitable category with a Recreation TSI of 75%. The Tourism Suitability Index (TSI) Swimming- Canoeing Category on Kalimantung Na Godang Island and Kalimantung Na Menek Island are included in the Very Suitable category with TSI of 76% and 87% respectively. Keywords: Spatial Analysis; Land Suitability; Region's Carrying Capacity; Marine Ecotourism

THE IMPORTANCE OF ECO-TOURISM DEVELOPMENT ON THE EXAMPLE OF SPECIALLY PROTECTED NATURE AREAS OF RA IN THE CONTEXT OF ECONOMIC DEVELOPMENT OF THE REGIONS

The article explores various aspects of the potential for ecotourism development within Armenia's Specially Protected Nature Areas (SPNA’s). With growing global interest in sustainable travel practices, ecotourism presents a promising avenue for promoting conservation efforts while simultaneously providing socio-economic benefits to local communities. Armenia's SPNAs, characterized by their rich biodiversity and unique landscapes, offer an ideal setting for ecotourism initiatives, however, challenges such as inadequate infrastructure, limited visitor facilities, insufficient marketing strategies and absence of data analytics hinder the realization of ecotourism potential in SPNA’s. By capitalizing on the natural and cultural assets of SPNAs and adopting sustainable tourism practices, Armenia has the opportunity to establish itself as a leading ecotourism destination in the region, attracting environmentally conscious travelers and contributing to the country's socio-economic development. The primary objective of the article is to assess the existing situation of the recent 5 years by providing respective data analysis, as well as highlight the gaps and opportunities, ultimately striving for a balanced and sustainable outcome both for affected communities and natural ecosystems.

Unlocking Nature's Bounty: Exploring the Ecotourism Potential of Batu Jongjong in Bahorok District, Langkat District

The research on community-based ecotourism in Batu Jongjong Village, Langkat Regency, explores its potential, inspired by rich natural and cultural resources. Located in Gunung Leuser National Park, the village benefits from biodiversity. Aimed at enhancing local welfare through sustainable ecotourism, the study stresses community participation and collaboration among stakeholders. Sustainability concepts, including resource protection, are crucial for long-term contributions. The unique aspect lies in empowering locals and ensuring shared responsibility for resource preservation. Batu Jong Jong Village, despite its potential, requires improvements in accessibility, management, and services for competitiveness. Challenges necessitate collaborative efforts, while opportunities lie in sustainable development, emphasizing economic, social, and environmental benefits. Designated as a tourist village, Batu Jong Jong holds promise for eco-tourism, utilizing its natural resources. Despite obstacles, the village's fertile soil and community involvement present a foundation for sustainable tourism, contributing to its long-term success.

Fostering Environmental Stewardship through Mangrove Ecotourism: A Study on Gili Sulat's Educational Impact

This study investigates the educational impact of mangrove ecotourism in Gili Sulat, Lombok, Indonesia, against the backdrop of increasing recognition of mangrove ecosystems for their ecological significance and the role of ecotourism in promoting environmental stewardship. Given the urgent need for conservation amidst threats from climate change and deforestation, this research aims to assess how mangrove ecotourism can enhance environmental awareness and education among students, and foster a deeper understanding of sustainable practices. Utilizing a qualitative approach, the study engaged 22 fifth-semester Biology Education students from Universitas Islam Negeri Mataram, who participated in educational practicums within the Gili Sulat mangrove ecosystems. Data were collected through structured questionnaires and interviews, focusing on the students' perceptions, experiences, and the educational value derived from their interactions with the mangrove environment. The findings underscore the immersive nature of ecotourism as a powerful educational tool, offering insights into the complexities of marine biodiversity, conservation efforts, and the critical role of mangroves in coastal protection and climate change mitigation. Conclusively, the study affirms the potential of mangrove ecotourism in Gili Sulat as an effective platform for fostering environmental stewardship, suggesting the need for enhanced educational programming, community involvement, and sustainable management practices to maximize its benefits.

Exploring the regenerative potential for community-based ecotourism in the Niah National Park in Sarawak, Malaysia

ABSTRACT Regenerative tourism has recently gained much attention, joining other regenerative ideas like regenerative agriculture, regenerative design, and regenerative development. It promotes value-driven approaches that prioritise community-based tourism development and aims to enhance local well-being by fostering alternative pathways. Concerns regarding the future of the tourism sector as well as its contribution to community empowerment have increased in response to the Covid-19 pandemic, particularly in the case of tourism-dependent and developing economies. In the context of the Niah National Park in Sarawak, Malaysia, this research note critically reflects on past and current development approaches and discusses regenerative tourism potentials.

Analysis of the Kemata Air Senjoyo Tourism Area Development Strategy for Tourist Interest

The ecotourism potential in Senjoyo Village, Salatiga, lies in its beautiful natural landscapes and enjoyable water activities, supported by adequate infrastructure and facilities. Accessibility to Senjoyo Salatiga is convenient, with a friendly local community. The ecotourism management strategy in Senjoyo Salatiga focuses on maximizing promotion, improving road access, enhancing and supplementing ecotourism activity facilities, fostering the local community as ecotourism guides, and implementing training on tourism awareness and the importance of preserving the ecotourism site in Senjoyo Salatiga.

Evaluating Ecological Suitability and Carrying Capacity for Budo's Mangrove Ecosystem: Unveiling Ecotourism Potential and Limits

Budo Village in North Sulawesi stands out as one of the top 50 recipients of the prestigious 2022 Indonesian Tourism Village Award. Notably, Budo is a popular tourist destination with a thriving mangrove area on Minahasa's northern peninsula. The Budo mangrove area has been designated as a tourist attraction since 1994 and garnered increased recognition in 2017, thanks to active promotional efforts aimed at coastal tourist destinations. Surprisingly, despite its transformation into a tourist destination, research has yet to be undertaken to assess the ecological suitability of mangroves in this context or determine the carrying capacity of the mangrove area. This study seeks to delve into the ecological suitability of Budo's mangrove ecological resources and investigate the carrying capacity of the area as a tourist destination. The results of this analysis categorize the Budo mangrove tourist destination as 'unsuitable,' as indicated by an IKW score of 1.5. Consequently, a comprehensive restoration approach is required to render this mangrove area suitable and viable for tourism. Mangrove restoration initiatives, coupled with more stringent adherence to ecotourism principles in the Budo mangrove area, along with considerations for its carrying capacity, could serve as vital steps towards achieving this objective.

Assessing the Ecotourism Potential in Sarasalai-Kuruvikkadu and Adjacent Areas in the Jaffna Peninsula, Sri Lanka

Ecotourism is environmentally responsible, enlightening travel and visitation to relatively undisturbed natural areas in order to enjoy and appreciate nature (and any accompanying cultural features both past and present) that promotes conservation, has low visitor impact, and provides for beneficially active socio-economic involvement of local populations. Sarasalai Kuruvikkadu and adjacent areas such as Anthanathidal and Kapputhu in the Jaffna District are rich with significant extents of mangroves that are notable for their waterbirds’ diversity. The diversity and abundance of birds and the ecotourism potential of those areas have not been evaluated probably due to the three decades long civil unrest. The objective of the present study was to evaluate the nature-based ecotourism potential of Sarasalai Kuruvikkadu and adjacent areas. Geographic Information System was used as tool for identify the potential status of entire Jaffna District. Suitability analysis was applied and Multi Criteria Decision Method (MCDM) and criteria ranking method were used. Three aspects such as Flamingo sites (13), other birds’ sites (40) and mangroves areas (66) in the district including study areas were considered for suitability analysis. The evaluating process for ecotourism sites were conducted based on criteria viz. species richness (of birds), tourist preferences, proximity to residential areas, proximity to accommodation, distance from roads, scenic beauty and density and distribution. Based on each three analysis, Potentials sites were derived based on priority ranking such high, moderate, and low potential. Through the overall analysis, the study areas, Sarasalai and Anthanathidal come under the high potential areas (> 75%) and Kapputhu represents lower potential (<45%) based on flamingo and other birds aspects but based on mangrove sites’ analysis, both areas represent high potential status and Kapputhu represents lower status. Our recent studies have shown that Sarasalai is home to at least 82 species of waterbirds (Margalef’s Index 6.74) and Anthanathidal represents 47 species (Margalef’s Index 9.23) and Kapputhu 22 species (Margalef’s Index 3.04). In addition to some of mammals, crocodiles and fishes were recorded in the study areas that have a high potential for promoting ecotourism. The areas had a high abundance of flamingos, which are a major Avi-tourist attraction. The study areas have large extents mangroves (896.6 ha) with four true mangrove species, Excoecaria agallocha, Lumnitzera racemosa, Rhizophora mucronate and Aegiceras corniculatum which is a unique ecotone and attraction and sources for ecotourism. Hence these areas have a great nature-based tourism potential. There is also a great potential for the participation of local people for promotion of ecotourism in the Jaffna peninsula, elevating their poverty.
 
 Key words: Sarasalai, Kuruvikadu, Ecotourism potential, Mangroves, Flamingo

Increasing Globalization Business and Ecotourism Branding on the Beach of Delegan, Gresik, East Java

Developing and managing ecotourism is an effort to utilize local resources optimally. Delegan Beach in Gresik, East Java, is an area for the management and development of ecotourism. This study aims to determine the potential resources in the Delegan beach tourism object using the Analysis Hierarchy Process (AHP) method. Based on the analysis, Delegan Beach has potential ecotourism because of the sloping beach topography, calm waves, and white sand. However, the development of Dalegan Beach as ecotourism has several obstacles, including the lack of supporting infrastructure for tourist attractions, cooperation between village communities and local governments, and poor management so that ecotourism development has not been maximized. The main priority of the policy regarding management studies and the potential of the Gresik coastal area, according to stakeholder perceptions, is the empowerment of human resources 51%, then followed by the development of tourism branding by 26% as the second priority, followed by the development of tourist destinations by 16%, and the last is ecotourism-based management. by 8%. The study’s results also show that the determinants of the development of the Delegan Beach tourism area influence the forms of participation carried out by the local community. The resulting development directions include utilizing various resources, developing facilities as community business opportunities, empowering community skills, increasing area promotion, and efforts to preserve the environment.