The rise of Artificial Intelligence (AI) technology presents vast transformative possibilities across various sectors, encompassing economic, industrial, social, political, intelligence, and military realms. Consequently, governing the development and deployment of AI has garnered significant attention not only from policymakers and decision-makers but also from the general public. Given AI's potential to shape state power and its dual strategic applications, the governance of AI has become an integral part of global discussions, falling under the purview of cyber diplomacy. This article delineates key issues surrounding AI governance, discusses the evolving role of the EU as a normative force in this arena, and underscores the importance of transatlantic collaboration amid broader global technological competitions.