Market Potential Research Articles

Pricing in spatial classification system in non-symmetric market demand based on the calculations of double interval grey numbers

PurposeThe contemporary landscape of supply chains necessitates a comprehensive integration of multiple components encompassing production, distribution and customer engagement. The pursuit of supply chain harmony underscores the significance of pricing strategies within the framework of dual-channel distribution, particularly when confronted with the dynamics of asymmetric demand performance.Design/methodology/approachThis paper delves into a nuanced decision-making challenge anchored in a dual-channel distribution context featuring a retailer and two distinct products. Notably, the retailer’s decision-making process employs the computational framework of dual grey numbers, a robust tool for handling uncertainty.FindingsThis study revolves around applying game theory to manufacturers. Each manufacturer presents its aggregated price proposition to the retailer. Subsequently, the retailer identifies the optimal pricing configuration among the manufacturers' aggregate prices while adhering to constraints such as spatial classification and inventory costs. This article’s contribution extends to delineating the retailer’s capacity to discern the influence of product market potential and the aggregate product cost on the overall demand.Originality/valueThe model’s innovation lies in its harmonious fusion of spatial classification, pricing strategies and inventory control. Notably, this novel integration provides a platform for unraveling the intricate interplay between non-symmetric market potential, production costs and cross-sensitivity. The investigation is underscored by the utilization of the double interval grey numbers, a powerful computational approach that accommodates the inherent uncertainty pervasive in the domain. This study fills a gap in the existing literature by offering an integrated framework unifying spatial allocation, pricing decisions and inventory optimization.

Exploring theoretical constructs of blockchain technology in banking: Applications in African and U. S. financial institutions

This review paper explores the theoretical underpinnings and practical applications of blockchain technology within the banking sectors of African and U.S. financial institutions. It delves into key theoretical constructs such as Distributed Ledger Technology (DLT), smart contracts, and cryptographic security, examining their potential to revolutionize banking operations through enhanced efficiency, security, and transparency. The paper contrasts the applications and challenges faced by banks in Africa and the U.S., highlighting the unique opportunities and hurdles in each region. Regulatory environments, technological barriers, and market potential are critically analyzed to understand the landscape of blockchain adoption in banking. The review underscores the transformative potential of blockchain in banking while suggesting areas for future research aimed at overcoming challenges and harnessing emerging opportunities for innovation and growth in the sector.

Unlocking Market Potential: Strategic Consumer Segmentation and Dynamic Pricing for Balancing Loyalty and Deal Seeking

Background: This paper examines the economic implications of market segmentation on consumer purchasing behavior with a particular emphasis on intertemporal pricing strategies in dynamic markets. Methods: In order to analyze optimal discount rates and the timing for price reductions for consumer segments, including loyal and deal-prone customers, a detailed mathematical model was developed. The model incorporates theories of consumer behavior and pricing elasticity to simulate market responses to price changes throughout a product’s lifecycle. Results: This research indicates that market segmentation enhances sales by targeting the distinct preferences of loyal consumers, who are less price-sensitive and who stabilize revenue streams, and deal-prone consumers, who respond to price reductions. Customizing pricing strategies for loyal consumers and deal-prone consumers increases sales volumes and optimizes profitability. Conclusions: This research improves our comprehension of market segmentation and dynamic pricing, providing a practical framework for businesses to create effective pricing strategies that can be promptly implemented. It emphasizes the significance of understanding consumer behavior and price sensitivity in the interest of revenue promotion. This study also emphasizes the social implications of equitable pricing practices, promoting the implementation of transparent and value-based strategies to promote market inclusivity and consumer trust.

Digital Marketing Optimization Based on 9 Core of Marketing Strategies to Support Go-Digital Herbal MSMEs and Export Markets in Utilizing the Potential of the Madiun Regency Region

Herbal Academy Group Indonesia, an MSME in Madiun, has proliferated since 2014 with herbal products that are beneficial for health. After BPOM tests and halal certification, they faced marketing and export challenges. The author proposes digital marketing optimization to increase market reach and export readiness, involving students in this activity as part of community service. This service aims to evaluate essential aspects in the digital marketing of herbal MSMEs in Madiun, including product quality, packaging, branding, and SEO, to support go-digital and export market expansion. The results of the assessment show that several areas need improvement. Solutions include digital marketing assistance and export certification to optimize global market potential. Implementing the service involves eight months of technical assistance in digital marketing and export. This service involves three stages of validation tests: material, media, and platform. The validation of the material showed an excellent assessment with an average of 84.33%, indicating that the material was relevant and precise. Media tests were also positive, scoring the highest strategy suitability and content authenticity scores. The platform's validation received excellent ratings in all aspects, including appearance, features, and regulatory compliance, with an average of 93.33%, indicating the platform's effectiveness in supporting Herbal MSMEs in Madiun. The application of technology and innovation for Herbal MSMEs in Madiun Regency. It covers digital marketing, SEO, e-commerce, and export technologies, including SCM tools and international databases.

The Development Prospect of Prefabricated Dish Industry

Abstract: In recent years, prefabricated dishes is a rapidly developing emerging industry in China. With a long industrial chain, wide connections and high technical requirements, it has become an important productive force for the upgrading of agricultural industry and has great development potential. However, the development of China's prefabricated dish still faces problems such as non-standard industry standards, unstable quality, low consumer acceptance, and insufficient innovation ability. The purpose of studying prefabricated dish is to explore more market potential, promote the upgrading of prefabricated dish industry, and meet more consumer needs. This paper introduces the present situation of China's prefabricated dishes, analyzes the different characteristics of overseas mature prefabricated dishes, and provides a development path for reference. It is suggested that the future prefabricated dishes industry should pay attention to food safety, expand sales channels, innovate dishes, and establish brand and marketing system. It also provides new ideas and suggestions for the future development of predicted dishes.

Analyzing the Public Health Impact of Adopting Telehealth after a Pandemic: A Business Model

Abstract: In response to the global shift in healthcare delivery due to the COVID-19 pandemic, this study investigates the adoption of telehealth technologies and assesses their long-term sustainability within new public health paradigms. Telehealth, accelerated by the pandemic's demands, offers a unique perspective on evolving healthcare delivery methods that emphasize accessibility and efficiency. By employing a mixed-methods approach, which synthesizes quantitative data with qualitative insights from various stakeholders, this research evaluates how telehealth has enhanced the delivery of medical services, especially in remote and underserved communities. Despite challenges related to technological infrastructure and regulatory constraints, our analysis of revenue models and cost-benefit evaluations suggests that telehealth is economically feasible and possesses significant market potential. The findings advocate for robust policy support and technological investment to enhance global telehealth accessibility and implementation. Additionally, the study highlights the necessity of expanding educational training for healthcare professionals to effectively adapt to telehealth systems. These strategic measures are pivotal for promoting the widespread application and sustainable development of telehealth, positioning it as a cornerstone in the future landscape of global healthcare. Continued research is recommended to further refine telehealth models and develop comprehensive frameworks that address emerging healthcare challenges and disparities.

Ecological Construction of China's Music Industry from the Perspective of Cultural Economy

As an important part of culture economy, the Chinese music industry has shown a steady growth trend from the supply side, consumption side, and channel side, but there are still some structural contradictions, weak links and problems. With draw lessons from international advanced experience, this paper considers that the healthy and vigorous development of the music industry of China requires the protection of intellectual property rights, the support of financial and tax policies, the cultivation of professional talents, the forging of the industrial chain, and the encouragement of the "going global" of the music industry. This paper believes that the pursuit of spiritual life by humans is endless, the world music industry has shown great market potential and bright growth prospects.

Discovering Islamic marketing potential in shaping blockchain-­based halal logistic services: a bibliometric analysis

Purpose This paper aims to examine the Islamic marketing literature to uncover potential customer adoption behaviours and enhance the effectiveness of blockchain-based halal logistics services in catering to customer demands. The findings of this paper provide substantial contributions to the realms of both halal logistics services and Islamic marketing literature, delineating future paths for research. By delving into halal logistics practices, integration procedures and service provider performance, this paper assists stakeholders in enhancing halal logistics services to meet the changing demands of customers effectively. Design/methodology/approach This paper uses a systematic review incorporating bibliometric analysis to examine past and contemporary research topics, selecting and appraising contributions while analysing and consolidating data. A methodical approach has been used to identify, assess and incorporate pertinent studies on Islamic characteristics, traceability technology, blockchain integration and halal logistics practices. Findings After screening and analysing 139 selected documents with the VOS viewer, it is evident that among a 1,000 keywords, 15 stand out in terms of frequency and link strength. The research highlights the considerable academic interest in themes such as “blockchain”, “halal logistics” and “supply chain”, underscoring their importance. The findings of this paper help bridge the gap in Islamic marketing by linking technology with religious values. It suggests that the integration of blockchain technology in halal logistics enhances operational efficiency while aligning with both operational and Islamic marketing principles, promoting ethical conduct and transparency as key enablers. Practical implications The theoretical significance of this paper lies in establishing a correlation among three key research domains: technology, symbolised by blockchain; customer-centric operations, incorporating the halal supply chain and logistics within Islamic marketing. The outcomes reflect consumer behaviour and Shariah compliance. This integration has the potential to introduce innovative theoretical frameworks that encompass religious ethics in marketing, logistics and technological advancements. Originality/value This paper comprehensively analyses the intersection between blockchain technology, halal logistics, supply chain management and Islamic marketing. The paper has comprehensively analysed previous studies and outlined the future research path for blockchain technology in halal logistics and its application in Islamic marketing literature.

Transcriptome analysis reveals regulatory mechanism of postharvest softening in kiwiberry

BackgroundKiwiberry is an emerging edible fruit with market potential owing to its advantages of small size, thin and hairless skin, and sweet taste. However, kiwiberry is highly susceptible to softening after harvest, which poses a challenge for storage and transport. To reveal the underlying cause of kiwiberry softening, it is essential to investigate the characteristics of postharvest fruit and the molecular mechanisms that affect changes in fruit firmness.ResultsMorphological observations and analysis of physical parameters showed that the skin of kiwiberry did not change markedly from the 1st to the 7th day after harvest, while the colour of the inner pericarp gradually turned yellow. By the 9th day of room temperature storage, the kiwiberries began to rot. The hardness decreased rapidly from the 1st to the 5th day postharvest, reaching the low level on the 5th day. The starch and pectin contents of kiwiberry showed a downward trend with increasing storage time. Transcriptome sequencing and weighted gene co-expression network analysis identified 29 key genes associated with the changes in the hardness of kiwiberry after harvest. Gene Ontology enrichment analysis indicated that these 29 genes are mainly involved in pectin metabolism, starch synthesis, starch decomposition, and starch metabolism. In addition, three transcription factors, AGL31, HAT14, and ALC, were identified to be strongly positively correlated with the 29 genes that affect the hardness changes of kiwiberry after harvest, and 28 of the 29 key genes were predicted to be regulated by HAT14.ConclusionsThese results reveal the changes in morphological characteristics and physiological indicators during the postharvest ripening and softening of kiwiberry stored under room temperature conditions. Transcriptome analysis identified 29 key genes and three transcription factors that affect the firmness changes of postharvest kiwiberry. The results of this study thus provide insight into the transcriptional regulatory mechanism of kiwiberry softening during storage to improve the postharvest quality.

PENINGKATAN DAYA SAING KELOMPOK TANI MELALUI PEMANFAATAN TEKNOLOGI PERTANIAN

Indonesia is known as an agricultural region with a wide variety of agricultural and plantation commodities. Plantation commodities such as coffee plants are one of the superior products produced by farmers in Indonesia. Coffee plants grow in mountainous areas with relatively cold weather temperatures. Geographically, natural conditions support coffee plants to grow well even with limited technology. Community service activities aim to increase the competitiveness of coffee farmer groups through the application of technology. The community service activities were carried out in Mekarmanik Village, Cimenyan District, Bandung Regency, West Java Province. Service partner Tiwikrama Mukti Farmer Group is engaged in coffee plantations around Mekarmanik village. Coffee trees in this area are planted intercropped with rubber trees that grow on land owned by the PERHUTANI State-Owned Company. The method of implementing the service activities provides assistance with a set of grass cutting equipment and garden support equipment. This equipment can help farmers clean grass and weeds that often grow around the garden so that the growth of coffee plants can be better. In addition to providing agricultural equipment instruments, the service team provided simulations on the use of tools and counselling to farmer group partners regarding the market potential of coffee commodities. The results of community service activities in farmer groups after carrying out garden maintenance can increase coffee productivity. Coffee farmer groups also have a better understanding of coffee marketing circulation so that farmers obtain more optimal economic returns.

Fortifikasi Nak Nan Jelly Bog Segamur

Abstract: Abundant banana stem waste is often wasted and becomes an environmental problem. In fact, research results show that banana stems are rich in benefits, one of which is the potential as an anti-obesity agent. Seeing this potential, the community service team tried to process banana stem waste into nutritious and economically valuable food products. This community service activity focused on assisting PKK Metuk mothers in processing banana stems into innovative food products. With intensive training and assistance, it is hoped that PKK mothers can produce value-added food products from banana stem waste. In addition to providing health benefits to the community, this activity is also expected to improve the community's economy through the development of small and medium enterprises based on local resources. The results of this community service activity show that the processing of banana stem waste into food products can be successful. PKK mothers succeeded in producing food products that are not only beneficial for health, but also have good market potential. This success proves that banana stem waste can be a valuable resource if managed properly. Keywords: Musa paradisiaca, economy, health

Techno-economic Analysis Conversion of Empty and Partially Filled Paddy Grain Waste into Glucose through Bioconversion Route

Waste generated from Malaysia’s paddy milling factories, known as empty and partially filled paddy grain (EPFG), has been improperly managed as it can be further utilized for sustainable resources such as feedstock via biorefinery. However, the critical driver for a biorefinery is whether the proposed design is profitable. In this study, the conversion of EPFG into glucose as an alternative to sustainable management was analysed in terms of their economic performance as feedstock. The process design involved the production of non-concentrated glucose from EPFG using hydrothermal pre-treatment and enzymatic process, which led to the 76% conversion yield. The economic performance for the plant is at 1.04 million USD, 46.9%, and 34.3% for net present value (NPV), return on investment (ROI), and internal rate return (IRR), respectively. The minimum sugar selling price (MSSP), when zero NPV, is at 0.42 $/kg when the co-product revenue is considered. Sensitivity analysis results indicate that the MSSP is highly sensitive to plant size. This economic evaluation serves as an introductory guide to assess the economic performance of paddy milling waste to glucose via enzymatic hydrolysis. The results of the present study could provide insight for the Malaysian paddy industry in managing the EPFG, hence increasing their market potential.

MENINGKATKAN PENJUALAN UMKM MELALUI STRATEGI PEMASARAN ONLINE YANG EFEKTIF

This service aims to explore the potential of online marketing strategies in increasing sales of Micro, Small and Medium Enterprises (MSMEs) in Indonesia, with a focus on MSMEs that have not yet run online marketing. Although digital technology has developed rapidly, many MSMEs still do not maximize the potential of online marketing. The service method used is the community education method with MSME owners who have not run online marketing which will be carried out on February 19, 2024, precisely in Sukamukti Village, Bojongmangu District, Bekasi Regency to understand their challenges and needs in dealing with online marketing strategies. This service has a positive impact on understanding the barriers faced by MSMEs in starting online marketing, as well as their views on its potential and benefits. However, there is a need for support and mentoring for MSMEs that have not yet embarked on online marketing, as well as the importance of providing appropriate resources and training.

The Potential of Halal Micro, Small, and Medium Enterprises and Halal Lifestyle in Building the Indonesian Economy

Introduction: Indonesians contribute to the national Gross Domestic Product, contributing 60.5%. The number of Muslim populations in Indonesia is the most important compared to other countries, thus creating a large market for halal products. Objective: The research can provide an in-depth understanding of the market potential for Micro, Small, and Medium Enterprises focusing on halal products. This research also aims to understand how these halal products are related to the halal lifestyle, which is a lifestyle that complies with the principles of Islamic sharia in various aspects of life. Method: This research is considered most appropriate using a descriptive qualitative approach with a literature review. Data sources use secondary data. Furthermore, descriptive analysis techniques are used to analyze the collected data. Result: The results of the study show that to increase Indonesia's role in the global halal industry, steps are needed, such as halal certification, training and mentoring for Micro, Small, and Medium Enterprises, financial service facilities, and socialization regarding the importance of halal products. Implication: In general, the expected impact of this research is the creation of a more robust and more competitive ecosystem for halal Micro, Small, and Medium Enterprises in Indonesia, which will strengthen the national economy and improve Indonesia's position in the global halal industry.

Modeling renewable energy market behavior and climate risk moderation for achieving the sustainable development goal 7

The drivers of renewable energy production significantly impact the behavior of the renewable energy market, particularly through their vulnerability to climatic adversity. Physical and transition hazards associated with climate change threaten renewable energy-producing facilities. Current U.S. frameworks addressing climate resilience may require revision, as evidenced by the failure to achieve Goal 7 of the Sustainable Development Goals (SDG 7). This study focuses on integrating climate risk factors into strategies to fully realize the market potential for renewable energy. From August 1, 2014, to July 6, 2023, we controlled for weather hazard variables to examine the impact of renewable energy return sources on the market values of renewable energy. Using multiple quantile-on-quantile extrapolation and cross-measure association, we found that climate risk elements, such as natural catastrophes (physical hazards) and uncertainties in climate policy (transition hazards), reduce the impact of returns on market drivers for renewable energy. The proposed climate resilience-oriented strategy framework aims to advance the achievement of SDG 7 b y internalizing physical and transition climate risk elements.

Comparative analysis of income level in matched small farms with and without eucalyptus plantations in Senan, Ethiopia

The cultivation of eucalyptus trees is a widely practiced economic activity in the highlands of the Amhara region, Ethiopia. This study investigates the causal impact of eucalyptus plantation ownership on household income within the Senan District of Ethiopia. Using cross-sectional data from 332 rural households, comprising 166 households with eucalyptus plantations and 166 without, the study employed a two-sample t-test comparison to compare the income level of households in the two groups. To identify the key factors influencing household income, the study conducted a Principal Component Analysis (PCA) and Propensity Score Matching (PSM) to isolate the causal impact of eucalyptus plantations on household income. This involved estimating propensity scores using a binary logistic regression model. The Average Treatment Effect on the Treated (ATT) analysis revealed that households that plant eucalyptus trees had 40.2 % higher total household income than those that did not participate in such activities. Therefore, considering potential demand and market fluctuations, eucalyptus tree growers need to diversify their livelihood strategies by utilizing the income generated from their plantations.

Strengthening the Local Economy Through Empowering Shrimp Production (Product Packaging Design Ideas)

UKM (Small and Medium Enterprise-based Terrace) is one of the efforts that plays an important role in the development of the local economy. Especially in the coastal areas of Ivory Coast Village. kecepe shrimp, as the main raw material, have high economic value and large market potential because it is used in various traditional cuisines. . In addition, unique and interesting packaging designs are also one of the attractiveness and innovations for these porch products. The purpose of this study is; a). To find out the materials and process of making shrimp paste kecepe, and b) products. To provide new packaging design innovation. The research method used in this study is descriptive qualitative, with the type of research method, namely the fenomenologis study with the intention of observing and seeing the data directly and the suitability of the situation that occurs. Data collection techniques are carried out with interviews, observations and documentation. The data sources used are primary data, with research subjects, namely home industry players on the porchi and research objects, namely local shrimp products. The data analysis used is data reduction, data presentation and drawing conclusions. The results show that the ingredients and process of making terraces consisting of kecepe shrimp, water and rough salts through the preparation stages of kecepe shrimp, washing, drying, kissing, fermmentasi and printing and packaging. The results also show that compelling and unique packaging designs can increase sales and avoid product claims by irresponsible parties.

INTEGRATED FORECASTING AND AGGREGATE PLANNING FOR PRODUCTION OPTIMIZATION: A COMPARATIVE ANALYSIS OF OVERTIME AND SUBCONTRACTING CONTROLS

The current potential market demand with ever-changing situations and conditions must be managed properly to find out the potential market demand in the future. Rumah Warna Yogyakarta is one of the manufacturing industry players that has experienced fluctuations in market demand, even tending to decline from the end of 2021 to mid-2022. Data was obtained from the database and direct interviews with Rumah Warna in Yogyakarta from November 2021 to November 2022. This study aims to determine the prediction of product demand for Rumah Warna Yogyakarta in the next period, so that companies can carry out production planning strategies to minimize production cost. Product demand prediction is carried out using the Grey System method of the GM (1,1) model. Then proceed with the heuristic aggregate planning method that focuses on overtime control and subcontracting control. Based on the results of the analysis, the Grey System GM (1,1) method produces good prediction accuracy of 9.231%. The best aggregate planning method is the overtime control where Rumah Warna Yogyakarta can reduce costs by Rp 351,258,758 when compared to the subcontracting control method.

The application of Xinjiang safflower extract on Aidelaisi silk fabric

Purpose This study aims to explore the traditional plant dyeing of Xinjiang Atlas silk fabrics, providing references for the comprehensive utilization of plant dyes in intangible cultural heritage.Design/methodology/approach The focus of this study is on dyeing experiments of Atlas silk fabrics using safflower extracts, constrained by regional resources. Safflower dry flowers grown in Xinjiang were selected, rinsed with pure water and rubbed. Yellow pigments were removed by adding edible white vinegar. Red pigments from safflower were extracted using an alkaline solution prepared with Populus euphratica ash, a special product of Xinjiang. The extraction rate was analyzed under varying material-to-liquor ratios, pH values, times and temperatures. Direct dyeing process experiments were conducted to obtain different colorimetric L, a, b and K/S values for comparison. Samples with good color development were selected to test the impact of dyeing immersions on color development, and their color fastness, UV protection and antibacterial effects were verified.FindingsThe dyeing experiments on silk fabrics confirmed their UV protection capabilities and antibacterial properties, demonstrating effectiveness against E. coli and Staphylococcus aureus. As a major producer of safflower, Xinjiang underscores the significance of safflower as an essential plant dyes on the Silk Road. This study reveals its market potential and suitability for use in the plant dyeing process of Atlas silk, producing vibrant red and pink colors.Originality/valueThe experiments indicated that after removing yellow pigments, the highest extraction rate of red pigment from safflower was achieved at a pH value of 10–11, a temperature of 30°C and an extraction time of 40 min. The best bright red color effect with strong color fastness was obtained with a material-to-liquor ratio of 1:20, a temperature of 40°C and three immersions. The best light pink color effect with strong color fastness was a material-to-liquor ratio of 1:80, a temperature of 30°C and two immersions.

Brand livestream mode options: AI vs KOL livestream in the platform supply chain

PurposeDriven by the rapid expansion of online retail and the surge in livestream commerce, the impact of different livestream mode on brand and platform performance has become a critical issue. This paper analyzes the impact of artificial intelligence (AI) and key opinion leader (KOL) livestream on the profitability of brands and the platform, incorporating the effects of horizontal interactions to identify the optimal livestream mode.Design/methodology/approachThis paper develops a model of a platform supply chain involving two brands and a platform, where each brand independently decides whether to utilize KOL or AI livestream. Applying Stackelberg game approach, the study derives equilibria for various livestream scenarios, identifying the optimal livestream mode for both parties. Additionally, the model is extended to incorporate asymmetric market potential and network externality to evaluate their impact on a brand’s choice of livestream mode.FindingsSeveral interesting and important results are derived in this paper. Firstly, it is found that AI livestream enables brands to leverage network externality and mitigate the market disadvantage, thereby gaining a competitive advantage. Secondly, while KOL livestream promotes trust, the medium KOL commission rates could cause brands to be trapped in a prisoner’s dilemma, and excessively high commission rates may render them less profitable. Thirdly, the KOL commission rate, network externality intensity, horizontal interactions and market disadvantage are critical determinants influencing a brand’s choice of livestream mode.Originality/valueThis study is the first to investigate the effects of horizontal interactions, asymmetric market potential and asymmetric network externality on livestream mode selection by brands within a platform supply chain. The research provides valuable insights into optimizing livestream strategies to enhance brand profitability.