Potential In Indonesia Research Articles

Burp tax: Regulation and revenue potential in Indonesia

The increasingly urgent phenomenon of climate change requires concrete actions from various sectors, including the livestock sector which is a significant contributor to greenhouse gas emissions, particularly methane. This study explores the potential of implementing Burp Tax in Indonesia as a regulatory mechanism to reduce methane emissions from beef and dairy cattle farms. By referring to New Zealand's experience as a Burp Tax pioneer, this study analyzes the policy scheme that includes tax subjects, tax objects, tariffs, and fair and efficient collection mechanisms. In addition, this study identifies various obstacles that may be faced in the implementation of Burp Tax in Indonesia and provides recommendations to support the national commitment in achieving the Zero Emission target in 2045/2060. The research used qualitative methods with literature study data collection techniques. The research concludes that there is great potential for the imposition of Burp Tax, so that in addition to being a form of effort to reduce methane emissions from beef and dairy cattle farms, Burp Tax can also increase the portion of state revenue from the taxation sector. The specific tariff scheme is IDR30/KgCH4 with tax subjects in the beef and dairy cattle farming sector, including individuals with 30 cows and business entities. However, it is important to note that the imposition of Burp Tax may have an economic impact on livestock business actors and affect the price of meat and milk commodities. Therefore, further studies are needed regarding the potential and impact of Burp Tax implications in Indonesia. The results of this study are expected to make a significant contribution to the development of sustainable taxation policies that are responsive to the challenges of climate change.

Strategizing Public Diplomacy For Magnetizing Indonesia Tourism

Background: Indonesia has an executive section implementing public diplomacy, but does not yet have the characteristics of public diplomacy to be carried out, does not yet have a priority goal on the image that will be achieved by public diplomacy. Tourism is one of Indonesia's strong identities, but a strong image of Indonesian tourism has not yet emerged, which should be a priority, Indonesian tourism is not only limited to many tourist attractions, of course. Public diplomacy can be utilized to support the image of tourism, but it will not reach the optimal target, if the country does not know the instruments and characteristics of its public diplomacy. If Indonesia's public diplomacy is not optimized through a grand strategy, there is no certain modeling, then the great potential in Indonesia's public diplomacy instruments, for example diaspora, culture, and tourism itself, will not be optimally utilized Purpose: This research aims to map the characteristics of Indonesian public diplomacy so as to produce public diplomacy modeling that can be applied with potential instruments to be used, especially in supporting Indonesia's tourism image Methods: The method in this research is based on qualitative data. Results: With the conceptual framework of public diplomacy, interview methods and literature studies, this research found that the characteristics of tourism to be developed in Indonesia are quality and sustainable tourism, with supporting instruments of digital components and Indonesian cultural characteristics. Conclusion: A clear and strategic approach to public diplomacy is essential to improving Indonesia's tourism image. By incorporating digital strategies and engaging both the diaspora and international influencers, Indonesia can better showcase its tourism potential on the global stage.

Isolation of linalool compounds of nampu rhizome essential oil (Homalomena occulta) by vacuum fractionation distillation method

The perfume industry in various countries is increasingly expanding and the appeal of perfume comes from its distinctive scent. One of Indonesia's potential needs in the organic perfume industry is essential oils. Nampu rhizome (Homalomena occulta) has great potential and is widely spread on the island of Java. This is because the Nampu rhizome has the main chemical component in the form of linalool compounds, which are essential oil components with high economic value, so it needs to improve quality by increasing its purity. A technology that was developed to improve the purity of essential oils was vacuum fractionation distillation. The purpose of the study was to analyze the effect of temperature on the quality of distillation in the fractionation results of Nampu rhizome essential oil (linalool compound). The experiment used a material temperature factor between 135-160°C and > 160°C.The analysis of fractionation results was carried out on physical properties including refractive index, specific gravity, optical rotation, colour, and linalool compound with GC-FID and yield. The results showed a refractive index value of 1.4620 nD, specific gravity of 0.8647, optical rotation of -19.80, clear oil colour and yield of 69.80%. Chemical analysis with GC-FID improves the purity level of the final product against the linalool fraction increased by 10.02% or linalool purity by 90.92%.

State-of-the-Art of Floating PV Development in the Indonesian Waters

Abstract In recent years, there has been a growing emphasis on reducing Indonesia’s reliance on fossil fuels for electricity generation by promoting the development of renewable energy-based power plants. Among the renewable energy sources, solar energy holds great potential in Indonesia, given its abundant availability throughout the year. This presents favourable prospects for the establishment of solar photovoltaic (PV) power plants, both in ground-mounted and floating sub-structure configurations. However, the deployment of ground-mounted PV plants raises concerns regarding land usage, particularly for large-scale installations. Moreover, the environmental temperature in tropical regions like Indonesia can adversely affect the efficiency of PV panels in land installations. Water bodies offer an alternative location for PV installations to mitigate these challenges, as water can help alleviate the temperature impact on PV panels. Considering Indonesia’s archipelago geography, seas emerge as an attractive option for large-scale PV power plant development. However, numerous challenges arise when implementing floating PV (FPV) technology in open seas. This paper explores the ongoing advancements in marine FPV technology and addresses the challenges associated with installing FPV systems in Indonesian seas. These efforts aim to support the fundamental development of the country’s electricity infrastructure, encompassing aspects such as reliability, affordability, and social acceptability.

Potential for eco-enzyme development as entrepreneurship in river ecotourism and mangrove conservation

The development of tourism in Indonesia is currently experiencing rapid progress with the advancement of digital technology. The tourism sector is one of the factors that contributes greatly to the Indonesian economy. The biodiversity in Indonesia makes the tourism potential in Indonesia a source of pride, which is expected to become a more environmentally friendly tourism development. This study aims to determine the potential for eco-enzyme entrepreneurship in the Tegalsari Maritime Tourism Village by implementing ecotourism development and preservation strategies in Indonesia. Therefore, by doing entrepreneurship, it can improve the economy in the Tegalsari Maritime Tourism Village by making environmentally friendly superior products, one of which is eco-enzymes. This study is a qualitative research based on descriptive by analyzing the potential of entrepreneurship in the Tegalsari Maritim Tourism Village. This qualitative method based on descriptive is a type of research that describes in detail related to entrepreneurship studies in line with the aim of implementing ecotourism strategies. Based on the analysis conducted in this study, it can be concluded that the mangrove forest area in the Tegalsari Maritim Tourism Village has great potential to be used as a leading tourist destination in Malang Regency.

Manajemen Strategi Pemasaran Produk Manulife Saving Protector pada PT Asuransi Jiwa Manulife Surabaya Pusat

One of the best insurance companies in Indonesia is PT Asuransi Jiwa Manulife Indonesia, a financial services provider from Canada that operates in Asia, Canada and the United States. Headquartered in Toronto, Canada, Manulife has been serving customers for more than 155 years. Manulife is traded under the symbol ‘MFC’ on the Toronto, New York and Philippine stock exchanges, and under the symbol ‘945’ in Hong Kong. Manulife Indonesia has offered a variety of financial services including life insurance, accident and health insurance, investment services and pension funds to individual customers and business actors in Indonesia. Manulife Indonesia has served more than 2 million customers in Indonesia through a network of more than 11,000 employees and professional agents spread across 30 marketing offices. Given the increasing market potential in Indonesia, many insurance companies, both local and foreign, are trying to reach the market in Indonesia. In order for the company to be able to compete with other insurance companies, a sales strategy and product are needed that can attract the interest of its customers. One of the most popular products owned by PT AJ Manulife Indonesia is Manulife Saving Protector, which is the only individual dual-purpose life insurance product (endowment) that can provide Insurance Money of up to IDR 1.5 billion without having to undergo a medical examination first. The insurance industry in 2023 is projected to increase along with improving economic conditions in Indonesia. However, the level of public distrust can hinder the development of this industry. This causes many people to tend to delay opening an insurance policy.

Enhancing Technical Efficiency in Aquaculture: A Bibliometric Analysis and Literature Review

Early 2024, fueled by rising demand, growing awareness of healthier animal protein, and technological advancements. With the global population expected to reach 9.7 billion by 2050, aquaculture, particularly freshwater fish farming, is pivotal in satisfying the increasing need for animal protein. As the third-largest aquaculture producer, Indonesia faces significant challenges in optimizing production, requiring advanced technology, farmer education, and environmentally sustainable practices. This study conducts a bibliometric analysis of the literature on technical efficiency in aquaculture, mapping out research trends, collaborations, and existing gaps. The findings highlight the critical role of technical efficiency in enhancing economic performance and promoting environmental sustainability. Factors such as farmer demographics, training, infrastructure, gender inclusion, and environmental adaptation are identified as key influencers of efficiency. The study emphasizes the necessity of a comprehensive understanding of technical efficiency across various regions and species, underscoring Indonesia's potential as a focal point for further research in this area. This knowledge is essential for improving practices and policies to meet future food security needs effectively.

Adapting And Resilient: How Indonesian Consumers Navigate E-Commerce Restrictions In The Post-Pandemic Retail Industry

This research aims to examine changes in consumer attitudes and purchasing power in the Indonesian market after the pandemic, with a focus on the impact of restrictions on online sales via social media. The COVID-19 pandemic has significantly changed consumer behavior, triggering a shift from conventional transactions to online platforms. However, online sales restrictions implemented by the Indonesian government raise questions about how consumers will respond and adapt to these changes. This research uses qualitative research methods, namely by describing systematically by conducting literature reviews about post-pandemic consumer behavior, and the impact of social media on purchasing decisions, surveys or questionnaires, and in-depth interviews with consumers to understand attitudes, and their experiences regarding online shopping on social media during the post-pandemic period. The research results reveal that restrictions on online sales via social media influence consumers' attitudes towards online shopping, forcing them to look for other alternatives or change purchasing preferences. Apart from that, these restrictions also have an impact on consumer purchasing power and consumption patterns. This analysis describes post-pandemic market dynamics in Indonesia, where e-commerce companies and business people have to adapt to changes in consumer behavior. Policy implications for the government and marketing strategies for business people are also discussed in the research providing an in-depth look at how to optimize market potential in Indonesia. amid restrictions on online sales. This research aids in comprehending the ongoing alterations in the Indonesian consumer market post-pandemic, thereby guiding government, companies, and other business entities in decision-making processes.

The Potential of Indonesia's Ship Engine Market to Attract Foreign Investors for Domestic Manufacturing

Indonesia is a prospective country for everyone to decide on an investment. There are four reasons to strengthen the motivation to invest some capital in the maritime industry sector. Moreover, Indonesia has approximately 342 shipbuilding companies and 127 ship component companies which spread out throughout the nation. However, Indonesia has no engine maker company yet and this is an opportunity for all investors who want to establish their own engine company or a branch in this country. The biggest opportunity is in the fishery sector with a growing number of fishing vessels and the Indonesian marine fishery production potential as the largest archipelagic country is still increasing. Furthermore, other opportunities are passenger ships, cargo ships, and tug boats because they have a significant number in the nation. In addition, Indonesia also gives several incentives to new investors, like a tax allowance, a super tax deduction, and an import duty facility. Ultimately, the prospect has been considered to involve responsibilities among shipowners, shipyards, main engine manufacturers, and the government.

Analysis of the Potential of Coastal Villages Based on Blue Economy in Realizing Sustainable Development Goals

The potential of Indonesia's coastal villages is very large, especially the potential for marine resources. This potential can be utilized to improve the welfare of village communities and realize the Life Below Water goals of the Sustainable Development Goals (SDGs). This research aims to analyze the potential of Gampong Lampulo in realizing the SDGs Life Below Water goals related to the sustainability of marine ecosystems, as well as identifying obstacles that arise in efforts to manage this potential using the blue economy concept. The method used in this research is a descriptive qualitative approach. Data was collected through observation, interviews and documentation. The research informants used were ten people, including one navy commander and nine fishermen. The research results show that Gampong Lampulo has large marine resource potential. This potential can provide a stable source of income for village residents and improve the welfare of coastal communities. However, managing this potential still faces several obstacles, including uncertain natural conditions and high fuel prices.

Risk Mitigation from a Public Service Perspective

This article seeks to explain disaster risk mitigation from a public service. The variety of disasters that occur and have the potential in Indonesia requires risk mitigation that public services can run normally. Literature studies conducted by the author through various research journal references related to public service risk mitigation are represented in explaining disaster risk mitigation in the perspective of public service. The findings show that risk mitigation can shape public service providers in facing various risks of natural and non-natural disasters through an understanding built between all stakeholders. The dimensions of compliance, deliberation and collaboration, accountability and transparency, and the use of technology are aspects of risk mitigation to optimize public service.

Innovation of Traditional Culinary Lemuru Fish with Yellow Spices Using Canning Technology at Fish Canning Teaching Factory Politeknik Negeri Jember

Canned fish is one of TEFA Fish Canning’s products that has potential in Indonesia, however consumption of canned fish in Indonesia is still relatively low than the other countries. One of the problems that often occurs with canned fish products from TEFA Fish Canning is the lack of product variations are limited only to tomato and chili sauce. One of the canned fish that has the potential to be developed is lemuru fish with yellow spices in cans by combining canning technology and a touch of typical Indonesian processing in yellow spices. The objectives of the research were (a) to see the formulation and nutritional value of yellow spiced lemuru fish products in canned packaging, (b) to assess the product’s sensory quality to determine market acceptance, and (c) to determine the best yellow spiced lemuru fish formulation using the Multiple Attribute method. This research was carried out using a Completely Randomized Design (CRD) with 5 formulations of yellow spiced lemuru fish being tested including lemuru fish with pesmol seasoning, lemuru fish with rujak seasoning, lemuru woku fish, lemuru fish with rujak basil seasoning, and lemuru fish with pesmol basil. The parameters tested include physical, chemical and organoleptic characteristics. Parameters for determining the best treatment include color (L*, a*, & b*), pH, salinity, hedonic test (aroma, color, taste, texture, & overall) and hedonic quality test (aroma, color, taste, texture, & whole). The test results show that canned yellow spiced lemuru fish with formulation 3, namely woku lemuru fish, is the sample with the best parameter attributes, namely with values L* = 50.88, a* = 29.03, b* = 54.23, pH = 6, 32, salinity = 1.09, hedonic color = 4.24, aroma = 3.92, taste = 3.68, texture = 3.84, and overall = 4.20. The final results will show yellow spiced lemuru fish as a new canned fish product at TEFA Fish Canning with a recommended shelf life that has been tested using Arrhenius Method. Based on the Arrhenius test, canned lemuru fish with yellow spices can be stored at 30°C for 224 days. The novelty brought about in this research is the formulation of yellow spiced lemuru fish products in cans which can be used as a new product for TEFA Fish Canning as a solution to the problem of minimal product variety.

Strategic Management of Zakat Funds for Educational Initiatives: A Study at Amil Zakat Agency of�Nurul�Hayat

The Zakat, Infaq, and Sedekah (ZIS) funds hold significant potential in Indonesia for enhancing societal welfare, especially in the educational sector. However, the optimal utilization of these funds remains a challenge, with ensuring appropriate and effective usage being the primary concern. Therefore, conducting an in-depth study on the management of ZIS fund utilization in educational programs at the Amil Zakat Institution (LAZ) Nurul Hayat becomes essential to assess its professionalism in managing and distributing funds entrusted by donors. This research adopts a qualitative approach, focusing on LAZ Nurul Hayat in Semarang. Data collection methods involve interviews with LAZ Nurul Hayat officials and documentation based on relevant articles, journals, and research. Data processing encompasses editing, classification, data analysis, and conclusion stages. The findings reveal that LAZ Nurul Hayat has successfully implemented the management of zakat fund utilization, incorporating planning, implementation, monitoring, and evaluation in the educational sector.

THE EFFECT OF PUSH & PULL FACTORS ON HALAL TOURISM ON THE MOTIVATION OF MALAYSIAN TOURIST TO INDONESIA USING RELIGIOSITY AS A MODELING VARIABLE

Based on the inbound country in the last five years, Timor Leste is in the top position for tourists entering Indonesia. Meanwhile, Malaysia, the neighboring country with the largest number of Muslims, occupies the second position. This condition is not necessarily due to Indonesia's potential to attract Muslims as a Halal Tourism destination. Aligned with the condition, based on BPS data & the Ministry of Tourism, in 2019 there were more than 15 million tourists coming to Indonesia, 22% of whom were Muslims. This number is less than Muslim tourists who come to neighboring countries such as Singapore, Malaysia, Thailand and Turkey. Therefore, in this study will be examined regarding Motivation and Intentions to Travel, especially for prospective Malaysian tourists to Indonesia. The independent variables in this study are Pull Factor Motivation (X1), Push Factor Motivation (X2) and Religiosity (X3). Religiosity (X3) is also a moderating variable in its effect on the motivation of Malaysian tourists to Indonesia. The dependent variable in this study is the Motivation of Malaysian Tourists (Y), which can be measured by various dimensions in the instrument of Indonesia as a tourist destination. The research results show that the push and pull factor do not have a direct influence on the motivation of Malaysian tourists but has an indirect effect on religiosity as a moderate variable. The religiosity variable with indicators of religious beliefs, principles and activities directly influences the motivation of Malaysian tourists to Indonesia. Based on the research result, religiosity influences the motivation of Malaysian tourists to come to Indonesia. For this reason, the Government needs to consider aspects of religiosity in the promotion strategy and services for foreign tourists, especially Malaysian tourists.

Socio-Economic Determinants of Individual Muslim Zakat Payment Behavior in Indonesia: Analysis of Indonesia Family Life Survey (IFLS) Dataset

Zakat is one of the pillars of Islam and holds significant potential in Indonesia. However, the collected amount remains below its potential due to the neglect and perceived insignificance of zakat payments by many Muslims. Therefore, understanding socio-economic behaviors and factors influencing individual decisions to pay zakat is crucial. This research investigates the determinants of socio-economic factors on individual zakat behavior, using data from the 2014 Indonesian Family Life Survey (IFLS) focusing on individuals aged 15 and above. Probit regression methodology is employed to examine individual decisions on zakat payments, utilizing STATA 17 for analysis. The findings indicate that individuals with higher socio-economic status are more likely to pay zakat, as evidenced by variables such as gender, household size, age, home ownership, loans, years of schooling, income, religiosity, and occupation significantly influencing contributions. However, variables like place of residence and marital status do not significantly impact payment decisions. Research implications highlight the need for targeted interventions and educational programs to enhance zakat awareness and compliance, especially among individuals with lower socio-economic status.

The Effectiveness of Islamic Economic Law in The Application of the Halal Value Chain (HVC) Ecosystem in the Halal Food and Beverage Industry in Indonesia

Indonesia's potential in the halal industry at this time is very calculated, because Indonesia is the country with the largest Muslim population in the world. This role should not only be seen as a captive market, but also should encourage the growth of the halal industry in Indonesia that is able to compete globally. But in reality, currently Indonesia's halal food and beverage industry has not been included in the top 10 countries with the best halal food and beverage performance in the world. Whereas on the other hand, Indonesia actually has a great opportunity to develop halal products in this sector. The purpose of this study is to determine the effectiveness of Islamic economic law in the application of the halal value chain (HVC) ecosystem in the halal food and beverage industry in Indonesia. This research method uses a qualitative type of research with a descriptive analysis approach. The implementation of this researchwas carried out at food and beverage companies in Indonesia. The subject of the study was the Head of General Affairs of halal food and beverage managers and halal food and beverage employees in Indonesia. The subject was taken by purposive sampling. The researcher's goal is to take the problems that exist in the Indonesian halal food and beverage industry by implementing the Halal Value Chain ecosystem<strong>.</strong> Data collection techniques were carried out by observation, interviews, and questionnaires conducted to the Head of General Affairs of the food and beverage industry. The results of this study show that based on data from the Central Stastistic Agency (BPS) related to the Data on the Number of Halal Food and Beverage Exports in 2022 After the implementation of HVC shows that there is an increase in the export process and a reduction in the Import process, this means that the application of HVC in halal food and beverages in Indonesia is very influential so that it can increase the effectiveness of the halal product even though it has not fully run optimally. The supporting factors for the success of HVC are government support, dedicated assets, information technology, human resource management, collaborative partnerships, halal certification and halal traceability

STATISTICAL MODELING OF TOURISM INVESTMENT DECISIONS IN INDONESIA USING SEMIPARAMETRIC APPROACH

The tourism potential in Indonesia is very large considering that Indonesia consists of tens of thousands of separate islands. Indonesia has many diverse landscapes, with all its nature wealth and biodiversity in it is an attraction for investors who want to invest in Indonesia. The existence of relationships between variables that are linear and nonlinear, where no nonlinear pattern is known, requires a semiparametric approach. This study aims to apply a semiparametric approach to model people's investment decisions in tourism in Indonesia. The data used is in the form of respondents from investors who invest in tourism in Indonesia from the 2022 National Competitive Basic Research (PDKN) as many as 100 respondents. This study uses the semiparametric path analysis method to model tourism investment decisions in Indonesia. The results show that regulatory variables and investment interest variables have a significant and positive effect on investment decision variables. A diversity coefficient of 60.2% indicates that data diversity can be explained by 60.2% with models, while other variables outside the study explain the remaining 38.8%. In other words, the regulatory variable (X) and the investment interest variable (Y1) can influence the investment decision variable (Y2) by 60.2%.

3D Carbon Stocks Estimation of Above-ground Biomass in Indonesia

The tropical region is one of the regions that has a high potential for carbon reserves. 3D carbon of above-ground biomass (AGB) is a way to estimate potential carbon reserves using a vegetation height approach. Vegetation height is extracted from the height difference between DSM and DTM, updated with vertical deformation. This study aims to estimate 3D carbon stock (AGB) in Indonesia using the vegetation height approach. Carbon stocks were classified based on the land cover class of primary forest, mangroves, other vegetation, and all vegetation with a height of 1–40 m. Then, we identified which province had the highest carbon stock potential. The results obtained show that Papua Province had the largest AGB potential in Indonesia. The 3D carbon (AGB) volume based on mangrove class was 68,856,487,188 Mg3 with an area of 8266.6 km2 and a perimeter of 16882 km. The total 3D carbon volume (AGB) based on the primary forest was 3,549,448,346,598 Mg3, with an area of 195,327 km2 and a perimeter of 102,230 km. The total volume of 3D carbon (AGB) based on other vegetation was 17,031,593,026,337.00 Mg3 with an area of 112,210.40 km2. Papua Province had a 3D carbon (AGB) volume based on the vegetation of 1–40 m with a volume of 20,649,897,860,123.00 Mg3, an area of 315,804.00 km2, and a perimeter of 6,810.60 km. The largest 3D carbon (AGB) volume comparison value to the province's area was in Papua Province (64.46%). This 3D carbon (AGB) mapping can be done in a low-cost and time-efficient manner and produces precise and accurate spatial information. The estimation results can be used for a preliminary survey of various thematic information and policy applications related to carbon stocks.

Floating PV Systems as an Alternative Power Source: Case Study on Three Representative Islands of Indonesia

Floating solar renewable energy is of enormous potential in Indonesia. This paper presents a comprehensive study of the design of Floating Photovoltaic (FPV) systems with Battery Energy Storage Systems (BESS) for three islands in Indonesia. These islands represent three typical scenarios in Indonesia (a) using a national grid powered by fossil fuel generators, (b) using a local grid powered by diesel generators, and (c) no grid at all. In-person surveys were conducted at these islands to collect data, and then FPV and BESS were designed to meet the demands of each island. Subsequently, the systems’ energy simulations were conducted using the System Advisor Model, demonstrating daily energy demand and supply in hour variation. Based on the results, a series of sustainability analyses were created from the aspects of economics, society, and the environment. The economic analysis demonstrated cost savings by using FPV to replace contemporary energy methods. The social analysis provides valuable insights into the local community, forming a demographic profile and obtaining perceptions and opinions regarding the new energy approach. The environmental analysis quantifies the potential CO2 emissions. Overall, the work provides valuable insights into the roadmap for implementing floating solar technologies in Indonesia which can also inform global ocean-based solar energy developments.

An Overview Of Inbound Marketing At Wan International Technology Companies

Indonesia potential and challenges for the information technology and telecommunications industry.This is due to its large population and strategic geographical location. To achieve optimal results inmarketing activities with the help of technology, one of the strategies is inbound marketing. Inbound marketing is a series of activities implemented by companies to attract potential buyers through engagingcontent and satisfying their needs. The objectives of this Final Project are: 1) To determine how the implementation of inbound marketing at WAN International Technology Companies; 2) To identify thebarriers to implementing inbound marketing at An Overview of Inbound Marketing at WAN International Technology Companies; 3) To explore efforts to overcome the barriers to implementing inbound marketingat WAN International Technology Companies. The findings of this Final Project are: 1) The implementationof inbound marketing includes email marketing, blog posts, SEO (Search Engine Optimization), display advertising, and social networks. 2) The challenges in implementing inbound marketing include errors in email subject lines, selecting blog topics, internal factors within the company, targeting unpopular keywords, slow indexing of the website by Google due to competitors implementing similar SEO strategies, and ineffective business promotional content and hashtag optimization. 3) Efforts to overcome these challenges include Blast Email, Educational Articles, Search Engine Marketing (SEM), VideoAdvertising, and Research Content Marketing.