Tourism Potential Research Articles

The role of working in creative tourism on the quality of life of older artisans: evidence from Algarve, Portugal

Abstract Creative tourism has emerged as a transformative force in the realm of tourism, promising to enhance not only economic outcomes but also the quality of life (QoL) of destination communities. However, the specific impact of creative tourism on the QoL of its workforce, specifically in older artisans, remains understudied. This research aims to fill this gap by investigating whether, and how, working in creative tourism affects older artisans’ QoL. Through qualitative research methods, including semistructured interviews and direct observations, the findings reveal that working in creative tourism positively contributes to the older artisans’ QoL, especially for some of its dimensions. This occurs through several mechanisms/processes, among which the sense of value stands out. These results underscore the transformative potential of creative tourism in promoting the QoL of its workforce, particularly older artisans, making contributions for theory and social intervention to 2 distinct scientific fields: creative tourism and social gerontology. By recognizing the multifaceted impacts of creative tourism, policymakers and practitioners can harness its potential to promote the QoL of its workforce and the sustainable development of local destinations.

Increasing competitive advantage in Binong tourism village with the implementation of digital brand destination

The potential of Binong Tourism Village is very large with the various knitting products produced and the existing tourist attractions. It is hoped that this potential will be known to the public so that it will increase their interest and interest in visiting Binong Tourism Village. Digital Brand Destination is a strategy to increase branding by utilizing digital media. This research aims to improve the branding of Binong Tourism Village with a Digital Brand Destination strategy which can also be a competitive advantage, and increase tourist experience. The research was carried out in various stages, starting from conducting focus group discussions and interviews with the Binong Tourism Village, then pre-survey, taking photos and videos for marketing content, creating a Digital Marketing Plan, creating a Business Model Canvas, utilizing digital media, using Ads features until later training and mentoring will be held for MSME players there. This research using qualitative and quantitative data. Qualitative data based on interviews with the Binong Tourism Village. Quantitative data was obtained by distributing questionnaires to 100 respondents. The data used is primary data and secondary data. A pre-survey was also carried out to find out the hopes of partners and the general public for developing the potential of Binong Tourism Village in the future. The next step is to create a digital marketing plan by analyzing the advantages, disadvantages, opportunities and challenges of Binong Tourism Village both externally and internally. Furthermore, data and analysis will also be obtained from the Business Capital Canvas. Based on several stages of research that have been carried out, it shows that Binong Tourism Village has great tourism potential, but has not yet maximized the use of digital media as a means of promotion and branding. A Digital Marketing Plan and Business Model Canvas scheme been created to develop digital branding as a competitive advantage and an indicator of improving the tourist experience when visiting Binong Tourism Village. So, it is hoped that the development of a digital brand destination can increase public awareness of the potential of Binong Tourism Village, and can increase the reach of promotions and branding.

The Impact of the Tourism Industry on Economic Growth in Afghanistan (2008 – 2020)

This study aims to explore the relationship between Afghanistan’s tourism industry and its economic growth. We utilized the ARDL model with structural breaks and time series data spanning from 2008 to 2020, the result reveals that both tourism expenditure and revenue significantly affect Afghanistan’s economic growth, in both long and short periods. Particularly, a unit rise in international tourism expenditure leads to a 0.692 unit increase in economic growth, meanwhile, a unit rise in global tourism revenue leads to a 0.125 unit increase in economic growth. These findings provide valuable insights for policymakers to enhance tourism development and allocate resources effectively. It also encourages domestic and foreign investment by showcasing tourism's economic potential. Additionally, local communities, particularly in areas like Bamyan and the Wakhan Corridor, can leverage opportunities in hospitality, handicrafts, and cultural tourism.

How can short travel videos facilitate tourists’ decision-making about traveling to cultural heritage destinations? Evidence from the Wudang Mountain Complex

PurposeTourist attractions promote their marketing campaigns by releasing short tourism promotional videos for their potential to promote tourists’ decision-making. However, few scholars have studied the impact of short videos of cultural heritage tourism sites on potential tourists’ destination decisions.Design/methodology/approachIn this study, the Wudang Mountain Complex, a world cultural heritage site, was used as a case study, and stimulus-organism-response theory was applied to forecast the behavioral motives of prospective tourists. About 401 responses from those who watched the short videos of the Wudang Mountain Complex were collected for the structural equation modeling test.FindingsThe study’s findings have validated the link among tourists’ cultural involvement, cultural experience, positive emotions, cultural identity, destination image, cultural heritage value and destination decisions. Positive emotions and cultural heritage values directly and significantly influence decision-making. Meanwhile, cultural involvement is very important, and it indirectly influences decision-making through cultural experience, positive emotions and cultural heritage values. However, cultural identity and destination image do not significantly influence decision-making.Originality/valueThe research enhances comprehension of how short video promotions influence cultural heritage tourism. It sheds light on the development of tourism promotions for cultural heritage sites and the creation of short tourism videos.

Оценка туристско-рекреационного потенциала озер города Краснодара

The article presents the results of research on the tourist and recreational potential of water bodies within the boundaries of the municipality of Krasnodar, conducted using the author's methodology based on previously developed methodological approaches. The assessment of the degree of suitability of the use of the city's water bodies for tourism and recreation purposes was carried out according to a set of parameters: water quality according to the main hydrochemical indicators, the degree of attractiveness and uniqueness of landscapes, the development of tourist infrastructure, the intensity of use in tourist and recreational activities, taking into account the principles of rational recreational nature management, etc.; and the limiting factors of the development of the tourist and recreational sphere are also identified (for example, pollution of reservoirs). According to the developed assessment scale, the most promising water bodies for organizing recreation for the population have been identified – Lakes Staraya Kuban and Verkhneye Pokrovskoye. In conclusion, measures are proposed aimed at increasing the tourist attractiveness of all the studied reservoirs, the main of which are aimed at eliminating sources of lake pollution, landscaping the coastal zone, expanding the types of their tourist and recreational use, monitoring the wastewater treatment system, etc.; The necessity of creating a cadastre of tourist resources was also determined, due to the importance of providing executive authorities, local governments and tourist organizations with up-to-date information about the tourist potential of a particular territory.

Analysis of the Potential of Uventira Dark Tourism within the Protected Forest Area of Central Sulawesi Coffee Garden

Analysis of the Potential of Uventira Dark Tourism within the Protected Forest Area of Central Sulawesi Coffee Garden

The Potential for Religious Tourism in the Panchakoshi Area of Dailekh

Religious tourism has been gaining increasing attention as a potential contributor to the local economy. This study explores the potential for religious tourism in the Panchakoshi area of Dailekh district, Nepal. The study exploits mixed research design, including surveys, interviews, and focus groups, to examine the current situation of religious tourism in the area, identify its potential strengths and weaknesses, and explore strategies for promoting its growth. This study is based on primary data collected in 2024 using purposive sampling methods. A total no of 57 respondents were surveyed from three local municipalities in the Panchakoshi area, and priests and monks from the pilgrimage sites. Religious tourism preserves valuable natural, architectural, religious, and cultural heritages that are unknown to outside societies. The potential of inaccessible places is closely linked to dimensional social aspects such as art, culture, and architecture. The opportunities for associated residents through a rational combination of nature, human skills, and social capital, with an accumulation of several entices the visitors so that the rational management of the tourist sites, cultural heritages, and places of interest could foster pilgrimage tourism and contribute to state development. The findings suggest the significant potential as a religious tourism destination. However, the area faces inadequate infrastructure, limited marketing and promotion, and a lack of coordination among stakeholders. This includes investments in infrastructure, improved marketing and promotion, and greater collaboration among stakeholders. Overall, the study highlights the potential of religious tourism as a tool for promoting economic development and cultural preservation in the Panchakoshi area and beyond.

Enhancing Tourism in the South Caucasus through Coopetition

This article explores the concept of “coopetition” as a strategic approach for enhancing tourism development in the South Caucasus region, comprising Armenia, Azerbaijan, and Georgia. The region holds significant tourism potential but faces infrastructure gaps, limited awareness, safety standards, and accessibility. Additionally, political instability, including the Armenia-Azerbaijan conflict and the ongoing occupation of Georgian territories by Russia, has hindered growth. Fortunately, recent peace efforts between Azerbaijan and Armenia offer opportunities for collaborative tourism initiatives, potentially boosting economic stability. Through an assessment of tourism intelligence, competitiveness, and regional dynamics, the study identifies key areas where these countries can both compete and cooperate to attract high-value tourists. Coopetition offers a strategy for enhancing the region’s competitiveness through joint marketing, shared tourist routes, and improved cross-border infrastructure while also allowing each country to utilize its unique strengths in niche tourism products. At the same time, coopetition also poses risks, such as unequal benefit distribution and coordination challenges in aligning policies, among other issues. The analysis concludes that by balancing competition with strategic cooperation, the South Caucasus countries can boost regional tourism, attract high-value visitor segments, strengthen their global market position, and contribute to lasting peace in the region.

EDUKASI PEMASARAN DIGITAL DAN PELATIHAN BAHASA INGGRIS BAGI SISWA SD NEGERI 2 SERANGAN

The Sanur Tourism Area, particularly Serangan Village, has significant tourism potential with its spiritual, marine, and culinary attractions. To support the development of Serangan Village it is essential to enhance the skills of the local community, especially in English language proficiency and the use of digital technology. At SD Negeri 2 Serangan, there are challenges related to the limited number of English language teachers and the students' low understanding of digital marketing. This activity aims to provide English language training and digital marketing education to students to enhance their competitiveness in the global era. The methods used include needs analysis, interviews, observations, as well as lectures and practical exercises in creating digital content. The results of this program show that digital marketing education helped students understand how to use social media to promote Serangan Village, while interactive English language training improved their language skills. Through this initiative, it is expected that the youth of Serangan Village will actively contribute to local tourism development and be better prepared for global challenges.

Analyzing and Forecasting International Tourist Arrivals in Nepal: Trends, Patterns, and Future Prospects

This paper aims to analyze and forecast international tourist arrivals in Nepal, a country known for its rich cultural heritage and breathtaking natural landscapes. Using time series analysis and ARIMA modeling, the study investigates the data on tourist arrivals, highlighting the significant impact of the COVID-19 pandemic on travel trends. Descriptive statistics were used to examine tourist demographics including gender, age groups, and the purpose of visit, revealing seasonal trends that influence arrival patterns. The findings indicate that international tourism plays a vital role in Nepal’s economy, while the pandemic has led to unprecedented decline in arrivals. The study offers valuable insights for policymakers and stakeholders in the tourism sector, emphasizing the need for sustainable tourism development and investment in infrastructure to recover and enhance the country’s tourism potential. By providing forecasts of future tourist arrivals, this research serves as a critical tool for strategic planning in the post-pandemic landscape.

DAMPAK PENGEMBANGAN EKOWISATA DI SEKSI WILAYAH III TANJUNG HARAPAN TAMAN NASIONAL TANJUNG PUTING TERHADAP SOSIAL BUDAYA MASYARAKAT DESA WISATA SEKONYER

This study aims to identify and analyze these impacts using a qualitative approach. Data were collected through in-depth interview techniques, observation, and documentation. The results of the study indicate that ecotourism activities have a positive impact on the local community. First, ecotourism increases community knowledge and insight into environmental management and sustainability-based tourism potential. Second, community awareness of local natural and cultural wealth is increasing, encouraging the preservation of traditional cultural values. Third, the social status of the community increases through active participation in tourism activities. Fourth, it also has an impact on foreign language skills, especially English, as a need for interaction with tourists. Fifth, community empowerment can be seen from the emergence of new economic opportunities, such as homestay management, local crafts, and tour guide services. This study emphasizes the importance of synergy between ecotourism managers, the government, and the community to maintain long-term benefits for the sustainability of ecotourism and the welfare of the local community.

Sustainable and Community-Based Marine Tourism Development on Lovina Beach, Buleleng, Bali

Lovina, often known as Lovina Beach, is a marine tourism destination in Singaraja, North Bali. The tourism potential is still pristine and still maintains its authenticity. The most famous tourist attraction in Lovina Beach is the dolphin attraction. This study aims to describe the Lovina marine tourism destination, how local people participate in the development of Lovina tourist destinations and the obstacles faced by the community in developing Lovina tourist destinations. The research method used in the study is descriptive qualitative, data in this study were collected through observation methods, in-depth interviews, documentation, and literature studies. Determination of informants was determined using the Accidental Sampling technique. The results of this study describe tourist destinations seen from tourist destinations, tourist attractions, and tourism facilities. Community participation in the development of marine tourism destinations can be seen from maintaining the sustainability of biota, the formation of tourism awareness groups, the provision of tourism facilities, the provision of jukung (small boat) rentals, taking jobs in the tourism sector, and the holding of the Lovina festival. In the development of marine tourism destinations, there are several obstacles faced in the development of Lovina tourism destinations such as; the less than optimal arrangement and development of tourism potential which can be seen from the environmental pollution of Lovina Beach which greatly disrupts tourist activities. The conclusion drawn in this study shows that in the development of marine tourism destinations on Lovina Beach, local communities have been involved, but in its development, there are still obstacles that can be seen from the environmental pollution that occurs on Lovina Beach. Based on the findings in this study, the study recommends that in developing tourism, the community collaborates with the local government. Further research is recommended to examine the role of government and tourist perceptions.

The Development of Muslim-Friendly Tourism (Halal Tourism) in Boosting Economic Potential in Indonesia: A Comparative Study of Singapore and the United Kingdom

This study aims to analyze the potential of Muslim-friendly tourism in Indonesia and the comparison with the UK and Singapore, as well as development strategies and participation in this sector. The research method used is a qualitative approach with data collection through interviews with ministry officials, business actors, communities, and experts, as well as secondary data from various related reports. The results of the study indicate that Muslim-friendly tourism in Indonesia has great potential to support economic growth, with the sector's contribution to GDP reaching 10%, the highest in ASEAN. Compared to Singapore and the UK, Indonesia has challenges in terms of infrastructure and halal certification, but has advantages in terms of the Muslim population and the potential for developing more diverse halal destinations. Singapore has succeeded in integrating policies that support Muslim-friendly tourism with high standards, while the UK shows great potential with extensive halal facilities, although the quality of service needs to be improved. The development of Muslim-friendly destinations in Indonesia requires synergy between the government, business actors, and the community, as well as improving halal infrastructure and regulations. The recommendations of this study include the establishment of a national body for halal regulation, increasing digital promotion, and multi-sector collaboration to expand the development of halal destinations evenly. Implementation of these steps will strengthen Indonesia's position as a leading global Muslim-friendly tourism destination, increasing foreign exchange, employment and contribution to the country's economy.

Caravanserais on Konya-Beyşehir Road in the Context of Urban Tourism

Tourism in cities has been around since Mesopotamian times and has survived throughout history. Cities are centers of attraction with their history, culture, entertainment and shopping venues, sports and artistic events. Increasing the diversity of tourism positively affects the development of cities. During the Anatolian Seljuk period, caravanserais on trade routes met the need for accommodation. People who went to another city for trade, military purposes or for sightseeing used the caravanserais. Today, caravanserais have been replaced by hotels. Each of the caravanserais that have survived to the present day as cultural heritage has the potential to affect urban tourism. Konya, the capital of the Anatolian Seljuk period, contains very strong parameters with its caravanserais. In this article, 'Altunapa', 'Kuruçeşme' and 'Kızılören' caravanserais, which are located on the Konya-Beyşehir road of the trade route extending from Konya to Antalya, are evaluated in the context of urban tourism. The characteristics of the three caravanserais are given through literature, plans and photographs, and they are associated with urban tourism. As a result, it is stated that caravanserais have a very important place in Konya's urban tourism and will increase the tourism potential of the city. In this context, it is aimed to contribute to urban tourism research, which has entered the agenda of different disciplines after the 90s and aroused interest in the academic field, by developing a perspective in the architectural discipline.Tourism in cities has been around since Mesopotamian times and has survived throughout history. Cities are centers of attraction with their history, culture, entertainment and shopping venues, sports and artistic events. Increasing the diversity of tourism positively affects the development of cities. During the Anatolian Seljuk period, caravanserais on trade routes met the need for accommodation. People who went to another city for trade, military purposes or for sightseeing used the caravanserais. Today, caravanserais have been replaced by hotels. Each of the caravanserais that have survived to the present day as cultural heritage has the potential to affect urban tourism. Konya, the capital of the Anatolian Seljuk period, contains very strong parameters with its caravanserais. In this article, 'Altunapa', 'Kuruçeşme' and 'Kızılören' caravanserais, which are located on the Konya-Beyşehir road of the trade route extending from Konya to Antalya, are evaluated in the context of urban tourism. The characteristics of the three caravanserais are given through literature, plans and photographs, and they are associated with urban tourism. As a result, it is stated that caravanserais have a very important place in Konya's urban tourism and will increase the tourism potential of the city. In this context, it is aimed to contribute to urban tourism research, which has entered the agenda of different disciplines after the 90s and aroused interest in the academic field, by developing a perspective in the architectural discipline.

Optimizing Village Tourism Businesses with the Business Model Canvas: A Strategic Approach

Purpose:Local wisdom-based tourism has become a prominent trend as it provides authentic experiences for tourists while supporting environmental and cultural sustainability. This study aims to optimize the management of Munggu Tourism Village, Bali, by implementing the Business Model Canvas (BMC). Munggu Tourism Village holds rich tourism potential, including the Mekotek tradition, natural landscapes, traditional cuisine, and arts.Methodology:The research employs a qualitative approach, utilizing observation, in-depth interviews, and Focus Group Discussions (FGD) involving key stakeholders, such as village officials, traditional leaders, and local entrepreneurs. The findings reveal that the application of BMC facilitates mapping the nine essential elements of a business model, such as customer segments, value propositions, and distribution channels.Findings:This study offers practical contributions to the development of local wisdom-based tourism and serves as a strategic guide for creating leading tourism destinations. The theoretical implications include flexibility in long-term business planning and the ease of updating business models to adapt to market dynamics. Future research is recommended to apply BMC to tourism villages operating for over a year to evaluate its long-term impact.Implication: This study confirms that the Business Model Canvas BMC is a strategic tool that effectively supports the sustainable development of tourism villages based on local wisdom. The findings provide practical guidance for tourism village managers and government authorities in designing effective business strategies, empowering local communities, and maintaining the attractions of the destination,

PENGEMBANGAN KAWASAN EKOWISATA KEBUN RAYA MANGROVE GUNUNG ANYAR DENGAN PENDEKATAN PENTAHELIX

Surabaya's Mangrove Botanical Garden, with an area of 25 hectares, offers views of the mangrove forest, jogging trails, a monitoring tower, boat docks and picnic areas. Despite its great tourism potential, visitor numbers are still relatively low and there are deficiencies in facilities and services. Data shows the destruction of mangrove ecosystems in Indonesia and the need for more attention to the management and promotion of this destination. Data shows that Indonesia's mangrove ecosystems, which cover 4.25 million hectares, are significantly damaged, with 48% moderately damaged and 23% severely damaged. Several Google Reviews cite deficiencies in infrastructure and management that affect visitor satisfaction. This study involved 25 respondents from pentahelix stakeholders (government, academia, business, community, media) and used qualitative descriptive analysis to identify ecotourism development patterns and strategies. This study aims to identify efforts to develop the Mangrove Botanical Garden ecotourism area through a pentahelix perspective, which involves the government, academics, business people, the community, and the media. Data analysis uses qualitative descriptive analysis. This analysis includes organising, simplifying and synthesising data to identify patterns and main themes, as well as formulating working hypotheses. Overall, the Gunung Anyar Surabaya Mangrove Botanical Garden shows positive developments in environmental conservation efforts and ecotourism development. The botanical garden manager has planned various strategic steps to improve the attractiveness and quality of services, which are expected to have a positive impact on both visitors and the surrounding environment.

Analyzing Tourism Discourse: Linguistic Dimensions and Translation Issues

This comprehensive study delves into the intricate dynamics of tourism discourse, exploring its evolution amidst rapid technological advancements, societal changes, and global shifts. It examines the emergence of neologisms and innovations within tourism discourse, shedding light on their lexical, grammatical, and stylistic implications. By analyzing promotional discourse and its linguocognitive persuasion techniques, the study unravels the intricate relationship between language, cognition, and tourism marketing. Moreover, it investigates the nuanced distinctions between discourse and text, highlighting the fluidity and context-dependency of communication in the tourism industry. The paper also addresses the challenges faced by translators in effectively mediating cultural nuances and linguistic features in tourism texts, emphasizing the importance of specialized training and expertise in achieving accurate and culturally-sensitive translations. This study provides a comprehensive analysis of the evolving dynamics of tourism discourse, highlighting how language has transformed alongside rapid technological, societal, and global shifts. It examines the introduction of new terms (neologisms) and language innovations within tourism, exploring their impact on the lexicon, grammar, and style used in the field. By focusing on tourism marketing, particularly promotional discourse, the research sheds light on the linguocognitive techniques employed to persuade and attract potential tourists. The study explores how language influences cognition and decision-making in tourism, making it an essential part of marketing strategies. In addition to this, the study distinguishes between discourse and text, emphasizing that communication in the tourism industry is both context-dependent and fluid. It recognizes that the way language is used can change based on the context and the medium, such as digital platforms versus traditional print. The paper also considers the critical role of translation in tourism, specifically the challenges translators face when conveying cultural and linguistic nuances across languages. This underscores the need for specialized skills and cultural awareness to ensure accurate and culturally sensitive translations, which is essential for maintaining the authenticity and effectiveness of tourism-related communication.

IMPLEMENTATION OF EXPORT STRATEGIES OF AGRICULTURAL BORDER REGIONS OF KAZAKHSTAN

The purpose of the study is to study the export strategy of Kazakhstan in the development of cross-border trade. 14 regions of Kazakhstan border the territories of Russia, China, Uzbekistan, Kyrgyzstan and Turkmenistan. The economy of all border areas of the country is characterized by insufficient use of natural resource and tourism potential, single-profile structure, weak activity of small and medium-sized businesses in the use of cross-border factors, generally weak integration with the international economic system. One of the main sectors of the economy of border areas is agriculture, the share of which in the structure of the economy is 31.6%. The paper looks at factors affecting a country's place in the global food market. The research methodology is based on generalization, analysis and synthesis, statistical methods, SWOT analysis characterizing the current economic situation, the geopolitical position of Kazakhstan as a border country and the problems of developing the export strategy of the agro-industrial complex. The practical significance of the research results is determined by the possibilities of using the results obtained to develop important decisions aimed at forming an agricultural export strategy for the development of border regions

Tourist attraction in the Banteay Srey District of Siem Reap Province after COVID-19

This study examines the tourist attractions in Banteay Srei District, Siem Reap Province, in the aftermath of the Covid-19 pandemic, focusing on three main objectives: (1) to analyze the tourist potential of the area, (2) to identify its unique attractions, and (3) to explore strategies for promoting its tourism potential. Utilizing a qualitative research approach, the study engaged five participants selected through judgemental sampling techniques. Data collected from interviews were analyzed using content analysis and narrative methods. The findings indicate that Banteay Srei District possesses significant potential to draw both national and international tourists. Key tourism assets include its geographical location, cultural resources, historical significance, natural beauty, human resources, traditional Khmer architecture, and landscape. Unique attractions encompass local cuisine, beverages, language, souvenirs, environment, safety, organization, recreational activities, social events, and research opportunities. Furthermore, promotional strategies for the region have been developed and implemented through various channels, including websites, social media, news outlets, community events, TripAdvisor, and travel agencies. This initiative has received backing from the Ministry and Department of Tourism, district administration, journalists, tourists, and local traders. The outcomes of this study aim to disseminate information about Banteay Srei's tourism potential to prospective travelers.

Mapping of Soil Salinity in Absheron Soil Based on SENTINEL-2 Using LightGBM

This paper reflects the results of assessing the degree of salinity of Absheron soils based on remote sensing technologies. The research was conducted in Sumgayit, Guzdek down station, and Yashma districts located in Absheron region of Azerbaijan. Certain areas of the Absheron region are ecologically clean areas with high tourism potential in the future. Classification of soils by salinity degree was performed using indices calculated from data in Sentinel-2 spectral channels. Previously obtained field measurements and ground observations using LightGBM machine learning algorithm were used to confirm the degree of soil salinization in the areas identified on satellite images. Based on a comparative analysis of machine learning and remote sensing methods, it was found that they provide similar results for soil salinity assessment when the study area does not cover a large area of land. This work has important implications for understanding soil salinity dynamics and could be used in further research on land and agricultural management at the regional level. For a country like Azerbaijan, the result obtained by the staff of the Soil Institute is of a local nature.