A novel Cu and Fe doped NiCo2O4/g-C3N4 nanocomposites were prepared with varying dopant concentrations via a precipitation and ultrasonication route. The resulting Ni1-xCuxCo2-yFeyO4/g-C3N4 nanocomposites were characterized by advanced techniques and effect of doping was investigated based on ferroelectric, dielectric, magnetic, electrical, optical and photocatalytic properties. The results confirmed the FCC spinel geometry of NiCo2O4 nanoparticles with a spherical shape (ranging from 18 to 32 nm). The absorption range in the visible region and the suppression of electron-hole recombination were investigated through UV–Vis diffused reflectance spectra and PL analysis. The Cu and Fe doping significantly influenced the dielectric properties and the AC conductivity of Ni1-xCuxCo2-yFeyO4/g-C3N4 nanocomposites was also increased with Cu and Fe substitution. The photocatalytic activity of doped Ni0.75Cu0.25Co1.5Fe0.25O4/g-C3N4 (NCCF3/g-CN) were evaluated for the removal of rhodamine B (RhB) and Congo red dyes under visible light irradiation. The NCCF3/gCN nanocomposite exhibited the dye removal of 89 % versus undoped nanocomposite (50 %). The rate constants for CR dye degradation were found to be 0.04366 and 0.1009 (min−1) for the NCCF3/gCN nanocomposite and undoped nanocomposite NiCo2O4/gC3N4 (NCO/gCN), respectively. The efficient separation of charge carriers was facilitated by the migration of photo-induced electrons from the g-C3N4 surface to the NiCo2O4. The influence of pH and catalyst dose on the kinetics of photocatalytic activity revealed a significant effect on the dye degradation rate. The results indicate that the NiCo2O4/g-C3N4 shows a promising potential for photocatalytic removal of dyes under visible light illumination, which could be employed for the removal of dyes from the effluents.