Black hollyhock (Alcea rosea var. nigra) flower (BHF) serves as a plentiful natural pigment source. However, limited research has been conducted on the extraction and characterization of the anthocyanins present in BHF. This work aims to develop an environmentally friendly extraction method for efficiently obtaining natural pigments from BHF. Utilizing response surface methodology (RSM), the extraction variables were adjusted to optimize the overall anthocyanin content. The optimized conditions, entailing extraction lasting 7 min at 65°C, employing acidified water at a solvent: feed (S:F) ratio of 100:1 (v/w), resulted in extraction yield of 53 ± 2.5 % and the total anthocyanin content (TAC) of 65.7 ± 0.5 mg/ gdry weight based on cyanidin-3-O-glucoside equivalents (CGE). Furthermore, the extraction from pomace, which represents the residue subsequent to the initial extraction, exhibited 11 and 2 mg CGE/g dry weight after second and third steps of extraction, respectively. Characterization of the obtained extracts was conducted through HPLC-DAD MS analysis, and six anthocyanins were identified. The kinetic data associated with degradation of anthocyanins was well fitted with a zero-order model, which showed a half-life (t1/2) of approximately 200 days. Additionally, BHF extract exhibited no significant cytotoxicity against human dermal fibroblast cells as MTT assay indicated. This investigation introduces a potent source for anthocyanin which can be comparable to other sources and their extraction conditions in terms of stability, TAC, and extraction yield.