Background: This paper presents the economic analysis of potato cultivation in middle Gujarat. The area under total vegetable and production of vegetables in the state has increased over the years. The study focuses on production and marketing of potato in middle Gujarat. Methods: Primary data were collected using pre-tested schedule. The cost of production was calculated using cost concept and marketing efficiency was calculated using Acharya’s formula. Result: The study found that the cost C2 was ₹ 208587.5 per hectare for potato cultivation. Yield of potato was found to be 242.5 quintal per hectare, while gross income was ₹ 247370.4 per hectare. The net return was observed to be at ₹ 38782.9 per ha for potato cultivation. Benefit cost ratio over cost C2 was observed to be at 1.19. There were two marketing channels found in potato in study area. The market efficiency was found higher in channel I. Unavailability of labour, long distance of input market and increasing prices of inputs were the major production constraints, while low price received by farmer, delayed in payment and higher cost of transportation were the major marketing constraint found in study area.
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