ABSTRACT Strawberry (Fragaria x ananassa) is a popular fruit consumed for its desirable flavour, aroma and colour and is considered a functional food due to its antioxidant properties. Noting the need for farmers to increase productivity to meet increasing consumer demands, this study aimed to explore the potential of biostimulants to enhance strawberry cultivation. Herein, a field trial was conducted on a commercial strawberry farm, wherein 1944 strawberry plants received fertigation supplementation with either a control solution (nutrients only) or nutrients combined with one of two biostimulant complexes (BCs). Biostimulant complex 1 (BC1) was composed of molasses, Aloe vera extract and fish-hydrolysate, and biostimulant complex 2 (BC2) was composed of potassium silicate and potassium phosphite. Results indicated that BC1 maintained total yields but increased the sellable proportion and decreased the proportion of waste. In contrast, BC2 increased total yields with both sellable yields and waste increased. No significant changes were observed for indicators of consumer preference (flavour, aroma and fruit colour), however, on-average large increases were observed to indicators of fruit antioxidant properties (phenolic and flavonoid content). Accordingly, these results support the utilisation of biostimulants as a strategy to improve strawberry on-farm productivity without compromising consumer quality measures.