Research on learners within rural areas and rural schools in South Africa has been consistently overlooked by researchers in the field of mathematics education. If the education landscape in rural areas differs from that of urban areas, which has been extensively researched since the end of apartheid. In that case, it becomes evident that the research on mathematics education in South Africa has not adequately addressed issues of social justice. To address the lack of research on mathematics education in rural contexts in South Africa, this study focuses on exploring the experiences and attitudes of Grade 10 rural mathematics learners. A qualitative multiple case study design was used, involving 12 learners from two different school sites. Data was collected through semi-structured individual interviews and unstructured classroom observations. Fairclough's Critical Discourse Analysis, in conjunction with Anderson's concept of imagination, was employed to analyse the data. The findings revealed that learners anticipate and aspire for mathematics to enhance their opportunities for post-secondary education and employment, which instils a sense of hopefulness and motivates them to better understand mathematical concepts.