Postmodern Research Articles

G.J.R. HAUPTMAN’S LATE DRAMA ‟IPHIGENIE IN AULIS” IN ASPECT OF MODERNIST DISCOURSE

The article examines the work of Gerhard Johann Robert Hauptmann in the context of the problem of self-understanding associated with the continuous process of creative comprehension of his works created earlier. The aim of this work is to identify the world-wide modernist position of Hauptmann, derived from his anthropological logic. The research tasks correspond to this: to show the process of formation of new forms of subjectivity in the dramatist’s work; to substantiate Hauptman’s internal movement to self-understanding; to review his drama ‟Iphigenie in Aulis”, to see how a new conception of being is emerging in the depths of the former artistic system. The analysis reveals the modernist tendencies in Hauptmann’s work, associated with the creative process of individual consciousness – the renewal, reworking and redefinition of impressions from previously read texts of pen’s colleagues (in this case Plato, Jakob Böhme, Sigmund Freud and Ricarda Huch) and the reinterpretation of their own works in this regard. Hauptman, expanding his horizon of study, gives the goddess Hecate, whom his drama ‟Iphigenie in Delphi” is referred to, the creative power of Eros and presents these chthonic powers in the work ‟Iphigenie in Aulis” as a positive first. The heroine, having grasped this first principle in indestructible unity, passes a difficult path of spiritual enlightenment, acquires a new birth – the immortality the elderly writer thought in his consciousness.

Caputo’s Postmodern Understanding of Religion

The most important characteristic of the age in which we live is the prominence of pluralistic and local understandings. In modern thought, the importance of reaching universal, objective, and precise knowledge is known. In postmodern thought, on the other hand, almost the opposite situation is put forward, and religion finds its place among pluralistic and local understandings. Religion no longer has valid, inclusive, and generalizable claims for everyone. In the postmodern age, religion is referred to as something between things. John Caputo, who has a very important place in contemporary thought, develops his thoughts from a postmodern framework. However, Caputo develops a hermeneutic approach to avoid falling into relativism. In doing so, he is under the influence of Kierkegaard, Nietzsche, and Derrida. In particular, he develops an “event” theology based on Derrida’s concept of “religion without religion”. Combining this idea with hermeneutics, Caputo believes that life is always interpreted differently but that life still has a religious aspect. From this point of view, he puts forward an understanding of “weak theology”. Caputo’s “weak” theology rethinks various theological tropes and themes through a lens that significantly reshapes our understanding of the role and purpose of theology. In this paper, we address the concepts of weak theology and religion without religion and critically examine how religion and theology are situated within postmodern thought.

INTEGRASI KEILMUAN ISLAM HOLISTIK-INTEGRATIF PERGURUAN TINGGI DI INDONESIA

There are various ways of integrating holistic-integrative Islamic scholarship in the era of postmodernism such as in Indonesia today. This qualitative descriptive writing with a literature study aims to discuss the holistic-integrative integration of Islamic knowledge in higher education in Indonesia. The data analysis technique uses content analysis by sorting data according to the research objectives and problems. This research found the following two things. First, in essence, the integration of Islamic scholarship from holistic-integrative postmodernism-era thinkers is a criticism of the normative-theological Islamic scientific paradigm of the traditionalism era as well as a criticism of the empirical-sociological Islamic paradigm of the modernism era. Second, the essence of the integration of Islamic science in the postmodern era of religious universities in Indonesia is to end the dichotomy of science and religious science for scientific construction in the future. Several Islamic universities in Indonesia have carried out scientific integration, including UIN Syarif Hidayatullah Jakarta with the concept of Reintegration of Sciences in Islam, UIN Sunan Kalijaga Yogyakarta with the concept of Integration-Interconnection using the Spider Web metaphor, UIN Maulana Malik Ibrahim Malang with the concept of Integration of Science in Islam with the Tree of Knowledge metaphor, UIN Sunan Gunung Djati Bandung with the concept of Wahyu Guiding Knowledge with the wheel metaphor, UIN Alauddin Makasar with the concept of Integration and Interconnection of Science and Religious Knowledge with the metaphor of the Tree of Science Cells, and others.

Reconsidering vulnerability, history, and our postmodern condition in Colson Whitehead's The Nickel Boys

AbstractThis paper analyzes Colson Whitehead's The Nickel Boys (2019) by exploring the consequences of an uneven distribution of vulnerability in relation to both historical and contemporary contexts. This study emphasizes the significance of this depiction in comprehending the enduring effects of racial oppression and institutional disparities. This means that while all humans are inherently vulnerable, systemic inequalities make some people more vulnerable and less protected than others. Whitehead depicts the experiences of the young black boys at the Nickel Academy as heightening their vulnerability, the more they embrace resistance. The novel points to the notion that political structures not only establish hierarchies and inequalities among individuals but also place them in a position of inherent vulnerability, judged by preconceived notions of permanent inferiority and inequality. Ultimately, Whitehead depicts vulnerability as a method of uncovering the truth and fighting for justice by giving voice to the black perspectives that have been marginalized and silenced throughout history.

Derrida's Postmodern Thought and Religious Education

Today the learners breathe in the atmosphere of postmodern thoughts. In this sense it is meaningful to deal with a postmodern thinker’s philosophy more closely. This work contributes to understand the learners’ intellectual environment deeply in the current postmodern society. Through this, educators can find the way to enrich learners’ epistemological and existential soil and can do this more appropriate way. In particular, Jacques Derrida's thoughts on deconstruction and <i>différance </i>offer profound insights for religious education in the postmodern era. In addition, his understanding of gift, forgiveness, and hospitality enriches the content of religious education and invites teachers and learners to a more responsible life, in that, for Derrida, responsibility connotes response ability. In this paper, I explore Derrida's thoughts on deconstruction, <i>différance</i>, gift, forgiveness, and hospitality. After investigating Derrida's thoughts, I present a framework for imagination-centered religious education that bridges between Derrida's thoughts and religious education. Here I propose three forms of imagination as the outline of imagination-centered religious education: constructive, empathetic, and visionary imagination. Finally, I revisit Derrida's thoughts from the perspective of the three imaginations and bring them into dialogue with one another. Through this I seek to enrich both Derrida's thoughts and religious education and to elicit helpful implications for religious education. The methods of this paper mostly rely on books and theses around the main issues. I hope that this study contributes to the nurturing of the next generation in the contemporary postmodern, globalizing, fourth industrial, and new normal era.

On the Eastern style of thinking in A. Bely’s theory of symbolism

RELEVANCE. The study is devoted to understanding and identifying the significance of the eastern style of philosophy and aesthetics of Taoism in the work of the prominent representative of Russian symbolism Andrey Bely (Boris Nikolaevich Bugaev), who determined the development of the literary process (modernist and post-modernist movements) and art of the first third of the 20th century and influenced the further development Russian literature. The purpose of the study is to show the conceptual content of the aesthetic thought of the Russian philosopher and symbolist poet through the prism of Taoism and to clarify the presence of Eastern traditional wisdom (“Tao Te Ching”) in the construction of A. Bely’s theory of symbolism.MATERIALS AND METHODS. The research material was the collected works of A. Bely. The translation of the book “Tao Te Ching” written by the great Chinese thinker Lao Tzu, presented for the first time for the Russian-speaking reader, was used.” When solving research problems, a description method with the interpretive function of language was used, that is, a method of studying the interpretation of knowledge about the world. In our case, the interpretation of Taoism is focused on the interpretive activity of an individual creative personality, which always presupposes the subjective selectivity of the word.RESULT AND DISCUSSION. An analysis of the work of A. Bely showed that in reflecting the problems of the symbol, the philosophical principles of symbolism, in addition to two sources, they participate: on the one hand, the ideas of the Slavophiles, arising from the philosophy of V. Solovyov, on the other hand, the system of Western philosophy (the ideas of A. Schopenhauer and F. Nietzsche), a reflection of the creative borrowing of Eastern wisdom, ideas and functions of Chinese literature. The originality of the imaginative thinking of the Russian symbolist poet, who, in accordance with his spiritual nature, followed his bright creative path, is reflected in the development of the artistic method – symbolism.CONCLUSION. The idea of A. Bely’s symbolism is based on the compatibility of the concepts of various thinkers, including philosophizing in the Taoist style. A. Bely created a unified symbolic picture of the world - the unification of artistic, aesthetic, religious, mystical and everyday ideas and knowledge about the world into one whole. The connecting sign of this unification is the Symbol, which has a pronounced authorial character, has an infinity of boundaries of value, and not a semantic individual interpretation of the word and broadcasts the manifestation of systemic pluralism, revealing the essence of the world and being.

“THE HANDMAID’S TALE” BY MARGARET ATWOOD AS A POSTMODERN NOVEL: DYSTOPIAN GENRE TRANSGRESSION IN POSTMODERN ERA

Margaret Atwood’s novel “The Handmaid’s Tale” seems to have been studied comprehensively and fundamentally. Aspects of the dystopian genre, its feminist and anti-religious orientation, and the novel’s connection with philosophical concepts of the 20th century have been studied in depth. In the poetics of the novel, researchers’ interest in the problems of intertextuality, the specifics of composition, etc., has never ceased. However, despite the variety of problems covered in these studies, in our opinion, a fundamental question about the significance of Margaret Atwood’s novel for the further development of the tradition of the dystopian genre has remained on the periphery of scholarly attention. Meanwhile, “The Handmaid’s Tale” can be regarded as a programmatic work that clearly identifies and elaborates the key genre principles of the postmodern dystopian novel, which have not yet been substantiated. Modern studies of the features of postmodern dystopia based on the material of various works of the 1990-2000s, as well as in modern findings, capture exactly those genre strategies that were embedded in M. Atwood’s novel. At the same time, researchers focus on the transformation of the mainly predominant aspects of dystopia in the era of postmodernism. Meanwhile, the changes that dystopia underwent in the last third of the 20th century are associated with the formation of the aesthetics of the genre of the postmodern novel, as evidenced by the publication of the novel “The Handmaid’s Tale”. In this regard, we consider it appropriate to study M. Atwood’s novel as a postmodern dystopian novel in the relationship between the content features of dystopia and the genre of the postmodern novel. The work aims to investigate the dystopian narrative presented in “The Handmaid’s Tale” in the context of the poetics of the postmodern novel genre. Achieving the stated goal involves the use of historicalliterary, philosophical-aesthetic, and hermeneutical research methods. In the context of the postmodern dystopian paradigm, the genre of dystopia is transformed significantly. Changes in the substantive aspects of the genre are associated with a reduction in the gap between dystopian and real time, the affirmation of a relatively optimistic tone, the lability of the dystopian world (which predetermines the conditionally metaphorical nature of the chronotope, the amorphousness of spatial and discrete time boundaries), and a shift in emphasis to the inner world of the character. The increased degree of anthropocentrism, which is characteristic of postmodern dystopia, determines the change in the nature of the protagonist’s rebellion against the totalitarian regime – the focus of social rebellion shifts to personal existential (the struggle to preserve one’s own identity), where it is not the result that is important, but its philosophical content. At the same time, dystopia also absorbs the features of the postmodern novel form and postmodern narrative strategy, mastering the techniques of intertextuality and rethinking the traditions of the past, irony and parody, playing with time and the author’s game with the reader. Moreover, the function of the author’s game strategy is not only to make the reader a co-author of the text but also to encourage him to make multiple interpretations. The multifaceted nature of the game draws the reader into the action and forces one to reflect on the windows of opportunity opening up in modern civilization, that is, to perceive the story of Gilead as more than just exciting storytelling. The game mode reveals the author’s ideological and content-based storytelling strategy – through intertext (as a combination of multi-level chronotopes and cultural texts), on the one hand, and through involvement in the experiences of Offred, on the other, to encourage/force the reader to experience the entire history of Christian civilization, presented in the dystopian heroine’s narrative.

Representation of Sources of the Conceptual Metaphor of 'Love' in Chinese and Russian Fiction Texts of the Postmodern Era (a comparative aspect)

The proposed article examines in a comparative aspect on the material of postmodern Chinese and Russian literary texts the representation of the conceptual metaphor of feelings, namely love. The subject of the study is the sources of the conceptual metaphor of love, representing the scope of the goal of the metaphor in the analyzed texts. The aim of the work is to clarify the similarities and differences in the representation of the sources of the studied conceptual metaphor in Chinese and Russian texts. During the study, the following methods were used: the method of semantic analysis, the comparative method, the method of conceptual analysis. Comparative analysis showed the presence of similarities in the representation of the studied metaphor in the areas of the source "Fire", "Disease", "Light", "Reservoir", "Material value". A distinctive feature of the Chinese texts is the representation of the metaphor in the "Plant" area, and the Russian texts – in the "Living Being" area. The practical value of this work is seen in the fact that these materials can be used in classes on the interpretation of artistic texts of the Chinese language in universities. The works of such a plan create a good prospect for the further development of one of the new areas of linguoculturology, namely comparative linguoculturology, within which there is a comparison of heterogeneous unrelated languages. The scientific novelty of this work lies in the fact that for the first time it reveals similarities and differences in the representation of the conceptual metaphor of love using the material of postmodernist fiction in Chinese and Russian. In the course of the work, it was found that in languages of different structures, Chinese and Russian, the presence of more similarities in the representation of the sources of the conceptual metaphor "love" indicates the universality of the formation of this metaphor in the minds of native speakers, which indicates the prospect of developing universalogy in the context of comparative studies of unrelated languages.

MEDIA EDUCATION SPACE OF SOCIALIZATION IN THE MODERN PEDAGOGICAL PROCESS

The article analyzes the peculiarities of the impact of the processes of media culture formation on educational processes in the context of the creating of media education space as a socialization environment on the basis of domestic scientific research. There is an increasing media-cultural determination of the space of human existence in the conditions of informatization of society and the spread of electronic media, which raises the problem of radical transformations of the entire process of socialization. Emphasizing the media component of the study of educational aspects of the problem of socialization in the information society gives reasons to consider the media-cultural space as the main component of the educational space which has the greatest impact on the space of human formation and existence. The sphere of culture as an environment of socialization is gradually turning into a media-cultural environment. The process of forming the media-educational space of socialization is a representation of the general trend of the development of electronic mass communications. The most remarkable feature of the media-educational space is the limitlessness in the physical-spatial relationship of opportunities for human development, which are expanding simultaneously with the further development of global mass media. It is proved that media and media culture in the conditions of the formation of a post-industrial society have turned into system-creating functions regarding the formation of the educational environment of human socialization, the result of mass media activity is the creation of a person's living space. This living space, based on the media educational space, actively contributes to the formation of individual and collective identities, influencing social practices and perceptions of the world. The media education space is not an abstract repository of media texts; specific people perceive it as a personal event, but as a set of such events - as their own life world. And this is what makes this space such an effective environment for socialization. For pedagogical studies of the socialization process, the integral quality of this concept is particularly important, i.e., the ability to comprehensively investigate the transformations of the socialization process both in the context of the interaction of various sociocultural phenomena of the postmodern era, and in the context of existing scientific traditions of studying the educational space.

Плагиат: анализ культурных оснований оправдания

The article is devoted to the study of the cultural foundations of such a phenomenon as plagiarism. It is revealed that plagiarism, like theft and appropriation of authorship of someone else’s work, has its roots in the mythology of culture: the theft of fire by Prometheus, the theft of the blessing of the birthright by Jacob. Plagiarism is a form of self-identification based on an act of passive protest. Through it, the subject is removed from the current government and constitutes its own autonomy. Assuming that theft comes from need, lack of something, plagiarism is also carried out from a lack of self, and in the act of appropriation there is an attempt to compensate for sovereignty. The cultural conditions of postmodernity are described, which exclude plagiarism from the condemned deviations: intertextuality, multiplicity, Death of the Author, leveling the boundary between opposites. Today, the Author is gradually being eliminated from the text and this manifests itself in a special temporal connection: the modern Author existed before the text, and today’s scriptwriter arises simultaneously with the text. The text becomes open, free to make or extract meaning. It can be observed that postmodern discourse implements a kind of apology for plagiarism, considering it an important component of creativity. Plagiarism studies reject the moral assessment of the phenomenon in favor of demonstrating the imaginary boundaries between the copy and the original. The conclusion is made about the need to return the study of plagiarism to the moral field, the return of conscience and “cognitive abilities”.

HANS GEORG GADAMER'S HERMENEUTICS VS BIBLICAL HERMENEUTICS: A COMPARATIVE ANALYSIS

At first, Hermeneutics as an interacting science was only used among the church as a method of Scripture Interpretation, with a standard system or method of hermeneutics. This hermeneutics is often referred to as Traditional Hermeneutics or Biblical Hermeneutics. However, in its development, Hermeneutics came out of biblical studies into the scope of philosophy, art, literature, and history. This hermeneutics is referred to as New Hermeneutics and appears in various variants. The purpose of this article is to introduce the New Hermeneutics system of the Postmodernist era, specifically Hans Georg Gadamer's Hermeneutics, and compare it objectively with the Biblical Hermeneutics System with the standard Grammatical-Historical method, which is often used to interpret the Bible. This study uses the comparative analysis study method to find fundamental similarities and differences between Hans Georg Gadamer's hermeneutic concepts and Biblical hermeneutics. Finally, the author makes conclusions and recommendations for Bible interpreters who are doing hermeneutics.

Deconstructing digital nomads: are they the last frontiers of the post-tourist?

PurposeThis research aims to scrutinize the dwelling of digital nomads in postmodernism’s social, cultural and political context and to illuminate their post-tourist characteristics.Design/methodology/approachUsing a conceptual approach and sociological considerations, the study closely investigates the characteristics of digital nomads and offers a postmodernist ontological, epistemological and methodological stance.FindingsThe study highlights the ambiguity of the concepts of digital nomadism and tourism. Furthermore, since every digital nomad is a potential tourist with a work-leisure balance, it points out the need to grasp tourism and work from a different perspective than the dichotomy of modernism.Research limitations/implicationsThe postmodernist perspective offers a fruitful approach to illuminate the social conditions in which digital nomads dwell and concomitantly encompasses the tourist and nomad by rejecting dichotomies. The study also points out the need to place the agency of digital nomads in a broader context and analyze these mobilities from local and global interactions in addition to the nomads' point of view.Originality/valueThis study provides a new perspective on the relationship between digital nomads, postmodern conditions and their role as post-tourists.

Budaya Konsumerisme Pekerja Kafe di Wilayah Jember Kota

Consumption essentially becomes a necessity to be fulfilled in society. Over time, the concept of consumption has become more complex. One aspect of this complexity is consumption in the postmodern era, which tends to be used as a symbol of identity and a marker of lifestyle for a community or individual. Society has become unable to distinguish between needs and desires. This has led to the emergence of a new phenomenon known as consumerism. This phenomenon has spread and influenced all classes. Its impact can affect both social and economic aspects. Café workers are among those affected by this culture of consumerism. In short, the pressure arising from the influence of media and modernization creates a sense of individual need to conform to the standards and lifestyles constructed within society. Therefore, the aim of this study is to understand how the culture of consumerism affects café workers in Kebonsari Village, Jember Regency, using a qualitative approach through observation and interviews.

Theatre within the Theatre, Play within the Play— Self-Reflexivity in Jim Nolan’s Blackwater Angel

Jim Nolan’s Blackwater Angel (2001) employs a metadramatic approach, intertwining two types of play-within-the-play to enhance self-reflexivity. The external play portrays the fate of seventeenth-century healer Valentine Greatrakes, evoking the concept of theatrum mundi, while the inset play, The Broken Heart, influences the main characters and plot. Boundaries between the two plays blur as characters interact, emphasizing role-playing within and outside of theatrical reality. This dual reality reflects Ubersfeld's notion of theatre as a "(two-fold) referent," embodying both physical presence and symbolic representation. Play-within-the-play serves as a meta-theatrical strategy, facilitating self-reflection and exploration of identity, particularly relevant in the postmodern era's emphasis on intertextuality and self-reference.

Law and Order at the Junction of the Modern and Postmodern Eras: Review of the Speeches of the International Scientific Conference Fifth Baskin Readings (Saint Petersburg, November 2–3, 2023)

Law and Order at the Junction of the Modern and Postmodern Eras: Review of the Speeches of the International Scientific Conference Fifth Baskin Readings (Saint Petersburg, November 2–3, 2023)

An Analysis of the Identity Structures Built Up by the Characters in Zadie Smith's Novel White Teeth

This paper has been prepared in order to analyze the construction of an identity of both Bangladeshi migrants (Samad Iqbal) as well as English men (Archies Jones) who emigrated from other countries. Those are close friends. Lived in the multicultural city of London in Britain. In the novel White Teeth, the author explores the problems resulting from immigrants from various countries living in Britain, especially those who have left behind physical artifacts (cultural properties) and intangible attributes relating to their ethnic group inherited from the past of the immigrants, who lived in Britain from the first generation to the second generation. The novel of the Smiths is interconnected with their past and also deals with their dissatisfaction with their lives in a society in which they live today. According to Smith, his work is sensitively concerned with the second generation immigrants and their beliefs, which are transmitted from ultra-modern societies via their bringing up, living standards, values, taboos, thinking processes, and the likes. The purpose of this paper is to evaluate the way in which the construction of identity of different characters in the novel White Teeth is explored through the lenses of different theories of social scholars, such as Colonial theory, hybridity theory, and post-modern era theories of identity in the social system. This paper also explores how characters existing in the novel construct identity of themselves and how different cultural interact on their identity formation in White Teeth

Inventing the natural contract

ABSTRACT The aim of this essay is to discuss one particular aspect concerning the methodological and linguistic dimensions of Michel Serres’ notion of the ‘natural contract’. The essay focuses on the way in which his call for a radical shift in the relation of nature and the human leads him to reject the critical tradition in philosophy most often identified with Kant and to turn instead to invention as a form of philosophical language that is both legitimate and necessary. By examining the reasons and implications for this shift towards the synthetic, non-chronological and polyvocal, I argue that Serres’s use of invention raises questions of how the language of the natural contract must incorporate a ‘natural’ or nonhuman element into a contractual relation. My essay seeks to shed further light on this, the very possibility of communication. The essay concludes with a discussion of the question as to whether Serres’s notion marks a new and problematic version of a grand narrative that is susceptible to the diagnosis of the postmodern condition made by Lyotard as an incredulity towards metanarratives.

Transformations of the family institution: from the pre-modern to the metamodern

The relevance of the stated topic is due to the modern socio-cultural situation. On the one hand, the family is the most important social institution, the state of which determines the well-being of society. On the other hand, the modern family is experiencing a crisis, which finds its expression in a decrease in fertility rates, a narrowing of family functions, a growing number of divorces, etc. The purpose of the work is to study the relationship of the family as a mechanism for ensuring the translation and reproduction of culture with the processes taking place in society. The problems of the family are considered in the context of modernization processes in the world – in the context of the transition from a traditional society to a modern one, from a pre-modern culture to a meta-modern one. The theoretical basis of the research is the works of Russian and Western authors exploring the problems of the family in a historical context. The interdisciplinary nature of the work determines the combination of socio-philosophical and cultural approaches to the problem of dynamics and possible prospects of the institution of the family. The paper examines the causes of family transformation, the consequences of the family crisis for the development of society and civilization, as well as possible options for the future of the family in connection with the changes taking place in the culture of the early 21st century. The author concludes that the fetishization of personal freedom and the spread of values of self-expression in postmodern culture contradicts the values of self-preservation of society as an integral, unique education. However, the crisis processes in the 21st century undermine the sense of existential security that was inherent in the postmodern era and caused the decline of traditional norms. In the culture of metamodernism, there is a turn towards transcendence and spirituality, which can become a turn towards traditional cultural values, including the family. And this, according to the author, is the positive significance of the modern socio-cultural crisis.

The Female Character Struggle to Obtain Equality in Beauty and the Beast

In the patriarchy system, women have restriction in delivering thoughts and action, accessing education, and obtaining rights. However, they struggle hard to attain equality in those aspects in their life. Hence, the study aims to find out the restriction experienced by women character named Belle and how she fight against the restriction to obtain her freedom and independence as women. While the original "Beauty and the Beast" story has roots in classic fairy tales, modern adaptations, such as the one by Elizabeth Rudnick, transform it into a contemporary literary work. This book, applying the theory of Liberal Feminism, can be seen as a form of challenge or movement within the postmodern era. Using the theory of liberal feminism espoused by Rosemarie Tong (1980) those two issues will be analyzed through reading book entitle “Beauty and the Beast” by Elizabeth Rudnick’s (2017). The library use in this study is to help the writer to analyze the data regarding to the issues in the novel.

Digitalisasi Sastra Kontemporer Lewat Grafik Novel “Tabi” Karya Marchella FP

The digitization of literature is one of the effects of the postmodern era that cannot be avoided. This literaturebased qualitative research investigates the development of postmodernism in literature, with a primary emphasis on its principles and implications in modern literature. This research aims to find out how postmodernism, especially in the digital era, has an impact on the recognition and sales of modern literary works. Using Marchella FP's novel "Tabi", which was released as a case study in October 2023, this study investigates the role of social media platforms, especially TikTok, in promoting and selling literature. This research emphasizes the important implications of digital postmodernism for future prospects by emphasizing paradigm shifts and enhanced inclusivity in the digital world. Additionally, this research examines the idea of viral marketing and how it relates to spreading literary works through social media platforms such as TikTok. Keywords: Contemporary Literature, Literary Digitization, Postmodernism.