Postfeminist Research Articles

Modebloggerskor

Fashion bloggers In the mid 2000s, the fashion blogger appeared as a new media figure. The young women who wrote about fashion, shopping, and private lives aroused rapid criticism from the established media because of their huge impact. The emergence of fashion, beauty - and shopping blogging is a further development of a culturally defined combination between femininity and consumption that is both intensified and adapted to today's digital culture, as well as a changing view of gender. In the article, this development is interpreted as an expression of what Gill (2007, 2016) critically called a postfeminist sensitivity, and where the equivalence between femininity and feminism is determined. However, instead of a critical discussion of post feminism, the intention here is to show that this activity can also be interpreted as a negotiation with those cultural definitions of femininity that are in circulation. The article is based on an ethnological method using deep interviews with bloggers in the wider fields of fashion, beauty and shopping. Although none of the informants described their blog as pronouncedly feminist, many considered that this was true of their blog with regard to certain aspects. These included featuring a body or a fashion that does not comply with the norms, combining something traditionally feminine with enterprise and computer technology, and not compromising on your dreams. The informants embraced traditional female values such as beauty care, consumption and motherhood, but tried to infuse them with new, to some extent feminist, meanings. By this means, they negotiate meanings in the relationship between femininity and feminism in specific ways. Blogging challenges, in a specific way, the boundaries between the physical and the digital body, the concept of a real I and a blog I, and perceptions of femininity and feminism. However, in order to become a successful blogger, it was also necessary for the informants to negotiate their position with regard to intimacy, family information, transparency with themselves, and collaborating with companies that they did not believe in. The informants chose different ways to deal with such borders. In dealing with these borders and also in the crossing of them the norms of femininity are revealed; this lack of boundaries also solves the relationships between economy and intimacy, culture and nature, consumption and production. If the detention to a private sphere has subordinated women in history, then making visible the constructed character of this private sphere, is also a refusal to accept cultural beliefs about femininity as based on natural principles. The relationship between economy and intimacy is dissolved by exposing the private sphere as a means of work.

Oh! Guileless Passion! Understanding Indian women’s ambivalent sexuality and gender performances post Feminism in India

Cinema is a powerful archive; an extension of the human perspective, where the nuanced human existence is dissected and laid bare for the spectators to find their realities. Lipstick Under My Burkha (2016) does that. The four women characters coming from lower-middle-class families of Bhopal, India, are shown to be trying to live their lives on their own terms; but the fetters of norms, gender regulations and patriarchy binds their wings. Foucault further claims that “a norm belongs to the arts of judgment and that although a norm is related to power, it is characterized less by the use of force or violence than by, as Ewald puts it, “an implicit logic that allows power to reflect upon its strategies and clearly define its objects. This logic is at once the force that enables us to imagine life and the living as objects of power, and the power that can take 'life' in hand, creating the sphere of the bio-political”. A melody as honest as this one requires a leitmotif - Passion. As the movie unfolds on screen that makes the viewer recall a vague sense of doomsday, the lyrics in the background confess, “Passion, you ruined my life without ever asking me first.” Deep in the confines of a beauty parlour, one woman tells another, “You know what our problem is? We dream too much.” The film closes with four women marvelling at erotica, where the oldest tells the youngest to have the courage to dream, even as her demeanour sits heavy, recovering from shame. Female Passion (sexual, emotional, career-driven etc.) in a patriarchal, small-town circumstance gives each woman the courage to come alive - and yet, each time they do, Reality shakes the dreams out of their eyes, making them die a little more inside. As with Robert Louis Stevenson’s Dr Jekyll and Mr Hyde, the confines of a woman’s identity allow her acceptance in society, where she navigates her secret desires in utter isolation (i.e. turning into a symbolic Mr. Hyde) now and then, but always returning to her “respectable face” (i.e. the symbolic Dr Jekyll) until it becomes impossible to separate the two, leading to her downfall. This ambivalence in female identity then seems deeply rooted in a culture of shame, where more “feminist” desires may only be pursued by being “shameless” - she steps forwards in the community to enact the performance of a lifetime (her oppression is, literally, a life-sentence) as she slips from one persona (an actor’s mask) to the next, finding and losing herself in the stolen moments between them. The film then appears as a commentary on sustenance - the Female, in less-privileged societies, helpless in their despair, may only come alive in split persona. Their stories are all the same. Their lipstick (self-expression, autonomy) is hidden away under their (both symbolic and literal) burkas.

The Causes and Consequences of Hegemonic Masculinity and Dominance in Thailand

Women across the globe make up at least half of all populations or 2.5 to 3 billion persons yet they own lessthan10%ofallwealth.This is also the case for Thailand.The arguments in the post feminist movement raised by Giffort, Hawkesworth, Tomalin, Chatterjee, McClintock and others clearly show that many communities of women especially in the Third World such as Thailand continue to depend on hegemonic masculine strategies either directly or indirectly.

Postfeminist Villainess: Patriarchal Fantasy or a Symbol of Resistance?

Postfeminist Villainess: Patriarchal Fantasy or a Symbol of Resistance?

#MeToo Movement and Postfeminism in Japan

#MeToo Movement and Postfeminism in Japan

Feminist heritage walks: materialising the feminist past in Perth, Australia and Glasgow, UK

Alison Bartlett has been researching the ways in which post 1970s feminism can be remembered as a material movement, investigating the role of objects, museums, archives, and sites of feminist events. Her most recent book on this topic is Things That Liberate: an Australian Feminist Wunderkammer, edited with Margaret Henderson. She is an Associate Professor in English and Literary Studies at The University of Western Australia, and has published widely on Australian feminist protest, Australian literature, maternal cultures and feminist pedagogy. Her forthcoming book is Flirting in the Era of #MeToo: Negotiating Intimacy, with Kyra Clarke and Rob Cover.This article proposes the idea of feminist heritage sites as a way of remembering feminist intellectual and activist legacies in situ. Sites of feminist activism offer global positioning with longitude and latitude, somewhere to drop a Google Maps pin, and also offer tangible locations of intangible heritage that arguably shape civic life and citizenship. The article canvasses literature from interrelated disciplinary areas to propose two case studies as sites of feminist memory: a feminist tour from 1980s Perth in Western Australia where the author lives, and the Glasgow women’s heritage walks in Scotland. The idea of walking proves to be significant as a way of moving through sites and producing knowledge, and is investigated as a feminist methodology and epistemology embodying a critical process of thinking through the recent feminist past.

Refashioning Feminism: American Vogue, the Second Wave, and the Transition to Postfeminism

Refashioning Feminism: American Vogue, the Second Wave, and the Transition to Postfeminism

‘How Can I be Too High in Rank to Dine with the Servants, but Too Low to Dine with My Family?’: Intersectionality and Postfeminism in Amma Asante's Belle

‘How Can I be Too High in Rank to Dine with the Servants, but Too Low to Dine with My Family?’: Intersectionality and Postfeminism in Amma Asante's <i>Belle</i>

Female Sleuths in Chick Lit: Girl Power in Maya Calica’s Undercover TaiTai and Gemma Halliday’s Killer in High Heels

.

A Comparative Study of Adlerian Masculine Protest in Jonathan Franzen’s The Corrections and Freedom: Individuality despite Similarity

This article is studying some of the characters in The Corrections (2001) and Freedom (2010) by Jonathan Franzen (1959) in the light of Alfred W. Adler's (1870-1937) concept of masculine protest. Adler has introduced different aspects of masculine protest some of which are found in the studied novels. This article intends to find the characters who suffer from masculine protest because of the fact that this concept is one of the elements that demonstrates people's inferiority and superiority complex which are the causes of neurosis. On the next level, the differences between the studied novels based on the studied concept will be mentioned, and finally the link between this concept with post feminism and Freud's theories will be briefly discussed.

“Am I a good [white] mother?” Mad men, bad mothers, and post(racial)feminism

ABSTRACTIn this article we locate, interpret, and critique the figure of the “bad” white mother, focusing on the critically acclaimed AMC drama, Mad Men. Advancing feminist and postcolonial approaches to myth, we uncover a prevailing “white consciousness” that relies on racializing logics in, first of all, Mad Men’s representations of (white) motherhood through the character of Betty Draper, and second, public discussions of the show in academic and media outlets. Drawing on Black feminist thought, we propose that these discourses rely on and feed underlying assumptions that support post(racial)feminism—an ideological location that allows for the explicit embracement of “bad” mothering as a progressive, even transgressive act that, at the same time, implicitly relies on expectations for (good) mothering shaped by white privilege. This cross-pollination between postfeminism and whiteness, we argue, is especially important to engage, since it carries potentially limiting implications for our collective imagination about what anti-racist and feminist struggles should entail.

Postnationalism, Postfeminism, and Other 'Posts' in Anne Enright's Fiction

Postnationalism, Postfeminism, and Other 'Posts' in Anne Enright's Fiction

"Girls' feminist blogging in a postfeminist age," by Jessalyn Keller

Review of Jessalyn Keller, Girls' feminist blogging in a postfeminist age. London: Routledge, 2015, hardcover, £95 (198p) ISBN 978-1138800144, e-book, £24.49 ISBN 9781315755632.

Postfeminism, Gender and Organization

Postfeminism, Gender and Organization

McRobbie, Angela (2009). The Aftermath of Feminism: gender, culture and social change

In the book "The Aftermath of Feminism: gender, culture and social change", Angela McRobbie wrote a analysis of feminism in contemporary Britain, arguing about influence of mass media and political consequences of&nbsp; post feminism to young women. The author analyzed the feminist concepts have been incorporated into individual life, so word like 'empowerment' is then converted into a much more individualistic discourse, and not more collective discourse. The book is important because it explains the contemporary feminism and political consequences of this social movement to young women. Keywords:&nbsp;Feminism. Politics. Medias. Women. England. &nbsp

Different Lenses: Women's Feminist and Postfeminist Perspectives in Public Relations / Diferentes Lentes sobre Perspectivas Feministas e Pós-feministas das Mulheres em Relações Públicas

Gender inequalities in public relations (PR) persist. Industry researchwithin the UK reveals a gender pay-gap, which shows significant disparities inpay between men and women (CIPR, 2015; PRCA, 2016). Feminist research, mostly undertaken in the US over the past twenty years and adopting a liberal feministperspective, has identified some of the factors that influence inequality forwomen, such as balancing career and family; while other studies examine thesocial processes that perpetuate inequalities, such as gender stereotyping, the ‘glass ceiling’ effect and the ‘friendliness trap’. Liberalfeminism is critiqued for not recognizing gender regimes. This has led to callsfor critical research to examine the underlying social processes in the PR field that influenceposition opportunities, roles, the pay-gap and discrimination. Three theoretical positions – liberal feminist, radical feminist andpostfeminist - were selected to address the following research questions, ‘How does gender influence everyday practice in public relations?’ ‘Whichfeminist perspective(s) are suggested by practitioner narratives?’ Postfeminism, used as a critical lens, potentially enables ‘multiple feminisms and femininities’ (Lewis, 2014) to be expressed. For this paper, anexploratory, qualitative pilot study involved semi-structured interviews withfour female PR practitioners in northern England. Transcripts were analyzedusing narrative analysis and reflexivity. The narratives revealed complex and sometimes contradictoryinterpretations. Therefore while three out of the four narratives showed strongliberal feminist inclinations, including a belief that women are able tocompete alongside men, two also expressed radical feminist orientations;although in line with previous research, not a desire to change the system,except on an individual level. A fourth narrative expressed ideas consistentwith postfeminism, demonstrating an apparent acceptance of gender rolesegregation in PR, and therefore no inclination to change the status quo. Finally, we offer further ways of advancing critical feminist studies inpublic relations, through research and education.

Book Review: Modern Misogyny: Antifeminism in a Postfeminist Era

Book Review: Modern Misogyny: Antifeminism in a Postfeminist Era

Internet Misogyny in a Post-Feminist Era

본 연구는 오늘 여성혐오의 새로운 점을 인터넷이라는 물리적 기반과 그것이 창조한 사이버 공간에 초점을 맞춰 다뤄보고자 한다. 수많은 행위자들이 상호작용하는 사이버 공간에서 여성혐오는 흔히 관찰되는 현상이다. 이러한 온라인 여성 혐오의 특징은 그것이 안티 페미니즘을 표방한다는 데 있다. 본 연구는 이러한 현상을 포스트페미니즘이라는 시대 규정 속에서 다뤄보고 페미니즘이 시대착오적 기획이라는 만연한 인식을 재점검해볼 것이다. 결론적으로 본 논문은 인터넷 여성혐오 문화를 반성적으로 사유할 수 있는 이론적 자원으로서 성차의 윤리를 제시해볼 것이다.

Prawda o kobiecie – feminizm i trywializacja w kobiecej prasie segmentu luksusowego w Polsce

The subject of the thesis is the issue of the trivialization of the concept of feminism in the segment of luxurious women’s press. As a starting point the author adopted the phenomenon of negotiating the meaning of feminism in the media. The thesis was investigated at an angle of feminist discourse (understood as a way of using the language) trivialisation in Poland. The aim of this study was to describe the indications of post feminist discourse forms: latte-feminism, pop-feminism and girl power and to detect the connection between them and a particular press title (‘Twoj Styl’, ‘Wysokie Obcasy’, ‘Wysokie Obcasy Extra’ and ‘Cosmopolitan’). In the course of the thesis definitions of forms of post-feminism – previously unheard in academic work – were developed. The study was based on content analysis that showed the most important trends, used later to critical discourse analysis.

Feminism is Now: Fighting Modern Misogyny and the Myth of the Post-Feminist Era

Feminism is Now: Fighting Modern Misogyny and the Myth of the Post-Feminist Era